What DÔEN does

DÔEN is a women-led, women-owned direct-to-consumer fashion and lifestyle brand founded in 2016 in Los Angeles by sisters Katherine and Margaret Kleveland. The company operates as a collective of women-identifying creatives and business leaders who hold equity, designing and selling women's apparel, accessories, and lifestyle products inspired by coastal California nostalgia. Its product portfolio spans dresses, tops, knitwear, skirts, denim, outerwear, swimwear, intimates, shoes, bags, kidswear, premium Heirloom pieces, and an eyewear collaboration with Garrett Leight launched in March 2026.

The business runs a vertically integrated DTC model: e-commerce through shopdoen.com (shipping to 194 countries) plus a network of nine owned retail boutiques at premium US addresses including Brentwood Country Mart, Montecito Country Mart, West Village NYC, Lido Marina Village, Sag Harbor, Marin Country Mart, Nantucket, and Madison Avenue NYC, with announced plans to open in Wilmette and Charleston. Pricing is positioned in the premium tier (dresses $268-$1,998; tops $188-$528; knitwear $278-$778; eyewear $425). Distribution is entirely owned; no third-party wholesale is disclosed.

Revenue is generated through one-time apparel and accessory sales plus digital and physical gift cards. The Hand Me DÔEN resale program (launched October 2022) extends product lifecycle and reinforces circular fashion positioning. DÔEN's 2030 Sustainability Roadmap commits to a 38% absolute reduction in Scope 1 and 2 emissions aligned to SBTi, supply-chain transparency, and participation in the RISE initiative for women's empowerment in manufacturing. The company raised its largest institutional round in June 2025 (Series A led by Silas Capital) and filed for an additional $10.5M private placement through SILAS-DOEN LLC, with capital earmarked for global expansion, retail growth, and product category extension.

Name

DÔEN

Legal name

Communaute LLC

Website

https://shopdoen.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

DÔEN is a women-led, women-owned direct-to-consumer fashion brand founded in 2016 in Los Angeles, selling premium women's apparel, accessories, kidswear, and eyewear via shopdoen.com (shipping to 194 countries) and nine premium US retail boutiques.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

Keywords

• Women's apparel
• Ready-to-wear clothing
• Sustainable fashion
• Direct-to-consumer fashion
• Fashion accessories

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Apparel and Accessories Sales: DÔEN generates revenue through the direct sale of women's apparel, accessories, and lifestyle products via its e-commerce platform and retail stores. Products include dresses, tops, knitwear, skirts, denim, outerwear, swimwear, lingerie, shoes, and bags.
2. Gift Cards: Digital and physical gift cards sold to consumers, providing flexible gifting options and driving future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DÔEN designs, sources, and sells women's ready-to-wear apparel, accessories, and lifestyle products through its own e-commerce platform (shopdoen.com) and a network of branded physical retail boutiques. The product assortment spans dresses, tops, knitwear, skirts, denim, outerwear, swimwear, footwear, bags, intimates, and kids' apparel, with seasonal collections and recurring collaborations (eyewear, books, lifestyle).

Product overview

DÔEN is a California-based fashion and lifestyle brand offering a comprehensive direct-to-consumer apparel collection. The product portfolio centers on women's ready-to-wear clothing across categories including dresses, tops, knitwear, skirts, denim, outerwear, swimwear, and accessories. The brand operates a multi-sub-brand strategy featuring core product lines alongside premium offerings (DÔEN Heirloom), collaborations (Dôen & Library Science, DÔEN by Garrett Leight eyewear), and a resale program (Hand Me Dôen). Additional offerings include children's wear, intimates/loungewear, and footwear. The company sells primarily through its e-commerce platform (shopdoen.com) with physical retail locations in Brentwood, Montecito, West Village, Lido Marina Village, Sag Harbor, Marin Country Mart, Nantucket, and Madison Avenue.

Differentiator

Problem solved

Functional benefit

Brands

• DÔEN by Garrett Leight: Eyewear collection collaboration with Garrett Leight California, featuring sunglasses designs including Ingénue and Doyenne styles.
• DÔEN Heirloom
• Hand Me Dôen

Products and services

• Dresses Women's dresses including midi, maxi, and floral styles crafted in cotton voile, ramie, and silk for year-round wear and special occasions.
• Tops & Blouses Women's tops and blouses featuring romantic florals, classic prints, and enduring solids made from soft organic cotton, crisp ramie, and lustrous silk.
• Knitwear Women's knitwear including sweaters, cardigans, and year-round layers crafted in baby alpaca, superfine alpaca, merino wool, and responsibly sourced cashmere.
• Denim Women's denim crafted from 100% organic cotton featuring vintage-inspired silhouettes designed for everyday layering and versatility.
• Coats & Jackets (Outerwear) Women's coats and jackets including barn jackets, wool coats, suede pieces, and cashmere blends designed for layering and year-round wear.
• Swimwear Women's swimwear including one-pieces and bikinis crafted from supportive, responsibly sourced stretch fabrics for comfort and longevity.
• Shoes Women's shoes including flats, sandals, boots, and heels crafted in fine leathers and natural materials for comfort and seasonless versatility.
• Bags & Pouches Women's bags and pouches including totes, clutches, and travel accessories crafted in natural materials with thoughtful details.
• Delicates & Slips Women's intimates including bras, briefs, lingerie sets, and slips crafted in soft organic cottons, fine laces, and 100% viscose for everyday comfort and layering.
• Kids Apparel Kids' collection featuring dresses, tops, bottoms, and cozy layers crafted in soft cottons and natural fibers for play, movement, and everyday wear, with matching family-set options.
• DÔEN by Garrett Leight (Eyewear) Sunglasses collection created in collaboration with Garrett Leight, featuring styles such as Ingénue and Doyenne in multiple colorways, priced at $425 per pair.
• DÔEN Heirloom Collection Special pieces crafted with elevated techniques, intricate detailing, and artisanal finishes, designed to be treasured and passed down; priced up to $1,998 per piece.
• Dôen & Library Science (Cordelia Dress Collaboration) A '60s-inspired dress with lace trim and peach grosgrain ribbon, created in collaboration with Library Science, with 20% of profits donated to Room to Read.
• Hand Me Dôen (Resale Program) Brand-owned resale service that allows customers to buy and sell pre-loved DÔEN garments, extending garment lifecycle and supporting circular fashion.
• Gift Cards Digital and physical gift cards available for purchase, providing flexible gifting options and driving future purchases.

Quantifiable outcome

• 38% absolute reduction in Scope 1 and 2 emissions by 2030 (aligned to SBTi)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Garrett LeightcoreStrategic or Co-development Partner · 1 March 2026DÔEN entered the eyewear category through a collaboration with Garrett Leight, launching the 'DÔEN by Garrett Leight' collection. The collection features sunglasses including the Ingénue and Doyenne styles in various colorways (Black, Mink, Tortoise, Lipstick, Ember Tortoise), priced at $425. This marks DÔEN's expansion into accessories beyond apparel.
• Library SciencecoreStrategic or Co-development PartnerLibrary Science is an online book club co-founded by Kaia Gerber and Alyssa Reeder. DÔEN's collaboration with Library Science includes the Cordelia Dress, featuring a '60s-inspired silhouette with lace trim and peach grosgrain ribbon. The collaboration represents DÔEN's second style with Library Science and includes a donation of 20% of profits to Room to Read.
• Room to ReadcoreOthersDÔEN's philanthropic partner dedicated to promoting literacy and gender equality through education. The brand donates 20% of profits from the Cordelia Dress collaboration to Room to Read as part of their ongoing partnership.
• Planned Parenthood L.A.minorOthersDÔEN's community advocacy partner, with Planned Parenthood L.A. being one of the brand's key impact strategy partners since the beginning of the brand.
• Kindred Space LAminorOthersDÔEN's community advocacy partner focused on supporting women-identifying individuals and communities.
• RISE (Reimagining Industry to Support Equality)coreStrategic or Co-development PartnerRISE is a joint initiative between BSR HERproject, Gap Inc.'s P.A.C.E. program, Better Work, and CARE. DÔEN partners with RISE to bring women's empowerment programming to its supply chain, serving as a test case for smaller brands to participate in industry-wide gender equality initiatives.
• dagny&coreStrategic or Co-development PartnerThird-party sustainability consultancy that partnered with DÔEN in 2022 to map and measure greenhouse gas emissions, assess carbon footprint, and identify climate risks and opportunities for improvement.
• Ervin Cohen & Jessup LLPminorImplementation/ SI/ Consulting PartnerErvin Cohen & Jessup LLP represented DÔEN in closing its largest Series A funding round led by Silas Capital, supporting the company's legal needs during its capital raise.
• Sakara LifeminorStrategic or Co-development PartnerDÔEN collaborated with Sakara Life on a travel essentials collection (DÔEN & SAKARA TRAVEL ESSENTIALS), featuring lifestyle products in the Lantana Floral print.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aritzia: Canadian multi-brand women's fashion retailer with deep mall and boutique presence, premium contemporary assortment, and significantly larger scale — the dominant broad incumbent in DÔEN's category.
• Anthropologie: National multi-channel women's apparel, accessories, and lifestyle retailer owned by Urban Outfitters Inc. — sets the broader specialty retail benchmark DÔEN's boutique strategy must compete with for premium women's spend.
• Everlane: Larger DTC apparel and accessories brand built on sustainability, transparency, and ethical sourcing — a broad incumbent that competes for the same conscious, premium DTC customer, though at lower price points.

Direct peers

• Sézane: French DTC women's apparel and accessories brand with Parisian vintage-inspired design, premium pricing, and a flagship-store strategy that mirrors DÔEN's boutique-led retail model.
• Cuyana: DTC women's apparel and leather goods brand built on 'fewer, better things' philosophy, premium pricing, and direct customer relationships — overlapping target customer and channel strategy with DÔEN.
• Lisa Says Gah: Independent San Francisco-based women's boutique and DTC brand curating elevated, romantic, vintage-leaning labels — a direct competitor for the same aspirational, design-forward customer.
• Reformation: LA-based DTC women's apparel brand with sustainable positioning, vintage-inspired aesthetics, and physical retail — the closest direct competitor to DÔEN on category, geography, and values narrative.
• Marine Layer: California-inspired casual apparel brand with a DTC-plus-boutique model and coastal lifestyle aesthetic — closely comparable to DÔEN on design sensibility and go-to-market structure.
• Christy Dawn: LA-based sustainable women's apparel brand emphasizing natural fabrics, ethical manufacturing, and vintage silhouettes — a like-for-like peer on values, geography, and target customer.
• AYR (All Year Round): NYC-based contemporary women's apparel brand with seasonless denim and ready-to-wear, DTC plus physical retail — comparable positioning, customer, and channel mix to DÔEN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shopdoen
• Facebookfacebook.com/shopdoen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DÔEN