Panavision Tours

What Panavision Tours does

Panavisión Tours, legally operating as CIRCUITOS A FONDO S.A., is a Spanish wholesale travel agency (mayorista de viajes) founded in 1984 and headquartered in Madrid. The company specializes in organized group travel circuits and river cruises, offering all-inclusive packages — flights, accommodation, meals, and Spanish-speaking tour guides — to more than 50 destinations across Europe, the Americas, Asia, Africa, and the Middle East. Its product portfolio includes core circuits and river cruises (Rhine, Danube, Rhône, Seine, Volga, Yangtze) alongside three differentiated sub-brands: Easy Going for budget-conscious travelers, Premium for higher-end itineraries, and Seniors for older travelers with accessible pacing requirements.

The company operates a B2B distribution model, selling exclusively through a national network of retail travel agencies (agencias detallistas) across all Spanish provinces. Partner agencies access Panavisión's rol2 online booking portal to quote, book, and manage reservations, supplemented by printed brochures, catalogs, and destination guides. Supporting technology includes a mobile application that provides travelers with reservation documentation and destination information, plus a 24-hour emergency assistance hotline. The company holds a licensed wholesale travel agency status (C.I.CMA 419) from the Autonomous Community of Madrid.

Panavisión generates revenue primarily through package tour sales to retail agencies and their end customers, with per-package pricing ranging from approximately €1,000 for regional senior departures to over €5,000 for premium river cruises. The business model relies on volume through the agency network rather than direct consumer sales. Marketing channels include the company website, mobile app, social media presence across Facebook, Twitter, LinkedIn, Pinterest, and YouTube, participation in FITUR tourism fair, and traditional PR/media outreach. The company received the 2019 Travelranking Award as Spain's most sold wholesale tour operator, recognizing its strong market position within the Spanish outbound travel intermediation channel.

Name

Panavision Tours

Legal name

CIRCUITOS A FONDO S.A.

Website

https://panavision-tours.es

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Panavisión Tours is a Spanish wholesale travel agency that sells organized group circuits and river cruises exclusively through a national network of retail travel agencies, serving Spanish-speaking travelers to 50+ global destinations since 1984.

Ownership category

akta.pro rank

Product category

Wholesale Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (48721)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO), Luxury Multi-Day Tour Operators (THAKADAE), River Cruise + Land Tour Packages (Cruisetours) (THAEACAK)

Keywords

• Wholesale travel agency
• Organized travel circuits
• River cruise packages
• Group tour packages
• Travel wholesaler services

Headquarters

HQ city

Humanes De Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Tours and Cruises Sales: Revenue generated from selling complete travel packages (vuelos + hotels + meals + guide services) to retail travel agencies and their end customers. The company acts as a tour operator (mayorista) creating and selling organized itineraries.
2. Travel Agency Commission: Retail travel agencies collect payments and remit to Panavisión Tours. The company maintains a network of retail agencies across Spanish provinces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Panavisión Tours is a Spanish wholesale tour operator that designs, packages, and distributes organized travel circuits and river cruises to retail travel agencies across Spain. Its itineraries cover Europe, the Americas, Asia, Africa, and the Middle East, and are sold as inclusive packages combining international flights, accommodation, meals, Spanish-speaking guides, and excursions. The company does not sell directly to end consumers, relying instead on its nationwide retail-agency network and dedicated online reservation portal.

Product overview

Panavisión Tours is a wholesale travel agency (mayorista de viajes) that operates as a tour operator specializing in organized travel circuits and river cruises. The company offers packaged tours to destinations across Europe, the Americas, Asia, Africa, and the Middle East. Its core product portfolio consists of land-based organized tours (circuitos) and river cruise packages, complemented by specialized sub-brands including Easy Going (budget-friendly circuits), Premium (high-end tours), and Seniors (programs designed for older travelers). Additional services include a mobile application for accessing reservation documentation and destination information, and travel guides for destination preparation. The company primarily serves the Spanish market through travel agency partners (retail agencies), operating under the parent company Circuitos A Fondo S.A.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Going: Budget-friendly circuit product line designed to offer affordable travel options.
• Premium
• Senior

Products and services

• Organized Travel Circuits (Circuitos) Packaged group travel circuits covering destinations across Europe, the Americas, Asia, Africa, and the Middle East. Each circuit typically bundles international flights, hotel accommodation, meals under varying regimes, Spanish-speaking tour guides, airport transfers, and destination excursions, sold wholesale to Spanish retail travel agencies for resale to end consumers.
• River Cruises (Cruceros Fluviales)

Quantifiable outcome

• 30 years of continuous operation in Prague, demonstrating long-term destination expertise

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Muchoviaje: Spanish online travel agency focused on dynamic package holidays and last-minute circuits; comparable in customer segment (value-conscious Spanish leisure travelers) but distributed direct-to-consumer rather than through agencies.

Direct peers

• Logitravel: Spanish online travel agency selling packaged tours, cruises, and circuits directly to consumers; comparable in destination coverage and cruise product, though it competes via direct-to-consumer rather than wholesale distribution.
• Catai Tours: Spanish tour operator (mayorista) offering organized long-distance and circuit tours to a similar Spanish-speaking travel agency channel, making it a directly comparable wholesale peer to Panavisión Tours.
• Iberojet / Wamos Circuitos: Spanish tour operator with circuit and long-haul product distributed through retail travel agencies, comparable in B2B wholesaler model and target customer segments.
• Politours: Spanish tour operator specializing in organized circuits and long-haul destinations, distributing through retail travel agencies in Spain — a direct wholesale peer in product category and GTM.
• Nautalia Viajes: Spanish travel agency chain combining retail and wholesale operations with packaged tours and cruises, comparable to Panavisión Tours in product breadth and Spanish market focus.
• W2M (World2Meet): Spanish travel group operating tour operator and B2B distribution businesses including wholesale tour operator brands serving the Spanish retail agency channel, directly comparable in business model and product mix.
• Soltour: Spanish tour operator (mayorista) selling organized holidays and circuits to retail travel agencies, with overlapping destinations and product categories versus Panavisión Tours.

Broad incumbents

• TUI España / TUI Musement: Major international tour operator and OTA with significant Spain presence selling organized tours and packages; broader incumbent operating in many of the same destinations with larger scale and brand.
• Viajes El Corte Inglés: Spain's largest travel agency retail network, part of El Corte Inglés group, offering packaged tours and cruises across destinations; broader incumbent with own-brand tour operations rather than a wholesale-only specialist.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/panavisiontours
• YouTubeyoutube.com/user/PanavisionTours
• Facebookes-es.facebook.com/pages/Panavision-Tours/267560496160
• LinkedInlinkedin.com/company/2783293
• Pinterestes.pinterest.com/panavisiontours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panavision Tours