Premier Property Group
Premier Property Group is a privately held Northern California real estate brokerage founded in 2007, specializing in luxury homes, REO properties, and a niche car-enthusiast buyer segment, operating from Placerville under broker-owner Maury O'Hearn.
- Company typePrivate
- Founded2007
- HeadquartersPlacerville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Premier Property Group does
Premier Property Group is a privately held real estate brokerage headquartered at 1390 Broadway, Suite 332, Placerville, California, founded in 2007 by broker-owner Maury O'Hearn. The firm provides residential, land, and commercial property sales services across Northern California, with a primary focus on luxury homes and REO (bank-owned) properties in El Dorado County and the San Francisco Peninsula. It also operates under the "Car Guy Real Estate" sub-brand, targeting car collectors and enthusiasts seeking properties with specialized garage space; observed listings span a price range from $124,900 to $6,900,000 and include vineyard estates, lakefront properties, hobby farms, and entry-level homes. The firm is a single-broker operation (firmographic headcount 11-50 likely reflects MLS/LoS affiliations rather than employees), with no institutional funding, no parent company, and no M&A activity.
The business model is straightforward commission-based brokerage: buyer and seller representation at typical rates of 2.5-6%, with revenue mechanics tied to local luxury transaction volume rather than recurring contracts. The technology stack is light and entirely conventional — a Wix-powered website (2seeproperties.com) with property search filters, drone photography, and YouTube-hosted video walkthroughs; there is no proprietary software, no mobile app, no API, and no AI/ML systems. Go-to-market is consultative and relationship-driven, anchored on direct broker access (24/7 availability, same-hour callback promise), client appreciation events (bowling party, shredder event, ice cream social, Folsom zoo party), an email newsletter for market trends, and an organic social presence using branded hashtags.
O'Hearn is also the Managing Broker of Chapman Real Estate Group, a boutique referral-only brokerage in El Dorado Hills, which extends the firm's footprint within El Dorado County. Industry credentials include a lifetime Top Achievers Club membership, the 2016-2017 presidency of that group, and Board of Directors membership in the El Dorado County Association of Realtors. Registered brand identities include "Premier Property Group" and "Car Guy Real Estate." No certifications, regulatory actions, or product launches beyond the initial brand have been disclosed.
Premier Property Group firmographics
Firmographics- Name
- Premier Property Group
- Legal name
- Premier Property Group
- Website
- https://2seeproperties.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Premier Property Group is a privately held Northern California real estate brokerage founded in 2007, specializing in luxury homes, REO properties, and a niche car-enthusiast buyer segment, operating from Placerville under broker-owner Maury O'Hearn.
- Ownership category
- akta.pro rank
Premier Property Group industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)
Keywords
Where Premier Property Group is headquartered
LocationHeadquarters
- HQ city
- Placerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Premier Property Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue from buying and selling residential, land, and commercial properties. Focus on luxury homes and REO (bank-owned) properties in El Dorado County and San Francisco Peninsula.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Transaction based/ take rate | Real estate transaction services (buyer/seller representation) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Premier Property Group product offering
Product offeringCore offering
Premier Property Group is a Northern California real estate brokerage that represents buyers and sellers in residential, land, and commercial property transactions, with specialization in luxury homes and REO (bank-owned) properties across El Dorado County and the San Francisco Peninsula. The firm delivers an advisory, consultative sales approach supported by property photography, drone footage, video tours, and a searchable listing database. It also operates a niche "Car Guy Real Estate" brand that connects vintage and collectible automobile enthusiasts with properties that can accommodate car collections.
Product overview
Premier Property Group operates as a unified real estate brokerage offering residential, land, and commercial property services. The core offering is the brokerage itself (Premier Property Group / Car Guy Real Estate brand), supplemented by a Home Search service module for property discovery and a Listing Portfolio showcasing current inventory. The company uniquely positions itself with a 'Car Guy Real Estate' niche brand targeting clients passionate about collectible automobiles who need properties with garage space, combining traditional real estate expertise with a niche lifestyle focus.
Differentiator
Problem solved
Functional benefit
Products and services
- Premier Property Group Real Estate Brokerage Full-service real estate brokerage providing buyer and seller representation for residential, land, and commercial properties in Northern California (El Dorado County and the San Francisco Peninsula), with specialization in luxury homes and REO (bank-owned) properties. Services include advisory consultation, property valuation, marketing (photography, drone, video tours), and transaction management delivered directly by broker-owner Maury O'Hearn.
- Car Guy Real Estate Services Niche real estate service targeting car enthusiasts and collectors of vintage and collectible automobiles who need residential or specialty properties with garage space for vehicle collections. Combines real estate advisory with lifestyle-focused property sourcing within the same Premier Property Group brokerage.
Quantifiable outcome
- Over 20 years in business with Maury O'Hearn's real estate career
- +1 more outcomes
Companies that use Premier Property Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Premier Property Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Premier Property Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chapman Real Estate GroupcoreMaury O'Hearn serves as Managing Broker of Chapman Real Estate Group, a boutique brokerage in El Dorado Hills that showcases its success by working by referral. This partnership provides additional market coverage and collaboration within the regional real estate ecosystem.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Premier Property Group competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled residential brokerage with active Bay Area and foothill agent rosters. Competes for luxury sellers and high-touch service-oriented clients in the same El Dorado County and San Francisco Peninsula submarkets.
- Redfin: Tech-enabled brokerage and portal with active agent coverage in the Sacramento metro and Bay Area. Competes on residential listings in overlapping submarkets, particularly on seller leads and self-service technology, putting pressure on boutique broker commissions.
- Lyon Real Estate: Long-established Sacramento-region brokerage with significant El Dorado County presence. Directly comparable as a regional boutique-to-mid-size residential brokerage serving foothill luxury and acreage clients in the same operating geography.
- Intero Real Estate Services: Silicon Valley-based Berkshire Hathaway affiliate with strong San Francisco Peninsula and foothill agent networks. Competes for both luxury Peninsula properties and relocation buyers moving into El Dorado County.
- eXp Realty: Cloud-based brokerage with rapidly growing agent rosters across California, including foothill and Bay Area agents. Competes for residential listings in El Dorado County with a low-overhead, tech-forward model attractive to independent brokers.
- Sotheby's International Realty: Global luxury-focused real estate brokerage with strong Northern California presence, including affiliates serving El Dorado County and the San Francisco Peninsula. Directly competes for high-net-worth sellers and buyers of trophy residential and estate properties, the same core segment Premier Property Group targets.
- Berkshire Hathaway HomeServices Drysdale Properties: Northern California luxury-leaning brokerage with foothill and Peninsula coverage. Overlaps Premier Property Group in serving high-end residential sellers in El Dorado County and along the San Francisco Peninsula.
- RE/MAX Gold: Northern California-focused RE/MAX franchise covering the greater Sacramento, El Dorado County, and Bay Area regions. Competes on residential and luxury listings with a referral-driven agent model comparable to Premier Property Group's boutique approach.
- Coldwell Banker: Major national brokerage with deep Northern California agent networks covering El Dorado County and the San Francisco Peninsula. Competes on the same residential and luxury inventory and offers a parallel referral infrastructure that Premier Property Group and Chapman Real Estate Group rely on.
Others
- Chapman Real Estate Group: El Dorado Hills boutique brokerage operated by Maury O'Hearn as Managing Broker; referral-driven model sharing leadership and likely client flow with Premier Property Group. Closely affiliated rather than a direct external competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Premier Property Group social profiles
Digital presencePremier Property Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Property Group leadership team
Management profileNumber of profiles
Profiles1 record
Premier Property Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Property Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Property Group
What does Premier Property Group do?
Premier Property Group is a Northern California real estate brokerage that represents buyers and sellers in residential, land, and commercial property transactions, with specialization in luxury homes and REO (bank-owned) properties across El Dorado County and the San Francisco Peninsula. The firm delivers an advisory, consultative sales approach supported by property photography, drone footage, video tours, and a searchable listing database. It also operates a niche "Car Guy Real Estate" brand that connects vintage and collectible automobile enthusiasts with properties that can accommodate car collections.
Is Premier Property Group a public or private company?
Premier Property Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premier Property Group founded?
Premier Property Group was founded in 2007. It employs 11 to 50 people.
Where is Premier Property Group based?
Premier Property Group is headquartered in Placerville, United States, in the North America region.
How does Premier Property Group make money?
One revenue line is on record: real Estate Commission.
Who are Premier Property Group's main competitors?
Direct peers on record are Compass, Redfin, Lyon Real Estate, Intero Real Estate Services, eXp Realty, Sotheby's International Realty, Berkshire Hathaway HomeServices Drysdale Properties, RE/MAX Gold and Coldwell Banker. Chapman Real Estate Group is listed as an others.
Does Premier Property Group have an API?
No public API is recorded for Premier Property Group.
What industry is Premier Property Group in?
Premier Property Group's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 531210 and its SIC code is 6531.