Royal Western Computer
Royal Western Computer (Bluu, Inc.) provides the bluu™ Windows-based point-of-sale platform, hardware terminals, and add-on modules primarily to U.S. dry cleaning businesses, with extensions to restaurants, retail, and salons.
- Company typePrivate
- Founded1982
- HeadquartersAnnandale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Royal Western Computer does
Royal Western Computer, operating through its legal entity Bluu, Inc. (Hackensack, NJ), is a private SMB point-of-sale vendor founded in 1982 that builds the bluu™ platform. Its flagship product, Royal Touch bluu™, is a Windows-based POS system purpose-built for dry cleaners and laundry businesses, integrating monthly billing (on PCI-DSS-certified servers), customer notification via text/email, employee scheduling and payroll, and barcode/garment-tag-based item tracking into a single workflow. The company has extended the same platform to adjacent SMB verticals — restaurants, retail stores, and salons — and sells it alongside a proprietary hardware lineup (bluu™ Station 400/500/630, Point, Point+, Kiosk KH2700/KH3210, and Edge) and a layer of add-on modules covering online ordering/payments (epipay®), queue management, delivery (epiway™), appointments (epiday™), and gift/loyalty programs. Bluu, Inc. is also a registered ISO/MSP of Merrick Bank, indicating embedded payment processing economics as part of the merchant offering. The company goes to market through a direct "Free Quote / Merchant Inquiry" funnel, a reseller "Partners With Us" program, and a multilingual website (English, Chinese, Korean) with social channels on Facebook, Instagram, LinkedIn, and YouTube. Pricing is not publicly disclosed. The business is small (11–50 employees), single-country (United States), and has not disclosed revenue, funding, or ownership beyond the operating entity.
Royal Western Computer firmographics
Firmographics- Name
- Royal Western Computer
- Legal name
- Bluu, Inc.
- Website
- https://royalpos.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Royal Western Computer (Bluu, Inc.) provides the bluu™ Windows-based point-of-sale platform, hardware terminals, and add-on modules primarily to U.S. dry cleaning businesses, with extensions to restaurants, retail, and salons.
- Ownership category
- akta.pro rank
Royal Western Computer industry classification
Industry- Product category
- Point-of-Sale Systems
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- POS Terminals & All-in-One Retail Computers (HDACAKAA), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)
Keywords
Where Royal Western Computer is headquartered
LocationHeadquarters
- HQ city
- Annandale
- HQ country
- United States
- HQ region
- North America
Markets served
Royal Western Computer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Distribution channels2 records
Marketing channels3 records
Royal Western Computer product offering
Product offeringCore offering
Royal Western Computer sells the Royal Touch bluu™ Windows-based point-of-sale system purpose-built for dry cleaners and laundry businesses, bundled with a proprietary hardware lineup (bluu™ Station, Point, Kiosk, Edge terminals) and a set of value-added software modules covering online ordering and payments (epipay®), order, queue, delivery (epiway™), online appointments (epiday™), and gift & loyalty programs. The platform is sold primarily via direct merchant inquiry on the company website and a reseller partner program, with integrated payment processing enabled through the company's ISO/MSP relationship with Merrick Bank and PCI-DSS certified data storage.
Product overview
Royal Western Computer offers the bluu™ POS ecosystem, a platform-plus-modules architecture centered on Royal Touch bluu™, a Windows-based point-of-sale solution tailored for dry cleaners and laundry businesses. The portfolio includes a range of hardware products (bluu™ Station series in 630, 500, and 400 models, bluu™ Point and Point+ terminals, bluu™ Kiosk models including KH2700 and KH3210, and bluu™ Edge), complemented by value-added software modules such as epipay® and epipay® smarter for online ordering/payments, bluu™ Order and bluu™ Queue for operations management, epiway™ for delivery, epiday™ for appointments, and a Gift & Loyalty Solution. The system integrates payment processing, customer notifications, employee management, and item management into a unified platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Royal Touch bluu™
Companies that use Royal Western Computer
Customer profileSegments1 record
Ideal customer profiles2 records
Royal Western Computer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Royal Western Computer partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Royal Western Computer competitors and assessment
Company assessmentBroad incumbents
- PAR Technology: PAR Technology offers POS software and hardware solutions for restaurants and retail. It is a broad incumbent with a comparable bundled hardware/software/payments model, competing for the same Restaurant and Retail SMB customers as Bluu.
- Square (Block): Square (Block) provides cloud POS, payments, and software for restaurants, retail, and salons. It is a broad incumbent that overlaps with Bluu's Restaurant, Retail, and Salon verticals and pressures SMB customers toward modern subscription-based POS.
- Toast: Toast is a leading cloud-based POS platform purpose-built for restaurants, offering integrated payments, hardware, and SaaS software. It is a broad incumbent that competes with Bluu's Restaurant vertical offering and represents the cloud-native benchmark Bluu's Windows stack must match.
- Clover (Fiserv): Clover, owned by Fiserv, is a POS hardware and software platform serving SMBs across restaurants, retail, and service businesses. It overlaps with Bluu's hardware-plus-software-plus-payments stack and competes for the same SMB merchant customers.
- NCR Voyix: NCR Voyix (formerly NCR Retail) provides POS hardware, software, and services for retail and restaurants. It is a large incumbent with a comparable hardware-plus-software delivery model that targets similar SMB and mid-market merchants.
- Lightspeed Commerce: Lightspeed offers cloud-based POS and commerce solutions for retail, restaurant, and salon verticals. It competes with Bluu's Retail and Salon offerings and represents the SaaS-native, omnichannel competitor benchmark.
Direct peers
- SMRT Systems: SMRT Systems sells point-of-sale and store-management software tailored to dry cleaners and laundry businesses. It is the closest direct competitor to Royal Touch bluu, serving the same vertical with workflow tools for garment tracking, customer notifications, and recurring billing.
- QDryClean (by Quest Computer Systems): QDryClean is a dry cleaner-specific POS solution from Quest Computer Applications, offering order entry, garment tracking, and route delivery features. It is a direct vertical competitor to Royal Touch bluu in the US dry cleaning POS market.
- CleanCloud: CleanCloud provides a cloud-based POS and business management platform built specifically for dry cleaners, laundromats, and tailors. It competes head-to-head with Royal Touch bluu in the same vertical, but with a modern cloud/SaaS delivery model versus Bluu's Windows-based stack.
Emerging players
- ShopKeep by Lightspeed: ShopKeep, now part of Lightspeed, provides cloud-based POS for small and mid-sized retail and restaurant businesses. It is an emerging/transitioned player with cloud-native SaaS delivery, competing with Bluu's SMB POS offering in overlapping verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Royal Western Computer social profiles
Digital presenceRoyal Western Computer compliance and trust
Trust signalCompliance1 record
Royal Western Computer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Western Computer leadership team
Management profileNumber of profiles
Royal Western Computer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Western Computer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Western Computer
What does Royal Western Computer do?
Royal Western Computer sells the Royal Touch bluu™ Windows-based point-of-sale system purpose-built for dry cleaners and laundry businesses, bundled with a proprietary hardware lineup (bluu™ Station, Point, Kiosk, Edge terminals) and a set of value-added software modules covering online ordering and payments (epipay®), order, queue, delivery (epiway™), online appointments (epiday™), and gift & loyalty programs. The platform is sold primarily via direct merchant inquiry on the company website and a reseller partner program, with integrated payment processing enabled through the company's ISO/MSP relationship with Merrick Bank and PCI-DSS certified data storage.
Is Royal Western Computer a public or private company?
Royal Western Computer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Royal Western Computer founded?
Royal Western Computer was founded in 1982. It employs 11 to 50 people.
Where is Royal Western Computer based?
Royal Western Computer is headquartered in Annandale, United States, in the North America region.
Who are Royal Western Computer's main competitors?
Broad incumbents on record are PAR Technology, Square (Block), Toast, Clover (Fiserv), NCR Voyix and Lightspeed Commerce. Direct peers are SMRT Systems, QDryClean (by Quest Computer Systems) and CleanCloud. ShopKeep by Lightspeed is listed as an emerging player.
Does Royal Western Computer have an API?
No public API is recorded for Royal Western Computer.
What industry is Royal Western Computer in?
Royal Western Computer's product category is Point-of-Sale Systems. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers. Its NAICS code is 423430 and its SIC code is 5045.