FreemanXP

What FreemanXP does

FreemanXP is a B2B professional services company that provides end-to-end live event management for enterprise clients, operating under the trade name 'Freeman.' The company's core service portfolio spans four integrated lines: Conferences & Trade Shows (full-service planning, design, and execution of large-scale exhibitions), Exhibitor Services (booth design, fabrication, installation, and on-site management), AV Production (technical audio-visual services including staging, lighting, and multimedia), and Strategy & Insights (consulting and data-driven event marketing advisory). FreemanXP serves marquee enterprise clients across diverse industries — including Amazon, Hard Rock, Avis, HIMSS, Shoptalk, and the International Baking Industry Exposition — functioning as a horizontal provider rather than vertical specialist.

The underlying technology stack is not publicly disclosed; operations appear to rely on proprietary logistics, AV equipment inventory, fabrication facilities, and a 'Find My Show' portal that connects exhibitors and attendees with serviced events. The website includes an 'Intelligent Innovation' initiative, suggesting an emerging focus on technology-enabled experience design, though no specific AI/ML capabilities, patents, or proprietary platforms are disclosed.

FreemanXP generates revenue through project-based professional services engagements priced per event scope and scale. The go-to-market motion is enterprise field sales targeting corporate event organizers, trade show producers, and corporate exhibitors directly, supported by a multi-channel B2B marketing presence across website, LinkedIn, Facebook, Instagram, YouTube, and email newsletter. The company is privately held with 101-250 employees, headquartered in Dallas, Texas, and recognized as a category leader through multiple 2024-2025 industry awards including USA Today Top Workplaces, J.D. Power, UFI, and Chief Marketer EM100.

Name

FreemanXP

Legal name

Freeman

Website

https://freemanxp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

FreemanXP is a B2B live events services company providing end-to-end conference, trade show, exhibitor, and AV production services for enterprise clients including Amazon, Hard Rock, Avis, and HIMSS.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Exhibitions, Trade Shows & Booth Management (HSACADAH), Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

Keywords

• Live event production
• Trade show management
• Exhibitor services
• AV production services
• Event strategy consulting

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Management Services: Freeman generates revenue through comprehensive event management and production services including conference and trade show organization, exhibitor services, AV production, and strategic consulting. Revenue is project-based and derived from long-term enterprise client relationships for live events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

FreemanXP (Freeman) designs and delivers live event experiences for enterprise clients through four integrated service lines: Conferences & Trade Shows (full-service event management), Exhibitor Services (exhibit design, fabrication, installation, and on-site management), AV Production (technical audio-visual staging, lighting, and multimedia delivery), and Strategy & Insights (consulting and analytics for event-marketing investments). Services are sold to corporate clients and trade show organizers as end-to-end project engagements rather than as standalone software products.

Product overview

FreemanXP is a live events company offering a platform of integrated event services. The core portfolio includes Conferences & Trade Shows (full-service event management), Exhibitor Services (exhibit design and on-site support), AV Production (technical audio-visual services), and Strategy & Insights (consulting and data analytics). These services work together to provide end-to-end event experiences for corporate clients across industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Conferences & Trade Shows Full-service conference and trade show management including planning, design, and execution of large-scale exhibition events for enterprise clients and trade show organizers.
• Exhibitor Services Comprehensive exhibitor support services including exhibit design, fabrication, installation, and on-site management for corporate brands at trade shows and industry events.
• AV Production Audio-visual production services for events including technical production, staging, lighting, and multimedia content delivery.
• Strategy & Insights Strategic consulting and data-driven insights services to help clients optimize their event marketing and exhibition investments.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bizzabo: Bizzabo is an event experience platform combining registration, digital event tools, and analytics for hybrid and in-person events; while not a production services firm like Freeman, it represents the technology-enabled layer increasingly layered onto traditional live event services.

Direct peers

• Sparks: Sparks is a global experience agency producing trade show exhibits, corporate events, and brand activations; its multi-disciplinary offering and similar enterprise client mix put it in direct competition with Freeman for live event engagements.
• MKG (MKG Events): MKG is an experience marketing agency producing corporate events, brand activations, and trade show exhibits for mid-to-large enterprise clients, positioning it as a comparable direct competitor in the live events space.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meeting and event management agency handling strategy, sourcing, and execution for enterprise clients, comparable to Freeman's strategy and conference management offerings.
• Jack Morton Worldwide: Jack Morton is an Interpublic-owned brand experience agency producing live events, exhibits, and digital experiences for major global brands, overlapping with Freeman's strategy, design, and production capabilities for enterprise experiential programs.
• George P. Johnson Experience Marketing: George P. Johnson is a large brand-experience agency that designs and produces corporate events, trade show exhibits, and experiential marketing programs for enterprise clients, competing directly with Freeman's integrated live events offering.
• GES (Global Experience Specialists): GES is one of Freeman's closest direct competitors, providing end-to-end exhibition, event, and trade show services including design, fabrication, logistics, and on-site execution for enterprise clients and show organizers worldwide.
• Hargrove: Hargrove is a U.S. exhibit, event, and environment company providing custom and modular booth design, fabrication, and on-site services; it competes head-to-head with Freeman's Exhibitor Services and Conferences & Trade Shows practices.
• Encore Event Technologies (formerly PSAV): Encore is a leading in-house AV, staging, lighting, and event technology provider for hotels, conventions, and corporate events, directly overlapping with Freeman's AV Production service line.
• MC² (MC Squared): MC² is a full-service exhibit, event, and environment provider offering design, fabrication, AV, and program management for trade shows and corporate events, matching Freeman's integrated service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tfcbrands
• Facebookfacebook.com/freemanevents
• LinkedInlinkedin.com/company/freemanevents
• Instagraminstagram.com/freeman.events
• Xx.com/freemanxp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreemanXP