Ridy
Ridy Pte. Ltd. operates a Bluetooth-enabled in-car vending platform that lets rideshare and taxi drivers sell snacks and drinks to passengers. The Singapore-incorporated company sells $49–$99 devices, takes a 5% transaction fee, and licenses country-level franchises across 40+ markets.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ridy does
Ridy Pte. Ltd. is a Singapore-incorporated hardware-and-software company that operates an in-car vending platform for rideshare and taxi drivers. Founded in 2019 in the CIS region and relocated to Singapore after 2022, the company produces Bluetooth-enabled mini vending machines that mount inside vehicles, allowing drivers to sell snacks, drinks, phone chargers, and other small goods to passengers during trips. The product line includes five devices at $49–$99 (Classic, Silver, Cube, Duo, Duo Chill) plus a Prestige Device bundle, with a companion iOS/Android driver app for inventory and earnings management and a QR-code mobile web checkout for passengers that accepts Apple Pay, Google Pay, Visa, and Mastercard via Stripe Connect.
Ridy generates revenue through three streams: one-time hardware sales to drivers, a 5% transaction fee on each sale, and a country-level franchise program that sells exclusive IP licenses for $3,500–$10,000 upfront plus royalties of up to 2% on marketplace sales and 5% on vending machine sales. The company claims drivers in 40+ countries and cites average driver earnings of $56–$107 per month depending on market (Singapore highest at $107/month), with drivers retaining 95% of each sale. Strategic partnerships with Mars Inc., PepsiCo, and CityMobil (acquired brand Ridebar in CIS) anchor supply and distribution. The franchise model is the primary international growth mechanism, delegating country-level operations to a single grand franchisee per territory.
Ridy firmographics
Firmographics- Name
- Ridy
- Legal name
- Ridy Pte. Ltd.
- Website
- https://ridy.club
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ridy Pte. Ltd. operates a Bluetooth-enabled in-car vending platform that lets rideshare and taxi drivers sell snacks and drinks to passengers. The Singapore-incorporated company sells $49–$99 devices, takes a 5% transaction fee, and licenses country-level franchises across 40+ markets.
- Ownership category
- akta.pro rank
Ridy industry classification
Industry- Product category
- Smart In-Car Vending Hardware
- NAICS
- Motor Vehicle and Parts Dealers (441)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Rideshare & Ride-Hailing Platforms (TNCs) (TLAFAAAK)
Keywords
Where Ridy is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Ridy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Vending Device Sales to Drivers: Selling hardware devices (Classic $69, Silver $59, Cube $99, Duo $49, Duo Chill $79) to rideshare drivers. Drivers pay one-time device cost with no monthly subscription fees.
- Transaction Fees: Ridy retains 5% of each sale made through vending devices. Drivers keep 95% of revenue. No subscription or monthly fees.
- Franchise IP License Fees: Franchisees pay upfront fee of $3,500-$10,000 depending on country for perpetual IP license. Ridy receives up to 2% from marketplace sales and up to 5% from vending machine sales.
- Franchise Machine Sales: Franchisees can sell/distribute Ridy vending machines to drivers in their licensed territory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Ridy Classic - $69 device with 5% fee |
| Transaction based/ take rate | Pay-as-you-go | Ridy Silver - $59 device with 5% fee |
| Transaction based/ take rate | Pay-as-you-go | Ridy Cube - $99 cooled device with 5% fee |
| Transaction based/ take rate | Pay-as-you-go | Ridy Duo - $49 dual-device combo for drinks |
| Transaction based/ take rate | Pay-as-you-go | Ridy Duo Chill - $79 combo with cooling |
| One time/ perpetual license | Multi-year contract | Franchise License - $3,500 to $10,000 upfront |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Ridy product offering
Product offeringCore offering
Ridy designs, distributes, and supports Bluetooth-enabled in-car vending hardware (Classic, Silver, Cube, Duo, Duo Chill, and Prestige Device) that rideshare drivers install in their vehicles to sell snacks, drinks, and goods to passengers. Revenue is generated through one-time device sales ($49–$99), a 5% transaction fee on each passenger sale (drivers keep 95%), and a franchise program that sells exclusive country-level IP licenses ($3,500–$10,000 upfront) with ongoing royalties of up to 5% on vending machine sales.
Product overview
Ridy is an in-car vending platform that turns rideshare and taxi vehicles into smart mobile shops. The product portfolio includes five distinct vending devices: Ridy Classic ($69, general goods), Ridy Silver ($59, budget option), Ridy Cube ($99, refrigerated for cold drinks), Ridy Duo ($49, two-device combo for drinks), and Ridy Duo Chill ($79, snacks and cooled drinks combo), plus a Prestige Device bundle. The ecosystem is supported by a driver app (iOS/Android) that pairs via Bluetooth to manage inventory and track earnings, a passenger-facing mobile web checkout (no app required), and an online marketplace platform. Drivers keep 95% of each sale with a 5% platform fee. The company also offers a franchise program for exclusive country-level rights to the intellectual property and vending machine distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Ridy Classic Standard in-car vending device for rideshare drivers with a 5% transaction fee and a $69 one-time device cost. Features 5 pockets for snacks and general goods, pairs via Bluetooth with the driver app, and allows drivers to sell to passengers using the QR-code mobile web checkout.
- Ridy Silver Budget-friendly in-car vending device for rideshare drivers priced at $59 with a 5% transaction fee. Marketed as the minimum-cost entry point for drivers wanting minimal fees and maximum income from in-vehicle snack and goods sales.
- Ridy Cube Cooled in-car vending device priced at $99 with a 5% transaction fee. Includes temperature control suitable for cold beverages and other temperature-sensitive items sold to rideshare passengers.
- Ridy Duo Two-device combo system priced at $49 per device with a 5% transaction fee, designed specifically for drinks. Allows drivers to run multiple devices in the same vehicle to expand SKU coverage and increase sales.
- Ridy Duo Chill Snacks and cold drinks combo device priced at $79 with a 5% transaction fee. Adds cooling capability to the Duo form factor so drivers can store and dispense chilled beverages alongside snacks.
- Ridy Prestige Device Premium in-car vending device bundle sold through the ridy.club order page, packaged with a Prestige service plan. Offered alongside Classic, Silver, Cube, Duo, and Duo Chill as a higher-tier device+service option.
- Ridy Driver App Companion mobile application for iOS and Android that pairs with Ridy vending devices via Bluetooth, syncs the product catalog, manages restocks and pocket assignments, and displays real-time driver earnings. Distributed through Google Play and the Apple App Store.
- Ridy Marketplace Platform Online marketplace platform connecting drivers with vending opportunities, hosting franchisee onboarding, and providing the product database used for driver stock management and new-SKU approvals. Available to franchisees under the perpetual IP license.
- Ridy Franchise Program Franchise program granting one exclusive country-level licensee perpetual IP rights to the Ridy marketplace software, access to modular vending machine manufacturing sites, localization support, and free continuous technical upgrades. Starting fee ranges from $3,500 to $10,000 per country with ongoing royalties of up to 2% on marketplace sales and up to 5% on vending machine sales.
Quantifiable outcome
- Drivers earn $150+/month extra income
- +5 more outcomes
Companies that use Ridy
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Ridy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Ridy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Mars Inc.coreStrategic partnership with Mars Inc. for product supply in vending machines. Mars provides confectionery and snack products for in-car vending operations.
- PepsiCocoreStrategic partnership with PepsiCo for beverage supply in vending machines. PepsiCo provides drinks and refreshments for in-car vending operations.
- CityMobil (Ridebar)corePartnership with e-hailing provider CityMobil, operating in CIS region under the acquired brand Ridebar. CityMobil provides vehicle fleet for in-car vending deployment and integration with rideshare operations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Ridy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ridy social profiles
Digital presenceRidy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ridy leadership team
Management profileNumber of profiles
Ridy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ridy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ridy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ridy
What does Ridy do?
Ridy designs, distributes, and supports Bluetooth-enabled in-car vending hardware (Classic, Silver, Cube, Duo, Duo Chill, and Prestige Device) that rideshare drivers install in their vehicles to sell snacks, drinks, and goods to passengers. Revenue is generated through one-time device sales ($49–$99), a 5% transaction fee on each passenger sale (drivers keep 95%), and a franchise program that sells exclusive country-level IP licenses ($3,500–$10,000 upfront) with ongoing royalties of up to 5% on vending machine sales.
Is Ridy a public or private company?
Ridy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ridy founded?
Ridy was founded in 2019. It employs 1 to 10 people.
Where is Ridy based?
Ridy is headquartered in Singapore, Singapore, in the Asia region.
How does Ridy make money?
Four revenue lines are on record. Vending Device Sales to Drivers are the primary driver. The others are transaction Fees, franchise IP License Fees and franchise Machine Sales.
Does Ridy have an API?
No public API is recorded for Ridy.
What industry is Ridy in?
Ridy's product category is Smart In-Car Vending Hardware. Its primary akta.pro industry code is TLAFAAAK, Rideshare & Ride-Hailing Platforms (TNCs). Its NAICS code is 441 and its SIC code is 3714.