Corporate Coach Group

What Corporate Coach Group does

Corporate Coach Group (legally Corporate Coach Training Ltd) is a UK-based private training provider founded in 1997 by Chris Farmer, specialising in practical leadership, management, and personal development courses. The company delivers a portfolio of 43+ structured courses spanning Leadership and Management, Personal Development, Conflict Management, Communication Skills, Time Management, Team Leader, Train the Trainer, and Management Development, supplemented by 700+ blog articles, 20 free self-assessment questionnaires, and proprietary interactive decision-making tools (including the WhatsNext? mobile/web app). Delivery occurs in three formats: scheduled open public courses at UK venues (London, Birmingham, Bristol, Leeds), live online training via Microsoft Teams using green-screen technology, and bespoke in-house programmes at client premises or online for groups of four or more delegates.

Underlying technology consists of a web-based training platform with proprietary decision-making and self-assessment applications, Microsoft Teams-based live delivery infrastructure, and freemium iOS/Android apps; courses are accredited by the CPD Certification Service and the company is an ILM-recognised provider. The business model is primarily transactional: open courses priced at £350-£950 +VAT per delegate, live online at £350-£700 +VAT per delegate, and in-house bespoke training at £2,250 +VAT per training day, with optional ILM certification as an add-on. Customers span enterprise and mid-market organisations across healthcare (NHS Foundation Trust, GE Healthcare), aerospace (GE Aviation), retail (ASDA, Swatch Group), public sector (Ministry of Justice), and education (Taif University), alongside individual professionals attending open courses. International delivery has been extended to Saudi Arabia in Arabia Standard Time, signalling modest geographic expansion beyond the UK core.

Name

Corporate Coach Group

Legal name

Corporate Coach Training Ltd

Website

https://corporatecoachgroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Corporate Coach Group is a UK-based training provider founded in 1997 offering 43+ practical leadership, management, and personal development courses delivered via open public sessions, live online training, and bespoke in-house programmes for corporate and individual clients.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Manager & Team Leader Onboarding (EDABAOAC), Performance Management & Coaching Training (EDABAIAB)

Keywords

• Leadership training programs
• Management development courses
• Corporate training services
• Professional development workshops
• Executive coaching services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Open Public Training Courses: Scheduled public courses held at venues across the UK including London, Birmingham, Manchester, Bristol, and Leeds. Delegates pay per course attendance fee ranging from approximately £350 to £950 depending on course duration and location.
2. Live Online Training: Interactive live sessions delivered via Microsoft Teams, priced per delegate at approximately £350-700 plus VAT. Same content as face-to-face with no travel required.
3. Bespoke In-House Corporate Training: Tailored training delivered at client premises or online, priced per training day at approximately £2,250 plus VAT. Customised content for organisations training groups of 4 or more delegates.
4. ILM Certification: Optional Institute of Leadership and Management certification available for delegates on select courses, requiring additional data processing and date of birth collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Corporate Coach Group is a UK-based corporate training provider established in 1997 that delivers leadership, management, and personal development courses for business professionals. It sells open public courses attended by individual delegates, live online virtual training sessions, and bespoke in-house corporate training programmes tailored to client organizations.

Product overview

Corporate Coach Group is a UK-based training provider established in 1997, offering a portfolio of 43+ practical leadership, management, and personal development training courses. The core offering consists of instructor-led training programmes (Leadership and Management, Personal Development, Conflict Management, Communication Skills, Time Management, Team Leader, Problem Solving, Train the Trainer, Management Development Programme, and others) delivered as open courses, live online via Microsoft Teams/Zoom, or bespoke in-house programmes. Complementing the paid courses is a suite of free interactive web tools including the WhatsNext? prioritisation app, Yes or No decision tool, Which One/What Kind decision matrix, and Candidate Selection Interview scoring tool. Additionally, 20 free self-assessment questionnaires and downloadable resources are available. The company holds CPD accreditation through the CPD Certification Service and ILM recognised provider status, with delivery capabilities extending to Saudi Arabia for international clients.

Differentiator

Problem solved

Functional benefit

Brands

• WhatsNext: Free priority order To Do List mobile and web application for productivity and task prioritization.

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft TeamscoreTechnology or IntegrationVideo conferencing platform used for delivering live online training courses. Training is delivered interactively via Teams with green-screen technology.
• StripecoreTechnology or IntegrationPayment card processing provider for secure handling of course fees. Company holds no card details; all payment processing handled by Stripe.
• Institute of Leadership and Management (ILM)coreTechnology or IntegrationCertification body offering optional ILM certification for delegates on select training courses. Requires delegate date of birth and acts as data processor for certification bookings.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Global digital learning company offering leadership, business, and technology training via subscription platform to enterprise L&D buyers. Comparable in leadership training subject matter and corporate buyer focus, but operates as a large incumbent at the SaaS/digital end of the market.
• Cegos: Global corporate training and leadership development provider operating across multiple continents with both open and bespoke programmes. Comparable in leadership and management training subject matter and enterprise delivery, but at significantly larger scale and broader geographic footprint.
• Ken Blanchard Companies: Global leadership training and consulting firm built around The One Minute Manager methodology. Comparable in leadership training subject matter and enterprise buyer focus, but operates as a larger incumbent with broader consulting offerings.
• Dale Carnegie Training: Global leadership and management training company with 100+ years of history, offering courses across multiple geographies. Comparable in subject matter (leadership, communication, management) and trainer-led delivery, but operates as a global franchise network at significantly larger scale.

Emerging players

• Mind Tools: Online management and leadership development platform offering toolkits, courses, and resources for individual professionals and corporate L&D teams. Comparable in target learner (managers seeking practical skills) and management training subject matter, but delivered via subscription digital platform.

Direct peers

• BPP Professional Education: Major UK professional training provider offering leadership, management, and professional development courses to corporates and individuals. Comparable in target customer (corporate L&D buyers), course portfolio breadth, and UK-focused operations.
• QA (QA Consulting): Large UK training and apprenticeship provider offering management, leadership, and digital skills training through open courses, in-house programmes, and apprenticeships. Comparable in delivery model and enterprise customer base, though broader in technology training scope.
• CMI (Chartered Management Institute): UK professional body for managers offering accredited qualifications, training, and CPD programmes in management and leadership. Comparable in subject matter (UK management training), accreditation-driven buyer appeal, and L&D market positioning.
• The Knowledge Academy: UK-headquartered training provider offering 40,000+ courses across management, leadership, and professional development, delivered open, online, and in-house. Closely comparable in business model, delivery formats, and target buyer to Corporate Coach Group.
• Reed Training: UK training division of Reed offering management, leadership, and personal development courses via open courses and bespoke in-house delivery. Comparable in course portfolio, UK market focus, and target buyer segments (managers and corporate L&D teams).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/corporatecoachg
• Facebookfacebook.com/corporatecoachtraining
• LinkedInlinkedin.com/company/corporate-coach-training

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Coach Group