Priority Plumbing
Priority Plumbing & Drains is a Toronto-based, founder-owned plumbing, drain, sewer, and heating services contractor serving residential and commercial customers across 19+ Greater Toronto Area neighborhoods via direct-to-consumer field service since 2001.
- Company typePrivate
- Founded2001
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Priority Plumbing does
Priority Plumbing & Drains is a private Toronto-based plumbing, drain, sewer, and heating services contractor founded in 2001 by Austin Tsakopoulos. The company delivers installation, repair, and maintenance services to residential property owners and commercial properties across 19+ neighborhoods in the Greater Toronto Area, including North York, Scarborough, Etobicoke, Mississauga, and Brampton. Service capabilities span emergency plumbing, fixture repair, water heater service, sump pump installation, frozen pipe repair, hydro-jetting, sewer camera inspection, trenchless pipe bursting, drain relining, boiler and radiator heating service, and basement waterproofing. Technology is concentrated in field-service equipment (high-resolution sewer cameras, 3,000-4,000 PSI hydro-jetters, trenchless pipe-bursting and relining systems, WiFi-enabled sump pump alarms) rather than software platforms.
The business operates a direct-to-consumer field service model with same-day service guarantees, 7-days-a-week emergency availability, and quote-based upfront pricing, supported by a multi-channel marketing approach including localized SEO landing pages, content marketing, Facebook, Instagram, YouTube, and referral word-of-mouth. Customer segments are horizontal across residential and commercial with no disclosed enterprise anchors, and revenue is generated through professional-services fees per job with promotional pricing ($50 off, $99 main drain clearing) and a lifetime warranty on installations. In June 2024, the company announced a merger with Brothers Plumbing (a family-owned GTA operator since 1977), suggesting a roll-up consolidation strategy in a fragmented local services market. The company holds Ontario Plumbing License #P17794 and Heating License #00749274 and has earned the Top Choice Award for Best Plumbing Services in Toronto for 13+ consecutive years.
Priority Plumbing firmographics
Firmographics- Name
- Priority Plumbing
- Legal name
- Priority Plumbing & Drains
- Website
- https://priorityplumbing.ca
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Priority Plumbing & Drains is a Toronto-based, founder-owned plumbing, drain, sewer, and heating services contractor serving residential and commercial customers across 19+ Greater Toronto Area neighborhoods via direct-to-consumer field service since 2001.
- Ownership category
- akta.pro rank
Priority Plumbing industry classification
Industry- Product category
- Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Minor Plumbing Repairs (Leaks, Faucets, Toilets, Drains) (HSAGAAAC)
- akta.pro secondary industries
- Drain Cleaning (Residential) (HSAOABAA), Sump Pump & Sewage Ejector Pump Service (HSAOABAM), Emergency Sewer Line Backup & Cleanup (HSAOAMAC)
Keywords
Where Priority Plumbing is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Priority Plumbing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Plumbing Service and Repair: Professional plumbing services including emergency repairs, fixture installation, water heater services, and general plumbing maintenance. Revenue generated through service fees per job, with upfront pricing model.
- Drain and Sewer Services: Drain cleaning, repair, replacement, and sewer services using advanced techniques including camera inspections, hydro-jetting, and trenchless repairs.
- Heating Services: Radiator heating system maintenance, repair, and boiler services for residential and commercial properties during Toronto's winter months.
- Basement Waterproofing: Exterior basement waterproofing services and leak repair to prevent water damage and flooding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Plumbing Services |
| Unit Pricing | Pay-as-you-go | Main Drain Clearing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Priority Plumbing product offering
Product offeringCore offering
Priority Plumbing & Drains provides residential and commercial plumbing, drain/sewer, and heating services across the Greater Toronto Area. Core offerings include emergency plumbing repair, fixture installation and service, drain cleaning and sewer line repair using trenchless technologies, boiler and radiator heating service, sump pump installation, basement waterproofing, and sewer camera inspection. Services are delivered by licensed field technicians dispatched directly to customer locations.
Product overview
Priority Plumbing & Drains is a plumbing and drain service company offering a comprehensive suite of services for residential and commercial properties. The core offering consists of three main service categories: Plumbing Services (covering installation, repair, and maintenance of fixtures, water heaters, sump pumps, and emergency plumbing), Drain & Sewer Services (including cleaning, repair, installation with trenchless technologies like pipe bursting and drain relining, and camera inspections), and Heating Repair Services (boiler and radiator maintenance). Additional specialized services include hydro-jetting, bio cleaning, basement waterproofing, garbage disposal installation, and frozen pipe repair. The company operates primarily in the Toronto, Ontario area with multiple service locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Services Comprehensive plumbing installation, repair, and maintenance for residential and commercial properties. Covers emergency plumbing, fixture repair, toilets, faucets, sinks, showers and bathtubs, water line services, sump pumps, frozen pipe repair, water heaters, and garbage disposal installation.
- Drain & Sewer Services Professional drain and sewer services including installation, replacement, cleaning, repair, and camera inspection. Services include trenchless pipe bursting and drain relining technologies.
- Heating Repair Services Expert boiler and radiator maintenance, repair, and installation services for residential properties. Includes radiator heating system maintenance and repairs.
- Sump Pump Installation & Repair Sump pump installation, replacement, repair, maintenance, and testing services. Includes primary pumps and backup options with WiFi-enabled alarm features for overflow detection.
- Sewer Camera Inspection Sewer camera inspection service using flexible fiber optic cable with high-resolution video camera to identify blockages, leaks, tree root infiltration, and collapsed pipes.
- Hydro-Jetting Services High-pressure water drain and sewer cleaning service operating at 3,000 to 4,000 PSI to blast through tree roots, grease, and debris buildup in pipes.
- Sewer Services Residential and commercial sewer services including installation, replacement, and repair. Offers both excavation and trenchless solutions using pipe-bursting and drain-relining techniques.
- Basement Waterproofing Exterior basement waterproofing services to prevent flooding and water damage, including basement leak repair and sealing.
- Bio Cleaning Services Environmentally-friendly drain cleaning using organic solutions that effectively remove blockages and debris without harmful chemicals.
- Chemical Drain Cleaning Professional chemical drain cleaning using specialized equipment and expertise to remove severe clogs caused by tree roots, septic system issues, or other blockages.
- Garbage Disposal Installation New garbage disposal installation services including continuous feed and batch feed models. Covers selection, installation, and integration with existing sink plumbing.
- Frozen Pipe Repair Emergency frozen pipe repair services including frozen copper pipes, metal pipes, and water pipes. Prevention guidance provided.
- Electric Hot Water Heater Services Electric hot water heater repair and installation services including tank repair, replacement, and maintenance.
Quantifiable outcome
- 100% Satisfaction Guarantee — if not satisfied with workmanship, they'll make it right or customer doesn't pay
- +3 more outcomes
Companies that use Priority Plumbing
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Priority Plumbing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Priority Plumbing partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Priority Plumbing competitors and assessment
Company assessmentOthers
- Moen: Faucet and plumbing fixtures manufacturer with which Priority Plumbing has a partnership to offer Moen Smart Plumbing Products. Comparable as an ecosystem participant rather than a direct competitor.
Direct peers
- John The Plumber: Ontario-based plumbing service provider covering the GTA with residential plumbing, drain, and sewer services. Closely comparable in geography, customer base, and service mix.
- Mr. Rooter Plumbing of Toronto: Franchise plumbing and drain service provider operating in the GTA with a similar residential/commercial service mix including drain cleaning, sewer repair, and emergency plumbing. Direct competitor on service offering and target customers.
- Anta Plumbing: Toronto plumbing company serving residential and commercial customers with similar service categories including drain, sewer, and fixture work. Comparable in size and Toronto-centric operating model.
- DrainWorks: Toronto-based plumbing and drain service company offering similar residential drain cleaning, sewer repair, and plumbing services across the GTA. Directly comparable in geography, service mix, and customer segment.
- Drain Rescue: Toronto drain and plumbing service company offering similar emergency plumbing, drain cleaning, and sewer line services to residential customers in the GTA.
- Sewer Squad: Toronto-area plumbing and sewer service company offering drain cleaning, sewer repair, and trenchless technology. Comparable on service offering and target residential customers in the same GTA market.
- Brothers Plumbing: Toronto family-owned plumbing company operating since 1977, recently merged with Priority Plumbing. Historically a direct peer serving the same GTA residential and commercial plumbing market.
Broad incumbents
- Roto-Rooter Plumbing & Drain Service: Large North American franchise offering plumbing, drain cleaning, and sewer services. Operates across multiple geographies and has the scale and brand reach that far exceeds a regional GTA operator like Priority Plumbing.
- Rescue Rooter: Established plumbing and drain service franchise operating across multiple Canadian and US markets. Comparable service mix with broader geographic footprint and larger marketing budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Priority Plumbing social profiles
Digital presencePriority Plumbing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Plumbing leadership team
Management profileNumber of profiles
Profiles1 record
Priority Plumbing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Plumbing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Plumbing
What does Priority Plumbing do?
Priority Plumbing & Drains provides residential and commercial plumbing, drain/sewer, and heating services across the Greater Toronto Area. Core offerings include emergency plumbing repair, fixture installation and service, drain cleaning and sewer line repair using trenchless technologies, boiler and radiator heating service, sump pump installation, basement waterproofing, and sewer camera inspection. Services are delivered by licensed field technicians dispatched directly to customer locations.
Is Priority Plumbing a public or private company?
Priority Plumbing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Priority Plumbing founded?
Priority Plumbing was founded in 2001. It employs 11 to 50 people.
Where is Priority Plumbing based?
Priority Plumbing is headquartered in Toronto, Canada, in the North America region.
How does Priority Plumbing make money?
Four revenue lines are on record. Plumbing Service and Repair is the primary driver. The others are drain and Sewer Services, heating Services and basement Waterproofing.
Who are Priority Plumbing's main competitors?
Moen is listed as an others. Direct peers are John The Plumber, Mr. Rooter Plumbing of Toronto, Anta Plumbing, DrainWorks, Drain Rescue, Sewer Squad and Brothers Plumbing. Broad incumbents are Roto-Rooter Plumbing & Drain Service and Rescue Rooter.
Does Priority Plumbing have an API?
No public API is recorded for Priority Plumbing.
What industry is Priority Plumbing in?
Priority Plumbing's product category is Plumbing Services. Its primary akta.pro industry code is HSAGAAAC, Minor Plumbing Repairs (Leaks, Faucets, Toilets, Drains), with a secondary code of HSAOABAA, Drain Cleaning (Residential). Its NAICS code is 23822 and its SIC code is 7600.