Decorative Concrete Supply
Decorative Concrete Supply is a family-owned Texas wholesale distributor of decorative concrete products, coatings, tools, and stamp/mold rentals, serving professional contractors and flooring installers through six retail/showroom locations across the state.
- Company typePrivate
- Founded1989
- HeadquartersCarrollton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Decorative Concrete Supply does
Decorative Concrete Supply Inc. (operating as DecorativeCS) is a privately held, family-owned wholesale distributor of decorative concrete products and related tools, founded in 1989 and headquartered in Carrollton, Texas. The company serves professional concrete contractors, flooring installers, and commercial construction buyers through six Texas retail/showroom locations with attached warehouses in Carrollton, Fort Worth, Buda, Round Rock, San Antonio, and Houston, supported by same-day delivery, small-package shipping, and pallet shipping across the state, with free delivery offered on orders of $1,000 or more within a 30-mile radius of each store.
The product portfolio spans concrete colorants (color hardener, integral color, acid stain, water-based stain, acetone dyes), surface treatments (densifiers, acrylic sealers, surface retarders, coatings removers, micro-toppings, resurfacers), high-performance coatings (polyurethanes, epoxies, polyaspartics), decorative broadcast aggregates (color flakes in 20+ named colorways), application tools and sprayers, ADA-compliant tactile tiles, and a Proline-branded stamp and mold rental/purchase program covering magnetic seamless stamps, free form rock liners, table molds, and medallions. The assortment is sourced from more than 50 manufacturer brands including Prism Pigments, Crown Polymers, Arizona Polymer Flooring, MAPEI, Westcoat, SpecChem, Proline Concrete Tools, Torginol, Ameripolish, Prosoco, and Ardex, positioning DCS as a single-source distributor rather than a manufacturer of its own proprietary formulations.
The business model is sales-led wholesale distribution complemented by paid technical training (e.g., Crown Polymers classes at $250 per attendee, with class fees convertible into in-store credit on the trainer's products) and free product demonstrations at all six locations. GTM combines in-store consultative selling, phone orders, the decorativecs.com website, and an organic social presence on Facebook, Twitter/X, and Instagram, plus a newsletter. There is no app, no public API, no AI/ML capability, no proprietary software, no patents, and no disclosed funding or M&A activity; revenue and headcount are not publicly disclosed, the company is family-owned with no parent, subsidiaries, or external investors identified in the input.
Decorative Concrete Supply firmographics
Firmographics- Name
- Decorative Concrete Supply
- Legal name
- Decorative Concrete Supply Inc.
- Website
- https://decorativecs.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decorative Concrete Supply is a family-owned Texas wholesale distributor of decorative concrete products, coatings, tools, and stamp/mold rentals, serving professional contractors and flooring installers through six retail/showroom locations across the state.
- Ownership category
- akta.pro rank
Decorative Concrete Supply industry classification
Industry- Product category
- Decorative Concrete Distribution
- NAICS
- Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (32739)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)
- akta.pro secondary industries
- Architectural & Decorative Coatings (IMAEAGAA), Concrete, Epoxy & Specialty Coatings Flooring Retail (CRAIAGAH), Architectural & Decorative Paints (IMADAKAA)
Keywords
Where Decorative Concrete Supply is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Decorative Concrete Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Product Distribution: Wholesale distribution of decorative concrete products including color hardeners, integral colors, release agents, acid stains, sealers, coatings, tools, and equipment to professional contractors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Training Class |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Decorative Concrete Supply product offering
Product offeringCore offering
Decorative Concrete Supply is a wholesale distributor of decorative concrete products operating six Texas retail/showroom locations. The company distributes color hardeners, integral colors, release agents, acid and water-based stains, sealers, coatings, polyurethanes, epoxies, polyaspartics, stamping tools, ADA tiles, application tools, and related supplies from over 50 manufacturer brands. It also offers concrete stamp rentals, decorative molds/medallions, paid technical training classes, and free product demonstration sessions to professional contractors.
Product overview
Decorative Concrete Supply operates as a single-unit B2B distribution business offering a comprehensive portfolio of decorative concrete products, tools, and services across six Texas locations. The product portfolio centers on concrete coloring solutions (Color Hardener, Integral Color, Acid Stain, Water-Based Stain, Acetone Dyes), surface treatments (Densifiers, Acrylic Sealers, Surface Retarders, Coatings Removers, Micro-Toppings, Concrete Resurfacers), and industrial coatings (Polyurethanes, Epoxies, Polyaspartics). The company differentiates through specialized stamping tools including Proline Magnetic Stamps available for rent or purchase, traditional concrete stamp rentals, Free Form Rock Liners, and decorative molds and medallions. Supporting products include ADA Tiles, floor coating tools, finishing tools, sprayers, adhesives, fiber mesh, safety products, wood stain, and zone marking paint. Color Flakes in both blended and stone series provide decorative broadcast aggregate options. The company also provides training classes (such as Crown Polymers Training) and free demos at all six locations. This is not a software product and has no API, integrations, AI capabilities, or certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Proline Magnetic Stamps Seamless magnetic concrete stamps offering 130+ square feet of coverage per set with no pattern repetition, available for rent and purchase for professional concrete contractors.
- Concrete Stamp Rentals Full line of Proline concrete stamps available for rent including Ashlar, Random Stone, Brick, Skins, and other patterns for decorative concrete installation projects.
- ADA Tiles (Armor-Tile Access Tiles) ADA-compliant tactile tiles for curb ramps and pedestrian crossings, available in 2' x 4' and 2' x 5' sizes in Colonial Red for commercial and public-sector accessibility projects.
- Color Flakes Decorative flakes broadcast into coatings for industrial and commercial floors, available in 1/4 inch blended and stone series options including Camel, Shoreline, Madras, Outback, Cabin Fever, Creekbed, Stoney Creek, Rocky Ridge, Ice Blue, Tidal Wave, Orbit, Domino, Wombat, Nightfall, Gravel, Coyote, Raven, Schist, Basalt, Pumice, and Carbon.
- Proline Live Edge Table Molds Live edge table molds for creating decorative concrete furniture pieces, available for purchase with Pro-Cast mix for decorative concrete fabricators.
- Proline Free Form Rock Liners Flexible rock liner tools for creating unique stepping stones, available in rental sets including 3.5 inch x 91 inch, 3.5 inch x 118 inch, 3.5 inch x 151 inch, and 3.5 inch x 158 inch pieces.
- Crown Polymers Training Class Technical and hands-on training class covering Crown Urethane Cement, Crown Moisture Barrier System, and 1 Day Flake System, priced at $250 per attendee and convertible to in-store credit on Crown products.
- Color Hardener Surface-applied coloring product that hardens and colors concrete simultaneously for professional decorative concrete contractors.
- Integral Color Color mixed directly into concrete before placement for uniform coloration throughout the slab, distributed for decorative concrete installation projects.
- Acid Stain Chemical stain that reacts with concrete to create unique, mottled color effects for decorative flooring and hardscape applications.
- Water-Based Stain Non-reactive concrete stain providing consistent color options in various hues for interior and exterior decorative concrete applications.
- Polyurethanes & Epoxies High-performance polymer coatings from brands including Crown Polymers and APF for concrete protection and decoration in commercial and industrial floor systems.
- Polyaspartics Fast-curing polyaspartic coatings for concrete floor finishing, used by contractors for decorative and protective commercial floor applications.
- Industrial Coatings Heavy-duty coatings for industrial concrete floor applications, distributed for commercial and industrial construction projects.
- Concrete Resurfacers Products for restoring and beautifying worn or damaged concrete surfaces, including micro-toppings for resurfacing and decorating existing concrete.
- Delivery Services Same-day and scheduled delivery of decorative concrete products, free for orders $1,000+ within 30 miles of any of the six Texas store locations, plus small-package and pallet shipping to most areas of Texas.
- Free Training Demos Free hands-on product demonstration sessions held at all six Texas locations to showcase new products and popular decorative concrete applications and techniques for contractors.
Companies that use Decorative Concrete Supply
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Decorative Concrete Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Decorative Concrete Supply partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Proline Concrete ToolscoreProline is a major brand distributed by DCS, offering concrete stamps, magnetic stamps, and table molds. Available for both rental and purchase through all DCS locations.
- Prism PigmentscorePremier color pigment brand included in DCS product lineup for integral coloring and staining applications.
- Crown PolymerscoreMajor brand for epoxies, urethanes, and floor coatings. Crown Polymers conducts training classes at DCS locations, with class fees credited toward Crown product purchases.
- Arizona Polymer Flooring (APF)coreDistributes APF products including Epoxy, Granitex, Metallics, and Quartz flooring systems. Stock color options available with ability to order additional colors.
- MAPEImajorGlobal construction materials company whose decorative concrete and flooring products are distributed through DCS.
- WestcoatmajorSurface coating brand for decorative concrete applications, included in DCS full-line product offering.
- SpecChemmajorSpecialty concrete chemicals and admixtures included in DCS product catalog.
- TorginolmajorBrand specializing in decorative metallic finishes and quartz flooring systems. Available in multiple color series including Metallics 1, Metallics 2, and Quartz lines.
- Pro RollerminorApplication equipment brand for decorative concrete and floor coating projects.
- AmeripolishminorConcrete polishing and floor finish products included in DCS product catalog.
- ProsocomajorConstruction chemicals brand for decorative concrete care and maintenance products.
- ArdexminorFloor leveling and substrate preparation products for decorative concrete installations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Decorative Concrete Supply competitors and assessment
Company assessmentBroad incumbents
- White Cap (formerly HD Supply Construction Supply): Largest U.S. distributor of concrete, coatings, sealers, and specialty construction supplies to professional contractors. Overlaps directly with DCS in concrete accessories, sealers, stains, and tools, but serves a national footprint across all trades rather than specializing in decorative concrete.
- ABC Supply Co. National building products distributor with a large contractor base across Texas. While focused on roofing, siding, and windows, ABC has expanded into concrete accessories and competes for the same pro-contractor wallet share that DCS serves.
- Q.E.P. Co. Manufacturer and distributor of flooring installation tools, including concrete surface preparation and finishing tools. Comparable to DCS's tool/stamp assortment and contractor-pro channel, but with broader flooring rather than decorative concrete specialty.
- Aramsco: Specialty distributor of surface preparation, coatings, and restoration products to professional contractors. Comparable to DCS in decorative coatings, epoxies, and concrete restoration, but broader in environmental and restoration categories and national in scope.
- MAPEI: Global construction chemicals and flooring systems manufacturer whose decorative concrete, coatings, and cement-based product lines are distributed by DCS. MAPEI's growing direct relationships with commercial contractors represent both a partner and a competitive threat to DCS.
Direct peers
- Solomon Colors: Manufacturer of concrete pigments, color hardeners, release agents, and stains sold direct and through distributors to decorative concrete contractors. Competes head-on with DCS's color hardener and stain lines, particularly through its direct-to-contractor sales force and the Solomon Colors brand footprint.
- Brickform (Rafco Products): Manufacturer and direct seller of decorative concrete stamps, stains, overlays, and sealers, and a competing brand to DCS's Proline and Crown offerings. Sells both through distributors and direct to contractors, overlapping with DCS's stamp rental and coating assortment.
- Torginol: Manufacturer of decorative metallic and quartz floor coatings sold through specialty distributors like DCS. Comparable in product category (metallic/flake floor systems), with overlapping end-customer base of decorative concrete and resinous flooring contractors.
- Westcoat: Manufacturer of specialty concrete coatings, sealers, and deck systems distributed through a dealer network that includes DCS. Competes in the same decorative and protective coatings categories DCS sells, often via independent regional distributors.
Regional players
- Specialty Construction Supply: Regional distributor of decorative concrete, coatings, and concrete restoration products to professional contractors in select U.S. markets. Directly comparable to DCS in product mix and contractor-pro go-to-market, though not currently operating in Texas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Decorative Concrete Supply social profiles
Digital presenceDecorative Concrete Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decorative Concrete Supply leadership team
Management profileNumber of profiles
Decorative Concrete Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decorative Concrete Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decorative Concrete Supply
What does Decorative Concrete Supply do?
Decorative Concrete Supply is a wholesale distributor of decorative concrete products operating six Texas retail/showroom locations. The company distributes color hardeners, integral colors, release agents, acid and water-based stains, sealers, coatings, polyurethanes, epoxies, polyaspartics, stamping tools, ADA tiles, application tools, and related supplies from over 50 manufacturer brands. It also offers concrete stamp rentals, decorative molds/medallions, paid technical training classes, and free product demonstration sessions to professional contractors.
Is Decorative Concrete Supply a public or private company?
Decorative Concrete Supply is a private company. It is classified as family owned and is currently operating.
When was Decorative Concrete Supply founded?
Decorative Concrete Supply was founded in 1989. It employs 11 to 50 people.
Where is Decorative Concrete Supply based?
Decorative Concrete Supply is headquartered in Carrollton, United States, in the North America region.
How does Decorative Concrete Supply make money?
One revenue line is on record: product Distribution.
Who are Decorative Concrete Supply's main competitors?
Broad incumbents on record are White Cap (formerly HD Supply Construction Supply), ABC Supply Co., Q.E.P. Co., Aramsco and MAPEI. Direct peers are Solomon Colors, Brickform (Rafco Products), Torginol and Westcoat. Specialty Construction Supply is listed as a regional player.
Does Decorative Concrete Supply have an API?
No public API is recorded for Decorative Concrete Supply.
What industry is Decorative Concrete Supply in?
Decorative Concrete Supply's product category is Decorative Concrete Distribution. Its primary akta.pro industry code is CRAIAEAG, Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel), with a secondary code of IMAEAGAA, Architectural & Decorative Coatings. Its NAICS code is 3273 and its SIC code is 5211.