Collector Car Network

What Collector Car Network does

Collector Car Network, LLC operates a multi-brand digital platform serving the collector car ecosystem. The company's core assets are three online properties: ClassicCars.com, described as the world's largest online marketplace for classic and modern collectible vehicles with over 4.5 million monthly visitors; AutoHunter.com, a dedicated online auction destination featuring proprietary bidding technology marketed under the Drive the Bid and Safe-n-secure brands; and The Journal, an award-winning online automotive magazine reaching over 400,000 monthly readers. Together, these brands comprise a combined community of over 5.5 million monthly online visitors spanning in-market buyer/seller activity, casual enthusiast engagement, and industry insider participation.

The business operates on a dual revenue model combining marketplace commissions from vehicle listings and auctions with advertising and sponsorship revenue derived from its aggregated audience reach. Its customer base is primarily SMB and individual consumers (sellers, buyers, enthusiasts), supplemented by industry-trade advertising partners. Distribution is exclusively digital through owned web properties, with the company emphasizing organic search visibility and brand recognition over paid acquisition. Pricing is quote-based across listing fees, auction participation, and seller/buyer premiums and is not publicly disclosed. The underlying technology stack is not publicly disclosed.

Collector Car Network, LLC is a wholly-owned subsidiary of Barrett-Jackson Holdings, LLC, which also controls Barrett-Jackson Auction Co., Barrett-Jackson Media, Barrett-Jackson Showroom, AutoHunter, and ClassicCars.com. Both entities operate under the broader MARI / AE EventsCo Holdings LLC corporate parent. The company is headquartered at 7400 E Monte Cristo Avenue Suite 100, Scottsdale, Arizona, was founded in 2000, and is privately held with no disclosed external funding, headcount, or revenue figures.

Name

Collector Car Network

Legal name

Collector Car Network, LLC

Website

https://collectorcarnetwork.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Collector Car Network, LLC operates a multi-brand digital platform for the collector car ecosystem, including ClassicCars.com (world's largest classic car marketplace), AutoHunter.com (online auction), and The Journal (automotive magazine), collectively reaching 5.5 million+ monthly visitors.

Ownership category

akta.pro rank

Product category

Online Vehicle Marketplace

NAICS

Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industry

Online Collectibles Marketplaces & Auction Retail (CRALAGAO)

Keywords

• Online car marketplace
• Collector vehicle auctions
• Classic car listings
• Automotive editorial content
• Vehicle classifieds platform

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace / Transaction Fees: ClassicCars.com serves as the world's largest online marketplace for classic and modern collectible vehicles, charging transaction fees or commissions on vehicle sales facilitated through its platform. AutoHunter.com operates as an online auction destination, generating revenue through auction-related transaction fees on vehicle sales.
2. Advertising and Sponsorship: With a combined community of over 5.5 million monthly online visitors and The Journal magazine reaching 400,000+ monthly readers, the company monetizes audience reach through display advertising, sponsored content, and partner sponsorships.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Collector Car Network operates a multi-brand online ecosystem that combines ClassicCars.com, the world's largest online marketplace for classic and modern collectible vehicles, with AutoHunter.com, a dedicated online auction destination for collector cars featuring proprietary 'Drive the Bid' bidding technology and 'Safe-n-secure' transaction services, and The Journal, an award-winning online automotive magazine. The platform connects in-market collector car buyers and sellers, casual enthusiasts, and industry insiders across a combined community of over 5.5 million monthly online visitors, monetizing via marketplace/transaction fees and advertising.

Product overview

Collector Car Network, LLC is a multi-brand platform serving the collector car marketplace, operating three distinct online properties: ClassicCars.com (a marketplace for buying and selling collectible vehicles), AutoHunter.com (an online auction platform with 'Drive the Bid' bidding technology), and The Journal (an automotive editorial magazine). Together, these brands reach a combined community of over 5.5 million monthly online visitors including in-market buyers, sellers, casual enthusiasts, and industry insiders. The network is part of the Barrett-Jackson Holdings, LLC family and operates from Scottsdale, Arizona.

Differentiator

Problem solved

Functional benefit

Brands

• ClassicCars.com: World's largest online marketplace for classic and modern collectible vehicles with over 4.5 million monthly visitors.
• AutoHunter
• The Journal

Products and services

• ClassicCars.com World's largest online marketplace for classic and modern collectible vehicles, connecting individual sellers, dealer consignors, and buyers. Over 4.5 million monthly visitors use the platform for browsing, listing, and transacting on collector vehicles.
• AutoHunter.com Premier online auction destination for collector cars and vehicles of interest. Enables sellers to consign vehicles and buyers to bid in a competitive online auction format, supported by proprietary bidding technology 'Drive the Bid' and 'Safe-n-secure' secure transaction services.
• The Journal (journal.classiccars.com) Award-winning online automotive magazine with over 400,000 monthly readers, providing editorial content, vehicle features, news, and lifestyle coverage to attract and engage the collector car enthusiast audience and funnel them to the broader Collector Car Network marketplace ecosystem.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Barrett-Jackson Holdings, LLCcoreStrategic or Co-development PartnerBarrett-Jackson Holdings, LLC is the parent company of The Collector Car Network, LLC. Barrett-Jackson operates as a leading auction company for collector vehicles and encompasses multiple brands including Barrett-Jackson Auction Co., LLC, Barrett-Jackson Media, Barrett-Jackson Showroom, Collector Car Network, AutoHunter, and ClassicCars.com. The Collector Car Network is an integral part of the Barrett-Jackson ecosystem.
• MARI / AE EventsCo Holdings LLCcoreStrategic or Co-development PartnerThe Collector Car Network is part of MARI / AE EventsCo Holdings LLC. Collector Car Network may share data with MARI's affiliated entities as part of the corporate holding structure. Barrett-Jackson Holdings, LLC and Collector Car Network operate under this parent entity alongside MARI-affiliated companies.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bring a Trailer: Online auction platform for collector and enthusiast vehicles with a curated listing model. Directly comparable as an online collector-car transaction platform targeting the same buyer and seller segments, though differentiated by auction-first mechanics.
• Hemmings: Long-running collector-car marketplace and editorial brand combining classified listings, auctions, and a print/digital magazine. Comparable multi-format (marketplace + editorial) approach serving the same enthusiast buyer and seller segments as Collector Car Network.
• DuPont Registry: Long-established luxury and collector vehicle listing marketplace with print and digital properties. Comparable as a high-end collector-vehicle marketplace serving affluent buyers and sellers, with overlapping editorial and listing format.

Emerging players

• Cars & Bids: Online auction platform focused on modern enthusiast vehicles (typically 1980s–present). Directly comparable online auction format for collector vehicles, though focused on a narrower modern-segment slice of the market.

Broad incumbents

• Mecum Auctions: Largest collector-car auction company by volume, operating physical auctions with an online bidding component. Comparable as a major collector-car transaction venue; overlaps with Barrett-Jackson as a parent-level competitor within the broader auction ecosystem.
• RM Sotheby's: Global collector-car auction house operating high-end physical and online auctions. Comparable at the auction-format level for premium collector vehicles, particularly through its online bidding platform.
• Bonhams: International auction house with a dedicated collector-car division conducting physical and online auctions. Comparable as an established incumbent in the collector-vehicle transaction space with both live and online auction capabilities.
• eBay Motors: Largest general-purpose online automotive marketplace with significant collector and enthusiast vehicle listings. Comparable marketplace mechanics for buying and selling vehicles online, though it serves a much broader used-vehicle audience.
• AutoTrader: Largest US used-vehicle marketplace with broad consumer reach. Comparable as a large-scale online vehicle listing platform, though it serves the mass used-car market rather than the collector-car niche.

Regional players

• Collecting Cars: UK-headquartered online collector-car auction platform. Comparable online collector-car auction model, though primarily serving European and UK geographies rather than US-centric ClassicCars.com traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collector Car Network