New York Chinese Alliance Church

What New York Chinese Alliance Church does

The Christian and Missionary Alliance (C&MA), doing business as The Alliance, is a private, U.S.-based evangelical Christian denomination founded in 1887 by Pastor A.B. Simpson in New York City and currently headquartered at One Alliance Place, Reynoldsburg, Ohio. The denomination operates through a hierarchical structure: a National Office oversees 21 geographic districts and 4 multicultural/ethnic districts, which in turn support nearly 2,000 U.S. churches and a broader Alliance World Fellowship of approximately 25,000 churches across 81 countries with 6 million believers worshiping in 180 languages. Globally, the Alliance deploys 670+ licensed international workers — 80% of whom serve in least-reached areas across 70+ countries — under the funding umbrella of the Great Commission Fund.

The denomination's product and service portfolio is ministry-oriented rather than technology-oriented. Core offerings include: (1) Alliance Life Magazine (the longest-running U.S. denominational magazine, established 1882), (2) devotional content drawn from founders A.B. Simpson and A.W. Tozer, (3) Alliance 101 online educational modules, (4) four specialized mission structures — aXcess (church planting among least-reached peoples), CAMA (relief and development), Envision (short-term missions and leadership development), and Marketplace Ministries (Business as Mission) — and (5) Crown College as the affiliated higher-education institution. The organization has no public APIs, no proprietary AI/ML capabilities, and no technology product surface.

The revenue model is donation-based rather than pricing-based. The Great Commission Fund (GCF) is the primary funding vehicle, supported by voluntary tax-deductible contributions, tithes, and offerings from approximately 2,000 U.S. churches and individual believers; the GCF also enables designated giving to specific workers or ministries. Adjacent revenue/operational support flows through affiliated entities including Orchard Alliance (financial services), Alliance Benefits (benefits management), and Alliance Retirement & Senior Living Communities. Customer segments served include local churches, individual believers, unreached people groups, immigrant and refugee communities, and youth/young adults. Marketing channels span Alliance Life magazine, devotionals, a biweekly eNewsletter, Vimeo-hosted video content, Instagram and LinkedIn, Substack, and major events including Great Commission Day, the biennial Alliance Council, the Alliance Worship Conference, and the LIFE Conference.

Name

New York Chinese Alliance Church

Legal name

The Christian and Missionary Alliance

Website

https://cmalliance.org

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Christian and Missionary Alliance (The Alliance / C&MA) is a U.S.-based evangelical denomination founded in 1887, operating nearly 2,000 U.S. churches and supporting 670+ international workers across 70+ countries, funded primarily through voluntary donations to the Great Commission Fund.

Ownership category

akta.pro rank

Product category

Religious Services (Local Christian Church)

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious Organizations (813110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Denominational & Ecclesiastical Governance Bodies (Dioceses, Synods, Conferences) (BPAGAJAB), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Missionary Training Colleges & Schools (EDAHAKAF), Christian Colleges with Theological Programs (EDAHAKAG)

Keywords

• Christian worship services
• Religious community programs
• Church ministries
• Faith-based outreach
• Congregational fellowship

Headquarters

HQ city

Reynoldsburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Great Commission Fund (GCF): The primary funding mechanism for The Alliance's global ministry. Gifts to the GCF support international workers, staff, and mission-driven ministries in the U.S. and worldwide. The fund provides flexibility to respond to critical needs immediately wherever they arise.
2. Designated Giving: Donors can designate gifts to specific workers and/or specific mission work in the U.S. and internationally.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels13 records

Core offering

New York Chinese Alliance Church is a local Christian congregation that conducts weekly worship services, Bible-based religious education, prayer meetings, and community fellowship programs for Chinese-American believers in New York. As part of The Christian and Missionary Alliance (C&MA) denomination, it participates in the church's broader missional initiatives including church multiplication, district-supported pastoral care, and outreach to least-reached communities.

Product overview

The Christian and Missionary Alliance operates as a religious denomination with a portfolio of ministry programs, publications, and educational resources rather than a technology product suite. Core offerings include Alliance Life Magazine (established 1882) as the official publication, devotional resources from A.W. Tozer and A.B. Simpson, and Alliance 101 educational modules. The Alliance administers its global mission through four specialized structures: aXcess (church planting), CAMA (relief and development), Envision (short-term missions and leadership development), and Marketplace Ministries (business as mission). Funding flows through the Great Commission Fund, supporting over 700 international workers across 70 countries. Crown College serves as the Alliance's higher education institution.

Differentiator

Problem solved

Functional benefit

Brands

• aXcess: Church planting division focused on proclaiming the gospel and multiplying networks of faith communities among the least-reached of the world.
• CAMA
• Envision
• marketplace ministries

Products and services

• Weekly Worship Services Christian worship gatherings held at the local church for congregants and visitors, providing preaching, music, prayer, and communal worship.
• Fellowship and Small-Group Programs Small-group fellowship, Bible study, and pastoral care programs that support spiritual formation and community connection among Chinese-American congregants.
• Community Outreach and Missions Engagement Outreach and missions participation by the congregation, aligned with C&MA's emphasis on church multiplication and reaching least-reached people groups.

Quantifiable outcome

• 103,000+ baptisms worldwide reported in 2025
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Alliance BenefitsminorOthersSubsidiary organization providing benefits management services to Alliance churches and ministries.
• Orchard AllianceminorOthersAffiliated enterprise providing financial and organizational support services to the Alliance family.
• Alliance Higher Education InstitutionscoreOthersAlliance theological seminaries and colleges including Crown College and Alliance Theological Seminary providing education for Alliance workers and leaders.
• Alliance Retirement and Senior Living CommunitiesminorOthersAffiliated senior living facilities operated as part of the Alliance ministry ecosystem.
• Alliance World Fellowship (AWF)coreStrategic or Co-development PartnerGlobal fellowship uniting Alliance churches and ministries related to the C&MA, facilitating cooperation among members (churches and organizations) for fulfillment of the Great Commission. Includes Mongolian Alliance Church with 450+ members and 18 churches.
• Governments and Non-Government Organizations (NGOs)coreStrategic or Co-development PartnerThe Alliance partners with governments and NGOs to extend care and practical support to families devastated by disease, poverty, political turmoil, and natural disasters.
• Other Churches and DenominationscoreStrategic or Co-development PartnerAlliance collaborates with other churches and denominations to extend gospel reach and provide humanitarian aid.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Baptist Mid-Missions: Baptist Mid-Missions is a faith-mission sending agency similar to C&MA's missions structure, deploying hundreds of missionaries to unreached people groups worldwide, often in partnership with local Baptist denominations.
• Converge (Baptist General Conference): Converge is an evangelical Baptist denomination with a similarly strong global missions focus, district-based church planting strategy, and comparable scale (around 1,300+ U.S. churches and international workers in multiple countries).
• Presbyterian Church in America: The PCA is a comparable-sized evangelical denomination with strong global missions engagement (Mission to the World), reformed theological commitments, and similar district governance supporting around 1,400+ U.S. churches.
• Assemblies of God: The Assemblies of God is a Pentecostal evangelical denomination of comparable size with strong global missions infrastructure (AG World Missions), a four-fold ministry emphasis on church planting, missions, education, and relief, and a similar central-office model supporting thousands of U.S. congregations.
• Wesleyan Church: The Wesleyan Church shares direct theological lineage with The Alliance through the Wesleyan-Holiness movement and A.B. Simpson's Fourfold Gospel influences, operating a comparable district-governed structure with global missions (Global Partners) and affiliated educational institutions.
• Evangelical Free Church of America: The EFCA is a mid-sized evangelical denomination organized into districts with strong global missions engagement (EFCA ReachGlobal), theological distinctives aligned with The Alliance, and a comparable size and congregational structure.
• Church of the Nazarene: The Church of the Nazarene shares Wesleyan-Holiness theological heritage with The Alliance and operates a similarly structured global denomination with district governance, missionary deployment in least-reached areas, and affiliated colleges (e.g., Nazarene Bible College, NTS).

Broad incumbents

• Lutheran Church-Missouri Synod: The LCMS is a mid-sized confessional denomination with comparable scale (~1.8M U.S. members), district governance, affiliated higher education institutions (Concordia system), and international missions programs (LCMS World Mission).
• Southern Baptist Convention: The SBC is the largest U.S. Protestant denomination and operates the world's most extensive missionary-sending infrastructure through the IMB, with overlapping missions, church planting, and disaster relief programs that compete directly for evangelical donor dollars.

Others

• Mission Aviation Fellowship: MAF is a faith-based nonprofit providing aviation services to missions organizations including The Alliance, operating in remote regions of Africa, Asia, and Latin America — directly enabling The Alliance's least-reached people group ministry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/showcase/alliancevideo
• Facebookfacebook.com/cmalliance
• LinkedInlinkedin.com/company/cmalliance
• Instagraminstagram.com/cmalliance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about New York Chinese Alliance Church