What All-Color Powder Coating does

All-Color Powder Coating, Inc. is a family-owned B2B industrial coating service provider founded in January 1996 by President Mark Mortensen in Oregon, Wisconsin. The company specializes in powder coating metal substrates including steel, aluminum, and zinc and aluminum die castings, with capability to also process MDF, fiberglass, and low-cure plastic substrates. It operates from an 80,000+ square foot facility equipped with three conveyorized lines and batch systems, supporting both high-volume production runs and large-format projects, and processes parts ranging from small precision components up to 16-20 foot architectural elements.

The company's service offering spans the full finishing lifecycle: pre-treatment and cleaning (including sandblasting), masking using Auto Cad-generated stickers, metal coating, assembly and packaging, burn-off coating removal at up to 800°F for four hours, and logistics. All-Color holds PCI 3000 certification from the Powder Coating Institute, Axalta Star Coater certification, and Rockwell International approved-supplier status, and maintains an in-house quality control testing lab with detailed reporting procedures. Customers include industrial manufacturers (Springs Window Fashions, Wisco Industries, Forté Products as exclusive manufacturer of Big Green Egg components), educational institutions (University of Wisconsin-Madison, University of Wisconsin-Platteville), construction and real estate firms (Urban Land Interests/U.S. Bank Plaza), and specialty fabricators across audio, medical, electrical, fitness, and blacksmithing segments.

The revenue model is project-based B2B service work with per-color minimum charges (e.g., $400/color) and custom quotations via website intake; pricing is finalized upon post-processing part counts and payment is due on completion unless credit terms are granted. Repeat business and embedded vendor-managed inventory programs anchor the base. The go-to-market is sales-led and regional, combining direct quoting, industry association participation (CCAI, PCI), community engagement, customer testimonials, and project case studies, with secondary channels through manufacturing education outreach and event-driven training programs.

Name

All-Color Powder Coating

Legal name

All-Color Powder Coating, Inc.

Website

https://allcolorpowdercoating.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

All-Color Powder Coating is a family-owned B2B industrial powder coater in Oregon, Wisconsin, serving manufacturers, fabricators, educational institutions, and construction firms with certified metal coating, masking, assembly, and logistics services from an 80,000+ square foot facility.

Ownership category

akta.pro rank

Product category

Industrial Powder Coating Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Powder Coating Services (IMAIAKAD)

akta.pro secondary industries

Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL), Industrial Protective Coatings (IMADAKAB), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Powder coating services
• Industrial metal finishing
• Metal substrate coating
• Conveyor coating systems
• Custom color matching

Headquarters

HQ city

Oregon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Powder Coating Services: Core revenue from powder coating metal substrates with various finishes. Pricing includes minimum charge of $400 per color. Payment due upon completion unless credit approved.
2. Pre-treatment and Cleaning Services: Pre-treatment, cleaning, and masking services offered as part of the coating process.
3. Logistics and Supply Chain Services: Shipping, receiving, and vendor-managed inventory services for customers including vendor-managed inventory for Springs Window Fashions.
4. Sub-contracting Services: Extensive network of sub-contractors utilized to complete additional project requirements for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

All-Color Powder Coating, Inc. specializes in industrial powder coating services for metal substrates, including steel, aluminum, and zinc and aluminum die castings, with additional capability for MDF, fiberglass, and plastic low-cure substrates. The company operates three conveyorized lines plus batch systems out of an 80,000+ square foot facility in Oregon, Wisconsin. It provides end-to-end finishing including pre-treatment and cleaning, masking, coating, assembly and packaging, burn-off coating removal, logistics and vendor-managed inventory, and access to a sub-contractor network.

Product overview

All-Color Powder Coating offers a comprehensive suite of powder coating services as a single unified service offering. The core service is Metal Coating, supported by complementary processes including Pre-Treatment and Cleaning, Masking, Assembly and Packaging, Burn Off Coating Removal, and Logistics Services. The company also provides Training Services and Sub-Contracting Services as add-on offerings. They specialize in powder coating metal substrates including steel, aluminum, and die castings, with capability to work with MDF and other low-cure substrates. Their services range from prototyping through production with fast turnaround times for both small and high-volume jobs.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Coating Powder coating services for metal substrates including steel, aluminum, and zinc and aluminum die castings, with capability for MDF, fiberglass, and plastic low-cure substrates. Operated through three conveyorized lines and batch systems for both high-volume production and large projects, in virtually any color and texture including antimicrobial options.
• Pre-Treatment and Cleaning Pre-treatment and cleaning services including sandblasting to prepare metal surfaces for powder coating application.
• Masking Specialized masking services to protect specific areas during powder coating processes, using AutoCAD software to create stickers for covering parts.
• Burn Off Coating Removal High-temperature coating removal service capable of withstanding 800 degrees Fahrenheit for up to four hours, allowing for recoating of existing parts.
• Assembly and Packaging Complete assembly and packaging services for finished powder coated products, ensuring proper handling and delivery.
• Logistics Services Shipping, receiving, and logistics coordination services including managing raw material inventory for customers and coordinating deliveries, including vendor-managed inventory programs.
• Sub-Contracting Services Access to an extensive network of sub-contractors to help complete various project requirements beyond in-house capabilities.
• Training Services Training services including virtual reality training for summer finishing camps in partnership with CCAI, and employee education through the CCAI Powder Coating Finish Academy.

Quantifiable outcome

• Quality improvements documented through detailed testing and reporting procedures that exceed customer requirements like Rockwell specifications.
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Forté ProductscoreStrategic or Co-development Partner · 1 April 2016Forté Products, exclusive manufacturer of Big Green Egg components, partnered with All-Color after their previous powder coating partner closed. All-Color took on 30-35 additional hours of work weekly, implemented a second shift, and worked with Forté to develop new racking solutions. Forté purchased trailers and partnered with Wisco Industries for logistics between facilities.
• Wisco IndustriescoreStrategic or Co-development PartnerLong-time customer and partner. Wisco provides logistics support for other partnerships (trailer and driver services for Forté Products). Collaborative quality efforts led to Rockwell recertification. Long-term partnership spanning decades with joint pursuit of projects.
• Primrose Custom DesignscoreStrategic or Co-development Partner14+ year working relationship. All-Color provides custom color matching and process optimization. Joint redesign of railing products to enable conveyor line production, reducing costs for Primrose while maintaining quality.
• Cate Machine & WeldingminorStrategic or Co-development PartnerLong-term partner of 14+ years. All-Color works directly with Cate's customers on color selection and process optimization, including the monkii bars fitness equipment project.
• Rockwell InternationalcoreTechnology or IntegrationMajor customer (via Wisco Industries) requiring strict quality certifications. All-Color maintains PCI 3000 and Axalta certifications to meet Rockwell specifications. Detailed testing and reporting procedures developed to exceed requirements.
• Springs Window FashionscoreStrategic or Co-development PartnerImplemented vendor-managed inventory program where All-Color stores raw materials and manages just-in-time delivery. Reduced customer floor space needs and improved inventory management efficiency through monthly physical inventory reporting.
• Brooklyn, WI CommunityminorOthersSponsored return of fireworks show to Legion Park in Brooklyn, WI after multi-year hiatus.
• CCAI (Chemical Coaters Association International)coreOthersActive member and supporter. Hosts VR training at Summer Finishing Camps in Illinois and Wisconsin. Employees attend Finishing Academy. General Manager Dan Anderson serves on CCAI Board.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aerowest Powder Coating: Regional contract powder coating service provider with comparable production capabilities (multiple lines, batch and conveyor) serving industrial customers. Same B2B job-shop model with finishing services bundled around core powder coating.
• Heritage Powder Coating: US-based contract powder coater offering industrial-grade metal finishing with multiple lines and certification-driven quality systems. Comparable service-line breadth and customer-segment mix to All-Color.
• All-Rite Powder Coating: Independent powder coating service shop providing metal finishing with quality testing capabilities and serves industrial manufacturing customers. Closely comparable in operational scope and customer base to All-Color.
• Keystone Koating: One of the largest independent contract powder coaters in the US, operating multi-line facilities with conveyorized and batch systems. Directly comparable to All-Color in service model, customer verticals (industrial manufacturers), and turnkey pre-treatment-through-packaging offerings.

Regional players

• Midwest Powder Coating & Blasting: Regional Midwest US powder coating service provider with comparable small-to-mid manufacturer customer base. Operates a similar job-shop model with pre-treatment and finishing services, serving the same geographic demand pool as All-Color.

Broad incumbents

• Tiger Coatings (TIGER Drylac): Global powder coatings manufacturer supplying independent coaters and OEMs. Directly comparable as a chemistry supplier whose products All-Color applies, and as a benchmark for what large integrated coating suppliers offer.
• IFS Coatings: Powder coating manufacturer serving the same industrial finishing ecosystem as All-Color, with broader portfolio (coatings plus related services). Comparable because IFS operates in the same powder coating value chain and influences the customer base All-Color serves.
• PPG Industries: Global paint and coatings manufacturer with industrial powder coating lines serving OEMs. While PPG sells coatings rather than applying them, it competes for the same industrial finishing wallet and serves overlapping end markets (automotive, industrial equipment, architecture).
• Sherwin-Williams: Major coatings manufacturer with industrial powder coating offerings. Operates upstream of All-Color in the same value chain and serves overlapping end markets including industrial manufacturing and architectural metalwork.
• Axalta Coating Systems: Global coatings manufacturer whose Star Coater program certifies independent coaters like All-Color. Axalta sits upstream in the powder coating supply chain and is directly connected to All-Color through certification and chemistry sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/all-color

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All-Color Powder Coating