What Tiemeyer Gruppe does

Tiemeyer Gruppe (legal entity: Tiemeyer automobile GmbH & Co. KG, registered Bochum, Amtsgericht Bochum HRA 7754) is a privately held, family-controlled multi-brand automotive dealership group headquartered at Industriestraße 29, 44892 Bochum, Germany. The group operates approximately 30+ retail showroom and service locations across the Ruhr area and surrounding North Rhine-Westphalia region (NRW), representing 10 automotive brands: Volkswagen, Audi, Škoda, SEAT, CUPRA, Volkswagen Nutzfahrzeuge, Hyundai, Genesis, BYD, and MG. It maintains an inventory of roughly 5,848 immediately available used and new vehicles and 10,000+ winter complete wheelsets, and runs dedicated fleet (Großkundenleistungszentrum) and government (Behördenleistungszentrum) service centers alongside its NRW Rent car-rental and Auto-Abo subscription sub-brand.

The business spans the full dealership value chain: new and used vehicle sales, manufacturer-authorized service and repair (inspection, HU/AU, glass, body and paint, accident repair, tires), original-parts distribution (via NORA), manufacturer-affiliated financing and leasing brokerage (VW Bank, VW Leasing, Audi Leasing, ŠKODA Leasing, Hyundai Leasing/Allane SE), and vehicle insurance brokerage. Its technology stack is conventional dealer-retail rather than proprietary: a web-based vehicle search and configuration portal, an online appointment-booking system ("Blitztermin" by mobilApp GmbH), Userlike live chat, WhatsApp, Matomo and Google Analytics 4 for traffic analytics, and an eBay shop for tire/wheel sales. No public or partner-facing API or developer platform is documented.

Revenue mechanics are predominantly one-time vehicle sales supplemented by recurring service revenue, recurring subscription rental income (NRW Rent Auto Abo), and transaction-fee income from intermediated financing/leasing and insurance brokerage. Revenue is not publicly disclosed. The customer mix is split across private consumers (Privatkunden), business/fleet (Gewerbekunden), and government authorities (Behörden), with no named anchor enterprise customers. Recent strategic activity includes the 2026 rebranding of Darmas under Tiemeyer and brand additions of Genesis, BYD, and MG to hedge Volkswagen Group concentration and capture the EV transition.

Name

Tiemeyer Gruppe

Legal name

Tiemeyer automobile GmbH & Co. KG

Website

https://tiemeyer.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

Tiemeyer Gruppe is a privately held, family-owned multi-brand automotive dealership group headquartered in Bochum, Germany, operating 30+ retail and service locations across North Rhine-Westphalia for ten brands including Volkswagen Group, Hyundai, Genesis, BYD, and MG, serving private, fleet, and government customers with sales, service, leasing, and rental.

Ownership category

akta.pro rank

NAICS

Automotive Parts and Accessories Retailers (441330), Tire Dealers (441340)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Automotive dealership services
• New and used vehicle sales
• Vehicle leasing and financing
• Automotive repair and maintenance
• Car rental services

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales - New Vehicles: Sale of new vehicles from multiple brands (Volkswagen, Audi, Škoda, SEAT, CUPRA, Volkswagen Nutzfahrzeuge, Hyundai, Genesis, BYD, MG) with financing and leasing options facilitated through manufacturer-backed banks.
2. Vehicle Sales - Used Vehicles: Sale of used/pre-owned vehicles through Tiemeyer Gebrauchtwagen, with approximately 5,848 vehicles in stock.
3. Vehicle Leasing and Financing: Leasing and financing arrangements through manufacturer-affiliated leasing companies (Volkswagen Leasing GmbH, Audi Leasing, ŠKODA Leasing, Hyundai Leasing) with Tiemeyer acting as intermediary/broker.
4. Automotive Service and Maintenance: Workshop services including inspection (Inspektion), MOT testing (HU/AU), glass repair (Glasreparatur), tire services (Räder & Reifen), accident repair (Unfallspezialist), body and paint (Karosserie- und Lackzentrum), 24-hour breakdown assistance.
5. Parts and Accessories: Sale of original parts and accessories, with NORA (Original Teile Vertrieb) distribution.
6. Car Rental - NRW Rent: Car rental services through NRW Rent brand including flexible rentals and auto subscription (Auto Abo) options.
7. Insurance Services: Vehicle insurance brokerage and comparison services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tiemeyer Gruppe is a multi-brand automotive dealership group selling new vehicles from Volkswagen, Audi, Škoda, SEAT, CUPRA, VW Nutzfahrzeuge, Hyundai, Genesis, BYD, and MG, along with used vehicles under the Tiemeyer Gebrauchtwagen brand. The company also provides automotive services (inspection, MOT, repair, glass, body and paint), financing and leasing brokerage, vehicle insurance, car rental via NRW Rent, and trade-in services across 30+ locations in North Rhine-Westphalia, Germany.

Product overview

Tiemeyer Gruppe operates as a multi-brand automotive dealership group in North Rhine-Westphalia, Germany. The company offers a unified platform combining vehicle sales (new and used cars), maintenance and repair services, and vehicle financing/leasing. The core offering includes sales of multiple vehicle brands (Volkswagen, Audi, Škoda, SEAT, CUPRA, Volkswagen Nutzfahrzeuge, Hyundai, Genesis, BYD, MG) alongside branded service centers and the NRW Rent car rental sub-brand. The company operates approximately 40+ dealership locations across the Ruhr area, with integrated online services for vehicle search, appointment booking, and financing. Key product lines include SALE DEALS (discounted new and used vehicles), certified pre-owned vehicles (Tiemeyer Gebrauchtwagen), automotive service and repair, and the NRW Rent mobility service.

Differentiator

Problem solved

Functional benefit

Brands

• Tiemeyer Gebrauchtwagen: Used car sales division of Tiemeyer Gruppe
• NRW-Rent

Quantifiable outcome

• 24-hour express service: guaranteed workshop appointment next day, vehicle serviced same day
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Volkswagen Group Brands (VW, Audi, Škoda, SEAT, CUPRA, VW Nutzfahrzeuge)coreChannel Partner/ Reseller/ DistributorTiemeyer is an authorized dealership and service partner for Volkswagen Group brands. Sells new and used vehicles, provides manufacturer-warrantied service, uses original parts. Acts as authorized sales and service representative for these brands across NRW locations.
• HyundaicoreChannel Partner/ Reseller/ DistributorTiemeyer operates as authorized Hyundai Center for multiple locations (Bochum, Castrop-Rauxel, Datteln, Dinslaken, Düsseldorf, Haltern am See, Herne, Lüdinghausen, Oer-Erkenschwick, Recklinghausen), providing sales and service for Hyundai vehicles.
• GenesiscoreChannel Partner/ Reseller/ DistributorTiemeyer operates as authorized Genesis service center for multiple locations (Bochum, Dinslaken, Düsseldorf), providing service for Genesis luxury vehicles.
• BYDcoreChannel Partner/ Reseller/ DistributorTiemeyer is authorized BYD dealer and service provider with multiple locations (Bochum, Castrop-Rauxel, Datteln, Lüdenscheid, Recklinghausen) for BYD electric vehicles.
• MGcoreChannel Partner/ Reseller/ DistributorTiemeyer is authorized MG dealer and service provider with locations in Bochum and Hemer for MG vehicles.
• NORA – Original Teile VertriebminorChannel Partner/ Reseller/ DistributorOriginal parts distribution partnership for genuine replacement parts and accessories supply.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emil Frey Group: Largest privately held automotive dealership group in Europe, headquartered in Switzerland with substantial German operations. Operates a multi-brand, multi-country dealership model with associated service, parts, and financing businesses - structurally and operationally the closest peer to Tiemeyer.
• Volkswagen Automobile Stuttgart / Senger Gruppe: German multi-brand dealership group with similar brand portfolio and service offerings. Competes in same regional dealership landscape and shares similar dependence on VW Group franchise agreements.
• AVAG Holding: Large German multi-brand automotive dealership group headquartered in Augsburg. Operates similar VW Group-brand-heavy locations with new/used sales, service, and parts businesses across southern Germany. Comparable scale, customer mix, and OEM dependencies.

Emerging players

• Auto1 Group: Berlin-based digital used-car platform operating Autohero (retail) and Auto1.com (B2B) across Europe. Disrupts traditional dealer used-car inventory and pricing models that underpin a material portion of Tiemeyer's revenue and gross margin.
• Mobile.de: Germany's largest online vehicle marketplace (owned by Adevinta). Not a dealer itself but a structural competitor that disintermediates lead generation and used-car pricing power from traditional dealers like Tiemeyer.

Broad incumbents

• Porsche Holding Salzburg: Europe's largest automotive retail group and a VW Group subsidiary operating 30+ brands across more than 30 countries. A scaled incumbent demonstrating the structural ceiling and strategic playbook for multi-brand European dealer consolidation.
• Inchcape plc: London-listed global automotive distributor and retailer operating across multiple continents with premium-brand focus. Demonstrates scaled operating benchmarks for multi-brand retail with evolving EV brand portfolios.
• Pendragon plc: UK-listed multi-brand automotive retailer that similarly combines franchised dealerships, used-vehicle operations, and aftermarket services. Comparable revenue mix and capital-intensity profile.
• Asbury Automotive Group: US-listed multi-brand dealership group with a similarly diversified portfolio and Clicklane digital retail channel. Provides benchmark for capital allocation and margin structure in scaled dealership businesses.

Regional players

• Hahn Automobile Group: Privately held German dealership group operating VW Group premium and volume brands with comparable service and fleet offerings. Slightly different regional concentration but directly comparable multi-brand retail format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tiemeyer.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiemeyer Gruppe