Ripe Organic
Ripe Organic is a Dubai-based multi-channel retailer of ESMA-certified organic produce, pantry items, and specialty foods, serving health-conscious UAE consumers via e-commerce, physical shops, B2B corporate fruit boxes, and farmers market events. Acquired by NRTC Group in December 2025.
- Company typePrivate
- Founded2018
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ripe Organic does
Ripe Organic (legal entity: Ripe Fresh Trading LLC) is a Dubai-based multi-channel organic food retailer operating across the United Arab Emirates. The company sells certified organic fruit and vegetables hand-picked from local UAE farms, alongside dairy, eggs, pantry items, and specialty ranges including gluten-free, dairy-free, vegan, and superfood products. All produce is sourced from ESMA-certified local farms, and the company holds its own ESMA organic certification for its processes, providing third-party assurance of pesticide-free, non-GMO, and additive-free standards.
The business operates through four interconnected channels: a direct-to-consumer e-commerce platform (ripeme.com) offering next-day home delivery in Dubai and Abu Dhabi, physical Ripe Organic Shops in Dubai, a B2B corporate fruit box program ('Fruit for your Office') targeting office wellness, and recurring community events including Ripe Markets (e.g., Academy Park) and The Collective by Ripe. Supporting sub-brands include Ripe Organic Farm, Ripe Organic Kitchen (cooking classes), Ripe Mini Farmers (children's education in partnership with The Journey), and Ripe Chefs Club. Pricing is unit-based in AED with VAT applied; no subscription tiers are visible.
In December 2025, Ripe Organic was fully acquired by NRTC Group, a UAE fresh produce importer and distributor operating within Ghitha Holding's Multiply 2.0 ecosystem. Post-acquisition, the combined farm network expands to over 150 local organic farms, and NRTC projects approximately 40% revenue growth in the first full year of integration. The acquisition aligns with the UAE Food Security Strategy 2051. The company's core technology stack is a standard e-commerce platform with online ordering and inventory management; no AI/ML capabilities, proprietary algorithms, or API offerings are disclosed.
Ripe Organic firmographics
Firmographics- Name
- Ripe Organic
- Legal name
- Ripe Fresh Trading LLC
- Website
- https://ripeme.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ripe Organic is a Dubai-based multi-channel retailer of ESMA-certified organic produce, pantry items, and specialty foods, serving health-conscious UAE consumers via e-commerce, physical shops, B2B corporate fruit boxes, and farmers market events. Acquired by NRTC Group in December 2025.
- Ownership category
- akta.pro rank
Ripe Organic industry classification
Industry- Product category
- Organic Food Retail
- NAICS
- Fruit and Vegetable Retailers (44523), Vegetable and Melon Farming (1112), Vegetable and Melon Farming (11121), Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)
- akta.pro secondary industries
- Organic Produce & Farm Market Retail (CRAHAEAD), Fresh Organic Produce Wholesale (AFAIAJAA), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Natural & Organic Foods Distribution (CRAOABAH), Organic Vegetable & Melon Farming (Open-Field) (AFAGAKAC)
Keywords
Where Ripe Organic is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Ripe Organic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Retail: Direct-to-consumer online sales of organic produce and packaged goods through ripeme.com, with next-day delivery to homes and offices in Dubai and Abu Dhabi.
- Physical Retail: Sales through Ripe Organic Shops (brick-and-mortar locations) offering organic produce, packaged goods, and curated organic products.
- Corporate Fruit Boxes: B2B 'Fruit for your Office' initiative providing customized organic fruit boxes to corporate offices and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual item pricing with no subscription tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ripe Organic product offering
Product offeringCore offering
Ripe Organic grows and distributes ESMA-certified organic fruit, vegetables, dairy, eggs, pantry items, and specialty dietary products (gluten-free, dairy-free, vegan, superfoods) sourced from its own farm and a network of local UAE organic farms. It sells these products through an e-commerce platform (ripeme.com) with next-day home delivery in Dubai and Abu Dhabi, physical Ripe Organic Shops in Dubai, corporate fruit box deliveries (Fruit for your Office), and community farmers markets (Ripe Market).
Product overview
Ripe Organic is a UAE-based organic brand operating as a multi-channel retailer with a unified platform-plus-services model. The core offering consists of an e-commerce platform (Ripe Organic Online Shop) and physical retail stores (Ripe Organic Shops), both offering certified organic produce, dairy, eggs, pantry items, and specialty items (gluten-free, dairy-free, vegan, superfoods). Supporting services include the Ripe Organic Farm (own farm operation), Ripe Market (farmers markets), The Collective by Ripe (event space), Ripe Organic Kitchen (cooking classes), Ripe Mini Farmers (kids education), Fruit for your Office (corporate service), and Ripe Chefs Club (chef community). The company was acquired by NRTC Group in December 2025, expanding its network to over 150 local organic farms.
Differentiator
Problem solved
Functional benefit
Brands
- Ripe Organic Shop: Online e-commerce platform for ordering organic produce
- Ripe Markets
- Ripe Organic Farm
- Ripe Organic Kitchen
- Ripe Mini Farmers
- Ripe Chefs Club
- Fruit for your Office
- The Collective by Ripe
Products and services
- Ripe Organic Fruit Box Curated box of certified organic fruits delivered to homes in Dubai/Abu Dhabi or to offices via Fruit for your Office, customizable to customer preferences.
- Fruit for your Office Corporate B2B service delivering customized organic fruit boxes to offices in Dubai as healthy staff snacks and employee wellness solutions; orders handled via direct phone line 04 380 7602.
- Ripe Market Community farmers market events bringing together local UAE organic farmers and artisans, including the flagship Ripe Market at Academy Park, offering in-person retail sales and community engagement.
Quantifiable outcome
- Organic certification from ESMA ensures zero pesticides, GMOs, and artificial additives in all produce
Companies that use Ripe Organic
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Ripe Organic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ripe Organic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The JourneyminorRipe Organic partnered with The Journey to teach children about farming through the 'Ripe Mini Farmers' program. The partnership includes the Ripe Organic Veggie Patch at The Journey, offering hands-on pot-a-plant activities where children can sow seeds and watch them grow.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ripe Organic competitors and assessment
Company assessmentBroad incumbents
- Waitrose UAE: UK-origin premium supermarket operator in UAE offering an extensive organic range. Comparable as a broad premium-grocery incumbent with overlapping certified-organic assortment and Dubai/Abu Dhabi delivery coverage.
- Spinneys Dubai: Established UAE supermarket chain with a growing certified-organic assortment and home delivery. Comparable as a broad grocery incumbent competing for premium health-conscious UAE shoppers across both in-store and online channels.
- Lulu Hypermarket UAE: Large regional hypermarket operator with UAE stores carrying fresh and organic produce. Comparable as a broad incumbent with similar fresh-produce exposure and Dubai/Abu Dhabi store footprint.
- Carrefour UAE: Major UAE hypermarket and grocery retailer with a sizable organic range and nationwide delivery. Comparable as a broad incumbent competing on price, assortment, and convenience across Dubai and Abu Dhabi.
Emerging players
- Thrive Market: US-based online membership retailer of certified organic and natural groceries. Comparable as a category-defining online organic grocery model that informs Ripe Organic's potential DTC trajectory, although geographically distinct.
- Farmbox UAE: Smaller UAE-based farm-to-door organic and fresh-produce subscription/box service. Comparable as an emerging niche DTC operator in the UAE organic produce delivery space.
Direct peers
- Barakat Fresh: UAE-based fresh produce and grocery retailer offering fruit, vegetables, and organic ranges across physical stores and home delivery. Comparable as a UAE fresh-produce specialist with overlapping channels and customer base.
- Organic Foods & Cafe: UAE-born specialty organic retailer and cafe chain selling certified organic produce, groceries, and prepared foods. Directly comparable given overlapping UAE organic retail footprint and product mix.
- FreshOnTable: UAE online grocery platform specializing in fresh fruit, vegetables, and household essentials with home delivery in Dubai. Comparable as a UAE online fresh-produce retailer competing for the same DTC shopper.
- Kibsons International: UAE-based online grocery delivery platform offering fresh produce, including organic options, with home delivery in Dubai and Abu Dhabi. Directly comparable as a UAE e-commerce grocery operator competing for the same health-conscious household shopper.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ripe Organic social profiles
Digital presenceRipe Organic compliance and trust
Trust signalCompliance1 record
Ripe Organic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ripe Organic leadership team
Management profileNumber of profiles
Ripe Organic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ripe Organic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ripe Organic
What does Ripe Organic do?
Ripe Organic grows and distributes ESMA-certified organic fruit, vegetables, dairy, eggs, pantry items, and specialty dietary products (gluten-free, dairy-free, vegan, superfoods) sourced from its own farm and a network of local UAE organic farms. It sells these products through an e-commerce platform (ripeme.com) with next-day home delivery in Dubai and Abu Dhabi, physical Ripe Organic Shops in Dubai, corporate fruit box deliveries (Fruit for your Office), and community farmers markets (Ripe Market).
Is Ripe Organic a public or private company?
Ripe Organic is a private company. It is classified as corporate owned and is currently operating.
When was Ripe Organic founded?
Ripe Organic was founded in 2018. It employs 51 to 100 people.
Where is Ripe Organic based?
Ripe Organic is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Ripe Organic make money?
Three revenue lines are on record. E-commerce Retail is the primary driver. The others are physical Retail and corporate Fruit Boxes.
Who are Ripe Organic's main competitors?
Broad incumbents on record are Waitrose UAE, Spinneys Dubai, Lulu Hypermarket UAE and Carrefour UAE. Emerging players are Thrive Market and Farmbox UAE. Direct peers are Barakat Fresh, Organic Foods & Cafe, FreshOnTable and Kibsons International.
Does Ripe Organic have an API?
No public API is recorded for Ripe Organic.
What industry is Ripe Organic in?
Ripe Organic's product category is Organic Food Retail. Its primary akta.pro industry code is CRAHAEAI, Natural/Organic Grocery E-commerce & Delivery-Only Retail, with a secondary code of CRAHAEAD, Organic Produce & Farm Market Retail. Its NAICS code is 44523 and its SIC code is 100.