Dillabaugh's Flooring America

What Dillabaugh's Flooring America does

Dillabaugh's Flooring America is a privately held, full-service flooring retailer founded in 1982 and headquartered in Boise, Idaho. The company sells carpet, hardwood, laminate, tile, and luxury vinyl flooring, supplemented by cabinets, granite and laminate countertops, and Hunter Douglas window coverings, and delivers these products through licensed in-house installation crews and a hardwood refinishing operation with a marketed 98% dust-free process. It operates two retail showrooms in Boise (Federal Way and Fairview Avenue), the latter described as one of the largest commercial showrooms in the Treasure Valley, supporting a dedicated commercial contract division alongside insurance replacement and new residential construction services.

The company is a member of the Flooring America cooperative, a division of CCA Global Partners, Inc., which provides collective buying power, national brand recognition, and shared warranty programs including the Adore Your Floor Guarantee and a Lifetime Installation Guarantee on residential retail projects. Customer acquisition combines traditional showroom-based sales with digital marketing (SEO, a design-trends blog, downloadable buying guides, and active social profiles on Facebook, Instagram, LinkedIn, Pinterest, YouTube, Houzz, and X) and a Roomvo-powered 'My Floor Style' room visualization tool. Pricing is quote-based and provided after a free in-home pre-measure consultation, with customer financing available through a Synchrony Bank partnership.

Revenue mechanics are spread across five streams: flooring product sales, professional installation services, cabinetry and countertop sales, commercial contract work, and financing referral economics via Synchrony. The customer base is highly fragmented, with no disclosed enterprise anchors, consisting primarily of Treasure Valley homeowners, supplemented by commercial projects, insurance replacement jobs, and builder-led new construction. The company runs a community initiative, Dillabaugh's Restores, and participates in the Flooring America 'Let Us Do Good' Tunnel to Towers partnership, which functions as brand-building rather than revenue-generating activity.

Name

Dillabaugh's Flooring America

Legal name

Dillabaugh's Flooring America

Website

https://dillabaughsflooringamerica.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Dillabaugh's Flooring America is a privately held Boise, Idaho-based flooring retailer founded in 1982, operating two showrooms and serving Treasure Valley homeowners, builders, and commercial customers with flooring, cabinets, countertops, window coverings, and professional installation as a Flooring America cooperative member.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Residential flooring retail
• Commercial flooring services
• Carpet and hardwood
• Professional flooring installation
• Cabinets and countertops

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Revenue generated from the sale of flooring materials including carpet, hardwood, vinyl, tile, laminate, and related products. Products are sold through two retail showroom locations with pricing determined by product type, quality level, and square footage requirements.
2. Professional Installation Services: Revenue generated from licensed and insured professional flooring installation services. The company provides installation for residential retail projects with a Lifetime Installation Guarantee on workmanship.
3. Cabinetry and Countertops: Revenue from cabinet sales and countertop installation (granite and laminate), representing an adjacent product category extending the company's home improvement offerings.
4. Commercial Contract Services: Revenue from commercial flooring projects through a dedicated commercial contract division serving business customers in the Treasure Valley.
5. Financing Services: Partnership with Synchrony Bank to provide customer financing options, enabling higher-ticket purchases through installment payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Dillabaugh's Flooring America is a Treasure Valley flooring retailer selling carpet, hardwood, laminate, tile, luxury vinyl, cabinets, countertops, and window coverings through two Boise showrooms. The company pairs product sales with licensed and insured professional installation, hardwood refinishing, commercial contract services, insurance replacement, and new residential construction support as a one-stop home improvement provider.

Product overview

Dillabaugh's Flooring America operates as a full-service flooring retail store offering a comprehensive portfolio of flooring products and related home improvement services. The core product line includes five main flooring categories (Carpet, Hardwood, Laminate, Tile, and Luxury Vinyl), supplemented by cabinetry, countertops (granite and laminate), and window coverings. The company provides professional installation services and specialty offerings including hardwood refinishing (reported as 98% dust-free), commercial contract services, insurance replacement, and new residential construction support. The portfolio is organized as a single-stop-shop model where customers can purchase materials and commission professional installation through a single provider.

Differentiator

Problem solved

Functional benefit

Brands

• Dillabaugh's Restores: Community service initiative supporting those less fortunate through flooring donations and installation.

Products and services

• Carpet Flooring

Quantifiable outcome

• 98% dust-free hardwood refinishing
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Flooring America (CCA Global Partners)coreChannel Partner/ Reseller/ DistributorDillabaugh's is a member of the Flooring America cooperative network, a division of CCA Global Partners. This affiliation provides buying power, shared marketing resources, national brand recognition, and access to shared warranty programs and guarantees including the Adore Your Floor guarantee.
• Tunnel to Towers FoundationminorStrategic or Co-development PartnerThrough the Flooring America 'Let Us Do Good' initiative, Dillabaugh's participates in a partnership with Tunnel to Towers to help fund and install high-quality flooring in mortgage-free homes built for injured veterans and Gold Star families who have lost loved ones in the line of duty.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Wayfair: Wayfair is a major online home goods retailer carrying flooring, rugs, cabinets, and window coverings. It is comparable to Dillabaugh's as an alternative fulfillment channel for DIY flooring buyers, though without an installation service.
• Rugs USA: Rugs USA is an online-first soft-surface flooring and rug retailer that competes with a portion of Dillabaugh's carpet and rug assortment through lower-cost digital distribution. Comparable on product category though narrower in scope and lacking installation.

Broad incumbents

• Shaw Industries: Shaw Industries is one of the largest carpet, hardwood, vinyl, and tile manufacturers in North America, supplying retailers like Dillabaugh's and competing via its own Shaw Floors retail programs. It is comparable as a vertically influential player in the same product categories Dillabaugh's sells and installs.
• Lowe's: Lowe's is a national home improvement retailer carrying flooring, cabinets, countertops, and installation services. As a broad incumbent, it competes on assortment and financing terms rather than specialty service depth in any single category.
• Mohawk Industries: Mohawk Industries is a global flooring manufacturer offering carpet, hardwood, laminate, LVT, and tile. It supplies Dillabaugh's through Flooring America's preferred vendor relationships and competes via its Mohawk/Mohawk Retail programs at the manufacturer and brand level.
• Home Depot: Home Depot is a national home improvement big-box retailer offering a broad assortment that includes flooring, installation services, cabinets, and countertops. It competes with Dillabaugh's on price and convenience but serves a much wider home-improvement remit.

Direct peers

• LL Flooring (formerly Lumber Liquidators): LL Flooring is a national specialty flooring retailer offering hardwood, vinyl, laminate, and tile with installation services. It is directly comparable to Dillabaugh's as a multi-category flooring retailer serving both DIY and installed customer needs.
• Floor & Decor: Floor & Decor is a national specialty retailer of hard surface flooring, wood, tile, and installation accessories, operating warehouse-format stores. It directly competes with Dillabaugh's in the multi-category flooring retail space with a larger assortment and national scale.
• Carpet One Floor & Home: Carpet One is a cooperative flooring retailer network also owned by CCA Global Partners, the same parent as Flooring America. It is structurally analogous to Dillabaugh's in buying power, cooperative model, and product mix including carpet, hardwood, and tile with installation services.
• Empire Today: Empire Today is a national flooring retailer focused on carpet, hardwood, and tile sold direct-to-consumer with bundled professional installation. It mirrors Dillabaugh's one-stop retail + installation model with a similar emphasis on quote-based in-home selling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DillabaughFloor
• YouTubeyoutube.com/@DillabaughsFlooringAmerica
• Facebookfacebook.com/dillabaughs
• LinkedInlinkedin.com/company/dilabaugh's-flooring-and-design
• Instagraminstagram.com/dillabaughfloor
• Pinterestpinterest.com/dillabaughs/boards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dillabaugh's Flooring America