Name

Sewer Squad

Legal name

Sewer Squad Plumbing & Drain Services

Website

https://sewersquad.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential and Commercial Plumbing Services

NAICS

Water and Sewer Line and Related Structures Construction (237110)

SIC

Sanitary Services (4950), Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Emergency Sewer Line Backup & Cleanup (HSAOAMAC)

akta.pro secondary industries

Sewer Inspection, Condition Assessment & Monitoring (CCTV, Sensors) (EUANACAG), Sewer Cleaning, Jetting & Root Control (EUANACAH), Water & Wastewater Pipeline Construction (Mains, Force Mains, Interceptors) (IMAFAGAC)

Keywords

• Plumbing services
• Drain cleaning
• Sewer backup repair
• Emergency plumbing
• Trenchless pipe repair

Headquarters

HQ city

Ajax

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Plumbing Services: One-time service fees for residential plumbing repairs including drain cleaning, sewer backups, emergency plumbing, sump pumps, toilet repair, leak detection, and water filtration installation.
2. Commercial Plumbing Services: Plumbing services for commercial properties including restaurants, warehouses, offices, gyms, retail spaces, and multi-residential buildings with commercial-grade system expertise.
3. Payment Plan Financing: Partnership with Financeit to offer flexible monthly payment options for customers who prefer to spread costs over time rather than pay upfront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sewer Squad is a licensed plumbing and drain service company that delivers residential and commercial plumbing services across the Greater Toronto Area. Its core offerings include 24/7 emergency plumbing, drain cleaning, sewer backup response, sump pump installation/repair, leak detection, and trenchless pipe repair. The company supports these services with diagnostic technologies such as sewer camera inspection and hydro jetting.

Product overview

Sewer Squad is a plumbing and drain service company offering a unified suite of residential and commercial plumbing services across the Greater Toronto Area. The core offering consists of emergency plumbing, drain cleaning, sewer backup response, and trenchless pipe repair, supported by specialized services including sump pump installation/repair, toilet repair, leak detection, water filtration/softeners, and commercial plumbing. The company also offers diagnostic services like sewer camera inspections and hydro jetting, along with preventive products like backwater valves. Their signature $88 sewer line clear + camera inspection service serves as a promotional entry point. Services are delivered through a network of licensed technicians available 24/7, with financing options available for larger repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Plumbing 24/7 emergency response service for burst pipes, sewer backups, flooding, no running water, and major drain clogs delivered by licensed technicians in fully stocked vans.
• Sump Pumps Sump pump repair, replacement, and installation services including battery backup systems to prevent basement flooding when the water table rises.
• Toilet Repair Toilet repair service covering running toilets, flush issues, base leaks, constant clogging, wobbly toilets, and tank fill problems.
• Leak Detection & Repair Hidden leak detection and repair service using moisture meters, acoustic sensors, thermal imaging cameras, and camera scopes to locate leaks behind walls or under floors.
• Commercial Plumbing Commercial plumbing services for businesses including clogged toilets, leaking pipes, running toilets, backups, low water pressure, and sewer odours with licensed technicians for high-volume systems.
• Water Filtration & Softeners Water softener and filtration system installation service to address hard water, iron stains, mineral buildup, and improve water quality for taste, skin, and plumbing protection.
• Drain Cleaning Professional drain cleaning service using pro tools to clear clogs from kitchen sinks, showers, tubs, toilets, basement floor drains, and main sewer lines with camera inspections.
• Drain Repair & Replacement Underground drain repair and replacement service for cracked, collapsed, or root-damaged pipes using both trenchless and traditional excavation methods, typically using PVC piping.
• Sewer Backup Emergency sewer backup response service clearing sewage, identifying root causes (roots, grease, broken pipes, city surges), and providing lasting solutions with 24/7 availability.
• Backwater Valves Backwater valve installation, inspection, and maintenance service to prevent sewage from backing into homes during city sewer overflows, with city rebate assistance.
• Sewer Camera Inspection Video camera inspection service using waterproof cameras fed through pipes to identify cracks, clogs, roots, and other issues without digging, with above-ground locator to pinpoint problem locations.
• Hydro Jetting High-pressure water jet drain cleaning service that blasts away grease, sludge, mineral buildup, and roots to restore pipe flow without chemicals, with camera inspection before and after.
• Root Intrusion Tree root removal and prevention service for sewer lines using camera inspections, hydro jetting, and trenchless pipe lining to stop roots from returning.
• Trenchless Pipe Repair No-dig pipe repair service using epoxy pipe liners cured with UV light or steam to repair underground drains from inside, avoiding excavation of driveways or landscaping.
• Water Main Repair & Replacement Water main line repair and replacement service for leaking or broken main water lines using trenchless or traditional methods with inspection and upfront pricing.
• $88 Sewer Line Clear + Camera Inspection Flat-rate sewer line clearing service at $88 that includes camera inspection to identify the cause of the blockage, offering same-day service with upfront pricing.

Quantifiable outcome

• Rated 4.9 stars on Google by 1,300+ homeowners
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Direct peers

• Mr. Rooter Plumbing: National plumbing and drain service franchise with a strong Canadian presence including the GTA. Offers the same residential and commercial plumbing, drain cleaning, and sewer services as Sewer Squad, competing head-to-head for the same homeowners.
• Benjamin Franklin Plumbing: National plumbing franchise focused on punctual, upfront-pricing residential service. Competes with Sewer Squad on the same customer experience and transparent pricing positioning in Ontario markets.
• Drain Rescue: Toronto-based drain and sewer specialist offering emergency drain clearing, camera inspection, and sewer line repair. Directly comparable niche focus on sewer/drain services in the same geographic market as Sewer Squad.
• Roto-Rooter: Largest North American plumbing and drain cleaning franchise with 24/7 emergency service. Directly comparable business model, customer base (residential + commercial), and service menu including sewer backup, hydro jetting, and trenchless repair.
• The Plumber's Company: Toronto-based residential and commercial plumbing service with emergency response. Comparable service portfolio (drain, sewer, water main) and same customer segment in the overlapping GTA service territory.
• Mr. Swirl Plumbing: GTA-focused plumbing and drain service company offering residential plumbing, drain clearing, and sewer services. Same target customer (GTA homeowners), similar service breadth, and direct regional overlap.

Broad incumbents

• Reliance Home Comfort: Large Canadian home services provider covering HVAC, plumbing, water heating, and air quality. Competes with Sewer Squad on plumbing and water filtration but as part of a much broader service portfolio with national scale.
• Enercare: Major Canadian home services and utilities company offering plumbing, drain, HVAC, and water heater services. Overlaps with Sewer Squad on plumbing and sump pump work but with an incumbent subscription-based model.
• Direct Energy: Large North American home energy and services provider with plumbing and drain offerings. Operates as a broad incumbent with overlapping capabilities but does not specialize in the GTA plumbing niche.

Regional players

• Rooterworx Plumbing & Drain Cleaning: Ontario-based plumbing and drain service company with comparable trenchless, hydro jetting, and emergency offerings. Similar operational model but smaller geographic footprint than Sewer Squad.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sewer_squad
• Facebookfacebook.com/sewersquad1
• LinkedInlinkedin.com/company/sewer-squad-plumbing-drains

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sewer Squad