Stirred

What Stirred does

Stirred is a San Francisco-based private company that operates a single-product digital cocktail companion platform aimed at home cocktail enthusiasts. Founded circa 2017, the company offers a web-based application in which users construct a virtual bar shelf from ingredients they own or want to acquire, then receive cocktail recommendations, step-by-step preparation guidance, and ingredient substitution suggestions derived from that inventory. Core product capabilities include virtual shelf management, ingredient-based recipe discovery, in-recipe cocktail hacks, and exploration filters across style, occasion, and flavor profile.

The platform is delivered as a single unified application rather than a modular suite, with no separate tiers, add-ons, mobile app, public API, or disclosed SDK surface. The go-to-market motion is product-led growth through a self-serve web flow anchored on a "START NOW" call-to-action, with no native mobile distribution or app store presence documented. Marketing is exclusively organic: a direct-to-consumer web onboarding path, an Instagram channel built around the #MakeMixingMagic brand hashtag, and an email newsletter delivering cocktail tips, tricks, and trends.

Stirred's revenue model is not publicly disclosed; pricing data is absent from the website and no subscription tiers, transaction fees, advertising surface, or partnership revenue mechanisms are surfaced in available materials, implying a freemium or free-to-start commercial construct. The company has not disclosed funding rounds, investors, named customers, partnerships, regulatory actions, or executive leadership, and operates with a 11–50 person team headquartered in San Francisco.

Name

Stirred

Legal name

Stirred

Website

https://stirred.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Stirred is a San Francisco-based digital cocktail companion platform that helps home bartenders discover, prepare, and substitute cocktails based on ingredients in a personalized virtual bar shelf, distributed via a self-serve web app.

Ownership category

akta.pro rank

Product category

Consumer Lifestyle Apps

akta.pro primary industry

Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)

Keywords

• Home cocktail recipes
• Digital bar companion
• Cocktail discovery platform
• Mixology app
• Virtual bar shelf

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stirred provides a digital cocktail companion web platform that helps home bartenders discover and prepare cocktails based on the ingredients they have or want. Users assemble a virtual bar shelf, receive personalized recipe recommendations matched to their inventory, access detailed preparation instructions with cocktail hacks, and explore new drinks by style, occasion, or flavor profile. The offering is a single integrated product rather than separate modules.

Product overview

Stirred is a single, unified digital cocktail companion app designed to empower home bartenders. The product centers on a virtual bar shelf feature that lets users inventory their ingredients, which then surfaces available cocktail recipes; built-in recipe guides with cocktail hacks and ingredient substitution suggestions; and a discovery engine enabling exploration by ingredients, style, occasion, and flavor. All three capabilities are packaged together within the single Stirred app — there are no separate modules, add-ons, or standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Stirred Cocktail Companion A self-serve web application that enables home cocktail enthusiasts to inventory their bar ingredients on a virtual shelf, receive personalized cocktail recipe recommendations based on that inventory, learn preparation techniques through detailed instructions and cocktail hacks, and explore new drinks by style, occasion, or flavor. The product integrates virtual bar shelf management, ingredient-based recipe discovery, and substitution suggestions in a single companion experience.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Mixel: RTD cocktail brand with a strong digital/discovery layer. Adjacent business model mixing commerce with cocktail discovery content, relevant to Stirred's potential affiliate pivot.

Broad incumbents

• Allrecipes: Mass-market recipe platform with a large cocktail content library and ingredient-search functionality. A free general-purpose substitute for a meaningful portion of Stirred's value proposition.
• Pinterest: Visual discovery platform widely used for cocktail recipe inspiration by home enthusiasts. Represents a free, scale-disparate alternative for Stirred's discovery use case.
• Sidechef: Recipe and guided cooking app with ingredient-inventory features. Broader food focus but its pantry/inventory-driven discovery mirrors Stirred's virtual bar shelf mechanic.
• Yummly: Larger recipe discovery platform with ingredient-based matching and personalization. While focused on food rather than cocktails, the technology pattern and personalization approach are highly analogous.
• NYT Cooking: Premium recipe and cooking platform with editorial cocktail content. Comparable in product-led discovery and content marketing model, though at much greater scale.
• Tasty (BuzzFeed): Video-first recipe platform with broad food and drink content and massive social distribution on social channels where Stirred also competes.

Direct peers

• Highball: Cocktail recipe mobile app focused on home bartenders with curated recipes and shopping list features. Directly comparable in target user and core use case.
• Distiller: Cocktail recipe and spirit-discovery app with personalized recommendations. Competes head-on with Stirred in the home cocktail enthusiast segment.
• Cocktail Flow: Direct competitor offering a cocktail recipe app with ingredient-based filtering and discovery, targeting the same home-bartender persona as Stirred.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/explore/tags/makemixingmagic
• Xx.com/stirred_co
• Facebookfacebook.com/StirredCo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stirred