Booksy
Booksy is a mobile-first two-sided marketplace connecting beauty, wellness, and health service providers with consumers across seven markets. Founded in Poland in 2014 and headquartered in San Francisco, it offers a free consumer booking app and a subscription SaaS platform (BooksyBiz) for SMB providers.
- Company typePrivate
- Founded2014
- HeadquartersWarsaw, Poland
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Booksy does
Booksy is a mobile-first, two-sided marketplace connecting local consumers with service providers across beauty, wellness, and health categories. Founded in Poland in 2014 by Stefan Batory and Konrad Howard and now headquartered in San Francisco with engineering operations in Warsaw, the platform operates across seven markets: the United States, United Kingdom, Poland, Spain, Brazil, Mexico, and South Africa. The consumer offering is a free mobile app (iOS and Android) that enables 24/7 appointment discovery and booking with verified reviews, provider portfolios, and real-time availability, with reported usage by 13 million active consumers.
The platform is built on two core products: the Booksy Consumer App and BooksyBiz, a SaaS business management suite for providers that combines calendar management, online booking, automated marketing, client communication, and integrated payments. The platform reports reducing provider no-shows by up to 70% through automated reminders and cloud-based business controls. Booksy's category breadth spans 17 verticals including hair salons, barbershops, nail salons, skin care, brows and lashes, massage, makeup, wellness and spas, braids and locs, tattoos, medical aesthetics, hair removal, home services, piercing, pet services, dental and orthodontics, health and fitness, and professional services.
Booksy's business model combines a freemium consumer marketplace with subscription SaaS (BooksyBiz) for service providers, supplemented by potential transaction and payment economics across the platform. Distribution is primarily self-serve and product-led through mobile app stores, web, and localized SEO landing pages across major US and international cities. The company has scaled via a combination of organic growth and acquisitions, including Versum (December 2020), GoPanache (August 2020), Lavito (July 2018), Genbook (September 2021), and Kiute (November 2021), and has raised over $119 million in cumulative funding from investors including Cat Rock Capital, Sprints Capital, VNV Global, OpenOcean, Inovia Capital, Siena Secondary Fund, and CIBC Innovation Banking. Leadership includes co-founder and CEO Stefan Batory, co-founder and Chief Innovation Officer Konrad Howard, CFO Kristina Salen, COO Ripsy Bandourian, Chief Product & Technology Officer Selim Dogguy, and Chief People & Culture Officer Greg Sheppard.
Booksy firmographics
Firmographics- Name
- Booksy
- Legal name
- Booksy Inc.
- Website
- https://booksy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Booksy is a mobile-first two-sided marketplace connecting beauty, wellness, and health service providers with consumers across seven markets. Founded in Poland in 2014 and headquartered in San Francisco, it offers a free consumer booking app and a subscription SaaS platform (BooksyBiz) for SMB providers.
- Ownership category
- akta.pro rank
Booksy industry classification
Industry- Product category
- Beauty and Wellness Booking Marketplace
- akta.pro primary industry
- Appointment Scheduling & Online Booking (HLACADAA)
Keywords
Where Booksy is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Booksy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission / Transaction Fees: Booksy charges service providers a fee for using the platform to manage appointments and payments. The exact fee structure is not publicly disclosed, but the company operates on a transaction-based model where providers pay to access the marketplace and booking infrastructure.
- Business Software Subscription: Service providers (salons, spas, barbershops) pay for Booksy Biz software that provides calendar management, automated marketing, inventory tools, commission calculations, and integrated client communication tools.
- Consumer App: The consumer-facing Booksy app is free for customers to discover and book appointments with service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer booking app |
| Subscription | Monthly | Booksy Biz business software |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Booksy product offering
Product offeringCore offering
Booksy operates a two-sided mobile-first booking marketplace that connects consumers with verified beauty, wellness, and health service providers for instant 24/7 appointment booking. For service providers, Booksy sells the Booksy Biz subscription platform that combines calendar management, online booking, automated marketing, and integrated payments into a single cloud-based tool.
Product overview
Booksy is a mobile-first appointment booking platform consisting of two main products: the Booksy Consumer App (a marketplace connecting clients with beauty, wellness, and health service providers) and BooksyBiz (a comprehensive business management app offering calendar, booking, marketing, and payments). The platform supports a wide range of service categories including hair salons, barbershops, nail salons, skin care, brows and lashes, massage, makeup, wellness and spa, tattoos, braids and locs, medical aesthetics, hair removal, pet services, dental and orthodontics, health and fitness, professional services, and piercing. Booksy has expanded internationally through strategic acquisitions including Versum (2020) and Genbook (2021), operating across the US, UK, Poland, Spain, Brazil, Mexico, and South Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Booksy Consumer App Free mobile-first appointment booking marketplace that enables consumers to discover local beauty, wellness, and health service providers, browse verified reviews and provider portfolios, and book appointments 24/7 without phone calls. Available on iOS and Android and accessible via the web.
- Booksy Biz (Business Management Platform) Subscription-based business management platform for beauty, wellness, and health service providers featuring calendar management, online booking, automated client reminders, marketing tools, inventory tooling, commission calculations, integrated client communication, and cloud-based business control. Sold to hair salons, barbershops, nail salons, spas, massage therapists, estheticians, and other SMB service providers across multiple markets.
Quantifiable outcome
- Up to 70% no-show reduction with full-featured management platform
- +2 more outcomes
Companies that use Booksy
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
Booksy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Booksy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GenbookminorBooksy acquired Genbook in September 2021. Genbook was a scheduling solution for small businesses in grooming and wellness. This was Booksy's fourth acquisition in three years, aimed at enhancing integration capabilities and connecting consumers with thousands of providers in the US market.
Scale indicators6 records
Recent moves2 records
Expansion highlights6 records
Booksy competitors and assessment
Company assessmentDirect peers
- Fresha: Fresha is a direct marketplace competitor in beauty and wellness appointment booking, operating a similar two-sided model with no-subscription software for providers and monetizing through payment processing. It is one of the most direct global rivals to Booksy.
- Vagaro: Vagaro is a leading salon, spa, and fitness booking platform competing head-to-head with Booksy across SMB beauty providers. It offers similar calendar/booking/marketing/payments functionality and serves the same customer segments.
- Treatwell: Treatwell is one of Europe's largest beauty booking marketplaces, operating across the UK, Germany, Austria, the Netherlands, and other EU markets. It is highly comparable to Booksy given overlapping European geographic focus and beauty/wellness category.
- StyleSeat: StyleSeat is a US-focused online booking marketplace for beauty and wellness professionals. It targets the same hair, nail, barber, and spa provider segments as Booksy and operates a similar two-sided consumer/provider model.
- Boulevard: Boulevard provides salon and spa business management software with booking, payments, and client management capabilities, focused on higher-end beauty operators. It is a direct competitor to Booksy's Booksy Biz suite in the SMB-to-mid-market salon vertical.
Broad incumbents
- Square Appointments: Square Appointments is the appointment-booking arm of Block/Square, leveraging Square's payments ecosystem to undercut competitor SaaS pricing. It is a broad incumbent competing directly with Booksy's Booksy Biz product in the SMB beauty market.
- Mindbody: Mindbody is a broad incumbent in wellness/fitness/beauty business management software with a marketplace layer. Although its strongest category is fitness, it directly competes with Booksy for spas, salons, and wellness providers.
Regional players
- Phorest: Phorest is a salon software and marketing platform headquartered in Ireland with strong penetration in the UK, Ireland, and Australia. It directly competes with Booksy in selected geographies with comparable SMB salon booking and management tooling.
Emerging players
- Setmore: Setmore offers online appointment scheduling software with a freemium tier, serving small beauty and service-based businesses. It overlaps with Booksy at the low end of the SMB market and represents a price-competitive alternative.
- Acuity Scheduling: Acuity Scheduling is an SMB-focused online booking platform (part of Squarespace) offering scheduling, payments, and client management. While more horizontal than Booksy, it competes for the same SMB service-provider segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Booksy social profiles
Digital presenceBooksy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booksy leadership team
Management profileNumber of profiles
Profiles8 records
Booksy subsidiaries and ownership
Company hierarchySubsidiaries2 records
Booksy funding detail
Funding detailFunding overview
Funding rounds13 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booksy M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booksy
What does Booksy do?
Booksy operates a two-sided mobile-first booking marketplace that connects consumers with verified beauty, wellness, and health service providers for instant 24/7 appointment booking. For service providers, Booksy sells the Booksy Biz subscription platform that combines calendar management, online booking, automated marketing, and integrated payments into a single cloud-based tool.
Is Booksy a public or private company?
Booksy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Booksy founded?
Booksy was founded in 2014. It employs 501 to 1,000 people.
Where is Booksy based?
Booksy is headquartered in Warsaw, Poland, in the Europe region.
How does Booksy make money?
Three revenue lines are on record. Marketplace Commission / Transaction Fees are the primary driver. The others are business Software Subscription and consumer App.
Who are Booksy's main competitors?
Direct peers on record are Fresha, Vagaro, Treatwell, StyleSeat and Boulevard. Broad incumbents are Square Appointments and Mindbody. Phorest is listed as a regional player. Emerging players are Setmore and Acuity Scheduling.
Does Booksy have an API?
No public API is recorded for Booksy.
What industry is Booksy in?
Booksy's product category is Beauty and Wellness Booking Marketplace. Its primary akta.pro industry code is HLACADAA, Appointment Scheduling & Online Booking.