Serenity House
Serenity House is a Texas-licensed, CARF-accredited non-profit that has delivered residential, outpatient, and detox substance abuse treatment, sober living, and youth prevention services from Abilene since 1984, serving over 36,000 individuals to date.
- Company typePrivate
- Founded1984
- HeadquartersAbilene, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Serenity House does
Serenity House is a Texas-licensed, CARF-accredited non-profit organization that has operated since 1984 as a comprehensive substance use disorder (SUD) treatment and prevention provider. Its core clinical offering is a vertically integrated care continuum anchored in Abilene, Texas, comprising a 20-bed medically supervised detox unit, a co-ed residential treatment center, a 32-client male-only residential facility in Fredericksburg, a 12-week outpatient program (twice-weekly group sessions plus individual counseling), a 32-bed sober living facility called The Legacy, and a Peer Recovery Program staffed by four named recovery coaches. Clinical programming is built on three evidence-based therapeutic modalities, Motivational Interviewing, Person-Centered Therapy, and Cognitive Behavioral Therapy, combined with medication-assisted detoxification using buprenorphine for opiate withdrawal; treatment intensity reaches more than 30 hours per week of structured programming in the residential setting.
The business model blends insurance-billed clinical revenue, private-pay treatment, a limited financial assistance program prioritized for high-acuity populations, monthly sober living rent, and grant- or contract-funded youth prevention services. Serenity House is in-network with eight major commercial payers (Aetna, Beacon, Blue Cross, Cigna, First Care, Humana, Magellan, United Healthcare), runs a 24/7 toll-free admissions hotline (1-866-795-HOPE), and generates patient referrals from physicians, attorneys, mental health providers, the Texas Department of Family and Protective Services, and family members. A second line of activity is the Impact Youth Prevention Program, which delivers evidence-based curricula (Life Skills, Positive Action, Kids/Youth Connection, Too Good For Drugs) to 9,683 students across 86 schools in Abilene, Wichita Falls, and Weatherford, reaching a total of 22,434 individuals through 2,479 presentations and community activities, and operates the Prevention Alliance for Wichita community coalition.
The organization is staffed by more than 100 trained professionals including masters-level clinicians, Licensed Chemical Dependency Counselors, and counselor interns, distributed across clinical, marketing, public relations, and community liaison functions in Abilene, Fredericksburg, Wichita Falls, Weatherford, and San Antonio. Since founding, Serenity House states it has helped over 36,000 individuals break free from substance abuse, and it self-describes as one of the largest treatment programs in the Southwest. It is a private non-profit corporation (legal name Serenity Foundation of Texas) with no parent company, no funding rounds, no M&A activity, and no publicly disclosed financial statements.
Serenity House firmographics
Firmographics- Name
- Serenity House
- Legal name
- Serenity Foundation of Texas
- Website
- https://serenitytexas.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Serenity House is a Texas-licensed, CARF-accredited non-profit that has delivered residential, outpatient, and detox substance abuse treatment, sober living, and youth prevention services from Abilene since 1984, serving over 36,000 individuals to date.
- Ownership category
- akta.pro rank
Serenity House industry classification
Industry- Product category
- Addiction Treatment Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Other Community Housing Services (624229)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)
- akta.pro secondary industries
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where Serenity House is headquartered
LocationHeadquarters
- HQ city
- Abilene
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Serenity House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Insurance-Based Revenue: Accepts most major insurance plans including Aetna, Beacon, Blue Cross, Cigna, First Care, Humana, Magellan, and United Healthcare. Insurance verification conducted during admission process.
- Private Pay: Accepts private-pay clients who pay out-of-pocket for treatment services.
- Financial Assistance Program: Limited financial assistance available for clients without insurance, with priority given to pregnant active users, injected substance users, those at high risk for opiate overdose, DFPS referrals, and homeless individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Youth Prevention Program - $10/child for 10-15 week curriculum |
| Subscription | Monthly | Residential Treatment - Insurance or Private Pay |
| Subscription | Monthly | Outpatient Treatment - 12-week program |
| Subscription | Monthly | Sober Living at The Legacy - Monthly rent |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Serenity House product offering
Product offeringCore offering
Serenity House provides a comprehensive continuum of substance abuse treatment and prevention services, including medically supervised detox with buprenorphine, residential treatment at two Texas campuses (Abilene and Fredericksburg), a 12-week outpatient program, sober living housing at The Legacy, peer recovery coaching, and youth prevention education delivered in schools and community settings. The organization combines evidence-based therapeutic modalities (CBT, Motivational Interviewing, Person-Centered Therapy) with 30+ hours of weekly programming, accepting most major insurance plans and offering financial assistance to qualifying individuals.
Product overview
Serenity House operates as a behavioral health organization offering a comprehensive substance abuse treatment and prevention platform. The core offering includes residential treatment at two Texas campuses (Abilene and Fredericksburg), a medication-assisted detox program, and outpatient services. Post-treatment support is provided through sober living at The Legacy facility and a Peer Recovery Program. The organization also operates the Impact Youth Prevention Program for schools and the Prevention Alliance for Wichita community coalition. All programs incorporate evidence-based therapeutic approaches including Motivational Interviewing, Person-Centered Therapy, and Cognitive Behavioral Therapy, delivered by over 100 trained professionals including masters-level clinicians, LCDCs, and counselor interns.
Differentiator
Problem solved
Functional benefit
Brands
- The Legacy: Sober living facility providing affordable housing for individuals early in recovery from substance abuse
- Impact Youth Prevention
Products and services
- Medically Supervised Detox
- Abilene Residential Treatment Center
- Fredericksburg Residential Treatment Center
- Outpatient Treatment
- Sober Living at The Legacy
- Impact Youth Prevention Program
- Prevention Alliance for Wichita
- Peer Recovery Program
Quantifiable outcome
- Over 36,000 people helped since 1984
- +3 more outcomes
Companies that use Serenity House
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Serenity House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Serenity House partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- AetnacoreIn-network insurance provider accepted at Serenity House treatment facilities for substance abuse treatment coverage
- Beacon Health SystemcoreIn-network insurance provider accepted for behavioral health and substance abuse treatment services
- Blue Cross Blue Shield of TexascoreIn-network provider for substance abuse treatment coverage in Texas
- CignacoreIn-network health insurance provider accepting Serenity House for addiction treatment
- HumanacoreIn-network provider for behavioral health and substance abuse treatment services
- United HealthcarecoreIn-network insurance provider for addiction treatment coverage
- Magellan HealthcoreIn-network behavioral health provider for substance abuse treatment services
- Life Skills TrainingcoreEvidence-based prevention curriculum provider used in schools for substance abuse prevention education
- Positive ActioncoreEvidence-based curriculum provider for youth prevention programs in schools and community sites
- Too Good For DrugscoreEvidence-based substance abuse prevention curriculum used in Serenity Impact programs
- Taylor Alliance for Prevention - AbilenecoreCommunity coalition partnership for environmental prevention strategies and policy advocacy
- Follow Our Lead - Weatherford CoalitioncoreCommunity coalition working to reduce risk factors and increase protective factors in Weatherford
- Prevention Alliance for WichitacoreSerenity Impact's community prevention coalition bringing together local leaders, educators, parents, youth, and community partners to prevent substance use and promote mental wellness
- Wichita County SchoolscoreSchool partnerships for delivering prevention curriculum to youth grades 6-12, reaching over 2500 students
- DFPS (Department of Family and Protective Services)minorReferral source for clients who are referred by child protective services, given priority for financial assistance
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Serenity House competitors and assessment
Company assessmentDirect peers
- American Addiction Centers: Multi-state for-profit operator offering detox, residential, outpatient, and sober living for SUD with broad insurance participation. Directly comparable to Serenity House across its integrated service lines, with the contrast that AAC operates at national for-profit scale.
- Sundown M Ranch: Nonprofit regional SUD treatment provider in the Pacific Northwest offering detox, residential, outpatient, and youth prevention programs. Closely comparable to Serenity House in scale, scope, CARF accreditation model, and community mission.
- Caron Treatment Centers: Nonprofit residential and outpatient SUD treatment provider offering a full continuum of care including detox, residential, family programming, and recovery support. Closely comparable to Serenity House in mission, patient population, and program structure.
- Hazelden Betty Ford Foundation: One of the largest nonprofit residential SUD treatment providers in the U.S. with multiple campuses offering detox, residential, outpatient, and recovery services. Directly comparable to Serenity House's integrated continuum, evidence-based clinical model, and CARF-accredited operating approach.
- CleanSlate Centers: Outpatient addiction medicine provider specializing in medication-assisted treatment (MAT) for opioid and alcohol use disorders. Comparable to Serenity House's outpatient program and buprenorphine-assisted detox services, with a stronger regional outpatient footprint.
- Rosecrance: Nonprofit behavioral health provider offering residential, outpatient, and prevention services across multiple states. Comparable to Serenity House in continuum structure, evidence-based programming, and community prevention emphasis.
- Gaudenzia: One of the largest nonprofit addiction treatment and behavioral health providers in the U.S., offering detox, residential, outpatient, and prevention services. Directly comparable to Serenity House in mission, continuum, and community-based prevention work.
- Oxford House: National nonprofit sober living network providing affordable recovery housing for individuals in early recovery. Directly comparable to Serenity House's The Legacy sober living facility in operating model, governance approach, and target population.
- The Recovery Village: Multi-state SUD treatment operator with detox, residential, outpatient, and aftercare services. Directly comparable to Serenity House's integrated care model and insurance-based revenue approach.
Others
- Botvin LifeSkills Training: Provider of evidence-based substance abuse prevention curricula (including LifeSkills Training) used in school-based programs nationwide. Functions as a curriculum supplier and ecosystem participant whose products Serenity House deploys in its Impact Youth Prevention Program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Serenity House social profiles
Digital presenceSerenity House compliance and trust
Trust signalCompliance1 record
Serenity House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serenity House leadership team
Management profileNumber of profiles
Profiles10 records
Serenity House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serenity House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serenity House
What does Serenity House do?
Serenity House provides a comprehensive continuum of substance abuse treatment and prevention services, including medically supervised detox with buprenorphine, residential treatment at two Texas campuses (Abilene and Fredericksburg), a 12-week outpatient program, sober living housing at The Legacy, peer recovery coaching, and youth prevention education delivered in schools and community settings. The organization combines evidence-based therapeutic modalities (CBT, Motivational Interviewing, Person-Centered Therapy) with 30+ hours of weekly programming, accepting most major insurance plans and offering financial assistance to qualifying individuals.
Is Serenity House a public or private company?
Serenity House is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Serenity House founded?
Serenity House was founded in 1984. It employs 1 to 10 people.
Where is Serenity House based?
Serenity House is headquartered in Abilene, United States, in the North America region.
How does Serenity House make money?
Three revenue lines are on record. Insurance-Based Revenue is the primary driver. The others are private Pay and financial Assistance Program.
Who are Serenity House's main competitors?
Direct peers on record are American Addiction Centers, Sundown M Ranch, Caron Treatment Centers, Hazelden Betty Ford Foundation, CleanSlate Centers, Rosecrance, Gaudenzia, Oxford House and The Recovery Village. Botvin LifeSkills Training is listed as an others.
Does Serenity House have an API?
No public API is recorded for Serenity House.
What industry is Serenity House in?
Serenity House's product category is Addiction Treatment Services. Its primary akta.pro industry code is HLAFACAE, Residential Substance Use Rehabilitation (Inpatient Rehab), with a secondary code of HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services. Its NAICS code is 62322 and its SIC code is 8300.