WannaSport

What WannaSport does

WannaSport ApS operates a two-sided sports facility marketplace in Denmark, allowing consumers to discover, book, and pay for sports courts, halls, and activities without a membership. The platform is accessible via a website and native iOS and Android applications, and currently covers at least six Danish cities (Copenhagen, Aarhus, Odense, Aalborg, Falster, and Køge) and roughly 14 sport categories including padel, badminton, tennis, squash, table tennis, pickleball, golf, football, floorball, basketball, volleyball, yoga, fitness, and skating. Supply-side customers include sports centers, clubs, private fitness studios, and municipal sports facilities.

The technology core is a booking marketplace that integrates automatically with 31 different third-party booking systems to synchronize partner availability in real time, removing the need for manual inventory management by venue operators. WannaSport monetizes primarily through a 25% commission on consumer bookings, supplemented by tiered monthly subscription fees (0 to 1,000 DKK plus a depositum) for the Workplace SportPass B2B corporate wellness product, and a Multisport cross-venue membership product. Distribution is hybrid: self-serve via app and web for consumers, and direct enterprise sales (led by named contacts Jacob Lau Larsen and Thomas Johnsen) for the Workplace product. The company is GDPR-compliant, privately held, founder-led, and based in Copenhagen with a headcount of 1 to 10 employees and no disclosed external funding.

Name

WannaSport

Legal name

WannaSport ApS

Website

https://wannasport.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

WannaSport is a Danish two-sided marketplace that lets consumers discover, book, and pay for sports facilities (padel, badminton, tennis, squash, halls, fitness) across Danish cities, while sports venues, municipalities, and employers use its platform and 31 booking-system integrations to manage inventory and offer corporate sports benefits.

Ownership category

akta.pro rank

Product category

Sports Facility Booking Marketplace

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Sports facility marketplace
• Court booking platform
• Sports venue aggregator
• Corporate wellness sports
• Venue management software

Headquarters

HQ city

Köpenhamn

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Commission on Bookings: WannaSport charges partners a commission fee (typically 25%) on bookings made through the platform. Settlement occurs monthly where partners receive earnings from completed transactions.
2. Workplace Subscription: Monthly subscription fees from enterprise customers for Workplace SportPass product. Tiered pricing based on number of active users (up to 50 users: free, up to 150 users: 250 DKK/month, unlimited: 1,000 DKK/month). Includes depositum for booking expenses.
3. Multi-sport Membership: WannaSport Multisport allows users to become member at one location and receive punch card for activities across multiple providers in the city.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

WannaSport operates an online marketplace that lets individual consumers in Denmark discover, book, and pay for sports facilities and activities — including padel, badminton, tennis, squash, sports halls, swimming, fitness, and yoga — without requiring a membership. The platform aggregates inventory from sports centers, clubs, municipalities, and associations, and integrates with 31 partner booking systems to synchronize availability in real time. The company also sells a B2B Partner Platform for venue operators and a B2B Workplace SportPass corporate wellness subscription.

Product overview

WannaSport is a sports facility discovery and booking marketplace operating across Denmark. Its core product is the consumer-facing WannaSport platform (available as a website and native iOS/Android apps) enabling individuals to find, book, and pay for sports courts, halls, and activities without a membership. The company also operates a B2B Partner Platform through which sports venues, clubs, municipalities, and associations manage their listings and bookings, with automatic integration into 31 supported booking systems. WannaSport Multisport extends the offering by enabling cross-venue memberships via a clip-card model. The WannaSport Workplace (SportPass) sub-brand targets corporate clients, providing employee sports benefits across a national provider network, with tiered pricing based on active user count. Together, these products form a two-sided marketplace connecting sports facilities with individual and corporate consumers.

Differentiator

Problem solved

Functional benefit

Brands

• WannaSport Workplace: Corporate sports benefit solution allowing companies to provide employees access to sports facilities through the platform.
• WannaSport Multisport

Products and services

• WannaSport Consumer Platform (Web)
• WannaSport iOS App
• WannaSport Android App
• WannaSport Partner Platform
• WannaSport Multisport
• WannaSport Workplace (SportPass)

Quantifiable outcome

• Increased facility occupancy from 24% to 70%
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Booking System ProviderscoreTechnology or IntegrationIntegration partnerships with 31 different booking system providers to enable automatic synchronization of facility availability and real-time booking management for sports venue partners.
• Sports RetailersminorGTM or Marketing PartnerPartnerships with sports retailers for cross-marketing activities to promote platform visibility and sports participation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Playtomic: Playtomic is a global sports facility booking marketplace focused primarily on padel and tennis, with consumer booking, payment, and venue-management software. It is the closest international analog to WannaSport in business model, target user, and core sports categories, including a workplace/B2B offering that overlaps with WannaSport Workplace.
• Eversports: Eversports is an Austrian-based sports facility booking marketplace covering yoga, fitness, padel, and racket sports across DACH and wider Europe. It operates the same consumer-plus-venue SaaS model and is a direct geographic and functional peer to WannaSport's marketplace.
• Resamania: Resamania is a French sports facility management and online booking platform serving clubs, municipalities, and leisure venues. It competes head-to-head with WannaSport on the venue-side software plus consumer booking proposition and is a strong functional peer.
• Booksy: Booksy is a global booking marketplace and SaaS platform originally focused on beauty but expanded into fitness and recreation venues. It competes with WannaSport on the consumer booking plus venue-management software proposition across adjacent verticals.

Broad incumbents

• Mindbody: Mindbody is a large US-based SaaS platform for fitness studios, salons, and recreation venues, offering booking, payments, and consumer marketplaces. It overlaps with WannaSport's venue-management functionality across a much broader category set and serves as a broad incumbent benchmark.
• ClassPass: ClassPass is a global fitness and wellness subscription marketplace giving consumers access to multiple studios and venues via a single credit-based plan. It overlaps with WannaSport Multisport's cross-venue membership model and is a broad incumbent peer on consumer-side discovery and subscription monetization.
• Wellhub: Wellhub (formerly Gympass) is a global corporate wellness platform that gives employees access to gyms, fitness studios, and wellness apps via employer-sponsored plans. It is the most direct competitive analog to WannaSport Workplace's B2B SportPass product, with broader wellness categories and deeper employer integrations.

Emerging players

• PadelMates: PadelMates is an emerging padel-specific booking and community platform, primarily operating outside Denmark. It overlaps with WannaSport's padel category and represents a category-focused emerging competitor targeting the same growth tailwind in padel participation.
• BookWhen: BookWhen is a UK-based online booking system for sports classes, courses, and venue hire, used by clubs, instructors, and community venues. It serves a comparable niche of small-to-mid sports facilities with self-serve booking functionality, making it a regional emerging peer to WannaSport's partner-side offering.
• OpenSports: OpenSports provides recreation management and booking software for municipalities, YMCAs, and community sports organizations in North America. It is a functional peer to WannaSport's municipal and association-side bookings, with a similar focus on underutilized facility monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wannasport
• LinkedInlinkedin.com/company/wannasport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WannaSport