What Quizly does

Quizly is a privately held, web-based trivia and personality quiz platform founded in 2015 and operated out of Portland, United States, by a team of 11-50 employees. The site hosts 4,000+ quizzes across more than 20 categories (Food, Lifestyle, Travel, Disney, Marvel, Geography, Science, History, and personality/self-discovery), supported by deep A-Z topic tagging and has accumulated over 1.1 billion lifetime quiz plays. Its user base consists primarily of casual quiz enthusiasts, personality-test takers, and trivia-knowledge seekers, with educators identified as a secondary segment via a dedicated "Quizly for Educators" landing page.

The platform is built on WordPress with a custom theme, uses a CDN (cdn.quizly.co) for media delivery, Youzify for Google social authentication, and Stripe for payment processing. It has no native mobile app, no public API, and no app-store presence; access is exclusively web-based and cross-device via login. Quizly layers gamification on top of content: daily streaks (longest active streak recorded at 734 days), badge progression tiers, monthly and all-time leaderboards (top scorers exceeding 100,000 XP), a virtual pet system with passive quiz boosts, and a closed-loop virtual currency (Gems) economy.

The company operates a freemium model. The free tier is supported by display advertising (users can also watch short video ads to earn Gems), while monetization from paying users comes from three-tier Premium subscriptions — Starter ($5.49/mo), Pro ($9.90/mo), and Elite ($19.80/mo) — and from one-time Gem pack purchases and virtual goods sales in the Quizly Shop (pets, accessories, streak savers, mystery boxes, name styles, Detective/Ghost Mode). Distribution is organic and content-led: SEO via topic and tag pages, organic social on Facebook, X, Instagram, Pinterest, and Threads, and product-led acquisition through the quiz content itself. The company is privately held with no disclosed funding rounds, investors, or executive team in the source data.

Name

Quizly

Legal name

Quizly

Website

https://quizly.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Quizly is a privately held, web-based trivia and personality quiz platform founded in 2015 in Portland, serving casual quiz enthusiasts with 4,000+ quizzes, gamified streaks and leaderboards, and a freemium model monetized via advertising, Premium subscriptions ($5.49-$19.80/month), and a virtual currency (Gems) shop.

Ownership category

akta.pro rank

Product category

Online Quiz & Personality Platform

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Puzzle Books & Brain Teasers Retail (CRALALAL)

Keywords

• Online trivia quizzes
• Personality quiz platform
• Gamified quiz content
• Virtual currency shop
• Freemium entertainment website

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. Advertising: Free-tier users see ads displayed throughout the site; Quizly explicitly states ads are what support the team and tools behind the site. Users can also earn Gems by watching short video ads.
2. Premium Subscription: Recurring monthly subscription offering ad-free access, VIP badge, monthly Gems allowance, early quiz access, 3X faster performance, special pets, and exclusive name styles. Three tiers: Premium Starter ($5.49/mo, 1000 Gems), Premium Pro ($9.90/mo, 2000 Gems), Premium Elite ($19.80/mo, 4500 Gems). Billing in USD via Stripe.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Quizly is a web-based quiz platform that hosts 4,000+ trivia, personality, and lifestyle quizzes spanning categories like Food, Travel, Disney, Marvel, Geography, Science, and History. Users play quizzes for free with ad support, can upgrade to a three-tier Premium monthly subscription ($5.49–$19.80/month) for ad-free access and exclusive perks, and can purchase a closed-loop virtual currency (Gems) used to buy collectible virtual pets, streak savers, and accessories. The site is operated entirely through its own web property at quizly.co with Stripe-powered billing and a built-in Shop.

Product overview

Quizly is a single unified web-based quiz platform rather than a multi-product suite: the core Fun Quizzes product (4,000+ trivia and personality quizzes across 20+ topic categories such as Food, Lifestyle, Travel, Disney, Marvel, Geography, Science, History, etc.) sits at the center, and everything else is a module layered on top of it. Quizly Premium (Starter / Pro / Elite monthly tiers) gates ad-free access, faster performance, and early-access quizzes. Quizly Shop is the in-game economy, selling Gem packs plus spendable items: Pets (Kawaii Collection, KPop Demon Hunters collection, generic dogs/cats), Pet Accessories and Extras (Rename, Resize, Detective Mode, Ghost Mode), Streak Savers, Lucky Charms, and Pet Mystery Boxes; Daily Check-in & Gem Rewards feeds that economy. The Badges achievement system and the monthly Leaderboards (Most Active Players and Top Scorers, with Top Player Streaks) are the social/gamification modules, while Quiz Shuffle is the discovery module that surfaces random quizzes to logged-in users.

Differentiator

Problem solved

Functional benefit

Products and services

• Quizly Fun Quizzes The core free-to-play product: a web-based trivia and personality quiz platform with 4,000+ quizzes across 20+ topic categories such as Food, Lifestyle, Travel, Disney, Marvel, Geography, Music, Science, and History. Users play quizzes, earn XP, build daily streaks, and collect badges. Free tier is ad-supported; targeted at individual entertainment-seeking consumers.
• Quizly Premium Subscription Three-tier monthly subscription product offering ad-free browsing, VIP badge, monthly Gems allowance, early access to new quizzes, 2-3X faster site performance, exclusive Premium-only pets and name styles, unplayed-quiz highlighting, and cross-device access. Billed monthly in USD via Stripe.
• Quizly Shop (Gems Virtual Economy) Built-in virtual storefront where users spend Gems (a closed-loop virtual currency earned via daily check-ins or watching ads, or purchased outright) on collectible virtual pets with passive quiz boosts, pet accessories, streak savers, name styles, and mystery boxes. Includes themed collections such as the Kawaii (Sanrio-inspired) collection and KPop Demon Hunters bundle.
• Quizly for Educators Dedicated landing page on quizly.co targeting educators and schools for classroom quiz use, student engagement, and educational trivia delivery. Represents an explicit secondary segment targeting the teaching professional market.

Quantifiable outcome

• 1,115,516,195+ total quizzes played (lifetime cumulative)
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators8 records

Expansion highlights5 records

Broad incumbents

• Kahoot: Kahoot is the dominant gamified quiz platform in the education market, making it the most relevant comp for Quizly's 'for Educators' expansion angle and a benchmark for how a quiz product can evolve into an edtech business.
• BuzzFeed Quizzes: BuzzFeed's quizzes division is the dominant web-based trivia and personality quiz destination, serving the same D2C casual-entertainment audience as Quizly at significantly greater scale, with cross-promotion from BuzzFeed's broader media properties.

Direct peers

• Quotev: Quotev is a personality-quiz and storytelling community with a similar horizontal D2C model, including virtual currency, social profiles, and free-form content discovery — directly competitive for Quizly's personality/self-discovery segment.
• Sporcle: Sporcle is a long-running trivia quiz site with deep topic coverage and a passionate enthusiast community, comparable to Quizly's trivia-heavy user base and category-driven content model.
• Trivia Crack: Trivia Crack is a mobile-native trivia game with multiplayer and social mechanics; comparable to Quizly in category coverage and casual trivia appeal, but distributed as a native app with a different engagement model (versus Quizly's web-only distribution).
• Playbuzz: Playbuzz is a quiz and polling content platform with both a consumer-facing site and a B2B content-creation tooling layer — directly comparable to Quizly on the D2C quiz side and a potential comparator for Quizly's 'for Educators' expansion.
• BrainFall: BrainFall is a personality and trivia quiz site with a similar freemium, content-led D2C model, directly comparable to Quizly in audience and quiz-category mix.

Others

• BuzzMoji: BuzzMoji (formerly Playbuzz's consumer brand) operates personality and viral-quiz content at scale and is adjacent to Quizly's D2C quiz product, useful as a benchmark for quiz-category consumer engagement metrics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/QuizlyCo
• Facebookfacebook.com/Quizly.co
• Instagraminstagram.com/quizlyco
• Pinterestpinterest.com/quizlyco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quizly