Ethne

What Ethne does

Ethne is a Brazilian slow-fashion brand founded in September 2017 by Samira Campos, a former TV Globo fashion journalist, after encountering block printing at the Block Print Museum in Jaipur. The company designs and sells handcrafted apparel, accessories, and homewear made from natural fibers (cotton, mulberry silk, bamboo silk, linen) in collaboration with a documented network of 500+ artisans from Rajasthan, Uzbekistan, Afghanistan, Morocco, Mali, Ecuador, and indigenous Brazil. Core production relies on ancestral techniques including wood block printing, Ikat weaving, Suzani embroidery, Kantha stitching, Phulkari, shibori, and tie-dye, applied across signatures lines such as the Caravana, Silk Vibrations, Resort 26', and Casa das Flores collections.

The business operates a direct-to-consumer model via country-specific e-commerce storefronts for Brazil, the United States, Portugal, and India, supported by four physical locations: the Casa Ethne flagship in Florianópolis, a boutique in São Paulo's Jardim Paulista, an in-house boutique at Na Hotel in Trancoso, and the first international store opened in 2025 at the Anopura Hotel in Jaipur. Distribution is layered with WhatsApp commerce (offering a 5% Pix payment discount) and pop-up events. Pricing is positioned at the premium end, with dresses and chemises ranging R$1,190 to R$3,390 (~$240-$680), and the brand supports 6x interest-free installment payments in Brazil.

Commercially, Ethne targets fashion-conscious consumers seeking ethical, sustainable, and culturally rooted apparel, with a horizontal segmentation across a single persona — no enterprise anchors, subscriptions, or B2B revenue lines are present. Leadership includes founder Samira Campos as creative director and Denise Damásio, who joined as partner and CEO in 2024. The legal entity is Samira Campos Comunicação e Comércio EIRELI (Santa Catarina, Brazil); no external institutional investment is evidenced. Product roadmap execution, international store opening, and multi-country e-commerce launch in 2025 collectively suggest an active growth phase despite unreported revenue figures.

Name

Ethne

Legal name

Samira Campos Comunicação e Comércio EIRELI

Website

https://ethne.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ethne is a Brazilian slow-fashion DTC brand founded in 2017, designing handcrafted apparel, accessories, and homewear with 500+ artisans across India, Central Asia, Africa, and Brazil, sold via multi-country e-commerce and four concept stores in Brazil and India.

Ownership category

akta.pro rank

Product category

Handcrafted Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Other Leather and Allied Product Manufacturing (316990)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industries

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)

Keywords

• Handcrafted fashion
• Slow fashion apparel
• Artisan accessories
• Bohemian clothing
• Ethical fashion brand

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Fashion Retail: Ethne generates revenue through direct-to-consumer sales of handcrafted fashion items via its e-commerce platform and physical retail stores. Products include caftans, dresses, chemises, accessories, homewear, and decor. One-time purchase model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ethne is a Brazilian slow-fashion brand that designs and sells handcrafted clothing, accessories, homewear, and decor made from natural fibers (cotton, mulberry silk, bamboo silk, linen) produced in collaboration with over 500 artisans across India, Uzbekistan, Morocco, Afghanistan, Mali, Ecuador, and Brazil. Core product lines include boho-inspired caftans, dresses, chemises, tunics, vests, embroidered bags, and yoga wear, created using ancestral textile techniques such as block printing, Ikat weaving, Suzani embroidery, Kantha stitching, and Phulkari work. The brand sells direct-to-consumers through country-specific e-commerce storefronts (Brazil, US, Portugal, India) and physical concept stores in Florianópolis, São Paulo, Trancoso, and Jaipur.

Product overview

Ethne is a Brazilian slow-fashion brand offering handcrafted clothing and accessories made from natural fibers, produced in collaboration with over 500 artisans across India, Uzbekistan, Morocco, Afghanistan, Mali, Ecuador, and Brazil. The product portfolio centers on boho-inspired caftans, dresses, chemises, and tunics made from cotton, mulberry silk, bamboo silk, and linen, alongside a complementary range of accessories (bags, jewelry, hats, belts, sandals, scarves, ponchos) and homewear/decor items. Key artisan techniques include block printing, Ikat weaving, Suzani embroidery, Kantha stitching, Phulkari work, shibori, and tie-dye. Collections are organized around artisan traditions and cultural inspirations, with the flagship Caravana collection inspired by the Silk Road. The brand operates through a direct-to-consumer e-commerce platform and physical concept stores in Brazil and India.

Differentiator

Problem solved

Functional benefit

Products and services

• Caravana Collection
• Resort 26' Collection Resort-wear collection for warm-weather occasions featuring lightweight natural-fiber fabrics and artisan craftsmanship, targeted at individual fashion consumers.
• Silk Vibrations Collection Collection of mulberry silk garments produced with artisanal silk processing techniques, targeted at individual consumers seeking premium handcrafted silk pieces.
• Casa das Flores Collection Collection featuring floral-inspired artisan prints and handcrafted designs made with natural fibers, targeted at individual fashion consumers.
• Linha Yoga (Yoga Line) Yoga-focused clothing line featuring natural-fiber garments designed for comfort, movement, and versatility, targeted at individual consumers.
• Caftans (Kaftans) Free-size kaftans in cotton voile and silk featuring artisanal patchwork and traditional block print patterns, with internal waist adjustments for versatile styling. Targeted at individual consumers seeking bohemian-style apparel.
• Dresses (Vestidos) and Chemises Handcrafted dresses and chemises in cotton voile, cotton muslin, and 100% mulberry silk with Ikat prints, block prints, and hand-applied smock embroidery. Designed with wide flowing silhouettes for individual fashion consumers.
• Vests (Coletes) Handcrafted cotton vests featuring traditional Phulkari embroidery from Punjab, India, with colorful floral motifs. Targeted at individual consumers seeking artisan outerwear.
• Hand-Embroidered Bags (Bolsas Suzani) Handcrafted tote bags made by artisans in Uzbekistan using vintage Suzani-embroidered panels, with camel hair pom-pom details and adjustable straps. Sold as one-of-a-kind pieces to individual consumers.
• Accessories (Pareôs, Scarves, Jewelry, Hats, Belts, Sandals) Range of handcrafted accessories including pareôs, scarves, pashminas and shawls, jewelry, hats, belts, and sandals made with artisan techniques. Targeted at individual consumers.
• Homewear (Pajamas and Loungewear) Sleepwear and loungewear garments in soft natural fibers, designed for comfort at home. Targeted at individual consumers.
• Decor (Suzani Frame Textile Panels) Framed Suzani textile panels featuring traditional hand-embroidered art from Uzbekistan, sold as wall decor pieces to individual consumers.
• Coats and Kimonos (Kantha and Suzani Jackets) Handcrafted cotton and velvet coats and kimonos featuring Kantha and Suzani artisanal embroidery, including the Kantha cotton and Suzani lines. Targeted at individual consumers.
• Ponchos Handcrafted ponchos in natural fibers, designed as artisan outerwear pieces. Targeted at individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Anopura Hotel (Jaipur, India)keyStrategic or Co-development Partner · 1 January 2025Partnership for ethne's first international in-house boutique at Anopura Hotel in Jaipur, Rajasthan. The store serves as a cultural hub featuring carefully curated selections with unique pieces from around the world, blending diverse traditions with Brazilian flair while honoring local heritage.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Farm Rio: Brazilian DTC fashion brand with vibrant, bohemian-inspired apparel at similar premium price points. Most direct geographic and aesthetic peer to Ethne, though Farm Rio operates at significantly larger scale.
• Free People: US-based bohemian apparel and lifestyle brand. Directly comparable on boho aesthetic, free-size silhouettes, and artisanal positioning, though at substantially larger scale and broader category mix.
• Ulla Johnson: New York-based women's wear brand known for artisan-crafted pieces with global textile influences. Comparable on handcraft, embroidery-driven design, and premium DTC positioning.
• Doên: California-based DTC women's wear brand producing artisan-made dresses and separates. Comparable on slow-fashion positioning, natural-fiber emphasis, and small-batch production.
• Sézane: Paris-based DTC fashion brand with artisan-inspired pieces and a globally distributed e-commerce model. Comparable on cross-channel DTC architecture and accessible-premium price architecture.
• IRO: French contemporary fashion brand with bohemian-chemise and tunic-driven collections. Comparable on boho-inspired dresses, chemises, and free-size silhouettes in the accessible-luxury tier.
• Isabel Marant: French luxury fashion house known for bohemian-luxe women's wear with global textile influences. Comparable on cross-cultural textile inspiration and boho premium positioning, though at significantly higher price points.
• Toast (UK): British slow-fashion brand producing artisan-made women's wear and home textiles from natural fibers. Comparable on handcraft emphasis, natural-fiber sourcing, and small-batch artisanal collections.
• Osklen: Brazilian premium fashion brand with sustainability-driven positioning and global textile influences. Comparable as a Brazilian-headquartered DTC brand at the artisan/premium intersection.

Broad incumbents

• Anthropologie: US-based multi-brand lifestyle retailer with a strong bohemian assortment. Comparable on boho customer demographic and cross-cultural textile merchandising, though operating as a multi-brand retailer rather than a single-label maison.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ethneconcept
• Pinterestpinterest.com/ethne
• Facebookfacebook.com/ethneconcept
• LinkedInlinkedin.com/company/ethne-concept

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethne