Benza

What Benza does

Benza is a regional Italian fuel retailer operating as a commercial brand of Bortolamei S.p.A., a privately held Italian corporation headquartered in Camisano Vicentino. The company runs a network of 18 retail fuel stations concentrated in the Veneto region — primarily the province of Vicenza — with additional stations in Modena and stated coverage extending into Friuli-Venezia Giulia. Stations sell the full fuel range (petrol, diesel, LPG, methane), including proprietary branded SKUs bSuper 100 ottani and bDiesel, all sourced directly from Marghera (VE) refineries and conforming to EN 228:2004 and EN 590:2004 European standards with dual-filtration at the dispenser.

The revenue model is anchored in retail fuel sale volumes, supplemented by recurring and transactional revenue streams from ancillary services. These include B-Wash automatic and self-service car washes (including Hi-Tech 24h enclosed heated bays), the Benza Card prepaid and postpaid fleet card programs for businesses and Partita IVA holders, the Bwash Card for car wash credit, the Benza and BenzaWash mobile apps (launched in 2024) for station locator and digital payment, Buoni Carburante fuel vouchers (launched in 2025), and on-premise convenience services such as B-Market, bar/ristorazione, Gobbo Gomme tire sales, Nolo Experience vehicle rental, and B-Gas & Luce energy offerings. Payments are accepted via cash, credit/debit cards, Satispay, Benza Card, and third-party fleet cards from DKV and UTA.

The go-to-market is physical-retail first, with a horizontal segmentation approach serving two primary customer groups: individual motorists seeking quality fuel at competitive prices with modern station amenities, and business/Partita IVA fleet operators requiring structured invoicing, deferred payment terms, and 24/7 self-service access. Digital channels (apps, QR-code vouchers, fleet card portals) layer engagement on top of the station footprint rather than substituting for it. The company is independently owned by Bortolamei S.p.A., with no disclosed institutional investors, funding rounds, or M&A activity in the source material.

Name

Benza

Legal name

Bortolamei S.p.A.

Website

https://b-benza.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Benza, a brand of Bortolamei S.p.A., operates an 18-station retail fuel network in northern Italy (Veneto, Modena, Friuli-Venezia Giulia), selling petrol, diesel, LPG, and methane alongside car wash, convenience, fleet card, and digital app services to individual motorists and business fleet customers.

Ownership category

akta.pro rank

Product category

Retail Fuel Stations

NAICS

Gasoline Stations with Convenience Stores (45711)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYCRANAJAB

Fuel Stations with Convenience Retail (Forecourt C-Stores)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol & Tobacco Convenience Retail (C-Stores & Fuel Retail)

SECONDARYEUALAIAE

Convenience Retail & Foodservice at Forecourts (C-Store/QSR)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYEUALAIAI

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYTHADAKAH

Fuel Management & Fleet Card Programs

Travel & Hospitality/Car Rental & Mobility Services/Fleet Leasing & Fleet Management Services

Keywords

• Retail fuel stations
• Fleet fuel cards
• Car wash services
• Petroleum retail
• Fuel distribution

Headquarters

HQ city

Camisano Vicentino

HQ country

Italy

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales (Petrol, Diesel, GPL, Metano): Retail sale of petroleum products (benzine/bSuper 100 octane, diesel/bDiesel, GPL, metano) at company-owned and operated fuel stations. Products sourced from Marghera (VE) refineries and conform to European standards EN 228:2004 (benzine) and EN 590:2004 (diesel).
2. Car Wash Services: Automatic (B-Wash with anti-scratch brushes) and self-service car wash facilities at multiple stations, with 24-hour Hi-Tech wash tunnels at select locations.
3. Ancillary Retail Services: B-Market (convenience store), B-Service (automotive services), B-Gas & Luce (energy brand), bar/ristorazione, tire sales (Gobbo Gomme), Nolo Experience (rental), and children's play areas at select stations.
4. Benza Card (Fleet Card Programs): Prepaid and postpaid fuel card programs for businesses, generating recurring card-based transaction revenue with monthly invoicing.
5. Fuel Vouchers: Deductible fuel vouchers usable across the entire Benza station network, delivered via email, scannable via QR code or at attended pumps 24/7 self-service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Benza is a regional Italian fuel retailer operating 18 retail service stations across the Veneto region (primarily Vicenza province) and Modena. The company distributes petrol (bSuper 100 ottani), diesel (bDiesel), LPG, and methane sourced from Marghera refineries and conforming to European standards EN 228:2004 and EN 590:2004. Beyond core fuel sales, Benza offers automatic and self-service car wash facilities, fleet fuel cards for businesses and Partita IVA holders (Benza Card in prepaid and postpaid variants), consumer mobile apps for fuel payment and car wash credit management, and ancillary station services including convenience stores, bars, tire shops, and vehicle rentals.

Product overview

Benza is a regional Italian fuel station network (18 stations in the Veneto region and Modena), operated by Bortolamei S.p.A., offering a vertically integrated portfolio of fuel products and ancillary services. The core offering consists of branded fuel products — petrol (bSuper 100 octane), diesel (bDiesel), LPG, and methane — sourced from Marghera refinery and conforming to European standards EN 228:2004 and EN 590:2004. These fuels are distributed through the company's owned and operated station network. On top of the fuel retail business, Benza offers a suite of card and digital products: the Benza Card (available in prepaid and postpaid variants) for business fleet customers, the Bwash Card for car wash services, the Benza App for station finding, at-pump mobile payment and Benza Card management, and the BenzaWash App for car wash credit management. Physical ancillary services at stations include B-Wash automated and self-service car washes (including Hi-Tech 24h enclosed heated bays), B-Service convenience stores, B-Market, Gobbo Gomme tire shops, bars, dog areas, and children's play areas. The company also sells fuel vouchers (Buoni Carburante) via email with QR-code redemption.

Differentiator

Problem solved

Functional benefit

Brands

• Benza Card: Petrol card offered in prepaid and postpaid variants for businesses and Partita IVA holders, enabling 24h refueling, monthly invoicing, and deferred payment options.
• Benza Card Prepagata
• Benza Card Postpagata
• Bwash Card
• Benza App
• BenzaWash App
• Benza Gas & Luce

Products and services

• Benza Card Prepagata Prepaid fleet fuel card issued to businesses and sole proprietors (Partita IVA), rechargeable at Benza stations, usable 24/7 across the entire Benza station network with monthly consolidated invoicing.
• Benza Card Postpagata Postpaid fleet fuel card for businesses enabling deferred payment terms for fuel purchases across the Benza station network, with monthly invoicing and installment-based settlement.
• Bwash Card Reloadable card for B-Wash automatic and manual car wash stations, purchasable and rechargeable at self-service kiosks open 24h, with payment options including cash, POS, Satispay, and DKV. Registered users receive monthly consolidated invoices and promotional access.
• Benza App (Carburanti) Mobile application for iOS and Android that allows users to locate Benza stations, refuel and pay via smartphone connected to dispensers, receive digital receipts, manage Benza Card, view refueling history, and request electronic invoices.
• BenzaWash App Mobile application for iOS and Android that connects via Bluetooth to B-Wash car wash stations, enabling credit management, monthly invoicing, and promotional discounts on car wash services.
• Buoni Carburante (Fuel Vouchers) Top-up fuel vouchers delivered by email, usable 24h in self-service mode by scanning a QR code or at attended pumps during opening hours, valid across the entire Benza station network.
• Benza Station Network Network of 18 retail fuel stations in the Veneto region and Modena, offering petrol, diesel, LPG, methane, and branded fuels (bSuper 100 ottani, bDiesel), along with ancillary services including B-Wash car washes, B-Service, B-Market, tire shops (Gobbo Gomme), bars, dog areas, and children's play areas.
• B-Wash Hi-Tech 24h Car Wash Automatic and self-service car wash available 24 hours at select Benza stations, featuring enclosed heated bays for cold-weather operation. Offered under the B-Wash and B-Wash Hi-Tech 24h brands.
• bSuper 100 ottani (Premium Branded Petrol) Premium branded gasoline with 100 octane rating, part of Benza's high-quality fuel range sourced from Marghera refinery and conforming to European standard EN 228:2004.
• bDiesel (Premium Branded Diesel) Premium branded diesel conforming to European standard EN 590:2004, sourced from Marghera refinery and double-filtered before dispensing.
• Benza Gas & Luce Branded natural gas and electricity offering linked to Benza fuel stations, promoted via the sister website benzagaseluce.it and serving both residential and business customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Benza Gas & LuceminorOthersBenza Gas & Luce is an affiliated energy brand under the same ownership group (Bortolamei S.p.A.), offering gas and electricity services to residential and business customers. Referenced on the Benza homepage as a linked brand (benzagaseluce.it).
• UTA (UTA Card)minorChannel Partner/ Reseller/ DistributorUTA (Universal Tax Free and Fuel Card) is accepted as a payment method at Benza stations, enabling UTA fleet card holders to refuel at Benza locations.
• DKVminorChannel Partner/ Reseller/ DistributorDKV Mobility card is accepted as payment at Benza stations for fleet refueling and car wash services (Bwash card recharge).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Eni: Italy's largest integrated oil major and dominant fuel retailer with thousands of branded service stations nationwide and a strong loyalty program (Eni Live). Directly comparable to Benza as a fuel retailer serving Italian motorists, but operating at vastly larger scale and with integrated upstream/downstream economics.
• Shell Italia: Italian operations of Shell, including branded fuel stations, Shell V-Power premium fuels, and integrated convenience offers. Comparable to Benza as a forecourt retailer in the Italian market, with global brand and capital advantages.
• EG Group: Global convenience and fuel retail operator with significant Italian station acquisitions. Comparable to Benza as a forecourt retailer integrating fuel with convenience and food services, though at much larger scale.
• TotalEnergies Italia: Italian arm of TotalEnergies, operating branded service stations across Italy with growing EV charging rollout. Comparable to Benza as a fuel retailer, with broader energy transition positioning.

Others

• DKV Mobility: European leader in fleet cards and on-the-road services, accepted at Benza stations. Comparable as a fuel card and B2B payment partner relevant to Benza's fleet card program strategy, rather than as a direct retail competitor.
• UTA (Union Tank Eckstein): Major European fuel and toll card provider, accepted at Benza stations. Comparable to Benza as a fleet card ecosystem participant serving cross-border commercial fleets, rather than as a direct retail competitor.

Direct peers

• Tamoil Italia: Swiss-Italian fuel retailer operating a network of branded service stations in Italy with focus on petrol, diesel, and convenience retail. Comparable to Benza as a multi-station forecourt operator in the Italian market.
• Api (Gruppo Api): Italian fuel retailer and refiner operating IP-branded stations across Italy. Closely comparable to Benza as an Italian-headquartered forecourt operator selling branded fuels through a network of stations with convenience retail, though at much larger scale.
• Q8 (Kuwait Petroleum Italia): Major Italian fuel retail brand with nationwide station coverage, premium fuels, and integrated non-fuel services. Comparable to Benza as a forecourt retailer offering branded petrol/diesel with ancillary services, but with national scale and an international parent.

Regional players

• Costantin: Independent Italian fuel retailer with a regional station network in northern Italy. Comparable to Benza as a smaller, independent fuel station operator focused on regional density rather than national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benza