ROBOfiber
ROBOfiber is a private US distributor and reseller of optical transceivers (155M to 400G) and hardened industrial Ethernet networking equipment, selling direct-to-consumer via its BigCommerce storefront, through a reseller program, and to government and education buyers worldwide.
- Company typePrivate
- Founded2013
- HeadquartersAlamo, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ROBOfiber does
ROBOfiber, Inc. is a private US-based distributor and reseller of optical transceivers and hardened industrial Ethernet networking equipment, headquartered in Alamo, California and operating since 2013. The company's core offering is a broad SKU portfolio of pluggable optical modules spanning data rates from 155M (Fast Ethernet SFP) up to 400G (QSFP-DD), including SFP, SFP+, SFP28, XFP, QSFP+, and QSFP28 form factors in dual-fiber, Bi-Directional, CWDM, DWDM, and copper variants, complemented by Direct Attach Copper (DAC) and Active Optical Cable (AOC) assemblies at matching speeds. A second product pillar covers industrial-grade Ethernet infrastructure — managed Layer 2/Layer 3 switches, unmanaged switches, PoE injectors and switches supporting 802.3af/at/bt with budgets from 60W to 480W, fiber media converters, surge protectors, PoE extenders, fiber chassis, and fiber test tools (optical power meters, OTDR, VFL) — all rated for -40 to +75C operation, IP40 enclosures, and 4kV-8kV surge protection with IEC/EN compliance.
The business model is hardware sales at fixed unit prices with no recurring or subscription component. Products are sold directly through a BigCommerce-powered e-commerce storefront at robofiber.com, with global shipping, and indirectly through a formal Reseller Program serving value-added resellers and system integrators. A dedicated Government and Education sales page addresses public-sector procurement. ROBOfiber does not disclose revenue, has no recorded funding rounds in the source data, and operates with 51-100 employees. Customer segments span enterprise network infrastructure, industrial automation, government and education, and the reseller channel; no named enterprise customers or large-deal anchors are disclosed, indicating a long-tail, transactionally distributed revenue mix.
ROBOfiber firmographics
Firmographics- Name
- ROBOfiber
- Legal name
- ROBOfiber, Inc.
- Website
- https://robofiber.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ROBOfiber is a private US distributor and reseller of optical transceivers (155M to 400G) and hardened industrial Ethernet networking equipment, selling direct-to-consumer via its BigCommerce storefront, through a reseller program, and to government and education buyers worldwide.
- Ownership category
- akta.pro rank
ROBOfiber industry classification
Industry- Product category
- Optical Networking Equipment
- NAICS
- Hardware Merchant Wholesalers (42371), Other Communications Equipment Manufacturing (33429), Electronic Connector Manufacturing (334417)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Computer Communications Equipment (3576), Electronic Connectors (3678)
- akta.pro primary industry
- Optical Transceivers (SFP/SFP+/SFP28/QSFP/QSFP-DD/OSFP) (HDAFAEAE)
- akta.pro secondary industries
- Semiconductors, ICs & Microcontrollers Retail (CRACAKAB), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE)
Keywords
Where ROBOfiber is headquartered
LocationHeadquarters
- HQ city
- Alamo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROBOfiber business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: ROBOfiber generates revenue through direct sales of optical transceiver modules (SFP, QSFP, XFP form factors) and Industrial Ethernet networking equipment (switches, media converters, PoE injectors). Products are sold at fixed unit prices with no recurring revenue component.
- International Shipping: The company ships to virtually any address in the world, indicating international revenue generation through global distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Industrial Ethernet Switches |
| Unit Pricing | Pay-as-you-go | Optical Transceivers |
| Unit Pricing | Pay-as-you-go | PoE Injectors |
| Unit Pricing | Pay-as-you-go | Direct Attach Cables (DAC/AOC) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ROBOfiber product offering
Product offeringCore offering
ROBOfiber designs, sources, and sells optical transceiver modules (covering data rates from 155M to 400G in QSFP-DD, QSFP28, QSFP+, SFP28, SFP+, XFP, and SFP form factors) and hardened industrial Ethernet networking equipment, including managed and unmanaged industrial switches, PoE switches and injectors, fiber media converters, fiber testing tools, surge protectors, and PoE extenders. The company sells primarily through its own e-commerce website at robofiber.com, supplemented by a Reseller Program and a Government and Education procurement channel, with global shipping.
Product overview
ROBOfiber is a provider of optical transceivers and hardened industrial Ethernet networking equipment. The product portfolio centers on optical transceiver modules across multiple form factors (QSFP-DD, QSFP28, QSFP+, SFP28, SFP+, XFP, and standard SFP) supporting data rates from 155M to 400G. Complementary products include Direct Attach Copper (DAC) and Active Optical Cables (AOC) spanning the same speed range. The industrial networking lineup consists of managed and unmanaged Ethernet switches (Layer 2/Layer 3), PoE industrial switches, and PoE injectors with power budgets ranging from 60W to 480W. Additional offerings encompass fiber media converters (supporting POTS, serial, video, and audio over fiber), fiber testing tools (power meters, OTDR, VFL, cleaning tools), PoE extenders, surge protectors, and fiber chassis systems. All industrial equipment is hardened for extreme temperatures (-40 to +75 Celsius), rated IP40, and features surge protection (4kV-8kV) with IEC/EN compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- 400G QSFP-DD Transceivers
Quantifiable outcome
- Operating temperature range of -40 to +75 Celsius enables deployment in virtually any industrial environment
- +1 more outcomes
Companies that use ROBOfiber
Customer profileSegments4 records
Ideal customer profiles4 records
ROBOfiber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ROBOfiber partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
ROBOfiber competitors and assessment
Company assessmentDirect peers
- ProLabs: ProLabs supplies compatible optical transceivers, coding, and networking solutions for enterprise and carrier customers. Comparable to ROBOfiber in compatible optics portfolio and breadth of speed/form factor coverage.
- FS.com: FS.com is a global direct-to-consumer e-commerce retailer of optical transceivers, DAC/AOC cables, Ethernet switches, and fiber networking gear. Directly comparable to ROBOfiber across product catalog, GTM (DTC + resellers), and target SMB/enterprise buyers.
- Antaira Technologies: Antaira specializes in industrial Ethernet switches, PoE injectors, and serial-to-fiber media converters for harsh environments. Matches ROBOfiber's hardened industrial networking portfolio in temperature, surge, and ruggedization specs.
- Transition Networks: Transition Networks (now part of Lantronix) sells media converters, industrial Ethernet switches, and PoE networking equipment. Directly comparable to ROBOfiber's industrial Ethernet, media converter, and PoE injector product lines.
- 10Gtek: 10Gtek sells compatible optical transceivers, DAC/AOC cables, and fiber networking equipment primarily online. Overlaps with ROBOfiber on form factor coverage and e-commerce-led distribution in the compatible optics segment.
- AddOn Networks: AddOn Networks manufactures and distributes compatible optical transceivers, direct attach cables, and networking hardware with global channel reach. Closely matches ROBOfiber's transceiver and cable product lines and channel-driven sales motion.
Broad incumbents
- Phoenix Contact: Phoenix Contact is a large industrial automation incumbent offering managed Ethernet switches, PoE, surge protection, and connectivity for harsh environments. Overlaps with ROBOfiber's industrial switches and PoE offerings but operates at much broader scale.
- Siemens (SCALANCE): Siemens sells SCALANCE industrial Ethernet switches, media converters, and PoE for factory automation. Comparable to ROBOfiber's hardened industrial networking line but as part of a much larger automation portfolio.
- Cisco (Industrial Ethernet): Cisco offers IE-series industrial Ethernet switches, transceivers, and ruggedized networking gear as part of its enterprise networking portfolio. Comparable in industrial Ethernet and optics product categories but with vastly broader scale and channel reach.
Emerging players
- TP-Link (Omada / VIGI): TP-Link's Omada and VIGI lines include managed/unmanaged switches, PoE, and fiber connectivity sold via online channels. Overlaps with ROBOfiber's SMB-oriented switch and networking equipment, particularly in the lower-speed industrial and SMB segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ROBOfiber financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROBOfiber leadership team
Management profileNumber of profiles
ROBOfiber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROBOfiber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROBOfiber
What does ROBOfiber do?
ROBOfiber designs, sources, and sells optical transceiver modules (covering data rates from 155M to 400G in QSFP-DD, QSFP28, QSFP+, SFP28, SFP+, XFP, and SFP form factors) and hardened industrial Ethernet networking equipment, including managed and unmanaged industrial switches, PoE switches and injectors, fiber media converters, fiber testing tools, surge protectors, and PoE extenders. The company sells primarily through its own e-commerce website at robofiber.com, supplemented by a Reseller Program and a Government and Education procurement channel, with global shipping.
Is ROBOfiber a public or private company?
ROBOfiber is a private company. It is classified as unknown and is currently operating.
When was ROBOfiber founded?
ROBOfiber was founded in 2013. It employs 51 to 100 people.
Where is ROBOfiber based?
ROBOfiber is headquartered in Alamo, United States, in the North America region.
How does ROBOfiber make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are international Shipping.
Who are ROBOfiber's main competitors?
Direct peers on record are ProLabs, FS.com, Antaira Technologies, Transition Networks, 10Gtek and AddOn Networks. Broad incumbents are Phoenix Contact, Siemens (SCALANCE) and Cisco (Industrial Ethernet). TP-Link (Omada / VIGI) is listed as an emerging player.
Does ROBOfiber have an API?
No public API is recorded for ROBOfiber.
What industry is ROBOfiber in?
ROBOfiber's product category is Optical Networking Equipment. Its primary akta.pro industry code is HDAFAEAE, Optical Transceivers (SFP/SFP+/SFP28/QSFP/QSFP-DD/OSFP), with a secondary code of CRACAKAB, Semiconductors, ICs & Microcontrollers Retail. Its NAICS code is 42371 and its SIC code is 5065.