Power Auto Group

What Power Auto Group does

Power Auto Group is a privately held, multi-brand automotive retail group headquartered at 500 SW Sublimity Blvd, Sublimity, Oregon, operating 8 physical dealership locations concentrated in the Sublimity, Salem, and Corvallis markets. The group holds authorized franchise rights for five major passenger OEMs (Chevrolet, GMC, Buick, Honda, and Kia) and four powersports OEMs (Yamaha, Kawasaki, KTM, and CAN-AM), and operates affiliated sub-brands including Power RV Center for recreational vehicles and Power Motorsports for motorcycles and powersports. Beyond passenger retail, the group runs dedicated Fleet Centers in Sublimity and Salem serving commercial and business buyers with new and used commercial inventory.

The group's revenue model is the standard U.S. franchised dealer stack: new vehicle gross, pre-owned vehicle gross (including certified pre-owned and a deep multi-brand used inventory exceeding 1,000 units), finance and F&I income (with online credit pre-approval and a suite of Allstate-branded protection products), service and parts operations across the group, and documentary/transaction fees. Commercial/fleet sales and RV/motorsports sales represent additional revenue streams layered on top of the core passenger business. Pricing is quote-based, with promotional specials (e.g., "Power Savings," price-reduced pre-owned) used as demand-generation levers.

Distribution is primarily through the 8 physical rooftops, supplemented by a digital storefront built on the DealerOn platform and a portfolio of brand-specific dedicated sites (powerkia.com, mypowerhonda.com, powerchevrolet.com, powercorvallis.com, buyatpower.com, powerrvcenter.com, powermotorsports.com). The website supports inventory search, ePrice/quote requests, test drive scheduling, finance pre-approval, text-me-a-link, and service appointment tools, providing online-to-offline lead capture. No public revenue, headcount-by-store, or unit volume figures are disclosed, and the precise legal holding structure, ownership, and management team are not stated in the available source material.

Name

Power Auto Group

Legal name

Power Auto Group

Website

https://powerautogroup.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Power Auto Group is a privately held multi-brand automotive dealership group operating 8 Oregon locations in Sublimity, Salem, and Corvallis, retailing Chevrolet, GMC, Buick, Honda, and Kia vehicles, plus RV, powersports, and commercial fleet units, serving retail consumers and local business buyers.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Used Car Dealers (441120), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Automotive retail
• Multi-brand dealership
• Powersports vehicles
• Commercial fleet sales
• Vehicle service parts

Headquarters

HQ city

Sublimity

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. New vehicle sales: Sale of new vehicles from franchised OEMs (Chevrolet, GMC, Buick, Honda, Kia) across 8 dealership locations. New inventory browsable by body style (truck, SUV, EV/Hybrid, sedan, etc.).
2. Pre-owned / used vehicle sales: Sale of used vehicles across many brands (Kia, Toyota, BMW, Honda, Ford, Tesla, Subaru, Mercedes-Benz, GMC, Chevrolet, RAM, Dodge, Nissan, Lexus, Volkswagen, Jeep, Acura, INFINITI, Audi, Hyundai, Lincoln, Volvo, Cadillac, Mitsubishi, Mazda, Porsche, Land Rover, Scion, etc.) and including Certified pre-owned, vehicles under $15k, CarFax 1 Owner, used trucks, used SUVs, and used electric.
3. Service and parts: Service and parts operations across the group's service locations, with online appointment scheduling and service & parts specials.
4. Finance and F&I: Dealership-arranged vehicle financing, online credit pre-approval, and sale of F&I products including Allstate Vehicle Service Contract, Allstate Signature Certified Wrap, Allstate Long-Term Powertrain Wrap, Allstate Guaranteed Asset Protection, Allstate Tire & Wheel Protection, Allstate Complete Protection, Allstate Paint & Fabric Defense, Allstate Excess Wear & Tear, and Allstate Theft Deterrent.
5. Commercial and fleet sales: Dedicated commercial/fleet business with new and used commercial inventory, pick-up inventory, and Fleet Centers in Sublimity and Salem.
6. RV and Motorsports sales: Sales of recreational vehicles (via affiliated Power RV Center) and powersports vehicles including 4 motorcycle lines (Yamaha, Kawasaki, KTM, CAN-AM) via affiliated Power Motorsports.
7. Documentary / dealer fees: Standard dealership documentary fee and other disclosed fees (license, title, registration, state/local taxes, finance charges, credit investigation, optional insurance, delivery) collected on vehicle sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Power Auto Group is a privately held, multi-brand automotive retail dealership group operating 8 locations throughout Oregon (Sublimity, Salem, Corvallis). The group sells new and pre-owned vehicles across Chevrolet, GMC, Buick, Honda, and Kia franchises, plus RV and powersports lines (Yamaha, Kawasaki, KTM, CAN-AM), with dedicated commercial/fleet sales channels via Fleet Centers in Sublimity and Salem. Integrated in-house financing, service, and parts operations support the full vehicle ownership lifecycle.

Product overview

Power Auto Group is a multi-brand automotive retail platform rather than a single product. Its core platform is the Power Auto Group dealer site (powerautogroup.com), which acts as the umbrella storefront and central inventory and lead-capture surface across eight physical locations in Sublimity, Salem, and Corvallis, Oregon. On top of that umbrella site, the group operates a portfolio of franchise-store sub-brands — Power Kia, Power Honda, Power Chevrolet Sublimity, Power Chevrolet of Corvallis, Power Buick of Salem, Power Buick GMC of Corvallis, Power GMC of Salem, and Power GMC of Corvallis — each typically running its own dedicated branded site. The platform exposes the group's product lines as cross-cutting modules: New Vehicle Sales, Pre-Owned / Used Vehicle Sales (including certified, under-$15k, trucks, SUVs, and EVs), Service & Parts (with online scheduling), Commercial / Fleet Sales (supported by Fleet Center Sublimity and Fleet Center Salem), Finance (with pre-approval), and Specials. Adjacent businesses are presented as add-on sub-brands — Power RV Center and Power Motorsports (Yamaha, Kawasaki, KTM, CAN-AM) — while Allstate-branded F&I products (service contracts, GAP, tire & wheel, paint & fabric defense, theft deterrent, etc.) sit as optional add-on modules within the Service & Parts flow.

Differentiator

Problem solved

Functional benefit

Brands

• Power Kia: Kia new car dealership store within the Power Auto Group network
• Power Honda
• Power Chevrolet Sublimity
• Power Chevrolet of Corvallis
• Power Buick of Salem
• Power Buick GMC of Corvallis
• Power GMC of Salem
• Power GMC of Corvallis
• Power RV Center
• Power Motorsports

Products and services

• New Vehicle Sales
• Pre-Owned / Used Vehicle Sales
• RV and Powersports Sales
• Commercial and Fleet Sales
• Service and Parts
• Financing (F&I)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lithia Motors: Largest U.S. auto retailer (Lithia & Driveway), operating hundreds of stores across all 50 states and the U.K. Same multi-brand franchise model as Power Auto Group, with added digital/online retail (Driveway) — represents the scaled, public-market archetype of what a regional roll-up like Power could become.
• AutoNation: Largest U.S. public auto retailer with ~250+ stores across 19 states. Operates the same new/used vehicle, F&I, and service/parts business model as Power Auto Group at much greater scale, and is actively pushing digital retailing via AutoNation Finance and used-car hubs.
• Sonic Automotive: Public Fortune 500 dealer group with stores across ~20 states plus EchoPark used-car standalone stores. Closely comparable multi-franchise retail and F&I business model to Power Auto Group, including a meaningful commercial/fleet and powersports exposure at some stores.
• Group 1 Automotive: Public auto retailer with 200+ dealerships in the U.S. and U.K., including a meaningful commercial/fleet and powersports footprint. Directly comparable multi-brand franchise model with similar revenue mix of new, used, F&I, and service/parts that Power Auto Group runs at regional scale.
• Asbury Automotive Group: Public U.S. dealer group (~$17B revenue) with franchise stores and Clicklane digital retail. Same multi-OEM franchise, F&I, and service/parts business model as Power Auto Group, including a dedicated commercial/fleet operation; provides a relevant public-market comparable for unit economics.
• Holman Automotive: Large private U.S. dealer group and fleet management company with retail stores, commercial fleet services, and powersports exposure. Closely comparable private multi-brand dealer + commercial/fleet + powersports mix to Power Auto Group, but at significantly greater scale.

Direct peers

• Suburban Collection: Large private dealer group headquartered in Michigan with 50+ franchises across many brands. Operates the same family-owned multi-brand retail, service, and commercial model as Power Auto Group, making it a structurally similar private peer.
• Kendall Auto Group: Pacific Northwest-based multi-brand dealer group with stores in Oregon, Washington, Alaska, Idaho, and Montana. Directly competes with Power Auto Group in Oregon and runs the same multi-OEM franchise + service + commercial/fleet playbook at a similar regional scale.
• Ron Tonkin Family of Dealerships: Oregon-headquartered multi-brand dealer group carrying many of the same franchises as Power Auto Group (Chevrolet, GMC, Honda, Kia, plus others). Head-to-head competitor in the Portland metro / Willamette Valley, sharing the same Oregon consumer base and OEM relationships.

Regional players

• Gresham Ford / Dick Hannah Dealerships: Pacific Northwest private dealer group with a strong Oregon/Washington footprint across multiple franchises. Comparable multi-brand regional dealer model with similar service, F&I, and used-car operations that compete for the same Oregon consumer that Power Auto Group serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/POWER-Auto-Group-142352362523667
• LinkedInlinkedin.com/company/power-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Auto Group