Dick's Auto Group

What Dick's Auto Group does

Dick's Auto Group is a privately held, family-owned multi-franchise automotive dealership group headquartered in Hillsboro, Oregon, with operating roots traceable to 1913. The group operates four retail rooftops in the Portland metropolitan area — Dick's Hillsboro Honda, Dick's Hillsboro Hyundai, Dick's Canby Ford, and Dick's CJDR of Wilsonville — selling new vehicles from Ford, Honda, Hyundai, Chrysler, Jeep, Dodge, and RAM, alongside certified pre-owned and used inventory. Each dealership is supported by an on-site service center, parts department, and finance center, providing a full sales-to-aftermarket value chain.

The business model is the standard franchised dealer model: revenue is generated through new- and used-vehicle gross profit, F&I product penetration, manufacturer-volume incentives, and recurring service-and-parts work tied to the installed vehicle base. Customer acquisition is primarily local retail, supplemented by an online inventory browsing platform and a digital Value-Your-Trade tool that route prospects into the store funnel. Headcount is reported at 101-250, consistent with a mid-size regional dealer group rather than a top-100 national operator.

Strategically, the group has consolidated seven brand franchises under a single corporate umbrella and appears focused on operational stability and incremental digital enablement rather than aggressive expansion or consolidation. The input contains no disclosures of acquisitions, new store openings, capital raises, or leadership transitions, and no proprietary AI/technology capability is evidenced.

Name

Dick's Auto Group

Legal name

Dick's Auto Group

Website

https://dicksautogroup.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

101–250 employees

Short description

Dick's Auto Group is a family-owned multi-franchise automotive dealership group operating four Honda, Hyundai, Ford, and Chrysler/Jeep/Dodge/RAM rooftops across the Portland, Oregon metro, serving retail car buyers with sales, financing, service, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and pre-owned vehicles from multiple automotive brands including Ford, Honda, RAM, Hyundai, Dodge, Chrysler, and Jeep. Revenue generated from individual vehicle transactions at varying price points.
2. Service and Parts: Service center with certified technicians providing routine maintenance and major repairs. Parts department selling automotive components and accessories.
3. Financing Services: Finance center offering vehicle financing options and trade-in valuation services to facilitate customer purchases.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Dick's Auto Group operates a multi-franchise automotive dealership group in the Portland, Oregon metropolitan area, selling new vehicles from Honda, Ford, Hyundai, RAM, Dodge, Chrysler, and Jeep franchises alongside used and certified pre-owned vehicles. The group also operates a service center with certified technicians, a parts department, and a finance center offering auto loans and trade-in valuation across four dealership locations.

Product overview

Dick's Auto Group is a multi-franchise automotive dealership group operating as a unified platform across four distinct dealerships: Dick's Hillsboro Honda, Dick's Hillsboro Hyundai, Dick's Canby Ford, and Dick's CJDR of Wilsonville. The group sells new vehicles from Honda, Ford, Hyundai, RAM, Dodge, Chrysler, and Jeep brands, alongside used and certified pre-owned vehicles spanning dozens of brands. Services include a Service Center with certified technicians, Parts Department, Finance Center, vehicle trade-in appraisal, and a Research Center. The dealerships serve the Portland metro area including Hillsboro, Beaverton, Canby, Wilsonville, and surrounding Oregon communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dick's Hillsboro Honda Honda franchise dealership located in Hillsboro, Oregon offering new Honda vehicles, certified pre-owned vehicles, service, and parts to individual consumers and families.
• Dick's Hillsboro Hyundai Hyundai franchise dealership located in Hillsboro, Oregon offering new Hyundai vehicles, certified pre-owned vehicles, service, and parts.
• Dick's Canby Ford Ford franchise dealership located in Canby, Oregon offering new Ford vehicles, certified pre-owned vehicles, service, and parts.
• Dick's CJDR of Wilsonville Chrysler, Dodge, Jeep, and RAM franchise dealership located in Wilsonville, Oregon offering new vehicles from these brands, certified pre-owned vehicles, service, and parts.
• New Vehicle Sales Sales of new vehicles from Honda, Ford, Hyundai, RAM, Dodge, Chrysler, and Jeep franchises with access to latest model year vehicles for individual consumers and businesses.
• Used Vehicle Sales Sales of pre-owned vehicles across multiple brands and price points, including a curated selection of vehicles priced under $15,000.
• Certified Pre-Owned Vehicles Certified pre-owned vehicle program offering inspected and warrantied used vehicles from Ford, Honda, Hyundai, Jeep, and RAM with 63+ vehicles in the certified inventory.
• Service Center State-of-the-art service department staffed by certified technicians offering routine maintenance and major repairs for all vehicle brands.
• Parts Department Auto parts center providing genuine OEM parts for vehicles sold at the dealership locations.
• Finance Center Financing services helping customers secure auto loans and payment plans for vehicle purchases.
• Value Your Trade Vehicle trade-in appraisal service allowing customers to get their current vehicle valued towards a purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Inukai Family FoundationminorOthersRelated family foundation linked through the dealership group's website. Appears to be a philanthropic connection rather than a business partnership.

Scale indicators5 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Hendrick Automotive Group: Largest privately held U.S. dealer group with ~140 rooftops across multiple states. Comparable privately held multi-brand retailer model, but operates at much larger scale.
• Lithia Motors: One of the largest U.S. franchised auto dealer consolidators with a significant Pacific Northwest presence. Comparable in multi-brand retail model but operates at materially greater scale and uses M&A roll-up strategy.
• AutoNation: Largest U.S. franchised auto retailer with hundreds of rooftops across the country. Comparable multi-brand new and used vehicle retail plus service/parts/finance offering, but operates at national scale.
• Group 1 Automotive: Publicly traded multi-brand franchised dealer group with U.S. and U.K. operations. Comparable multi-brand OEM strategy, used vehicle (AcceleRide) program, and service/parts revenue model, but at much larger scale.
• Sonic Automotive: Multi-brand franchised dealer group with EchoPark used-vehicle stores. Comparable franchise-and-used-vehicle dual model, but operates at national scale with public-market capital.
• Asbury Automotive Group: Publicly traded multi-brand franchised dealer group with Clicklane online vehicle acquisition. Comparable new/used/service revenue mix and tech-enabled retail focus, but at greater geographic and operational scale.

Direct peers

• Bud Clary Auto Group: Family-owned multi-franchise dealer group also headquartered in the Pacific Northwest (Washington state) with Ford, Chrysler/Dodge/Jeep/RAM, Hyundai, and other franchises. Closely comparable in scale, brand mix, regional focus, and family-ownership profile.
• Power Auto Group: Regional multi-brand dealer group based in the Pacific Northwest (Sublimity/Salem, Oregon). Comparable as a Pacific Northwest franchised dealer group with overlapping brand exposure and similar geographic customer base.
• Galpin Motors: Family-owned multi-franchise dealer group in Southern California. Comparable as a privately held multi-brand retailer with broad OEM relationships and an emphasis on service/parts/lifestyle customer experience.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with a national footprint and omnichannel buying model. Comparable in the used vehicle and certified pre-owned segments where Dick's competes for entry-level and trade-in customers, though CarMax does not represent franchised new vehicle OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dicksautogroup
• Xx.com/1dicksautogroup
• Facebookfacebook.com/dicksautogrouphillsboro

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dick's Auto Group