Morris Distributing
- Company typePrivate
- Founded1992
- HeadquartersPetaluma, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Morris Distributing firmographics
Firmographics- Name
- Morris Distributing
- Legal name
- Morris Distributing
- Website
- https://morrisdistributing.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Morris Distributing industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industries
- Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB), Beverage & Alcohol Distribution Centers (TLALAEAK)
Keywords
Where Morris Distributing is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Morris Distributing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Beverage Distribution: Morris Distributing generates revenue through distribution of specialty beverages including beer, cider, kombucha, and water to retailers and businesses across six North Bay counties in California. The company distributes products by county, serving Sonoma, Marin, Napa, San Francisco, Lake, and Mendocino counties.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Morris Distributing product offering
Product offeringCore offering
Morris Distributing is a regional beverage distributor that delivers specialty beverages — including beer, cider, kombucha, and water — to retail and on-premise accounts across six North Bay California counties (Sonoma, Marin, Napa, San Francisco, Lake, and Mendocino). The company sources from various beverage producers and operates a direct-to-retailer delivery model, serving over 2,200 customers from its Petaluma, CA headquarters.
Product overview
Morris Distributing operates as a single-product beverage distribution business offering a portfolio of alcoholic and non-alcoholic beverages including beer, cider, kombucha, and water. The company organizes its products by county, serving Sonoma County, Napa County, Marin County, San Francisco, Lake County, and Mendocino County through a direct distribution model. Founded in 1992 by Ron Morris, the company has grown from a small family business to servicing over 2,200 customers across six North Bay counties with a focus on specialty beverages.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer, Cider, Kombucha, Water and more Morris Distributing distributes a portfolio of alcoholic and non-alcoholic specialty beverages — beer, cider, kombucha, water, and other drinks — to retailers and on-premise accounts across six North Bay counties in California. Products are organized by county, with each of the six markets (Sonoma, Napa, Marin, San Francisco, Lake, and Mendocino) receiving tailored product selections.
Companies that use Morris Distributing
Customer profileSegments2 records
Ideal customer profiles1 record
Morris Distributing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Morris Distributing partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Morris Distributing competitors and assessment
Company assessmentBroad incumbents
- Crescent Crown Distributing: Multi-state beverage distributor with significant craft beer portfolio alongside traditional beer, wine, and spirits. Comparable craft-beer-focused wholesale model, though at materially larger scale.
- Ben E. Keith Beverages: Diversified foodservice and beverage distributor operating across multiple states with a broad portfolio. Comparable business model though offers broader foodservice products alongside beverage wholesale.
Direct peers
- Breakthru Beverage Group: Multi-state beer, wine, and spirits distributor formed from the merger of Wirtz and Southern Wine & Spirits' northeast unit. Comparable as a large-scale beverage wholesaler with similar product breadth and direct distribution model.
- Reyes Beverage Group: One of the largest beverage distributors in the United States with multi-state coverage across beer, spirits, wine, and non-alcoholic categories. Directly comparable as a multi-category beverage wholesale distributor.
- Southern Glazer's Wine & Spirits: The largest wine and spirits distributor in the United States, operating across 44 states. Directly comparable as a multi-state alcoholic beverage wholesaler serving on- and off-premise retail accounts.
- Republic National Distributing Company: Among the largest alcohol beverage distributors in the US, operating across multiple states with beer, wine, and spirits portfolios. Comparable in wholesale distribution model and route-based retail servicing.
Regional players
- Wine Warehouse: California-based wholesale distributor primarily focused on wine and spirits, serving retailers and restaurants across the state. Comparable regional California footprint and direct-to-retail beverage distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Morris Distributing social profiles
Digital presenceMorris Distributing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morris Distributing leadership team
Management profileNumber of profiles
Profiles1 record
Morris Distributing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morris Distributing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morris Distributing
What does Morris Distributing do?
Morris Distributing is a regional beverage distributor that delivers specialty beverages — including beer, cider, kombucha, and water — to retail and on-premise accounts across six North Bay California counties (Sonoma, Marin, Napa, San Francisco, Lake, and Mendocino). The company sources from various beverage producers and operates a direct-to-retailer delivery model, serving over 2,200 customers from its Petaluma, CA headquarters.
Is Morris Distributing a public or private company?
Morris Distributing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Morris Distributing founded?
Morris Distributing was founded in 1992. It employs 51 to 100 people.
Where is Morris Distributing based?
Morris Distributing is headquartered in Petaluma, United States, in the North America region.
How does Morris Distributing make money?
One revenue line is on record: beverage Distribution.
Who are Morris Distributing's main competitors?
Broad incumbents on record are Crescent Crown Distributing and Ben E. Keith Beverages. Direct peers are Breakthru Beverage Group, Reyes Beverage Group, Southern Glazer's Wine & Spirits and Republic National Distributing Company. Wine Warehouse is listed as a regional player.
Does Morris Distributing have an API?
No public API is recorded for Morris Distributing.
What industry is Morris Distributing in?
Morris Distributing's product category is Beverage Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAB, Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea). Its NAICS code is 4248 and its SIC code is 5180.