Cortag

What Cortag does

Cortag designs, manufactures, and supplies professional-grade construction tools with a focus on the tile installation value chain. Founded in 1995 and headquartered in Mogi Mirim, São Paulo, Brazil, the company offers more than 1,800 stock-keeping units organized into four solution lines: cutting solutions (manual tile cutters, electric cutters such as the ZAPP line, and the HD 750 G2 heavy-duty cutter); installation solutions (leveling systems, spacers, mason trowels, and notched trowels); diamond solutions (cutting discs, finishing and polishing discs, drill bits, and abrasives); and general construction tools and accessories (hand tools, electric machines, measurement instruments, drywall tooling, and consumables such as sealants). Notable recent technical additions include the 2026 Broca para Porcelanato porcelain drill bit, marketed with 2x the durability of standard bits, and the Infinity series for handling large-format tiles, signalling deliberate moves into higher-growth porcelain and large-format sub-segments.

The product portfolio is fundamentally mechanical rather than software-driven, with differentiation resting on cutting geometry, diamond tooling formulation, and ergonomics of the leveling and transport accessories. The company operates a customer portal (cortag.portaldocliente.online), a material calculator, and dedicated product catalogs, but no AI/ML-driven features, APIs, or proprietary software are evidenced in the source material.

Cortag generates revenue primarily through branded hardware sales to construction professionals (tilers, masons, installers) and indirectly to hardware stores, construction-material retailers, tile shops, and renovation resellers. Public pricing is not disclosed; customers are routed via an "Onde Comprar" (where-to-buy) portal to authorized dealers and regional sales representatives. Internationally, the company has built owned subsidiaries in Spain, Peru, the United States, China, Dubai (MEA), and France, distributing in more than 45 countries through a mix of direct sales staff and reseller networks. The business is privately held with no disclosed funding rounds, parent company, or investor base, and reports 501–1,000 employees.

Name

Cortag

Legal name

Cortag

Website

https://cortag.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cortag is a Brazilian manufacturer of professional construction tools, including tile cutters, leveling systems, diamond blades, and installation accessories. Founded in 1995, it sells 1,800+ SKUs through dealer networks serving construction professionals and retailers in 45+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Mogi-mirim

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tool and Equipment Sales: Cortag generates revenue through the sale of professional construction tools including manual and electric tile cutters, diamond blades and discs, leveling systems, trowels, measuring tools, and other construction accessories. Products are sold through distributors, retailers, and direct channels to B2B customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cortag designs, develops, manufactures, and supplies professional construction tools including tile cutters (manual and electric), tile leveling systems, diamond cutting and polishing solutions, large format tile handling equipment, hand tools, electric machines, and construction accessories. The company serves construction professionals and B2B resellers across Brazil and more than 45 international markets through authorized dealers, retailers, and subsidiaries.

Product overview

Cortag is a Brazilian construction tools company founded in 1995, offering over 1,800 solutions for construction professionals across more than 45 countries. The product portfolio centers on four main solution categories: (1) Tile Cutting Solutions including Electric Cutters (Cortadores Elétricos) and Manual Cutters (Cortadores Manuais) for cutting floors and wall tiles; (2) Tile Installation Solutions including Levelling Systems (Sistema de Nivelamento), Spacers (Espaçadores), Mason Trowels (Colheres de Pedreiro), and Notched Trowels (Desempenadeiras) for flawless tile installation; (3) Diamond Solutions including Diamond Discs (Diamantados), ZAPP Line Discs (Discos para a Linha ZAPP), Finishing tools (Acabamento), Drilling solutions (Perfuração), and Abrasives (Abrasivos) for cutting, grinding and polishing; and (4) Construction Tools and Accessories including Hand Tools (Ferramentas Manuais), Electric Machines (Máquinas Elétricas), Measurement tools (Medição), Cleaning and Sealants, Drywall tools, and Utility products. Recent launches include the 2026 Porcelain Drill Bit (Broca para Porcelanato), Height Regulator, Diamond Discs Porcelanato Duo, Infinity Series transport carts and moving systems, HD 750 G2 electric cutter, and various professional accessories like knee pads and multifunctional sink wrenches. The company operates with headquarters in Brazil and subsidiaries in Spain, Peru, USA, China, Dubai, France and other countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Cortadores Elétricos (Electric Tile Cutters) Electric tile cutters designed for precision motorized cutting of floor and wall tiles for construction professionals.
• Cortadores Manuais (Manual Tile Cutters) Manual tile cutters for professional cutting of floors and wall tiles using leverage operation, for construction professionals.
• Grandes Formatos (Large Format Tile Solutions) Equipment and accessories for handling and cutting large format tiles and panels, including the Infinity line transport carts and moving systems for safe handling of oversized tiles.
• Sistema de Nivelamento (Tile Leveling System) Tile leveling system for achieving flat, even tile installation without height discrepancies, including the Regulador de Altura height regulator accessory.
• Espaçadores (Tile Spacers) Spacers for maintaining consistent grout joints between tiles during installation, including spacers for rectified porcelain tiles.
• Colheres de Pedreiro (Mason Trowels) Mason trowels for applying and spreading mortar and adhesive during tile installation, including heavy-duty trowels for tilers.
• Desempenadeiras (Notched Trowels) Notched trowels for creating adhesive ridges ensuring proper tile bonding, including stainless steel notched trowels with removable handles and combined spatula/notched trowel tools.
• Diamantados (Diamond Cutting and Grinding Tools) Diamond cutting, shaping and grinding tools for cutting, processing and shaping tiles and construction materials, including the Discos Diamantados Porcelanato Duo for porcelain tile cutting.
• Discos para a Linha ZAPP (Diamond Discs for ZAPP Cutters) Diamond discs designed specifically for use with the ZAPP line of electric tile cutters for precision cutting of tiles.
• Acabamento (Diamond Finishing and Polishing Solutions) Finishing and polishing tools for final surface preparation of tiles and construction materials, including diamond sponges for polishing tile surfaces.
• Perfuração (Diamond Drilling Solutions) Drilling solutions including diamond drill bits for creating holes in tiles and porcelain, including the Broca para Porcelanato porcelain drill bit with 2x more durability.
• Abrasivos (Abrasive Tools) Abrasive tools for grinding, sanding and surface preparation of construction materials including tiles.
• Máquinas Elétricas (Electric Power Tools) Electric machines and power tools for construction and tile installation work, including the heavy duty HD 750 G2 electric tile cutter.
• Ferramentas Manuais (Hand Tools) Hand tools for construction professionals including squares, levels, and other manual instruments for layout and measurement work.
• Medição (Measurement Tools) Measurement tools including tape measures and other measuring instruments for accurate construction work.
• Drywall Tools and Accessories Tools and accessories specifically designed for drywall installation and finishing.
• Limpeza e Selantes (Cleaning Products and Sealants) Cleaning products and sealants used to maintain and protect tile installations.
• Utilidades (Utility Tools and Construction Accessories) Utility tools and general construction accessories for professional use on jobsites.
• Chave para Lavatório Multifuncional 18 em 1 – PRÓ (Professional 18-in-1 Sink Wrench) Professional 18-in-1 multifunctional sink wrench designed for plumbing installation work.
• Acessórios para Colocação e Assentamento (Tile Placement and Installation Accessories) Accessories for tile placement and installation including mortar applicators and辅助 tools.

Quantifiable outcome

• 2x more durability for new porcelain drill bit products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Makita: Japanese global power tools manufacturer with broad tile and construction accessory line. Competes with Cortag in electric cutters and diamond consumables across Latin America and globally.
• Bosch Power Tools: Global power tools giant with strong tile/diamond accessories business. Competes with Cortag on electric cutters and diamond discs but with vastly larger R&D and distribution.
• Husqvarna Construction: Division of Husqvarna Group focused on construction cutting, grinding and polishing equipment. Direct overlap with Cortag's diamond solutions category but at industrial scale.
• Hilti: Global construction tools and equipment specialist with much broader portfolio (drilling, demolition, fastening). Overlaps Cortag in electric tile cutters and diamond accessories at the high end.

Direct peers

• Sigma: Italian brand specializing in tile cutters and related installation tools, with established export presence. Direct competitor in the same specialty trade tools category.
• QEP: US-based supplier of tile and flooring installation tools and accessories. Direct peer in the tile-tool category with strong North American distribution.
• Montolit: Italian specialist in tile cutting machines and accessories for the ceramics and stone industries. Competes head-to-head with Cortag in manual and electric cutters for professionals.
• Raimondi: Italian manufacturer of professional tools for tile and stone installation, including leveling systems and handling equipment. Highly comparable portfolio and customer segment to Cortag.
• Battipav: Italian manufacturer of professional tile cutting machines and diamond tools. Direct competitor in the same electric and manual cutter category Cortag serves.
• RUBI Tools: Spanish-origin global leader in tile cutters, leveling systems, and diamond tools. Directly overlaps Cortag's core product categories and target customer (professional tile installers) worldwide.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Cortag
• Facebookfacebook.com/cortagbrasil
• LinkedInlinkedin.com/company/cortag
• Instagraminstagram.com.br/cortagbrasil
• TikToktiktok.com/@cortag
• Xx.com/CortagBrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cortag