Demmel Group

What Demmel Group does

Demmel Group, headquartered in Scheidegg, Germany and operating as a privately held German Aktiengesellschaft (Demmel AG) since its founding in 1886, is a multi-subsidiary industrial manufacturer of custom high-tech products spanning automotive, electronics, and mobile energy supply. The group is organized as 8 specialized companies (Demmel AG, RAWE Electronic, MAIR Elektronik, TEFAG Elektronik, CMI Central Midori Int'l, CP Targhe, plus regional entities in the USA and China) delivering an integrated portfolio of brand identification and trim parts (emblems, entry sills, decorative parts, aero inserts, metal plates), metal stamping, control systems and human-machine interfaces including the proprietary metalLight® illuminated metal technology, printed electronics (force sensors, flexible circuits, graphic overlays, security foils), electronic manufacturing services (EMS / E2MS), and battery and charging systems (lithium-ion, LFP, lithium polymer, and printed battery packs with BMS). Operations span 12 sites across Germany, Switzerland, Italy, the United States, China, and Singapore with approximately 1,200 employees serving tier-1 automotive OEMs (Audi, BMW, VW), consumer-electronics brands (beyerdynamic), premium appliance manufacturers (BORA), and customers in industrial electronics, medical and laboratory technology, banking and payment, and building technology, with many relationships exceeding 20 years.

Underlying technology combines metal processing (stamping, injection molding, surface treatment including galvanic, anodizing, and screen printing), surface-mount electronics assembly (SMT including BGA, CSP, QFN), flexible printed electronics, and battery pack engineering including protection circuits and battery management systems.

The business model is enterprise B2B custom manufacturing sold through direct field sales and engineering engagement. Revenue derives from hardware sales of custom-engineered components and professional services for engineering-to-manufacturing (E2MS/EMS), with project-specific pricing negotiated per customer rather than published list pricing. The go-to-motion emphasizes long co-development cycles with OEM engineering teams, full lifecycle support from concept through after-sales service, and local-for-local production in customer regions. Quality and environmental systems are certified to ISO 9001 and ISO 14001, with EMAS registration and voluntary DNK sustainability reporting since 2018.

Name

Demmel Group

Legal name

Demmel AG

Website

https://demmel-group.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

101–250 employees

Short description

Demmel Group is a German industrial manufacturer operating 8 specialized subsidiaries that produce custom brand identification parts, metal trim, illuminated HMI components, printed electronics, EMS assemblies, and battery systems for automotive OEMs, consumer electronics, and medical and industrial customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Scheidegg

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Manufacturing - Brand Identification & Trim Parts: Custom-manufactured brand identification products including emblems, entry sills, decorative parts, aero inserts, front panels, and metal plates for automotive and appliance manufacturers
2. Control Systems & HMI: Human-machine interface systems including keypads, sensor-based input systems, and light guides for industrial and consumer applications
3. Electronic Manufacturing Services (EMS): Full-service electronics manufacturing including E2MS (engineering-to-manufacturing services) and EMS assembly, covering SMT production, testing, and rework services
4. Battery Systems: Custom battery pack development and assembly including BMS, protection circuits, and charging solutions for various applications
5. Printed Electronics: Flexible printed electronics products including force sensors, flexible circuits, graphic overlays, and security foils

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Demmel Group is a consortium of 8 high-tech companies that designs and manufactures custom brand identification parts (emblems, entry sills, decorative parts, aero inserts, metal plates), control systems and HMI, printed electronics, electronic manufacturing services (EMS/E2MS), automotive electronics, and custom battery packs. The group delivers end-to-end product development and manufacturing capabilities from concept through production for automotive, industrial, medical, consumer electronics, and appliance OEMs.

Product overview

Demmel Group is a consortium of 8 high-tech companies offering a comprehensive portfolio of products and services centered on decorative parts, control systems, printed electronics, and electronic manufacturing services. The group's offerings span brand identification and trim parts (emblems, entry sills, decorative parts, aero inserts, front panels, metal plates) and metal stamping; control systems and human machine interfaces (HMI) including keypads, metalLight® illuminated decorative parts, sensor-based input systems, and light guides; printed electronics (force sensors, flexible circuits, graphic overlays, security foils); EMS automotive (headlamp electronics, LED modules); electronic manufacturing services (EMS and E2MS); analytics and X-ray testing; after-sales service; electronics rework and refurbishing; and battery and charging systems (lithium-ion, LFP, lithium polymer, printed batteries, BMS, and battery chargers). The group operates through specialized subsidiaries: Demmel AG (industrial identification and decoration), RAWE Electronic (system services), MAIR Elektronik (EMS), TEFAG Elektronik (battery systems), and CMI (flexible printed electronics), providing holistic engineering and manufacturing solutions from concept to production.

Differentiator

Problem solved

Functional benefit

Brands

• metalLight®: Illuminated metal decorative parts combining metal with lighting technology for HMI applications
• RAWE
• MAIR
• TEFAG
• CMI (Central Midori Int'l)
• CP Targhe

Products and services

• Brand Identification and Trim Parts Custom-manufactured decorative parts including emblems, entry sills, decorative parts, aero inserts, front panels and composite panels, and metal plates and tags, used for industrial identification and brand communication by automotive and appliance manufacturers.
• Metal Stamping Metal stamping services for producing precision metal components for various industrial applications.
• Control Systems & Human Machine Interfaces (HMI) Control systems and HMI solutions including keypads, input systems, sensor-based input systems, and light guides for industrial applications.
• Printed Electronics Flexible printed electronics including force sensors, flexible circuits, graphic overlays, and security foils for various industrial applications.
• EMS Automotive Electronic manufacturing services specifically for automotive applications including electronics for vehicle headlamps and LED modules.
• Electronic Manufacturing Services (EMS) Full-service electronics manufacturing including E2MS (Engineering-to-Manufacturing Services) and EMS for small batch to scale production.
• Battery and Charging Systems Custom battery packs and charging solutions from single cells to smart battery packs with protection circuits and BMS, including lithium-ion, LFP, lithium polymer, and printed battery variants.
• Analytics & X-Ray Testing Analytical services including X-ray testing for quality assurance and failure analysis of electronic assemblies.
• After-Sales Service Full-service support including repair, customization, and shipping to end customers.
• Electronics Rework & Refurbishing Precision repair services for SMT chip assemblies, BGA, CSP, QFN components, connectors, and sockets, including third-party electronics.

Quantifiable outcome

• Serving many customers for over 20 years demonstrating long-term partnership value
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SRG Global: Tier-1 supplier of chrome-plated and painted plastic/composite exterior trim, emblems and nameplates for global automotive OEMs. Highly comparable to Demmel AG's brand-identification and decorative-trim business serving Audi/BMW/VW.
• Cicor Technologies: Swiss EMS provider with strong footprint in printed circuit board assembly, custom battery packs and microelectronics. Comparable to Demmel on EMS, microtechnology (MAIR's cleanroom capability) and Swiss/German industrial customer base.
• Zollner Elektronik: One of Europe's largest EMS providers with full E2MS capabilities and significant automotive/industrial customer base. Directly comparable to Demmel's RAWE and MAIR subsidiaries for SMT assembly, engineering services and box-build.
• Katek Group: German-headquartered EMS group (acquired by Kontron) serving automotive, industrial and medical customers with high-mix, high-reliability electronics manufacturing. Comparable to MAIR Elektronik and RAWE on customer verticals and service scope.
• Eissmann Automotive Deutschland: Specialist in automotive interior surfaces, trim and decorative components with premium OEM customers. Comparable to Demmel AG in customer base (premium OEMs), vertical focus and decorative-metal expertise.
• BMZ Group: European leader in custom-designed lithium-ion battery packs and BMS for industrial, e-mobility and medical applications. Closest direct competitor to Demmel's TEFAG Elektronik subsidiary on custom Li-ion/LFP pack assembly.
• Jauch Quartz: Custom battery pack specialist (Jauch Battery Solutions) plus frequency-control products, serving industrial and mobility customers. Directly comparable to TEFAG on custom Li-ion pack development and BMS integration.
• WKW Group: German-headquartered automotive supplier specializing in decorative exterior trim, emblems and functional metal/plastic components. Closely comparable to Demmel's metal-stamped emblems, entry sills and decorative parts product line.
• BMK Group: German EMS specialist focused on automotive, industrial and medical electronics with engineering-to-manufacturing services. Directly comparable to Demmel's E2MS/EMS offering on technology stack and end-market mix.

Broad incumbents

• Asteelflash (Universal Electronics, Inc. / Foxconn EMS): Global tier-1 EMS incumbent with broad automotive, industrial and consumer electronics capabilities at far greater scale than Demmel. Relevant as the dominant incumbent competing for the same Western OEM EMS wallets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rawe-electronic-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demmel Group