Freedom Plaza

What Freedom Plaza does

Freedom Plaza Arizona is a Life Plan Community (continuing care retirement community) founded in 1987 and headquartered in Peoria, Arizona. It operates a single integrated campus delivering a full continuum of senior care services: independent living residences (with multiple floor plans named after Arizona cities), assisted living and memory support (The Inn), skilled nursing and rehabilitation (Freedom Plaza Care Center), outpatient and inpatient rehabilitation (physical, occupational, and speech therapy), memory support programming, hospice care, a wellness clinic, and Custom Care private duty services available 24/7. The community is rated Five-Star by the Centers for Medicare and Medicaid Services (CMS) for healthcare quality and has been ranked #1 Retirement Community in Arizona by Newsweek Magazine for both 2025 and 2026.

The business model combines one-time entrance fees under Life Plan and Lifetime Refund contracts (ranging from $70,750 to $326,000 depending on residence size and refund tier) with recurring monthly service packages ($2,200-$4,600) or monthly lease payments ($2,700-$4,500 plus a $2,500 community fee). Revenue mechanics therefore blend deferred-revenue entrance fee accounting with predictable subscription-style monthly cash flows, while additional revenue is generated from higher-acuity healthcare services at the Care Center and from Custom Care private duty add-ons. Two wholly-owned operating subsidiaries — Freedom Plaza Care Center and The Inn Assisted Living and Memory Support — execute the healthcare delivery layer of the business.

Freedom Plaza goes to market through a sales-led model targeting seniors and their adult children, using complimentary Lunch & Learn events, personal campus tours, virtual visit options, phone inquiry lines, website lead capture forms, social media (Facebook), and earned-media amplification from Newsweek recognition. In April 2025, Freedom Plaza joined Sun Health's Life Plan Communities network, positioning the community within a larger healthcare-affiliated ecosystem for referrals and service collaboration. The community serves primarily the Phoenix metropolitan area and markets itself on a Type-A Life Care Guarantee promising residents will never be asked to leave due to unintentional financial misfortune.

Name

Freedom Plaza

Legal name

Freedom Plaza Arizona

Website

https://freedomplazaarizona.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Freedom Plaza Arizona is a Life Plan Community founded in 1987 in Peoria, Arizona, offering independent living, assisted living, memory support, skilled nursing, and rehabilitation services on a single campus to seniors aged 65+ through entrance-fee and monthly subscription contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Entrance Fee Programs: Residents pay an entrance fee (ranging from $70,750 to $326,000) under Life Plan or Lifetime Refund programs. These fees provide access to independent living with guaranteed access to higher care levels at discounted rates.
2. Monthly Service Packages: Recurring monthly fees ($2,200-$4,600) for dining, housekeeping, and community services. Additional charges for second persons and extra dining/housekeeping options.
3. Lease Program: Monthly lease payments ($2,700-$4,500) with community fee ($2,500) providing flexible access without entrance fee commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Freedom Plaza Arizona operates a Life Plan Community on a single Peoria, Arizona campus providing a full continuum of senior care. Residents purchase or lease independent living residences with access to dining, fitness, recreation, and amenities, and gain priority access to assisted living, memory support, skilled nursing, rehabilitation, and 24/7 private-duty Custom Care services delivered on the same campus.

Product overview

Freedom Plaza Arizona is a Life Plan Community offering a full continuum of care with multiple distinct products: Independent Living residences (featuring various floor plans named after Arizona cities with purchase and lease options), Freedom Plaza Care Center (Five-Star rated skilled nursing and rehabilitation), The Inn Assisted Living and Memory Support, and Custom Care private duty services. The community provides healthcare services including rehabilitation, memory support, hospice care, and a wellness clinic. Programs are available for purchase or lease to fit personal retirement objectives.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom Plaza Care Center: Skilled Nursing Rehabilitation Center providing residential accommodations with higher level of care and rehabilitation services on campus.
• The Inn Assisted Living and Memory Support

Products and services

• Independent Living Residences Independent living residences forming the centerpiece of the Freedom Plaza Arizona campus, featuring multiple floor plans named after Arizona cities (Avondale, Bisbee, Carefree, Douglas, Estrella, Flagstaff, Glendale, Hayden) with amenities including fine dining, casual dining, fitness, recreation, and hobby areas, sold or leased to active seniors aged 65+.
• Freedom Plaza Care Center (Skilled Nursing and Rehabilitation) Five-Star CMS-rated skilled nursing and rehabilitation center on the Freedom Plaza campus providing residential accommodations with a higher level of care, rehabilitation staff, and a broad spectrum of resources for residents needing skilled nursing and post-acute rehabilitation services.
• The Inn Assisted Living and Memory Support Assisted living facility at 13725 N 93rd Ave, Peoria, Arizona, providing care that balances independence with assistance, including memory support for dementia, delivered with compassion, understanding, and respect to residents requiring higher levels of daily support.
• Rehabilitation Services Outpatient and inpatient rehabilitation services offered on the Freedom Plaza campus, including physical therapy for musculoskeletal or neurological injuries, occupational therapy for activities of daily living, and speech therapy for swallowing problems, available to residents and the surrounding community.
• Memory Support Specialized memory support program providing safe, reassuring care for residents experiencing dementia in various stages and forms, incorporating security, supportive engagement, stage-appropriate therapy and activities, and nutrition and wellness programs.
• Custom Care by Freedom Plaza

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sun HealthcoreStrategic or Co-development Partner · 16 April 2025Freedom Plaza joined Sun Health's Life Plan Communities network. Sun Health is a community-based health and wellness organization providing services and referrals to Freedom Plaza residents. The partnership was announced at a celebration event on April 16, 2025.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, and memory care across hundreds of communities. Directly comparable to Freedom Plaza's continuum-of-care model and senior customer base, though at national scale.
• Holiday Retirement: One of the largest operators of independent senior living communities in the U.S. Comparable to Freedom Plaza's independent living core, though with a more limited higher-acuity care offering.
• Watermark Retirement Communities: Operates upscale Life Plan and rental senior living communities with full continuums of care. Comparable to Freedom Plaza's positioning around quality amenities and on-site healthcare services.
• Pegasus Senior Living: Operates independent living, assisted living, and memory care communities with a focus on relationship-driven care. Comparable to Freedom Plaza in mid-market senior customer targeting and care continuum.
• Life Care Services: One of the largest managers of Life Plan Communities (CCRCs) in the U.S., overseeing communities that mirror Freedom Plaza's entrance-fee, continuum-of-care structure. Highly comparable on contract structure and resident profile.
• Five Star Senior Living: Manages independent living, assisted living, and skilled nursing communities across the U.S. Comparable in service mix and customer segment to Freedom Plaza, with overlapping skilled nursing exposure.
• Sunrise Senior Living: Provides assisted living, memory care, independent living, and skilled nursing with a focus on personalized senior care. Comparable to Freedom Plaza's full continuum-of-care positioning and resident-centric service model.
• Erickson Senior Living: Operates large-scale continuing care retirement communities with entrance-fee contracts and full care continuums. Closely comparable to Freedom Plaza's Type-A Life Plan model and active-senior target demographic.
• Atria Senior Living: Operates a portfolio of senior living communities including independent living, assisted living, and memory care. Comparable to Freedom Plaza in offering a worry-free retirement lifestyle with on-site care services for seniors.

Emerging players

• Christian Living Communities: Non-profit operator of Life Plan Communities and senior living services in Colorado and surrounding states. Comparable to Freedom Plaza's CCRC model but operating in a different geography and ownership structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freedomplazaarizona

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Plaza