Rosecrance Inc

What Rosecrance Inc does

Rosecrance Inc is a private, nonprofit behavioral health organization founded in 1916 and headquartered in Rockford, Illinois. It delivers a comprehensive continuum of mental health and substance use disorder treatment spanning residential, intensive outpatient, partial hospitalization, outpatient therapy, crisis stabilization, detoxification, recovery housing, and community-based services. The organization operates through six core service lines (Rosecrance Therapies, Residential, Community, Living, Learning, and Foundation) supported by specialized modalities including Transcranial Magnetic Stimulation (TMS), SPRAVATO, Medication-Assisted Treatment (MAT), and the only Illinois-licensed adolescent detoxification program. Service delivery occurs across 60+ physical and virtual locations in Illinois, Iowa, Wisconsin, and Indiana, anchored by the 97-bed Harrison Adult Campus, 78-bed Griffin Williamson Adolescent Campus, the Mulberry Center crisis facility, and Rosecrance Jackson Centers in Iowa.

The business model combines fee-for-service healthcare billing with government contracts, philanthropy, and grants. Rosecrance accepts employer insurance, state/marketplace plans, Medicaid, Medicare, self-pay, and the VA Community Care Network, supplemented by a sliding-fee schedule and the Kinley Charity Care Fund, which served over 900 families in 2023. Capital is augmented by The Rosecrance Foundation (501(c)(3)) and recurring grants from the Illinois DCEO, Winnebago County Mental Health Board, and other public and private sources. The go-to-market motion is sales- and referral-led, with healthcare providers, insurers, schools, courts, and government agencies functioning as primary patient-intake channels.

Rosecrance served 77,336 individuals in fiscal year 2025 with an average daily enrolled census of 12,351 in 2024. Growth has been delivered through both organic new-location openings and an active consolidation strategy that has absorbed Janet Wattles Center, Jackson Recovery Centers, Prairie Center, Community Elements, North Central Behavioral Health Systems, and Ascend CHC over the past 14 years. The organization reports a 97% client/family satisfaction rate and 85% adolescent outcome improvement rate, and maintains continuous Joint Commission accreditation since 1984.

Name

Rosecrance Inc

Legal name

Rosecrance, Inc.

Website

https://rosecrance.org

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rosecrance is a 100+ year-old nonprofit behavioral health network providing mental health and substance use disorder treatment across Illinois, Iowa, Wisconsin, and Indiana. It operates 60+ locations and served over 77,000 individuals in fiscal year 2025.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Behavioral health treatment
• Addiction recovery services
• Mental health outpatient
• Residential treatment programs
• Substance use disorder care

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Billable healthcare services for mental health and substance use disorder treatment. Services include residential treatment, outpatient therapy, detoxification, medication management, and psychiatric services. Revenue generated through insurance claims from major insurance providers, Medicaid, Medicare, and self-pay patients.
2. Charity Care and Foundation Support: The Rosecrance Foundation (501(c)(3) tax-exempt) supports the organization through donations. The Kinley Charity Care Fund assists families without insurance or personal resources. Over 900 families received charity care through the Kinley Fund in 2023. Over $7 million in charity care provided since 1984.
3. Government Funding and Grants: Licensed and partially funded by Illinois Department of Human Services, Iowa Department of Health and Human Services, and Wisconsin Department of Health Division of Quality Assurance. Additional grants from Winnebago County Mental Health Board, CVS Health Foundation, and other sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Rosecrance is a private nonprofit behavioral health organization that provides a comprehensive continuum of care for mental health and substance use disorders. Services span residential treatment, outpatient therapy, intensive outpatient programs, partial hospitalization, medication-assisted treatment, crisis stabilization, recovery housing, and education/prevention programs for children, adolescents, adults, and families. Specialized modalities include Transcranial Magnetic Stimulation (TMS), SPRAVATO, and adolescent detox, delivered across 60+ physical and virtual locations in the upper Midwest.

Product overview

Rosecrance Inc is a behavioral health organization offering a comprehensive continuum of care for mental health and substance use disorders. The company operates as a platform-plus-modules structure, with core service lines including Rosecrance Residential (inpatient treatment), Rosecrance Therapies (outpatient services), Rosecrance Community (Medicaid-certified community services), Rosecrance Living (recovery housing), and Rosecrance Learning (education and training). Additional specialized treatment modalities include TMS therapy, SPRAVATO, medication-assisted treatment, intensive outpatient programs, partial hospitalization, and crisis stabilization services. The organization serves clients across the lifespan including youth, adolescents, young adults, adults, older adults, women with children, veterans, and first responders across Illinois, Iowa, Wisconsin, and Indiana.

Differentiator

Problem solved

Functional benefit

Brands

• Rosecrance® Therapies: Outpatient therapy and behavioral health services
• Rosecrance® Residential
• Rosecrance® Community
• Rosecrance® Living
• Rosecrance® Learning
• Rosecrance® Foundation

Products and services

• Rosecrance Residential
• Rosecrance Therapies
• Rosecrance Community
• Rosecrance Living
• Rosecrance Learning
• Rosecrance Foundation
• Transcranial Magnetic Stimulation (TMS)
• SPRAVATO
• Medication-Assisted Treatment (MAT)
• Detox Services
• Partial Hospitalization Program (PHP)
• Intensive Outpatient Program (IOP)
• Crisis Stabilization Center (Mulberry Center)
• Psychiatric Services
• Sober Living Housing

Quantifiable outcome

• 97% of clients and families report satisfaction with mental health treatments
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• SwedishAmerican Health SystemcoreStrategic or Co-development PartnerRosecrance manages SwedishAmerican Hospital's mental health unit. SwedishAmerican continues focus on inpatient psychiatric services with nurses employed by the hospital while psychiatrists and therapists become Rosecrance employees. Rosecrance also purchased SwedishAmerican's outpatient behavioral health clinic.
• Crusader Community HealthcoreStrategic or Co-development PartnerIntegrated care partnership embedding a Rosecrance mental health counselor at Crusader's clinic for on-the-spot referrals. Next step involves Crusader assigning staff to the Ware Center for primary care services. Exemplifies national trend toward treating the whole person.
• North Central Behavioral Health SystemscoreStrategic or Co-development PartnerFormal affiliation to expand central Illinois services. Organizations partner to provide broader behavioral health coverage.
• Jackson Recovery CenterscoreStrategic or Co-development PartnerMerger to expand services in the Midwest region. Affiliation finalized combining operations to create comprehensive behavioral health network.
• Connections Counseling of MadisonminorStrategic or Co-development PartnerJoint effort for TMS Center of Madison, providing transcranial magnetic stimulation treatment. Madison's only provider of TMS therapy.
• Brown University and Northwestern UniversityminorStrategic or Co-development PartnerRosecrance partners on research study with researchers from Brown and Northwestern universities.
• Rockford Public SchoolsminorStrategic or Co-development PartnerPartnership to provide resources and support for students in the Rockford school district.
• Winnebago County Juvenile ProbationminorStrategic or Co-development PartnerCollaboration on Youth Recovery Court serving youths ages 10-17 with serious mental illness or substance abuse issues. Funded by Bureau of Justice Assistance.
• Rockford Boys & Girls ClubminorStrategic or Co-development PartnerPartnership announcement for collaboration on youth services.
• FHNminorStrategic or Co-development PartnerPartnership in northwest Illinois for behavioral health services.
• Veterans Affairs Community Care Network (VA-CCN)coreChannel Partner/ Reseller/ DistributorRosecrance is an approved provider through the VA-CCN, providing mental health and substance abuse services to veterans.
• Department of Defense Military Spouse Employment PartnershipminorStrategic or Co-development PartnerRosecrance joined DoD's Military Spouse Employment Partnership to support military families.
• Prairie CentercoreStrategic or Co-development PartnerMerger with Prairie Center in Central Illinois to expand services.
• Community ElementscoreStrategic or Co-development PartnerMerger of Rosecrance and Community Elements expanding services.
• Anderson GardensminorStrategic or Co-development PartnerPartnership providing paths to renewal.

Scale indicators17 records

Recent moves24 records

Expansion highlights6 records

Regional players

• Trillium Health Resources: Managed care organization and behavioral health service provider serving North Carolina with CCBHC-aligned services. Comparable to Rosecrance as a CCBHC-participating, Medicaid-centric behavioral health provider with a similar payer mix and mission-driven operating model, though operating in a different geography.

Broad incumbents

• Centerstone: Large national nonprofit behavioral health and human services provider operating across multiple states with residential, outpatient, crisis, and community-based programs. Comparable to Rosecrance as a scaled nonprofit platform with CCBHC participation and similar payer mix (Medicaid, state contracts, grants).
• Universal Health Services (Behavioral Health Division): Large public healthcare system with a substantial behavioral health hospital and residential footprint. Comparable to Rosecrance in residential and acute behavioral health services, though operating at significantly greater scale and as part of a diversified hospital portfolio.
• Acadia Healthcare: Public behavioral health operator with national inpatient psychiatric and residential treatment facilities. Comparable to Rosecrance in residential behavioral health, though as a for-profit incumbent with deeper capital access competing in overlapping geographies.

Direct peers

• Caron Treatment Centers: Nonprofit addiction treatment provider operating residential and outpatient programs across the lifespan, including specialized adolescent and older adult tracks. Closely aligned with Rosecrance's continuum-of-care model, adolescent residential positioning, and outcomes-driven treatment philosophy.
• Hazelden Betty Ford Foundation: National nonprofit leader in addiction treatment and recovery with residential campuses, outpatient services, and recovery housing. Directly comparable to Rosecrance as a mission-driven behavioral health network with similar service lines (residential, outpatient, sober living) and long-standing brand equity.
• Pyramid Healthcare: Mid-Atlantic behavioral health network offering residential treatment, detoxification, outpatient services, and recovery housing. Comparable to Rosecrance as a multi-site nonprofit-style operator with adolescent/adult SUD programs and integrated mental health services.
• Lighthouse Institute (Chestnut Health Systems): Illinois-based nonprofit behavioral health provider offering residential, outpatient, and recovery services with research affiliations. Comparable to Rosecrance as a Midwest-rooted, mission-driven provider with adolescent and adult substance use disorder treatment capabilities.
• Gateway Foundation: Illinois-based nonprofit addiction treatment provider offering residential, outpatient, and recovery housing services across multiple states. Directly comparable to Rosecrance given geographic overlap in Illinois, similar mission-based nonprofit model, and parallel continuum-of-care structure for substance use and co-occurring disorders.

Emerging players

• BrightView Health: Outpatient-focused addiction treatment provider with locations across multiple states, emphasizing medication-assisted treatment (MAT) and community-based care. Comparable to Rosecrance's outpatient and MAT service lines, though more focused on ambulatory rather than residential care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rosecrancenews
• Facebookfacebook.com/lifeswaiting

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosecrance Inc