Evergreen Turf

What Evergreen Turf does

Evergreen Turf, founded in 1999 and headquartered in Chandler, Arizona, is a privately held sod producer that grows, harvests, and sells climate-tailored turfgrass varieties for Arizona's desert conditions. The company cultivates and distributes six core sod varieties — Midiron, Tifway 419, Tifgreen 328, TifGrand Bermuda, Palmetto St. Augustine, and TifTuf — along with specialized greens-grade grass such as MiniVerde for golf and athletic applications. Several of these genetics (TifGrand Bermuda, developed over 20 years by USDA Agricultural Research Service and the University of Georgia through 27,000 crosses; MiniVerde greens) are produced under Certified Producer licenses, restricting supply among a small group of growers and enabling the company to serve premium sports and golf accounts.

The company operates a dual go-to-market model. Residential customers order directly through the e-commerce storefront on evergreenturf.com or via phone (480-456-1199), receiving a 10% online discount and free delivery on minimum orders of 500 sq/ft at unit prices around 88–89¢/sq ft after discount. A separate professional division supplies sod directly to golf courses, sports stadiums, landscape contractors, and sports complex managers under credit-account terms, and provides professional installation services. Notable enterprise customers include the Arizona Cardinals (Proud Partner and supplier for State Farm Stadium / University of Phoenix Stadium, which hosted Super Bowl XLIX in 2015), College Football Playoffs, the University of Arizona, and multiple Arizona golf courses (DC Ranch, The Phoenician, Vistal, Laughlin Ranch, Links at Continental Ranch, Phantom Horse).

Evergreen Turf sells largely through its own channels — DTC e-commerce, phone, and a dedicated professional sales force — with a content-driven marketing engine (active blog, seasonal email newsletter, Facebook, Twitter) and a Lawn Selector decision-support tool that funnels consumers into online ordering. The business is the Arizona node of a multi-state family of sod producers, with sister operations serving San Diego County (American Sod Farms), Northern New Mexico (Sandia Turf Grass), and Southern New Mexico/West Texas (Rio Grande Turfgrass). The company holds BBB accreditation and Arizona Grown certification, and is led by co-founder and president Jimmy Fox. Revenue is not publicly disclosed, and no venture capital or private equity funding rounds have been identified.

Name

Evergreen Turf

Legal name

Evergreen Turf Inc

Website

https://evergreenturf.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Evergreen Turf is a Chandler, Arizona–based privately held sod producer founded in 1999 that cultivates and distributes climate-tailored turfgrass varieties to residential homeowners, golf courses, sports stadiums, and landscape contractors across Arizona.

Ownership category

akta.pro rank

Product category

Sod Grass Production and Supply

NAICS

Nursery and Floriculture Production (11142), Landscaping Services (561730), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Arizona sod grass
• Drought-tolerant turf
• Golf course sod
• Sports field turf
• Residential landscaping

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sod Product Sales: Primary revenue stream from selling sod grass by square foot. Offers multiple varieties including Midiron, Tifway 419, Tifgreen 328, TifGrand Bermuda, Palmetto St. Augustine, and TifTuf. Products sold directly to residential homeowners and professional clients.
2. Professional Installation Services: Installation services offered to customers who prefer professional sod installation rather than DIY, providing complete lawn solutions.
3. Professional/Corporate Sod Supply: B2B supply of sod to golf courses, sports stadiums, landscape contractors, and sports complex managers, including credit application process for contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Evergreen Turf cultivates, sells, and installs climate-tailored sod grass varieties specifically engineered for Arizona's desert conditions. The company grows multiple proprietary and licensed sod varieties (including Midiron, Tifway 419, Tifgreen 328, TifGrand Bermuda, Palmetto St. Augustine, and TifTuf) on its Arizona farms and distributes them by the square foot to homeowners, golf courses, sports stadiums, and landscape contractors, with optional professional installation services.

Product overview

Evergreen Turf is a premier Arizona sod producer offering a portfolio of climate-tailored sod grass varieties for residential and commercial applications. The product line includes six core sod varieties (Midiron, Tifway 419, Tifgreen 328, TifGrand Bermuda, Palmetto St. Augustine, and TifTuf) serving different needs from shade tolerance to maximum drought resistance. Professional services encompass golf course sod, sports field sod for stadiums and athletic complexes, and residential installation. The company also provides digital tools including an online Lawn Selector Tool to help customers choose appropriate varieties, plus educational lawn care resources covering irrigation, mowing, fertilization, and seasonal maintenance for Arizona's unique climate conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Midiron Sod

Quantifiable outcome

• Sod takes 10-14 days for shallow root establishment and 2-6 weeks for full root development with proper care.
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Arizona CardinalsflagshipGTM or Marketing PartnerEvergreen Turf is a Proud Partner of the Arizona Cardinals NFL team. They supply sod for State Farm Stadium (University of Phoenix Stadium) in Glendale and participate in joint marketing activities including stadium presence and promotional recognition.
• Better Business BureaucoreOthersBBB Accredited Business status demonstrating commitment to ethical business practices and customer satisfaction standards.
• Arizona Department of AgriculturecoreOthersArizona Grown certification program supporting local agricultural producers and verifying product origin.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Sod Farms: Sister company under the same ownership umbrella, serving San Diego County with comparable climate-tailored sod varieties. Operates the same business model and product portfolio in an adjacent southwestern geography.
• Rio Grande Turfgrass: Sister company serving Southern New Mexico and West Texas with the same warm-season sod portfolio and e-commerce ordering model. Reinforces the family-of-businesses platform.
• Delta Bluegrass: California sod producer specializing in warm-season turf varieties for golf courses, sports fields, and residential customers. Comparable product mix and similar climate-tailored value proposition in an adjacent geography.
• West Coast Turf: Major western US sod producer serving residential, golf, and sports markets across California, Arizona, and Nevada. Direct competitor in climate-tailored warm-season turf varieties and the same professional/contractor customer base.
• Bethel Farms: Large multi-state US sod producer supplying residential, golf, and sports markets. Comparable in scale and product breadth, though operating in eastern/southeastern geographies rather than the Southwest.
• Sandia Turf Grass: Sister company serving Northern New Mexico with a similar warm-season sod portfolio and B2B/B2C go-to-market. Demonstrates the family-of-businesses platform replicating Evergreen's model across regions.
• Tri-Tex Grass: Texas-based warm-season sod producer offering Bermuda and Zoysia varieties to residential and professional markets in hot climates. Comparable in product mix and climate adaptation strategy.

Broad incumbents

• SiteOne Landscape Supply: Largest US distributor of landscaping products including sod, irrigation, and nursery supplies to professional contractors. Adjacent competitor at the distribution layer where landscape contractors purchase turf inputs.
• Ewing Outdoor Supply: Major US landscape and irrigation supplier with significant western US presence serving the same professional contractor base that purchases from Evergreen Turf.

Emerging players

• Sod Solutions: Sod variety developer and licensor (developer of many Tif-series bermudagrasses) that supplies licensed producers like Evergreen Turf. Comparable through shared product lines and industry influence on grass variety adoption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EvergreenTurfAZ
• Facebookfacebook.com/EvergreenTurfAZ
• LinkedInlinkedin.com/company/evergreen-turf-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evergreen Turf