Jimboomba Turf Group
Jimboomba Turf Group is a family-owned Australian turf cultivator and supplier, founded in 1973, growing five AusGAP-certified grass varieties on a 300-acre Scenic Rim farm and distributing through Bunnings, direct delivery, e-commerce, and an installer network to residential, commercial, civil, and golf customers across South East Queensland and internationally.
- Company typePrivate
- Founded1973
- HeadquartersAcacia Ridge, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Jimboomba Turf Group does
Jimboomba Turf Group is a family-owned, Australian Turf Group-affiliated turf grass cultivator and supplier founded in 1973, headquartered at a 300-acre production facility in Allenview in the Scenic Rim region of South East Queensland. The company grows and distributes five premium AusGAP-certified turf varieties — Sir Walter DNA Certified Buffalo, TifTuf Bermuda, Sir Grange Zoysia, Zoysia Australis, and Nullarbor Couch — alongside a complementary range of lawn care consumables (fertilisers, herbicides, insecticides, fungicides) and bundled care packs. Its core operational model is cut-to-order night harvesting followed by direct delivery via a company-owned GPS-tracked fleet equipped with tailgate forklifts, enabling palletless placement at the customer site. Distribution spans e-commerce (Shopify), a Click and Collect service at the Allenview farm, an exclusive supply partnership with Bunnings Warehouse across SEQ and northern NSW, a network of vetted professional installers, and project-based supply to commercial, civil, and sporting venues.
The business serves a diversified customer mix. Residential homeowners are the primary segment, supported by trade landscapers, property developers, landlords, and civil/commercial contractors (councils, schools, sports clubs, Port of Brisbane, The Gabba, ANZ Stadium, Ballymore Stadium, Brisbane Boys College, Brisbane Grammar School). A secondary premium vertical is golf courses, including international Greg Norman-designed projects across China, Vietnam, Indonesia, Hong Kong, Thailand, and the UAE. Revenue mechanics combine one-time per-square-metre turf sales, transaction-based delivery fees (e.g., $160 metro flat fee above 30m²), professional installation services arranged through the installer network, and recurring lawn care consumables. The company also generates brand and distribution leverage as a founding member of Lawn Solutions Australia and holds the "Sir Walter DNA Certified Original Breeder Guaranteed" supplier designation.
Following the 2020 sale of the original Cusack Lane farm and the death of co-owner Cherie Davidson, the company underwent a refocus, consolidating around its Allenview production base and its Bunnings channel relationship. Operations are currently led by General Manager Laurence Elliott, with a workforce of 11–50 employees, several of whom have 40+ years of tenure. Geographic reach covers Greater Brisbane, Ipswich, Scenic Rim, Gold Coast, Toowoomba, Tweed border, and parts of the Darling Downs, with NSW service currently restricted by a Biosecurity Emergency Order. Marketing is multi-channel, combining SEO, content/blog, email (Klaviyo), organic social (Facebook, LinkedIn, Twitter, Instagram), a Community Sponsorship Program, and Google Reviews (4.6 stars from 260 reviews) to drive residential and trade demand.
Jimboomba Turf Group firmographics
Firmographics- Name
- Jimboomba Turf Group
- Legal name
- Jimboomba Turf Group
- Website
- https://jimboombaturf.com.au
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jimboomba Turf Group is a family-owned Australian turf cultivator and supplier, founded in 1973, growing five AusGAP-certified grass varieties on a 300-acre Scenic Rim farm and distributing through Bunnings, direct delivery, e-commerce, and an installer network to residential, commercial, civil, and golf customers across South East Queensland and internationally.
- Ownership category
- akta.pro rank
Jimboomba Turf Group industry classification
Industry- Product category
- Turf Supply & Lawn Care Products
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Support Activities for Crop Production (1151), Soil Preparation, Planting, and Cultivating (115112), Fertilizer and Compost Manufacturing (32531)
- SIC
- Agricultural Services (700), Agricultural Production-Crops (100), Agricultural Chemicals (2870)
- akta.pro primary industry
- Sod, Turfgrass & Groundcover Production (AFAGAHAL)
- akta.pro secondary industries
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)
Keywords
Where Jimboomba Turf Group is headquartered
LocationHeadquarters
- HQ city
- Acacia Ridge
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Jimboomba Turf Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Turf Product Sales: Sale of freshly harvested premium turf varieties (Sir Walter DNA Certified, TifTuf Bermuda, Sir Grange Zoysia, Nullarbor Couch, Zoysia Australis) to residential, commercial, and government customers. Products are sold per square metre through the online store, Bunnings, and direct farm pickup.
- Lawn Care Products: Sale of supplementary lawn care products including fertilisers, insecticides, herbicides, fungicides, and bundled care packs (All-Rounders Starter Pack, Fully Fertilised Pack, Hose n Go Pack) through the online store and at point of sale.
- Delivery Services: Delivery of turf direct from the farm to customer sites using the company-owned fleet. Delivery fees apply per order (flat fee for metro areas, higher rates for regional areas).
- Professional Installation Services: Arrangement and coordination of professional turf installation through a network of vetted landscaping installers for both residential and commercial projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sir Grange Zoysia sold at $19.99 per unit |
| Transaction based/ take rate | Pay-as-you-go | Metro delivery flat fee of $160 incl. GST for orders over 30 square metres |
| One time/ perpetual license | Pay-as-you-go | Click and Collect available for small orders |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Jimboomba Turf Group product offering
Product offeringCore offering
Jimboomba Turf Group grows, harvests, supplies, and delivers premium instant turf grass varieties across South East Queensland from its Jimboomba, Queensland farm. The company sells turf per square metre, offers complementary lawn care products (KikStart fertiliser, AquaSave wetting agent, Recovery biostimulant), and provides professional turf laying and installation services for residential, commercial, and civil-scale projects.
Product overview
Jimboomba Turf Group is a turf supplier offering a portfolio of five premium turf grass varieties (Sir Grange Zoysia, TifTuf Bermuda, Zoysia Australis, Sir Walter DNA Certified Buffalo, and Nullarbor Couch) and a complementary range of lawn care products including fertilisers, herbicides, insecticides, and fungicides. The company also provides installation and delivery services. The core offering consists of fresh, cut-to-order natural turf delivered directly from their Scenic Rim farm, supported by lawn care products for ongoing maintenance. The portfolio includes bundle products (All-Rounders Starter Pack, Fully Fertilised Pack, Hose n Go Pack) that combine complementary care products for easy consumer use.
Differentiator
Problem solved
Functional benefit
Products and services
- Sir Walter DNA Certified Buffalo Premium DNA Certified Sir Walter buffalo turf variety sold per square metre; marketed as a family-friendly, soft-leaf, drought and shade-tolerant grass suited to Queensland conditions and residential lawns.
- TifTuf Hybrid Bermuda Hybrid Bermuda turf variety sold per square metre; positioned as a drought-tolerant, high-wear grass suitable for full-sun residential, commercial, and sports-surface applications.
- Nullarbor Couch Grass Couch grass turf variety sold per square metre; marketed as a fine-leaf, hard-wearing, full-sun grass for high-traffic residential and commercial lawns.
- Eureka Kikuyu Kikuyu turf variety sold per square metre; positioned as a vigorous, hard-wearing, fast-recovering grass suited to full sun, large areas, and pet or high-traffic lawns.
- Sir Grange Zoysia Premium Zoysia turf variety sold per square metre; marketed as a low-maintenance, shade-tolerant, slow-growing premium grass for high-end residential and commercial landscapes.
- KikStart Lawn Fertiliser Jimboomba-branded starter fertiliser for new turf; sold alongside turf to support establishment and early growth.
- AquaSave Wetting Agent Jimboomba-branded soil wetter/wetting agent sold to improve water penetration and drought tolerance in new and established lawns.
- Recovery Biostimulant Jimboomba-branded biostimulant product for lawn recovery and stress resilience, sold as part of the company's lawn care line.
- Turf Delivery Service Direct turf delivery across South East Queensland delivery zones, with night-harvested turf delivered the next day to home or project sites; pricing is zone-based with minimum order quantities.
- Professional Turf Laying and Installation End-to-end turf laying service offered to residential and commercial customers, including site preparation, supply, laying, and aftercare guidance.
Quantifiable outcome
- 4.6 star Google rating from 260 reviews indicating high customer satisfaction
- +2 more outcomes
Companies that use Jimboomba Turf Group
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
Jimboomba Turf Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Jimboomba Turf Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Bunnings WarehousecoreJimboomba Turf exclusively supplies Bunnings stores across a wide South East Queensland footprint covering stores from Morayfield in the north to Dalby, Toowoomba and Warwick in the west, and Lismore and Ballina in the south. This is a flagship channel partnership with a dedicated team working directly with Bunnings, and Jimboomba has even assisted with product shortages for other regions as far away as Sydney.
- Lawn Solutions AustraliacoreJimboomba Turf was a founding member of Lawn Solutions Australia, an organisation of leading turf growers and suppliers across Australia. The partnership provides access to new grass varieties, shared industry expertise, and a national network of turf professionals.
- Brookston ServicesminorPremium turf installation partner that works with Jimboomba Turf customers to provide professional site assessment, preparation, and turf laying services. Referenced in customer testimonial as the recommended installer.
- Lawn Solutions AustraliacoreLawn Solutions Australia provides the brand identity and certification framework for Sir Walter DNA Certified turf and other premium varieties. Jimboomba Turf is a certified supplier and founding member.
- Greg Norman Golf Course DesignminorJimboomba Turf has collaborated on prestigious golf course installations for Greg Norman-designed courses internationally. This relationship has resulted in turf supply projects across multiple countries.
- NuturfminorNuturf is a specialist turf and horticulture supplier. Listed as a major partner, likely providing additional distribution or product supply capabilities in the turf care segment.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Jimboomba Turf Group competitors and assessment
Company assessmentOthers
- Nuturf Australia: Specialist distributor of turf and horticulture inputs (fertilisers, plant protection, professional turf products) partnered with Jimboomba — adjacent rather than competitive, overlapping in the chemical/care-product supply chain.
Broad incumbents
- Lawn Solutions Australia: National network of accredited turf growers (Jimboomba is a founding member) and the certification body for Sir Walter DNA Certified and related premium varieties — comparable only as a channel/certifier rather than direct competitor.
- Australian Turf Group: Parent organisation of which Jimboomba Turf is a part, aggregating multiple turf producers across Australia — overlapping business activity at a portfolio level and shared go-to-market resources.
Direct peers
- StrathAyr Turf: One of Australia's largest turf producers growing premium cool- and warm-season varieties on large-scale farms and supplying sports stadiums, golf courses, councils, and residential customers — closely comparable business model and customer segments.
- Evergreen Turf (Hanson/Castlewood): Australian turf grower and supplier with broad product portfolio serving residential, commercial, sports, and government customers nationwide — comparable premium positioning and delivery model.
- Grech's Turf: South East Queensland-based turf producer and supplier with farms, residential and trade delivery, and landscaping installation services — direct competitor for the same regional homeowner, trade, and commercial customers.
- Daleys Turf: Australian turf farm and supplier providing instant turf varieties, delivery, and installation to homeowners, landscapers, and commercial projects — comparable scale and value chain position.
- Coolabah Turf: Queensland turf supplier serving residential and commercial customers across South East Queensland with delivery and installation — overlaps directly with Jimboomba's core geography and customer mix.
- Anco Turf: Sydney-based turf supplier operating large turf farms with delivery and landscape services across NSW — comparable product offering and customer base in an adjacent geography.
Regional players
- Sydney Turf Supplies: NSW-focused turf supplier with farm, delivery, and installation services targeting residential and trade customers — comparable product/customer profile but operating in Jimboomba's secondary, currently restricted, geographic area.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jimboomba Turf Group social profiles
Digital presenceJimboomba Turf Group compliance and trust
Trust signalCompliance1 record
Jimboomba Turf Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jimboomba Turf Group leadership team
Management profileNumber of profiles
Profiles1 record
Jimboomba Turf Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jimboomba Turf Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jimboomba Turf Group
What does Jimboomba Turf Group do?
Jimboomba Turf Group grows, harvests, supplies, and delivers premium instant turf grass varieties across South East Queensland from its Jimboomba, Queensland farm. The company sells turf per square metre, offers complementary lawn care products (KikStart fertiliser, AquaSave wetting agent, Recovery biostimulant), and provides professional turf laying and installation services for residential, commercial, and civil-scale projects.
Is Jimboomba Turf Group a public or private company?
Jimboomba Turf Group is a private company. It is classified as family owned and is currently operating.
When was Jimboomba Turf Group founded?
Jimboomba Turf Group was founded in 1973. It employs 11 to 50 people.
Where is Jimboomba Turf Group based?
Jimboomba Turf Group is headquartered in Acacia Ridge, Australia, in the Oceania region.
How does Jimboomba Turf Group make money?
Four revenue lines are on record. Turf Product Sales are the primary driver. The others are lawn Care Products, delivery Services and professional Installation Services.
Who are Jimboomba Turf Group's main competitors?
Nuturf Australia is listed as an others. Broad incumbents are Lawn Solutions Australia and Australian Turf Group. Direct peers are StrathAyr Turf, Evergreen Turf (Hanson/Castlewood), Grech's Turf, Daleys Turf, Coolabah Turf and Anco Turf. Sydney Turf Supplies is listed as a regional player.
Does Jimboomba Turf Group have an API?
No public API is recorded for Jimboomba Turf Group.
What industry is Jimboomba Turf Group in?
Jimboomba Turf Group's product category is Turf Supply & Lawn Care Products. Its primary akta.pro industry code is AFAGAHAL, Sod, Turfgrass & Groundcover Production, with a secondary code of IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control). Its NAICS code is 444240 and its SIC code is 700.