Sklum
Sklum is a Valencia-based direct-to-consumer e-commerce retailer selling designer furniture, outdoor kitchens, and home décor across 10+ European country storefronts, serving individual consumers and design professionals via its Sklum PRO B2B program.
- Company typePrivate
- Founded2017
- HeadquartersValencia, Spain
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sklum does
Sklum Home and Deco SL (formerly Indecemi SL) is a Valencia, Spain-headquartered direct-to-consumer e-commerce retailer of designer furniture and home décor, founded in 2017 and operating as a private limited company with 101–250 employees. The company runs localized sklum.com storefronts across at least 10 European countries — Spain, France, Italy, Portugal, Germany, the United Kingdom, Ireland, the Netherlands, and Poland — with country-specific catalogs of roughly 2,166 to 4,030+ SKUs and localized payment integrations including Klarna, PayPal, Visa, Mastercard, American Express, Apple Pay, Google Pay, Multibanco, and Giropay. Its catalog spans 14+ categories: seating, tables, beds, storage, garden furniture, lighting, bathroom furniture, kitchen furniture, kids furniture, decorations, textiles, outdoor kitchens, and bioclimatic pergolas, supported by a Special Price outlet for previous-collection inventory.
The company serves two principal customer segments: individual consumers furnishing or redecorating their homes, and design professionals (interior designers, architects, hospitality operators) served through a dedicated Sklum PRO business program with exclusive pricing and personalized service. Marketing is executed through email/newsletter acquisition (10% first-purchase discount), a Sklum Friends referral program, blog content marketing, and Trustpilot review accumulation across markets. The most recent platform-level move is the integration of Dassault Systèmes' HomeByMe Product Configurator (announced 2025-10-28), enabling real-time 3D product visualization and dynamic pricing on the storefront. The company holds FSC certification for responsibly sourced wood and operates without disclosed institutional backing, parent company, or external funding rounds.
Sklum firmographics
Firmographics- Name
- Sklum
- Legal name
- Sklum Home and Deco SL
- Website
- https://sklum.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sklum is a Valencia-based direct-to-consumer e-commerce retailer selling designer furniture, outdoor kitchens, and home décor across 10+ European country storefronts, serving individual consumers and design professionals via its Sklum PRO B2B program.
- Ownership category
- akta.pro rank
Sklum industry classification
Industry- Product category
- Online Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home, Furniture & Decor Marketplaces (CRAFABAC)
Keywords
Where Sklum is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Sklum business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Furniture Product Sales: One-time purchase model for physical furniture products including sofas, tables, chairs, beds, garden furniture, and home decor accessories. Customers purchase individual items or furniture sets at listed prices with occasional promotional discounts.
- Special Price/Outlet: Discounted designer furniture from previous collections or last remaining units, sold at reduced prices through the Special Price section of the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for furniture and decor |
| Unit Pricing | Pay-as-you-go | Professional/Business pricing |
| Unit Pricing | Pay-as-you-go | Special Price/Outlet items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sklum product offering
Product offeringCore offering
Sklum is an online direct-to-consumer retailer of designer furniture and home décor, selling through its own localized e-commerce websites across 10+ European countries. Its catalog spans seating, tables, beds, storage, garden furniture, lighting, bathroom, kitchen and kids' furniture, plus decorations, textiles, outdoor kitchens and bioclimatic pergolas, supported by a Special Price outlet and a 3D HomeByMe product configurator that lets shoppers customize and visualize items in real time before purchase.
Product overview
Sklum is a European online furniture retailer operating as a multi-category e-commerce platform. The core offering consists of designer furniture across categories including seating (sofas, chairs, armchairs), tables, beds, storage, garden furniture, lighting, bathroom furniture, kitchen furniture, kids furniture, decorations, and textiles. The company also offers outdoor kitchens and bioclimatic pergolas. A key add-on is the Special Price outlet section featuring discounted designer furniture from previous collections. For B2B customers, Sklum PRO provides exclusive services for design professionals. The most recent addition is the HomeByMe Product Configurator, an interactive 3D visualization tool powered by Dassault Systèmes that enables customers to customize and visualize furniture with real-time pricing before purchase.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Enhanced customer engagement and brand loyalty in the online furniture market
Companies that use Sklum
Customer profileSegments2 records
Ideal customer profiles2 records
Sklum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature1 record
Sklum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dassault Systèmes (HomeByMe)coreDassault Systèmes' HomeByMe Product Configurator enables Sklum to offer interactive 3D shopping experiences on its website. The platform allows customers in over 10 countries to customize and visualize products with real-time pricing, enhancing customer engagement and accelerating sales conversion.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sklum competitors and assessment
Company assessmentBroad incumbents
- IKEA: Global furniture retailer whose growing online channel competes with Sklum across most furniture categories. Operates much more broadly (kitchen, appliances, accessories) and at different price tier, but increasingly overlapping online.
- H&M Home: H&M Group's home furnishings brand selling decor, textiles, and small furniture online in multiple European markets. Adjacent competitor to Sklum in lifestyle home decor at the accessible price tier.
- Zara Home: Inditex's home furnishings concept selling decor, textiles, lighting, and select furniture online across Europe. Competes with Sklum in home decor and soft furnishings at the accessible-lifestyle price tier.
- Amazon Home: Amazon's home and furniture category offering massive assortment from third-party sellers and its own brands. Competes with Sklum on convenience, price, and delivery speed across all European markets where Sklum operates.
- Wayfair: Global online furniture and home goods giant with massive catalog scale and multi-country European operations. Competes with Sklum in furniture and home goods but at vastly larger scale and broader assortment.
Direct peers
- Kave Home: Spanish-headquartered designer furniture brand selling contemporary home furnishings across Europe. Highly comparable to Sklum given shared Iberian origin, designer-at-accessible-price positioning, and multi-country DTC model.
- Maisons du Monde: French home furnishings retailer with strong online and omnichannel presence across Europe. Competes with Sklum in furniture, decor, and accessories for design-conscious mid-market consumers.
- Home24: Pan-European online furniture retailer offering furniture and home accessories across multiple countries. Direct competitor to Sklum in assortment, target customer, and cross-border DTC fulfillment.
- Miliboo: French online designer furniture retailer selling contemporary furniture and decor directly to consumers. Comparable to Sklum in DTC furniture model, mid-market designer positioning, and European customer base.
- Westwing: European online home & living retailer selling designer furniture and decor via localized country sites. Closely comparable to Sklum in category, customer, and DTC e-commerce model across multiple European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Sklum social profiles
Digital presenceSklum compliance and trust
Trust signalCompliance1 record
Sklum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sklum leadership team
Management profileNumber of profiles
Sklum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sklum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sklum
What does Sklum do?
Sklum is an online direct-to-consumer retailer of designer furniture and home décor, selling through its own localized e-commerce websites across 10+ European countries. Its catalog spans seating, tables, beds, storage, garden furniture, lighting, bathroom, kitchen and kids' furniture, plus decorations, textiles, outdoor kitchens and bioclimatic pergolas, supported by a Special Price outlet and a 3D HomeByMe product configurator that lets shoppers customize and visualize items in real time before purchase.
Is Sklum a public or private company?
Sklum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sklum founded?
Sklum was founded in 2017. It employs 101 to 250 people.
Where is Sklum based?
Sklum is headquartered in Valencia, Spain, in the Europe region.
How does Sklum make money?
Two revenue lines are on record. Furniture Product Sales are the primary driver. The others are special Price/Outlet.
Who are Sklum's main competitors?
Broad incumbents on record are IKEA, H&M Home, Zara Home, Amazon Home and Wayfair. Direct peers are Kave Home, Maisons du Monde, Home24, Miliboo and Westwing.
Does Sklum have an API?
No public API is recorded for Sklum.
What industry is Sklum in?
Sklum's product category is Online Furniture Retail. Its primary akta.pro industry code is CRAFABAC, Home, Furniture & Decor Marketplaces. Its NAICS code is 4491 and its SIC code is 5700.