Maas Brothers Powder Coating

What Maas Brothers Powder Coating does

Maas Brothers Powder Coating (Maas Brothers, Inc.) is a family-owned industrial metal finishing job shop founded in 1998 by brothers Kevin and Kraig Maas and headquartered in Livermore, California. The company operates a 70,000+ square foot facility with nearly 100 trained staff and is described as the largest independently-owned industrial powder coater in Northern California. Its service portfolio spans automated conveyorized powder coating (parts up to 12.5 ft), batch powder coating (parts up to 24 ft), media blasting, iron phosphate pre-treatment, masking and plugging, light assembly, liquid coating, and — newly added in 2024 — flatbed UV LED printing (digital coatings) on substrates up to 5 ft x 12 ft using TIGITAL inks.

The company's underlying technology is built around proprietary process automation rather than software. Its automated lines include a quick color change booth enabling 10-minute color transitions without stopping production, in-line infrared pre-gelling ovens for two-coat applications, cyclone-based powder reclaim capturing up to 50% of overspray for reuse, and a 5-stage closed-loop wash/pretreatment system that uses only one gallon of water per minute and operates with zero discharge. The company holds AAMA 2605, 2604, and 2603 architectural certifications, ISO 9000 compliance, RoHS and REACH compliance, AKZO/IGP/IFS certified applicator status, and a 2024 EcoVadis Bronze Medal (top 14% in Treatment and Coating of Metals).

Maas Brothers generates revenue through project-based quotations on a per-job basis across powder coating and UV printing services, with no publicly disclosed pricing tiers. Go-to-market is sales-led, driven by direct customer engagement, quote requests via the company website, facility tours, and word-of-mouth referrals, with the founding brothers remaining actively involved in key accounts. The company serves a diversified set of verticals including architectural and construction, automotive OEM and aftermarket, lighting, EV batteries and energy storage, motorsports, retail displays and signage, defense contractors, and startups and entrepreneurs, with geographic reach across Northern California, the Bay Area, Sacramento, Los Angeles, the Central Valley, and the Central Coast.

Name

Maas Brothers Powder Coating

Legal name

Maas Brothers, Inc.

Website

https://maasbrothersinc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned industrial powder coating and flatbed UV LED printing job shop in Livermore, California, operating a 70,000+ sq ft facility that serves architectural, automotive, lighting, EV battery, and motorsports manufacturers across California.

Ownership category

akta.pro rank

Product category

Industrial Powder Coating and Metal Finishing Services

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (3328)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Powder Coating Services (IMAIAKAD)

akta.pro secondary industry

Powder Coatings (IMAEAGAE)

Keywords

• Industrial powder coating
• Metal finishing services
• Automated conveyor coating
• UV LED printing services
• Batch powder coating

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Powder Coating Services: Industrial and commercial powder coating services including automated conveyor systems and batch powder coating for parts up to 24 feet. Revenue is project-based, generated from per-job pricing for metal finishing services ranging from prototypes to high-volume production runs.
2. UV LED Printing/Digital Coatings: Flatbed UV LED printing services for metal, wood, acrylic, glass, and composites with faux finishes and textures. Project-based revenue for custom printing jobs.
3. Value-Added Services: Additional services including media blasting, masking and plugging, pretreatment, priming, light assembly, and delivery. These are bundled with primary coating services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maas Brothers Powder Coating operates a 70,000+ sq ft industrial coating facility in Livermore, California, providing automated and batch powder coating services for metal parts up to 24 feet, plus UV LED flatbed digital printing services up to 5 ft x 12 ft. The company serves manufacturers, OEMs, architects, and defense contractors with sustainable, AAMA-certified coating processes and value-added services including media blasting, pre-treatment, masking, and light assembly.

Product overview

Maas Brothers Powder Coating is a full-service industrial metal finishing company offering a comprehensive portfolio of coating services. The core offerings center on two main production methods: (1) Automated Powder Coating using two conveyorized lines (handling parts up to 12.5 feet) with quick color change and powder reclaim capabilities; and (2) Batch Powder Coating for parts up to 24 feet. Supporting these are value-added services including media blasting, iron phosphate pre-treatment, masking/plugging, light assembly, and liquid coating. In 2024, the company expanded into Digital Coatings (UV LED printing) as a new service division, offering flatbed printing up to 5' x 12' on various substrates using TIGITAL inks. The company also provides specialized functional coatings for EV batteries. All services are delivered from a 70,000+ sq ft facility in Livermore, CA, with a focus on sustainability and lean manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Automated Powder Coating Services Conveyorized automated powder coating system handling parts up to 12.5 feet, featuring quick color change booth (10-minute color change), powder reclaim capabilities, in-line IR pre-gelling ovens, and automated priming for two-coat applications. Targeted at industrial manufacturers requiring consistent, high-volume production with sustainability requirements.
• Batch Powder Coating Services Industrial batch powder coating for parts up to 24 feet using two batch ovens (24'x8'x8' and 13'x10'x10'), supporting substrates including aluminum, steel, stainless steel, galvanized steel, and plated metals. Targeted at fabricators and manufacturers with large parts or low-to-medium volume runs.
• Digital Coatings (UV LED Printing) Flatbed UV LED printing services using TIGITAL inks for high-resolution graphics on metal, wood, acrylic, composites, glass, and rigid plastics. Handles parts up to 5 feet by 12 feet and 12 inches high, with capabilities including faux finishes, textures, and raised ink effects. Targeted at architectural, retail display, signage, and commercial interior design customers.
• Media Blasting Services Professional abrasive blasting using aluminum oxide for surface preparation, featuring a large blast room accommodating products up to 22 feet in length and four cabinet blasters. Targeted at manufacturers needing surface preparation prior to coating.
• Iron Phosphate Pre-Treatment Services Environmentally friendly iron phosphate pre-treatment using a closed-loop system with zero discharge, providing superior paint adhesion and corrosion resistance with ROHS compliant sealer. Targeted at manufacturers requiring eco-friendly pre-treatment prior to powder coating.
• Masking and Plugging Services Precision masking and plugging solutions using high-performance heat-resistant tapes and specialized plugs to protect holes, cavities, and crevices during powder coating. Targeted at manufacturers requiring selective coating on complex parts.
• Light Assembly Services Post-coating assembly services including screw installation, fasteners, and turnkey installation procedures to prepare products for sale or final assembly. Targeted at manufacturers seeking turnkey delivery.
• Liquid Coating Services Industrial liquid coating capabilities including polyurethane, urethanes, epoxies, enamels, and high bake water-based paints for metal substrates, fiberglass, structural foam, injection molded plastics, and wood. Targeted at manufacturers needing liquid coating finishes alongside powder coating.
• Powder Coat Priming Services Automated and manual priming services using integrated priming systems for optimal adhesion, corrosion resistance, and weather-sealing on metal substrates. Targeted at manufacturers needing two-coat primer-and-topcoat systems.
• EV Battery Coating Services Functional powder coating for EV batteries including fire protection, flame retardant insulation, temperature management, corrosion protection, and impact protection, with HiPot testing capabilities. Targeted at EV battery and energy storage manufacturers requiring safety-critical functional coatings.

Quantifiable outcome

• Powder recapture processes save up to 50% of powder that would otherwise go to waste
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Reshoring InstitutemoderateStrategic or Co-development PartnerCalifornia-based non-profit academic organization that highlighted Maas Brothers as a premier company leading the trend of reshoring manufacturing in America; provides case study endorsement and public relations support for domestic manufacturing

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• All-Color Powder Coating: Independent regional powder coating job shop operating automated and batch lines with similar customer mix across industrial, architectural, and OEM customers; directly comparable service model to Maas Brothers.

Broad incumbents

• PPG Industries: Global coatings manufacturer with industrial powder coating products and applicator programs; competes for architectural and industrial coating spend as part of a much broader portfolio.
• Sherwin-Williams: Largest North American coatings company with industrial powder coating offerings and General Finishes brand; broad incumbent with overlapping architectural and industrial customer base.
• AkzoNobel: Global powder coatings supplier (Interpon brand) and one of Maas Brothers' certified material partners; competes at the coatings material level and adjacent applicator services in architectural and industrial markets.
• Axalta Coating Systems: Global industrial coatings supplier with strong powder coating franchise serving automotive, industrial, and architectural end markets; broad incumbent comparable on customer overlap and product breadth.

Others

• Tiger Coatings (TIGITAL): Austrian-based powder coatings and digital inks manufacturer; supplier to Maas Brothers for both powder coating chemistry and TIGITAL UV LED inks used in the new printing division.
• IFS Coatings: North American powder coatings manufacturer; certified applicator partner of Maas Brothers and an enabling supplier rather than direct competitor.
• IGP Pulvertechnik: Swiss-based architectural powder coatings manufacturer and IGP-certified partner of Maas Brothers; supplies the high-spec architectural chemistry (e.g., AAMA-equivalent systems) used by Maas Brothers' architectural customers.
• TCI Powder Coatings: U.S.-based powder coatings manufacturer with complementary product portfolio across automotive, architectural, and general industrial applications; supplier-side peer rather than direct applicator competitor.

Regional players

• Eastside Powder Coating & Sandblasting: Regional job-shop powder coater in the U.S. Pacific Northwest serving similar small-to-mid fabrication, automotive, and architectural customers; comparable service offering but different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maas Brothers Powder Coating