Global Event Management

What Global Event Management does

Global Event Management (trading as GEM Events) is a privately held, fully-integrated event management, creative communications and experiential marketing agency headquartered in Dubai, United Arab Emirates. Founded in 1990 (with the operating entity re-registered in 2020 as Global-Event-Management-2020), the company operates four regional offices — Dubai (HQ), Abu Dhabi, Doha and London — and serves corporate, government and family-office clients across the Middle East, the UK and select international markets. The company reports having organised more than 4,000 events and supported over 500 brand or product launches.

The business is structured around four wholly-owned operating units under the GEM Group umbrella: GEM Events (core corporate events, conferences, exhibitions, launches, galas and outdoor events), GEM Entertainers (in-house talent and performer booking, partnered with West End Worldwide for theatrical productions), Premiere Hostess (event staffing with a 3,000+ person hostess, promoter and model database), and GEM Investors Group (investor networking and Family Office Forums). Service revenue is generated through professional-services, project-based engagements priced via bespoke quotation; multi-year and recurring annual engagements are referenced (e.g., CPI Financial). Lead generation runs through consultation bookings via the company website, supported by social media, a YouTube channel and case-study content.

The underlying technology stack is light: the public-facing site runs on Shopify e-commerce infrastructure with Google Analytics and Typeform consultation booking. No AI/ML capability, proprietary platform or software product is disclosed; competitive differentiation rests on human creative and production talent, multi-decade GCC relationships, curated talent and staffing databases, and integrated cross-divisional delivery rather than on technology IP. Leadership comprises Directors James Magee and Kristina Hall, Event Director Andrea Gearing Thomas, Head of Entertainment Lucy Magee and Business Development lead Tom Palmer.

Name

Global Event Management

Legal name

Global Event Management

Website

https://geventm.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Event Management is a Dubai-based, privately held event management and experiential marketing agency serving corporate, government and family-office clients across the Middle East and the UK via four regional offices and integrated entertainment and staffing divisions.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Other Amusement and Recreation Industries (7139)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Event management services
• Destination management
• Experiential marketing
• Corporate event planning
• Event staffing solutions

Headquarters

HQ city

Jumairah

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event Management Services: Full-service event management including corporate events, conferences, exhibitions, incentive trips, and private functions. Project-based professional services with consultation and custom event planning.
2. Entertainment Provision: Booking and management of artists, performers, and entertainers for events. Provides both local and international talent.
3. Event Staffing Solutions: Providing hostesses, promoters, models, and event staff for exhibitions and corporate events in the GCC region.
4. Marketing & PR Services: Integrated marketing, public relations, and communications services including online and offline marketing strategies, media planning, creative design, and collateral development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Global Event Management (GEM Events) is a fully-integrated event management, creative communications and experiential marketing agency headquartered in Dubai. It delivers end-to-end event services including corporate events, conferences, exhibitions, incentive trips, brand activations, live concerts, festivals, gaming and esports events, and themed entertainment. The company also operates specialized divisions for entertainment talent booking (GEM Entertainers), event staffing (Premiere Hostess), and investor/family office networking forums (GEM Investors Group).

Product overview

Global Event Management (GEM Events) is a fully-integrated event management, creative communications, and experiential marketing agency operating as a destination management company (DMC). Headquartered in Dubai with offices in Abu Dhabi, Doha, and London, the company offers a comprehensive portfolio of event services organized under distinct divisions: GEM Events (core event management), GEM Entertainers (entertainment talent and performers), Premiere Hostess (event staffing solutions), and GEM Investors Group (investor networking events). Core service offerings span corporate events, conferences, exhibitions, concerts and festivals, gaming and esports events, team building, themed entertainment, children's events, and integrated marketing/PR services. The company has delivered over 4,000 events and served 500+ brands across the Middle East and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• GEM Events (Corporate Event Management) Fully-integrated event management service delivering corporate events, conferences, exhibitions, incentive trips, and brand activations across the Middle East and globally. Serves large corporations, SMEs, government entities, and family offices seeking professional destination management.
• GEM Entertainers Entertainment division specializing in talent booking of artists, performers and entertainers for corporate events, sports events, concerts, festivals, live shows, and brand activations, including partnerships with theatrical producers like West End Worldwide.
• Premiere Hostess Event staffing solutions providing promoters, hostesses, models, hosts, hospitality staff, and technical event crew for high-profile events and exhibitions across Dubai and the GCC region.
• GEM Investors Group

Quantifiable outcome

• 4,000+ events delivered successfully
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Kroo BankflagshipStrategic or Co-development Partner · 6 March 2025GEM Group organised the prestigious Family Office Forum, hosted by Kroo Bank at the Capital Club Dubai. The forum brought together influential global family office leaders and ultra-high-net-worth individuals. Kroo Bank showcased cutting-edge digital banking solutions.
• West End WorldwidecoreStrategic or Co-development PartnerPartnership with leading theatrical producers West End Worldwide to bring theatrical shows and entertainment across the Middle East. GEM Entertainers division collaborates with West End Worldwide for theatrical productions and entertainment.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sparks: Global experiential marketing agency specializing in brand experiences, live events, and digital activation for enterprise brands. Directly comparable integrated creative + production model targeting similar Fortune 500 client base.
• Pico Group: Asia-headquartered full-service events and exhibitions agency with strong Middle East presence (Dubai office). Directly comparable integrated offering spanning event management, exhibition design, and brand activations for enterprise and government clients.
• GES (Global Experience Specialists): Global events and exhibitions services company with significant Middle East presence. Competes directly for large-scale exhibitions, conferences, and corporate events with comparable full-service production capabilities.
• VOK DAMS: German full-service event agency with offices in Europe, the Middle East, and other markets. Closely comparable in offering end-to-end corporate events, conferences, and live experiences for enterprise and government clients.
• emc3: UK-headquartered events and experiential marketing agency serving enterprise technology clients. Comparable full-service model with focus on conferences, exhibitions, and award programmes targeting enterprise technology and corporate buyers.
• MCI Group: Geneva-headquartered global events, association management, and experiential marketing agency operating across 60+ countries. Closest direct peer given full-service event management plus DMC capabilities and global geographic reach that competes for the same enterprise MICE budgets GEM targets in the Middle East.
• MKG (MKG Marketing): US-headquartered experiential marketing agency serving enterprise clients with brand experiences, activations, and event production. Comparable in being a full-service experiential agency targeting enterprise clients with high-production-value events.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency owned by IPG, operating experiential marketing, events, and sponsorship programmes worldwide. Broader portfolio with deeper creative and media integration than GEM but competing for the same enterprise experiential mandates in the GCC.
• George P. Johnson Experience Marketing: Omnicom-owned global experience marketing agency with significant Middle East operations. Comparable in serving enterprise brand experiences, product launches, and conferences, but with the backing of a major holding company's scale and procurement leverage.

Regional players

• Arthead Events & Exhibitions: Dubai-based events and exhibitions agency serving enterprise clients in the Middle East. Direct regional competitor with comparable full-service offerings across corporate events, exhibitions, and brand activations across GCC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Geventmanagement
• Facebookfacebook.com/GlobalEventManagement
• Instagraminstagram.com/globaleventmanagement

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Event Management