Machine Vision

What Machine Vision does

Machine Vision (legally PT Lanius Inovasi Indonesia) is an Indonesian Industry 4.0 solutions provider founded around 2017 and headquartered in Surabaya, with operational offices in Malang and a showcase office co-located with PIDI 4.0 in Jakarta. The company targets Indonesian manufacturers, mining operators, and FMCG businesses with an integrated digital manufacturing platform that connects shop-floor operational technology (PLC, SCADA, DCS, machine sensors) with enterprise IT systems such as ERP, MRP, and WMS via an IIoT data layer. Its core offering, the Manufacturing Data Platform, anchors a portfolio of more than ten modules including Manufacturing Execution System (MES), Computerized Maintenance Management System (CMMS), Energy Monitoring, Digital Quality Control, OEE Analytics, Daily Management System, Supply Chain Management, and Kaizen IMS, alongside a Digital Learning Experience (CLEV) suite spanning Learning Management System, AR Training, and VR Training. AI is embedded in two specific modules: AI-powered computer vision for production-line visual inspection and predictive analytics for energy and maintenance use cases. Solutions are configurable, deployment is offered both on cloud and on-premises, and integration is handled via direct sensor, PLC, SCADA, ERP, RFID, and AGV connections rather than a public API.

Machine Vision operates a direct enterprise field-sales motion across Indonesia, employing dedicated IT Sales Executives who engage C-level decision-makers in manufacturing, mining, and FMCG accounts, supported by Sales Representatives handling cold outreach and lead qualification. The company also drives demand through content marketing (blog, whitepapers, Digital Readiness Assessment tool), industry events such as ITAP 2023 in Singapore and Hannover Messe 2020, and ecosystem co-marketing with PIDI 4.0. Revenue mechanics combine software platform subscriptions/licenses with professional services for customization, AR/VR content development (e.g., 64 modules delivered to PT Petrokimia Gresik), and technical implementation; pricing is contact-based and not publicly disclosed, reflecting a project-led, high-touch deployment model rather than self-service SaaS distribution. The company is privately held, bootstrapped with no disclosed funding rounds, and has earned industry recognition including Top 5 Global Industrial IoT Startup (StartUs Insight, 2019), ASEAN Startup Awards finalist (2021), and Special INDI 4.0 Award for Industrial IoT Startup (2021).

Name

Machine Vision

Legal name

PT Lanius Inovasi Indonesia

Website

https://machinevision.global

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Machine Vision (PT Lanius Inovasi Indonesia) is an Indonesian Industry 4.0 software provider that sells an integrated MES, CMMS, OEE, energy, and AR/VR training platform to enterprise manufacturers, mining firms, and FMCG companies across Indonesia.

Ownership category

akta.pro rank

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscriptions: Machine Vision offers its digital manufacturing platforms (MES, CMMS, OEE Analytics, LMS, etc.) as configurable software solutions. The solutions are customized and tailored to meet specific company requirements, suggesting project-based or subscription licensing models.
2. AR/VR Training Content Development: Customized Augmented Reality and Virtual Reality training modules developed for specific client needs. PT Petrokimia Gresik case study mentions development of 64 AR/VR training modules, indicating project-based content creation services.
3. Technical Implementation Services: End-to-end implementation support including system integration, configuration, and technical support. The company provides online technical support, documentation, and consultation sessions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Machine Vision provides a proprietary Industry 4.0 Manufacturing Data Platform for Indonesian manufacturers, integrating IIoT sensors, PLCs, SCADA, and DCS systems with cloud or on-premises software. The platform comprises modular solutions including MES, CMMS, Energy Monitoring, AI-powered Visual Inspection, OEE Analytics, Daily Management System, Supply Chain Management, Kaizen IMS, and a Digital Learning Experience that combines an LMS with AR and VR training. Solutions are tailored and configured to specific client requirements with end-to-end implementation support.

Product overview

Machine Vision is a smart manufacturing solutions provider offering an integrated Industry 4.0 digital transformation platform for manufacturing operations. The core offering is the Manufacturing Data Platform, which serves as the central hub supporting multiple specialized modules including Manufacturing Execution System (MES), Computerized Maintenance Management System (CMMS), Energy Monitoring System, Quality Control/Visual Inspection with AI-powered defect detection, OEE Analytics, and Digital Learning Experience comprising Learning Management System (LMS), AR Training, and VR Training. The platform also includes Daily Management System, Supply Chain Management, and Kaizen IMS for continuous improvement. Solutions are designed for easy integration with existing manufacturing systems and can be deployed on cloud or on-premises infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• CLEV Digital Learning Experience: Digital Learning Experience platform combining Learning Management System, Augmented Reality and Virtual Reality for employee development.
• Machine Vision Energy Monitoring
• Machine Vision CMMS

Products and services

• Manufacturing Data Platform

Quantifiable outcome

• 6% OEE improvement for snack factory through digital data collection
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature9 records

Partnerships

One partnership is on record.

• PIDI 4.0 (Indonesian Industry 4.0 Center)coreStrategic or Co-development Partner · 1 January 2023Machine Vision Indonesia partners with PIDI 4.0 (Pusat Implementasi Digital Indonesia 4.0) as a strategic ecosystem partner for Industry 4.0 acceleration. The company maintains a representative office and showcase at the PIDI 4.0 headquarters in Jakarta and participated together in ITAP 2023 in Singapore to promote Indonesian Industry 4.0 capabilities regionally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tulip Interfaces: Cloud-based frontline operations platform for manufacturers offering MES, quality, and operator apps with strong IIoT connectivity—directly competes with Machine Vision's Manufacturing Data Platform in factory digitalization, especially for multi-site manufacturers seeking no-code app building.
• Apprentice.io: Augmented reality and connected-worker platform purpose-built for pharmaceutical and manufacturing environments, providing AR instructions, training, and remote collaboration—directly comparable to Machine Vision's CLEV (AR/VR Training + LMS) module.
• Sight Machine: Manufacturing analytics platform using AI and computer vision on factory data for OEE, quality, and production optimization—directly overlaps with Machine Vision's OEE Analytics and AI Visual Inspection offerings.
• Augmentir: AI-powered connected worker platform with AR-based work instructions, training, and remote collaboration for manufacturing; directly competes with Machine Vision's CLEV AR Training and LMS modules in frontline workforce enablement.
• Litmus Automation: Edge IIoT platform that connects, ingests, and processes data from industrial assets including PLC, SCADA, and sensors—comparable to the connectivity layer of Machine Vision's Manufacturing Data Platform and its PLC/SCADA/DCS integration backbone.

Broad incumbents

• Siemens MindSphere: Siemens' industrial IoT cloud platform with deep PLC/SCADA/DCS heritage and global manufacturing footprint; broader portfolio than Machine Vision but competes for the same Indonesian enterprise digitalization RFPs and offers adjacent MES (Opcenter) capabilities.
• AVEVA: Industrial software vendor offering MES, SCADA, asset performance, and IIoT solutions through its CONNECT platform; competes with Machine Vision's MES and OEE Analytics modules while bringing much deeper enterprise resources and global reference customers.
• PTC ThingWorx: Industrial IoT platform that connects factory assets, enables AR work instructions, and supports predictive analytics—an incumbent alternative to Machine Vision's MES-plus-IIoT-and-AR positioning, with stronger brand recognition globally.
• Honeywell Forge: Enterprise performance software offering IIoT, MES, OEE, and energy monitoring for industrial operators; broad-incumbent alternative to Machine Vision's integrated MES/CMMS/OEE/Energy stack with much larger global sales coverage.

Emerging players

• Braincube: Industrial AI and analytics platform for continuous manufacturing improvement, delivering OEE, predictive maintenance, and energy insights—emerging competitor to Machine Vision's analytics modules with a focus on materials and process manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@machinevisionindonesia
• Facebookfacebook.com/machinevision.global
• LinkedInlinkedin.com/company/machine-vision-indonesia
• Instagraminstagram.com/machine.vision
• Xx.com/MachineVisionID

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Machine Vision