Northland Waste

What Northland Waste does

Northland Waste Limited is a 100% Kiwi-owned, privately-held waste and recycling operator headquartered in Whangarei, New Zealand, founded in 2009. The company provides integrated waste management services to approximately 250,000 residential, commercial, and government customers across the North Island, spanning Wellington to Kaitaia through eight branches and a fleet of over 150 trucks. Its service portfolio includes kerbside wheelie bin collection (80L-240L), kerbside recycling crates, garden waste bins, skip bins (3m³-9m³), Jumbo Bags (1m³-3m³), commercial frontload bins, hook bins, recycling bins, asbestos bags, prepaid rubbish bags, transfer station drop-off, and Class 1 landfill disposal at Puwera Landfill (operated as a joint venture with Whangarei District Council). The company operates a multi-brand portfolio: Northland Waste (primary, Northland), Econowaste (Auckland commercial), Low Cost Bins (Lower North Island residential), and FullCircle (acquired December 2025, fibre recycling in South Auckland, Waikato, Bay of Plenty, Hawke's Bay).

Revenue is generated through a diversified mix of recurring subscriptions (wheelie bins, kerbside recycling crates at $1.75/week, monthly/annual direct debit), usage-based pricing (skip bins, Jumbo Bags, prepaid bags at retail outlets), and transaction fees (transfer station gate fees, landfill tip fees, commercial quotes). The go-to-market combines direct regional sales teams for commercial accounts, online booking for households, retail distribution of prepaid bags at supermarkets and dairies, and government tendering for municipal contracts. Sustainability-led differentiators include the Re:Fuel wood waste biofuel initiative (Puwera and Silverdale processing timber into coal-substitute fuel for concrete production), Gas to Energy methane capture at Puwera Landfill (capturing 90% of landfill gas with planned on-site power generation), and The Last Re:Sort second-hand shops at transfer stations diverting reusable goods from landfill with proceeds funding community charities. Reported annual throughput includes 25,000 tonnes of organic waste composted, 15,000 tonnes of construction waste recovered, and 30,000 tonnes of commodity recycling (paper, cardboard, plastic, glass, metal, electronics), positioning the company as Northland's largest recycler. Notable contracts include Whangarei District Council, Far North District Council, Kaipara District Council, Auckland Council, and WINZ (Work and Income) skip bin approvals.

Name

Northland Waste

Legal name

Northland Waste Limited

Website

https://northlandwaste.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Northland Waste is a 100% Kiwi-owned waste and recycling operator serving 250,000 residential, commercial, and government customers across New Zealand's North Island via eight branches, a 150+ truck fleet, transfer stations, and the Puwera Class 1 landfill joint venture with Whangarei District Council.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (5621), Materials Recovery Facilities (56292), Materials Recovery Facilities (562920)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG)

akta.pro secondary industries

Industrial Packaging Waste Services (Pallets, Cardboard, Film, IBCs/Drums—Non-hazardous) (EUAIAGAD), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG), Yard Waste & Green Waste Hauling (Leaves, Grass, Brush) (HSAIAOAA), Hazardous Waste & Universal Waste Handling (Batteries, Lamps, Aerosols) (BPABALAE), Donation, Recycling & Junk Sorting for Garages/Basements/Attics (HSAFADAI)

Keywords

• Waste management services
• Recycling collection
• Landfill disposal
• Commercial bin hire
• Kerbside collection

Headquarters

HQ city

Whangarei

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wheelie Bin Services: Recurring weekly collection services for households with wheelie bins in various sizes (80L, 120L, 240L). Services are subscription-based with weekly, fortnightly, or monthly direct debit payment options, or advance payment plans.
2. Commercial Bin Services: Frontload bins (660L to 4.5m3), skip bins, hook bins, and recycling bins for businesses. Services can be ongoing regular collections or one-off phone-in basis. Revenue generated through service charges and excess weight fees.
3. Skip Bin Hire: Skip bin rental for households and businesses with sizes ranging from 3m3 to 9m3. Pricing includes drop-off, pick-up, and disposal. Revenue from hire charges plus excess weight charges.
4. Transfer Station Services: Customers can self-deliver waste materials to transfer stations. Revenue from gate fees based on waste type and volume.
5. Landfill Disposal: Class 1 landfill at Puwera accepting general waste, contaminated soils, and regulated/hazardous waste. Revenue from disposal fees and tip fees.
6. Jumbo Bags: One-time use bags for medium to large cleanups, with 1m3 and 3m3 sizes. Includes collection within 7 days of booking. Revenue from upfront payment covering delivery and disposal.
7. Prepaid Rubbish Bags: Green and yellow prepaid refuse bags sold at supermarkets and dairies. A portion of each bag sale funds Hospice and community services. Revenue from bag sales at retail outlets.
8. Kerbside Recycling Crates: Weekly crate collection service for recycling with flexible payment options including annual, 6-month, and monthly direct debit plans. Starting from $1.75 per week.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Northland Waste provides waste collection, recycling, and disposal services to residential households and commercial businesses across New Zealand. The company offers wheelie bins, recycling crates, skip bins, jumbo bags, frontload bins, hook bins, and asbestos bags, supported by transfer stations, a Class 1 sanitary landfill at Puwera, and sustainability programs such as gas-to-energy capture and wood waste biofuel processing. It serves 250,000 customers via eight branches and a fleet of 150+ trucks under the Northland Waste, Econowaste, Low Cost Bins, and FullCircle brands.

Product overview

Northland Waste is a 100% Kiwi-owned waste and recycling company operating as a multi-brand portfolio. The core offering consists of physical waste management products: wheelie bins (80L-240L), recycling crates, garden waste bins, skip bins (3m³-9m³), jumbo bags (1m³-3m³), frontload bins (660L-4.5m³), hook bins, asbestos bags, and prepaid rubbish bags. Supporting services include landfill disposal (Puwera Class 1 Landfill), transfer stations, online booking (Book an Empty), and customer portal (MyAccount). The company portfolio includes four brands: Northland Waste (primary), Econowaste (Auckland commercial), Low Cost Bins (Lower North Island residential), and FullCircle (acquired fibre recycler). Sustainability initiatives include Re:Fuel Wood Waste (biofuel), The Last Re:Sort (second-hand shops), and Gas to Energy. Services span from household kerbside collection to large-scale commercial and industrial waste management.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheelie Bins Mobile rubbish containers in 80L, 120L, and 240L sizes for residential general waste collection with weekly, fortnightly, or monthly subscription collection options.
• Recycling Crates Kerbside recycling containers in 55L crates or 120L/240L wheelie bins accepting cardboard, paper, plastics (grades 1, 2, 5), tin cans, aluminium cans, and glass bottles/jars, with flexible annual, 6-month, or monthly direct debit payment plans starting from $1.75 per week.
• Garden Waste Bins

Quantifiable outcome

• Diverts 25,000 tonnes of organic waste from landfills annually
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FullCirclecoreStrategic or Co-development Partner · 1 December 2025Northland Waste acquired the majority of FullCircle's fibre business in the North Island on December 1, 2025. FullCircle specialises in collection, consolidation, and processing of recyclable paper and cardboard. The acquisition strengthens Northland Waste's national fibre, cardboard, and paper recycling network across South Auckland, Waikato, Bay of Plenty, and Hawke's Bay. A refreshed FullCircle brand identity will be rolled out reflecting the Group's Kiwi-owned story.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Remondis Australia & New Zealand: International recycling and waste services group with NZ presence. Comparable as a multinational competitor in commercial collection, recycling, and resource recovery that pressures regional players like Northland Waste on national accounts.
• Waste Management NZ: New Zealand arm of Waste Management Inc., the largest waste and environmental services provider in the country. Directly comparable as a multi-stream waste collection, transfer, landfill, and recycling operator competing for the same council and commercial accounts that Northland Waste targets.
• Veolia Australia and New Zealand: Global environmental services major with NZ operations in waste collection, recycling, and resource recovery. Comparable as a multinational incumbent Northland Waste explicitly competes against, with broader geographic and service-line reach than Northland Waste.

Others

• Fulton Hogan: Major Australasian infrastructure and civil contractor with significant waste, recycling, and landfill operations in New Zealand. Comparable as an owner/operator of landfills and materials recovery facilities and as a potential consolidator in the same regulatory environment.

Direct peers

• Smart Environmental: NZ waste services provider offering commercial and residential collection, recycling, and skip bin services. Comparable in offering a broad bin range (wheelie, frontload, skip) and competing directly in commercial accounts in overlapping North Island regions.
• Envirowaste: NZ-based waste and recycling company providing collection, recycling, and disposal services including skip bins and commercial frontload bins. Direct mid-market competitor overlapping with Northland Waste in bin-based service offerings and commercial customers.
• Enviro NZ: One of New Zealand's largest privately held waste and recycling companies operating collection, transfer, landfill, and recycling services nationally. Closest direct competitor to Northland Waste in scale, service mix (residential kerbside, commercial, recycling, landfill), and NZ footprint.

Regional players

• Earthcare Environmental: New Zealand waste services provider with operations focused on commercial and industrial waste streams. Comparable as a competitor in the North Island commercial waste segment, though with a more regionally concentrated footprint than Northland Waste.

Emerging players

• Green Gorilla Skip Bins: NZ skip bin hire operator competing in the bulky/cleanup segment that Northland Waste serves via skip bins, Jumbo Bags, and WINZ programs. Comparable in addressing household and small-business cleanups with delivery-based bin rental.
• WasteCo: NZ-based waste services company operating skip bins, collection, and recycling services in regional markets. Comparable as a smaller multi-service waste operator competing in similar residential and commercial segments, useful as a regional/scale comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorthlandWasteKerikeri
• LinkedInlinkedin.com/company/northland-waste
• Instagraminstagram.com/northlandwaste
• TikToktiktok.com/@northlandwaste

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northland Waste