What Dunwoody Pediatrics does

Dunwoody Pediatrics is an independent pediatric medical practice operating two office locations in the Atlanta metropolitan area — at 1428 Dunwoody Village Parkway in Dunwoody, GA and at 3300 Old Milton Parkway, Suite 200 in Alpharetta, GA — serving families across north Fulton County from Atlanta to Cumming. The practice employs nine MD/FAAP-credentialed pediatricians and one DNP/CPNP nurse practitioner, representing over 150 years of combined clinical experience, and has been continuously operating for over 40 years since founding in 1984. Services span the full pediatric continuum including well child visits following the American Academy of Pediatrics schedule, same-day sick visits, newborn care, telehealth consultations, ADHD evaluation and management, allergy and asthma care, behavioral health, chronic care coordination, sports physicals, and 24/7 on-call physician coverage for emergencies.

The underlying technology stack is composed of standard, off-the-shelf clinical and administrative platforms rather than proprietary systems: an EHR with a patient portal (InteliChart), Phreesia for digital intake forms, CollectCheckOut for online bill payment, RemedyConnect for the practice website and patient-facing tools, and Google Translate for multilingual website access. Telehealth is delivered via a third-party video conferencing platform, and specialized clinical devices include an ocular photoscreening device and oto-acoustic emissions hearing test used at well-child visits. The practice maintains HIPAA-compliant privacy practices (Notice of Privacy Practices effective 4/1/2026) and is affiliated with Children's Healthcare of Atlanta at Scottish Rite for hospital admissions and specialist referrals.

Revenue is generated primarily through fee-for-service patient care billed to insurance plans and self-pay patients, with copays collected at time of service, a $100 deductible collection on sick visits when applicable, and administrative fees (e.g., $40 missed-appointment fee, $10-$25 form completion fees, $35 returned-check fee). The go-to-market motion is direct-to-consumer, relying on word-of-mouth referrals, Google reviews (4.0 stars across 311 reviews), community recognition (Atlanta Parent Magazine "MOM-APPROVED," Castle Connolly and Atlanta Magazine Top Doctor awards), prenatal consultations, and meet-and-greet sessions. The customer segment is fragmented individual households with children from infancy through late adolescence, served through both in-person and virtual channels.

Name

Dunwoody Pediatrics

Legal name

Dunwoody Pediatrics

Website

https://dunwoodypediatrics.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Dunwoody Pediatrics is an independent pediatric medical practice operating two offices in Dunwoody and Alpharetta, GA, serving Atlanta-area families with comprehensive care from birth through adolescence via in-person visits and telehealth.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI), Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF)

Keywords

• Pediatric medical care
• Well child visits
• Sick child care
• Telehealth pediatric services
• Newborn care services

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Services Revenue: Fee-for-service medical care including well child visits, sick visits, telehealth consultations, and procedural services. Revenue generated through insurance billing (with participating plans) and direct patient payment for copays, deductibles, and self-pay patients.
2. Administrative Fees: Fees charged for administrative services including missed appointment/no-show fees ($40 per child per appointment), Saturday sick visit additional fees, form completion fees ($10 per form for most forms, $25 for Katie Beckett forms), and returned check fees ($35).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dunwoody Pediatrics provides comprehensive pediatric medical care for children from birth through adolescence at two office locations in the Atlanta metropolitan area (Dunwoody and Alpharetta, GA). The practice delivers preventive well-child visits following AAP-recommended schedules, same-day sick visits, telehealth virtual consultations, and specialized services including newborn care, ADHD management, allergy/asthma care, behavioral health, and chronic disease management.

Product overview

Dunwoody Pediatrics is a pediatric medical practice serving the Dunwoody and Alpharetta, Georgia areas with over 40 years of experience. The practice operates as a unified healthcare service delivery model combining in-person and virtual care through its core offerings: Well Child Visits (preventive care following AAP-recommended schedules from birth through age 19+), Sick Child Visits (same-day acute care), and Telehealth (video consultations for acute care and behavioral health). The practice provides specialized services including Newborn Care, ADHD & ADD Management, Allergy & Asthma Care, Behavioral Health Services, Chronic Care Management, Ear Piercing, and Sports Physicals. Patient engagement is supported through Phreesia (intake forms), InteliChart (patient portal), and CollectCheckOut (bill payment), while the practice maintains extensive patient education resources including a Medical Conditions Library and an interactive Symptom Checker tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Visits Preventive care appointments following a structured schedule from birth through adolescence to monitor growth, development, and administer age-appropriate immunizations per AAP guidelines.
• Sick Child Visits Same-day acute care appointments for treating common childhood illnesses, injuries, and urgent health concerns including flu, earaches, strep throat, and minor trauma.
• Telehealth Virtual Visits Video conferencing consultations with pediatricians for acute care concerns, behavioral health evaluations, and follow-up visits without requiring in-person office visits.
• Newborn Care Comprehensive newborn care including initial checkups within days of hospital discharge, newborn screenings, breastfeeding support, and guidance on infant care.
• Immunization Services Vaccination services following the American Academy of Pediatrics schedule, including COVID-19, flu, and routine childhood immunizations.
• ADHD & ADD Management Initial evaluation for attention and focus difficulties, ongoing treatment, and coordination with school for children diagnosed with ADHD or ADD.
• Allergy & Asthma Care Comprehensive asthma and allergy management program including diagnosis, treatment planning, and ongoing monitoring of childhood asthma and allergies.
• Behavioral Health Services Evaluation and treatment of behavioral concerns and school problems including inattention, anxiety, and depression in cooperation with community mental health providers.
• Chronic Care Management Care coordination for children with disabilities or chronic illnesses, providing information, assistance, and support while working with multiple specialists.
• Sports Physicals Pre-participation physical examinations evaluating health and fitness for sports or school activities.
• Emergency & After Hours Care 24/7 on-call physician availability for emergency advice and urgent care guidance, with coordination for hospital admission to Children's Healthcare of Atlanta.
• Ear Piercing Ear piercing performed in-office for children 3 months and older who have received their first set of vaccines.
• Prescription Refills & Referrals Prescription refill services during office hours and referral coordination for specialist care with insurance authorization management.

Quantifiable outcome

• 4.0 star rating with 311 Google reviews demonstrating high patient satisfaction

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Children's Healthcare of Atlanta (CHOA)coreStrategic or Co-development PartnerDunwoody Pediatrics is affiliated with Children's Healthcare of Atlanta at Scottish Rite hospital for pediatric hospital admissions. The practice recommends CHOA Urgent Care facilities for after-hours emergency care and refers patients to CHOA specialists when needed. CHOA provides parent resources on allergies, asthma, concussions, and mental health.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pediatric Associates: Large multi-site pediatric primary care practice operating across multiple U.S. states. Comparable in that it offers well-child visits, sick visits, and ancillary pediatric services to families on a fee-for-service / insurance basis — same service mix and customer profile as Dunwoody Pediatrics, but at greater scale.
• PM Pediatrics: National pediatric urgent care chain offering same-day sick visits, telehealth, and after-hours care to families. Comparable because it targets the same acute-care and after-hours use cases (sick visits, behavioral health) that Dunwoody Pediatrics addresses, and competes on convenience.

Broad incumbents

• Children's Healthcare of Atlanta (CHOA): Dominant pediatric health system in the Atlanta metro with employed primary care pediatricians and specialty/urgent care. Comparable as it serves the same pediatric population in the same geography; the affiliation is already documented, and CHOA-owned practices compete directly for the same patient families.
• Boston Children's Health (Pediatricians): Large academic pediatric system with affiliated primary care pediatricians. Comparable as a broader incumbent offering pediatric primary care plus specialty referral pathways; demonstrates the consolidator model that could ultimately absorb independent practices like Dunwoody Pediatrics.
• Akron Children's Hospital Pediatrics: Pediatric health system operating employed primary care pediatric practices in addition to hospital services. Comparable in showing the trend of hospital-system-affiliated pediatric primary care that competes with independent practices on brand, integration, and insurance participation.

Regional players

• Northside Pediatrics (Atlanta): Independent multi-physician pediatric primary care practice in the Atlanta metro area. Closest same-market competitor — same patient demographic (Atlanta families), same service mix (well/sick visits, newborn care, telehealth), and similar direct-to-consumer model.
• Sandy Springs Pediatrics: Independent pediatric practice located in nearby Sandy Springs, GA. Comparable because it serves the same north-Atlanta suburban family demographic, offers well-child and sick visits, and competes head-to-head for families in adjacent ZIP codes.
• Children's Medical Group (Atlanta): Atlanta-area independent pediatric practice group with multiple providers and locations. Comparable as a same-market primary care pediatric competitor offering the full well/sick visit continuum to local families.
• Village Pediatrics (Decatur, GA): Independent community pediatric practice in the greater Atlanta area. Comparable as a similarly-sized physician-owned practice serving local families with the same service mix — well-child, sick visits, chronic care — providing a useful benchmark for referral and retention dynamics.

Others

• InteliChart: Patient portal and engagement platform vendor used by Dunwoody Pediatrics. Included as an adjacent ecosystem enabler — illustrates the technology infrastructure layer the practice depends on and that a PE consolidator in pediatrics could leverage across multiple practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DunwoodyPediatrics
• Instagraminstagram.com/dunwoody_pediatrics
• LinkedInlinkedin.com/company/dunwoody-pediatrics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunwoody Pediatrics