Insomnia
Insomnia Coach is a solo-practitioner sleep coaching business founded by Martin Reed, offering a six-week online course blending ACT and CBT-I principles to help adults overcome chronic insomnia, with paid programs ranging from $499 to $3,900.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Insomnia does
Insomnia Coach is a private, bootstrapped sleep coaching practice operating as an Oregon-registered single-member LLC (Insomnia Coach LLC, registry #143179695), founded by Martin Reed around 2012 and doing business exclusively at insomniacoach.com. The business targets adults with chronic insomnia who have not found lasting relief from medication, sleep hygiene, or conventional CBT-I, and sells a portfolio of digitally delivered sleep coaching programs built on a proprietary blend of Acceptance and Commitment Therapy (ACT) and Cognitive Behavioral Therapy for Insomnia (CBT-I). The core product is a six-week online course containing 70+ video lessons, weekly action plans, and a private client forum, offered in three tiers: Self-Coaching ($499 with $49/month renewal), Email Coaching ($1,499 with eight weeks of email access to Reed), and Live Coaching ($2,999 with up to six 40-minute phone/Zoom sessions, currently operating at capacity with an approximately two-month waitlist). A premium 12-week Insomnia Mastery program at $3,900 is gated by application, and a free 2-week email sleep training course serves as the primary lead magnet, having enrolled over 10,000 subscribers with a 98% recommendation rate. The company also operates a podcast, YouTube channel, and a free community forum, holds a BBB A+ rating, and serves paying customers across at least 10 countries, though the founder is the sole deliverer of all live and email coaching. There is no external funding, no disclosed employees beyond the founder, and the product line is delivered through a standard LMS with Stripe/PayPal payments and Zoom for sessions.
Insomnia firmographics
Firmographics- Name
- Insomnia
- Legal name
- Insomnia Coach LLC
- Website
- https://insomniacoach.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insomnia Coach is a solo-practitioner sleep coaching business founded by Martin Reed, offering a six-week online course blending ACT and CBT-I principles to help adults overcome chronic insomnia, with paid programs ranging from $499 to $3,900.
- Ownership category
- akta.pro rank
Insomnia industry classification
Industry- Product category
- Online Sleep Health Coaching
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sleep Health Coaching (HSADAGAE)
- akta.pro secondary industries
- Sleep Health & Recovery Education (EDAAAHAE), Lifestyle & Habit Change Coaching (HSADAGAB), Stress Management & Burnout Prevention Coaching (HSADAGAD)
Keywords
Insomnia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Self-Coaching Course Subscription: Self-coaching option provides access to the six-week online course for $499 initially with 3 months access, then renews at $49/month. This is the entry-level product that provides access to course materials and client forums for independent learners.
- Email Coaching Course: Email coaching option priced at $1,499 one-time payment or six weekly payments of $299. Includes six months of course access, private client forum, and eight weeks of unlimited email access to Martin Reed. This mid-tier product adds personalized email support to the core course.
- Live Coaching Course: Live coaching option priced at $2,999 one-time or six weekly payments of $599. Includes everything in email coaching plus up to six 40-minute phone or video coaching sessions with Martin Reed over eight weeks. Currently has a waitlist with a $499 reservation deposit.
- Insomnia Mastery Premium Program: A premium 12-week coaching program requiring application and interview. Costs $3,900 or three monthly payments of $1,500. Includes an initial 90-minute coaching session followed by six additional 40-minute sessions plus unlimited email access. This is the highest-touch, most personalized offering.
- Individual Coaching Sessions: 40-minute coaching sessions available separately for $299 per call, subject to availability. These can be booked by self-coaching clients who need additional support.
- Monthly Email Coaching Extension: Continuation of email coaching at $249/month after the initial eight-week period, cancellable anytime. Extends the coaching relationship for those wanting ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Coaching: Entry-level course access with 3 months included, then $49/month |
| Subscription | Multi-year contract | Email Coaching: Personalized email support with 6 months access |
| Subscription | Multi-year contract | Live Coaching: Maximum support with phone/video sessions |
| One time/ perpetual license | Multi-year contract | Insomnia Mastery: Premium 12-week personalized coaching program |
| Unit Pricing | Pay-as-you-go | Individual Coaching Sessions: Add-on sessions for self-coaching clients |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Insomnia product offering
Product offeringCore offering
Insomnia Coach sells a six-week online sleep coaching program delivered through its website that combines Acceptance and Commitment Therapy (ACT-I) and Cognitive Behavioral Therapy for Insomnia (CBT-I) principles. The course is offered in three tiers — self-coaching, email coaching, and live coaching — and is paired with a free 2-week email lead magnet, a premium 12-week Insomnia Mastery program, and 1-on-1 coaching add-ons, all delivered digitally by founder Martin Reed.
Product overview
Insomnia Coach is a sleep coaching platform offering a structured product portfolio centered on its six-week online course with three pricing tiers (Self-Coaching at $499, Email Coaching at $1,499, and Live Coaching at $2,999), supported by a free two-week sleep training email course as an entry point. The company also operates a premium 12-week Insomnia Mastery program ($3,900) requiring application approval, alongside a free community forum and podcast. All coaching is delivered by founder Martin Reed using ACT-I and CBT-I principles. The platform integrates Stripe and PayPal for payments and Zoom for video coaching sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Insomnia Coach Online Course (six-week) A six-week online sleep coaching program for adults with insomnia, combining Acceptance and Commitment Therapy (ACT-I) and Cognitive Behavioral Therapy for Insomnia (CBT-I) techniques. Delivered through a client area with 70+ video lessons, weekly action plans, and a private client forum, and available in three tiers: Self-Coaching ($499 with $49/month renewal), Email Coaching ($1,499 with eight weeks of unlimited email support from Martin Reed), and Live Coaching ($2,999 with up to six 40-minute phone or video coaching sessions).
- Insomnia Mastery Program A 12-week premium, application-only 1-on-1 coaching program for individuals with chronic insomnia, priced at $3,900 (or three monthly payments of $1,500). Includes an initial 90-minute coaching session, six additional 40-minute sessions, and unlimited email access throughout enrollment, with no set curriculum — entirely guided by client needs.
- Free Sleep Training Course A free two-week email-based sleep training course for adults with sleep difficulties, delivering daily emails that introduce insomnia concepts aligned with cognitive behavioral therapy for insomnia (CBT-I). Serves as the entry point to the Insomnia Coach platform, with over 10,000 people having completed it and a 98% recommendation rate.
- Individual 1-on-1 Coaching Sessions
- Monthly Email Coaching Extension
Quantifiable outcome
- 86% improvement in sleep quality reported by average course graduate
- +3 more outcomes
Companies that use Insomnia
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Insomnia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Insomnia partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Insomnia competitors and assessment
Company assessmentDirect peers
- Sleepio (Big Health): Sleepio by Big Health is a digital CBT-I program delivered via app to employers and insurers. Most direct competitor to Insomnia Coach's evidence-based online sleep coaching, though it sells to enterprises rather than consumers directly.
- Sleepstation: Sleepstation is a UK-based digital sleep clinic that combines CBT-I with one-on-one coaching from sleep therapists. Closest product analogue to Insomnia Coach's email/live coaching tiers.
- CBT-i Coach: CBT-i Coach is a free app developed by the U.S. Department of Veterans Affairs for CBT-I-based self-management of insomnia. Direct overlap on the evidence-based, self-guided insomnia approach but at no cost and as a public-sector offering.
Broad incumbents
- Calm: Calm is a consumer wellness app with a substantial sleep-focused content library (sleep stories, meditations). Addresses a broader mindfulness/stress user base but overlaps with Insomnia Coach on consumers seeking non-medication sleep help.
- Headspace: Headspace is a major mindfulness and sleep app with guided content for sleep and anxiety. Comparable wellness subscription model but addresses broader mental wellbeing rather than clinical insomnia.
Emerging players
- BetterUp: BetterUp is a coaching platform offering 1-on-1 coaching across health, sleep, and wellbeing topics. Comparable tiered coaching model and direct-to-consumer plus enterprise channel, though broader in scope than sleep-specific coaching.
Others
- BetterHelp: BetterHelp is an online therapy platform that includes CBT-trained therapists, some of whom treat insomnia. Adjacent online-coaching delivery model with similar global, self-serve consumer funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Insomnia social profiles
Digital presenceInsomnia compliance and trust
Trust signalCompliance4 records
Insomnia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insomnia leadership team
Management profileNumber of profiles
Profiles1 record
Insomnia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insomnia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insomnia
What does Insomnia do?
Insomnia Coach sells a six-week online sleep coaching program delivered through its website that combines Acceptance and Commitment Therapy (ACT-I) and Cognitive Behavioral Therapy for Insomnia (CBT-I) principles. The course is offered in three tiers — self-coaching, email coaching, and live coaching — and is paired with a free 2-week email lead magnet, a premium 12-week Insomnia Mastery program, and 1-on-1 coaching add-ons, all delivered digitally by founder Martin Reed.
Is Insomnia a public or private company?
Insomnia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insomnia founded?
Insomnia was founded in 2012. It employs 1 to 10 people.
How does Insomnia make money?
Six revenue lines are on record. Self-Coaching Course Subscription is the primary driver. The others are email Coaching Course, live Coaching Course, insomnia Mastery Premium Program, individual Coaching Sessions and monthly Email Coaching Extension.
Who are Insomnia's main competitors?
Direct peers on record are Sleepio (Big Health), Sleepstation and CBT-i Coach. Broad incumbents are Calm and Headspace. BetterUp is listed as an emerging player. BetterHelp is listed as an others.
Does Insomnia have an API?
No public API is recorded for Insomnia.
What industry is Insomnia in?
Insomnia's product category is Online Sleep Health Coaching. Its primary akta.pro industry code is HSADAGAE, Sleep Health Coaching, with a secondary code of EDAAAHAE, Sleep Health & Recovery Education. Its NAICS code is 61171 and its SIC code is 8200.