CoachIT

What CoachIT does

CoachIT (legal entity: COACH-IT Consultoria Ltda.) is a privately held Brazilian IT consulting firm founded in 2002 and headquartered in Sorocaba, São Paulo state, with additional offices across Brazil (São Paulo), Mexico City, Toronto, Madrid, and Amsterdam. The firm specializes in enterprise software consulting across the SAP, TOTVS, and QAD ERP ecosystems, offering strategic consulting, implementation, SAP S/4HANA migration (Brown Field and Green Field), upgrade projects, and tiered Application Management Services (N1/N1.5/N2/N3). Its target verticals are Consumer Packaged Goods, Retail, Manufacturing, and Logistics, with named enterprise customers including Campari Group (a near 9-year partner), JBS, FEMSA, Syngenta, Votorantim, Clarios, Hyster, Duratex, and Telhanorte. The go-to-market is sales-led direct enterprise engagement through certified consultants and dedicated account management.

The company's revenue is generated predominantly through professional services: IT consulting, implementation projects, outsourcing (full-time and part-time models with monthly consumption reporting), and managed monitoring services for on-premise and cloud environments. Two wholly-owned subsidiaries extend the platform: CoachFI delivers Brazilian tax/accounting advisory (transfer pricing, fiscal restructuring, compliance) led by partner Alexandre Balista, and ICS (Innovation & Cloud Solutions), led by partner Carlos Furigo, develops proprietary software products. The product portfolio includes OmniPOS, an integration platform that connects third-party sales channels to SAP/TOTVS/QAD backoffice ERP systems; XCODESEEKER (/XCDE), an automated SAP S/4HANA optimization tool for performance, security, and audit management; and TP_System, a proprietary transfer pricing calculation engine.

CoachIT is owned and governed by five partners — Marcelo Moreira (CEO), Marcio Godinho (Commercial Strategy), Alexandre Balista (CFO/CoachFI), Carlos Furigo (ICS), and Eduardo Cervantes (IT Applications/Services) — plus Maria Velasco leading Mexico operations. Pricing is custom and quote-based; revenue is not publicly disclosed. Channels rely on direct enterprise sales complemented by SAP and technology partnerships (Synchro, Mastersaf, Weavy, Agere). The firm has no external funding rounds recorded, indicating organic growth funded from operations.

Name

CoachIT

Legal name

COACH-IT Consultoria Ltda.

Website

https://coachit.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

CoachIT is a privately held Brazilian IT consulting firm (founded 2002, headquartered in Sorocaba) specializing in SAP, TOTVS, and QAD enterprise software consulting, implementation, S/4HANA migration, and Application Management Services. It serves CPG, retail, manufacturing, and logistics enterprises across Brazil, Mexico, Canada, Spain, and the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Consulting Services: Strategic consulting for SAP/TOTVS/QAD implementations and migrations, project delivery with certified technical professionals, and Application Management Services (AMS) with tiered support levels.
2. Training Services: Corporate training delivered on-demand, in-company or virtual, with flexible content and case studies. Conducted by certified and experienced professionals.
3. Outsourcing: Professional outsourcing including IT, Development, ERP SAP, and Financial/Accounting/Fiscal functions. Flexible work formats (full-time/part-time) with monthly consumption and activity reports.
4. Monitoring Services: Internal team monitoring environments, databases, operating systems, and services in conjunction with business applications, supporting both On-Premise and Cloud environments.
5. Tax Advisory Services (CoachFI): Tax and accounting consulting including tax planning, transfer pricing, fiscal restructuring, compliance, and financial evaluations (Valuation, Forecast, Cash Management).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CoachIT is a Brazilian IT consulting firm that delivers strategic consulting, implementation, support (AMS), upgrade, training, outsourcing, and monitoring services around SAP, TOTVS, and QAD ERP ecosystems, with specialization in SAP S/4HANA migrations. It complements services with proprietary products including XCODESEEKER for SAP S/4HANA optimization and the OmniPOS integration platform, and operates CoachFI for tax and transfer-pricing advisory. The firm targets large enterprises in Consumer Packaged Goods, Retail, Manufacturing, and Logistics across Brazil, Mexico, Canada, Spain, and the Netherlands.

Product overview

CoachIT is an IT consulting company offering a portfolio of specialized software products and services. The core products include OmniPOS, an integration platform connecting sales channels to ERP backoffice systems (SAP, TOTVS, QAD), and XCODESEEKER (/XCDE), an automated SAP S/4HANA optimization solution for performance, security, and audit management. The company also provides associated consulting services including strategic consulting, implementation projects, application support (AMS), upgrade services, training, outsourcing, and monitoring. CoachFI, a subsidiary, offers specialized tax and accounting consulting services including transfer pricing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• OmniPOS: Sales channel integration platform that integrates distinct third-party systems with market ERPs including SAP, TOTVS, QAD, providing a consolidated and unified view for customers.
• XCODESEEKER
• CoachFI

Products and services

• OmniPOS Integration platform that connects distinct sales channels to ERP backoffice systems (SAP, TOTVS, QAD), providing a consolidated and unified view for omnichannel retail, CPG, and distribution customers.
• XCODESEEKER (/XCDE) All-in-One automated solution to optimize SAP S/4HANA with high performance, security, and continuous audit readiness, keeping SAP S/4HANA environments optimized and secure throughout the year.
• Strategic Consulting (Consultoria Estratégica) Strategic consulting for SAP, TOTVS, and QAD implementations and migrations, using personalized Roadmaps aligned with client strategic plans to configure systems and plan future technology direction.
• ERP Implementation Projects (Projetos) Project delivery by certified professionals to implement ERP management systems (SAP/TOTVS/QAD) and complementary software including fiscal (Mastersaf/Synchro/others), logistics (EWM, WMS), manufacturing (MES, supervisory systems), and retail (PDV, e-Commerce).
• Application Management Services (AMS) Tiered AMS support for SAP, QAD, and TOTVS with proactive, SLA-based management across N1, N1.5, N2, and N3 support levels, handling tickets by prioritization and severity with workarounds and root-cause analysis.
• Upgrade Projects Specialized SAP, TOTVS, and QAD upgrades, including SAP S/4HANA migration under both Brown Field and Green Field strategies with certified Basis and functional teams trained on the platform's full requirements.
• Corporate Training On-demand, in-Company or virtual corporate training delivered by certified professionals on SAP and related technologies, with flexible content and case studies aimed at retaining talent and building a mature knowledge base.
• Outsourcing Dedicated outsourcing of IT, Development, ERP SAP, and Financial/Accounting/Fiscal professionals, available full-time or part-time, aligned to client policies with monthly consumption and activity reports.
• Monitoring Services Proactive monitoring of environments, databases, operating systems, and services alongside business applications, supporting both On-Premise and Cloud environments to anticipate resource needs and support critical operations.
• Tax and Accounting Advisory (CoachFI) Tax and accounting consulting including tax planning, fiscal restructuring, transfer pricing, tax compliance, and financial evaluations (Valuation, Forecast, Cash Management), provided through CoachIT's wholly-owned subsidiary CoachFI with support across SAP, ORACLE, LINX and legacy fiscal systems.

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationSAP partnership including certifications, integration capabilities, and ecosystem expertise. CoachIT is specialized in SAP S/4HANA migrations and implementations with certified teams for both Brown Field and Green Field strategies.
• ICS (Innovation & Cloud Solutions)coreStrategic or Co-development PartnerICS is a group company within CoachIT Group, focused on product development and solutions including OmniPOS integration platform. Carlos Furigo serves as Partner Director for ICS.
• CoachFIcoreStrategic or Co-development PartnerCoachFI is a subsidiary company specialized in tax and accounting consulting, offering transfer pricing, tax planning, compliance, and financial evaluation services. Alexandre Balista serves as partner responsible for CoachFI.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stefanini: Brazilian-headquartered global IT services and consulting firm with deep SAP, ERP, and digital transformation practices serving enterprise clients across CPG, manufacturing, and retail — directly comparable in vertical mix and LATAM-anchored delivery model.
• CI&T: Brazilian IT and digital consulting firm, now publicly listed, providing enterprise technology services including ERP, cloud, and AI across CPG, retail, and manufacturing verticals — comparable in origin, vertical focus, and enterprise sales motion.
• Senior Solution: Brazilian specialist SAP consulting and software firm focused on SAP S/4HANA, ERP implementations, and managed services for mid-market and enterprise clients — most direct niche competitor to CoachIT's SAP-centric core offering.
• Seidor: Spain-based global SAP consulting and services firm with strong presence in LATAM and Europe, providing ERP implementations, managed services, and cloud migration — directly comparable in SAP focus and Iberian/LATAM geographic mix to CoachIT.

Broad incumbents

• TOTVS: Brazil's largest ERP software vendor and a CoachIT technology partner; TOTVS competes in adjacent services and has its own consulting and customer base, overlapping significantly with CoachIT's TOTVS implementation practice.
• Accenture: Global systems integrator with one of the largest SAP practices worldwide, serving the same CPG, retail, and manufacturing enterprise clients as CoachIT on large-scale S/4HANA transformation programs.
• Tata Consultancy Services (TCS): Global IT services leader with a top-tier SAP partnership and large Brazilian/LATAM delivery presence, competing for the same enterprise ERP transformation and managed services deals.
• Infosys: Global IT consulting major with a deep SAP practice and active LATAM operations, often competing with mid-tier local partners like CoachIT for multi-country enterprise transformation mandates.
• Capgemini: Global consulting and technology services firm with a strong SAP S/4HANA practice and established Brazilian presence through acquisitions, competing in the same enterprise transformation space.

Regional players

• Sonda: Latin American IT services and solutions provider headquartered in Chile with broad regional coverage, offering enterprise consulting, SAP/ERP services, and managed IT across CPG, retail, and public sector — a comparable LATAM-anchored IT services peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CoachITGroup
• Facebookfacebook.com/CoachITConsultoria
• LinkedInlinkedin.com/company/coachitconsultoria
• Instagraminstagram.com/coachitconsultoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachIT