MSB Consulting

What MSB Consulting does

MSB Consulting Pvt Ltd (MSBC) is a privately held, founder-led industrial consulting firm headquartered at A-248, 2nd Floor, Phase 1, Okhla Industrial Area, New Delhi, India. Founded by Manjeet Singh Bakshi, a textile machinery specialist with 30+ years of experience, the firm positions itself as a one-stop consulting and solutions partner for textile manufacturers. Its operating model is built around long-term technology advisory relationships rather than transactional machinery supply.

The firm's core offering is structured as four service lines: Consulting and Technology Advisory (technology audits, ROI calculations, efficiency strategies, and new product process setup); Machinery Sourcing and Supply (multi-stage machinery guidance, supplier coordination, purchase planning, and installation support); Installation and Commissioning (on-site supervision, calibration, performance testing, and operator training); and After-Sales Service and Spares (breakdown assistance, preventive maintenance, spares supply, and remote support). It operates exclusively as a channel to a curated portfolio of 25+ international machinery principals located in Italy, Germany, China, Turkey, Canada, the USA, Sweden, the Netherlands, and Singapore, and does not appear to manufacture proprietary equipment itself.

MSBC serves manufacturers across six textile verticals — Home Textiles, Rugs and Carpets, Yarn, Mattresses, Automotive Air Bags, and Garments — and claims a seven-region footprint covering India, Pakistan, Bangladesh, the Middle East, the Far East, the USA, and Australia, with a cumulative track record of 1,200+ installations and 500+ clients. The business model is project-based and quote-driven, blending professional services fees with machinery sourcing commissions and recurring after-sales service revenue; no pricing details, contract structures, or annual revenue figures are publicly disclosed. With 11-50 employees and no external funding, M&A activity, or parent-company involvement on record, MSBC operates as a tightly-held specialised intermediary in the global textile machinery value chain.

Name

MSB Consulting

Legal name

MSB Consulting Pvt Ltd

Website

https://msbconsulting.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MSB Consulting is a New Delhi-based industrial consulting firm that helps textile manufacturers worldwide identify, source, install, and maintain machinery for home textiles, rugs and carpets, mattresses, automotive airbags, yarn, and garments production across seven regions.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting & Technology Advisory: Provides ROI calculations, technology audits, efficiency improvement strategies, and new product process setup for textile manufacturers.
2. Machinery Sourcing & Supply: Multi-stage machinery guidance, supplier coordination, purchase planning, and installation support across the textile value chain.
3. Installation & Commissioning: On-site supervision, calibration, performance testing, and operator training services.
4. After-Sales Service & Spares: Break-down assistance, preventive maintenance, spares supply, and remote support services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

MSB Consulting Pvt Ltd (MSBC) is a consulting and solutions partner that helps textile manufacturers identify, source, install, and maintain production machinery. The company delivers end-to-end services spanning technology advisory, multi-stage machinery sourcing from global brand partners, on-site installation and commissioning, and ongoing after-sales support for Home Textiles, Rugs & Carpets, Mattresses, Automotive Air Bags, and Garments manufacturers.

Product overview

MSB Consulting offers a four-service consulting and solutions portfolio for textile manufacturers: Consulting & Technology Advisory (technology audits, ROI calculations, efficiency strategies), Machinery Sourcing & Supply (end-to-end procurement across Home Textiles and Rugs/Carpets value chains), Installation & Commissioning (on-site technical deployment), and After-Sales Service & Support (maintenance, spares, remote assistance). The company operates as a global Automation Solutions partner, working with manufacturers across India, Pakistan, Bangladesh, Middle East, Far East, USA, and Australia, and represents various international machinery brands as a distribution partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting & Technology Advisory

Quantifiable outcome

• 1200+ installations globally
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core.

• HTS EquipTechcoreTechnology or IntegrationChina-based partner providing Automated Laying, Cutting and Stacking System for Home Textiles and Automatic Precise Laying, Cutting and Stacking System for Automotive Air Bags, Carbon-Fiber Jigs for Air Bag Production, and Automatic Bobbin Changer for Pattern Sewing Machines.
• SmartMRTcoreTechnology or IntegrationSingapore-based partner providing Automatic Unit Production Hanger System for Home Textiles and Unit Handling Hanger System for Garments.
• AutomatexcoreTechnology or IntegrationCanada-based partner providing Cut and Sew Automation solutions for Home Textiles.
• RimaccoreTechnology or IntegrationItaly-based partner providing Automatic Elastic Insertion for Fitted Sheets.
• Agomec MecacoreTechnology or IntegrationItaly-based partner providing Innovative and Fastest Quilting Automation solutions.
• BrighicoreTechnology or IntegrationItaly-based partner providing Turnkey Solutions for Top of Bed, Filled Products and Foam Productions.
• Hugo BeckcoreTechnology or IntegrationGermany-based partner providing The Perfect Packaging Solution for Home Textiles.
• EisenkolbcoreTechnology or IntegrationNetherlands-based partner providing Innovative Solutions for Window Covering Manufacturing.
• AutotexcoreTechnology or IntegrationItaly-based partner providing Labelling and Textile Packaging Automation solutions.
• TuftcocoreTechnology or IntegrationUSA-based partner providing Global Leaders in Multi-Needle Tufting Solutions (Tufting Division) and Carpet Finishing Lines (Finishing Division) for Rugs and Carpets.
• WeTuftcoreTechnology or IntegrationChina-based partner providing Pioneers and Innovators in Robot-Tufting for Rugs and Carpets.
• Hansa MixercoreTechnology or IntegrationGermany-based partner providing Global Leaders in Compounding Systems and Foam Generators for Rugs and Carpets, and Precision Foam Mixing Solutions for Mattresses.
• EltexcoreTechnology or IntegrationSweden-based partner providing Yarn Break Sensors and Tension Monitors for Rugs and Carpets.
• DohlecoreTechnology or IntegrationGermany-based partner providing Butt-End Sewing / Fabric Joining Specialists in Textile and Carpet Industry.
• HandsaemecoreTechnology or IntegrationGermany-based partner providing Rugs and Carpet Confectioning Machines.
• AtmaxcoreTechnology or IntegrationChina-based partner providing High Speed Revolutionary Carpet Digital Printers.
• CagsancoreTechnology or IntegrationTurkey-based partner providing Leaders in Rugs and Carpet Manufacturing and Finishing Automation.
• STC SpinnzwirncoreTechnology or IntegrationGermany-based partner providing Extrusion and High Speed Winders for Man-Made Fibers for Yarn processing.
• Mennan MakinacoreTechnology or IntegrationTurkey-based partner providing BCF, CF and Staple Fiber Production Lines for Yarn.
• Ornek MakinecoreTechnology or IntegrationTurkey-based partner providing Heat Set and High Bulk Machines for Yarn processing.
• YichangcoreTechnology or IntegrationChina-based partner providing Twisting Systems for Carpet Yarns.
• Flux s.r.l.coreTechnology or IntegrationItaly-based partner providing Precision Vulcanisation and Drying Solutions for Mattresses.
• Gruppo GrassicoreTechnology or IntegrationItaly-based partner providing Innovative Solutions for Mattress Production.
• Held SystemscoreTechnology or IntegrationGermany-based partner providing Pioneers in Laser Cutting Technology for Automotive Air Bags.
• OroxcoreTechnology or IntegrationItaly-based partner providing Automatic Fabric Spreading Machines for Garments.
• RobotechcoreTechnology or IntegrationTurkey-based partner providing Precision Pocket Setting Machines for Garments.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• A.T.E. (Applied Technologies Engineering): India-based engineering solutions and channel partner for international textile and process industry machinery. Closest direct comparable: distributes/sources machinery globally and provides application/support across multiple textile sub-segments, mirroring MSBC's consulting-plus-distribution model.
• Wazir Advisors: India-based consulting firm serving the textile and apparel value chain with strategy and operations advisory. Comparable to MSBC because it works with manufacturers on operational improvement and market positioning, although narrower on the machinery sourcing dimension.
• Batliboi Ltd: Indian textile-machinery manufacturer and channel representative that supplies, services, and supports equipment across textile manufacturers in India and abroad. Highly comparable business model to MSBC's sourcing + installation + after-sales stack, with a larger Indian manufacturing base.
• Saroj Group: India-based textile machinery trader, supplier, and service provider serving mills with imported and domestic equipment. Same model as MSBC - acting as a sourcing agent and service partner between global machinery OEMs and Indian textile manufacturers.

Broad incumbents

• Lakshmi Machine Works (LMW): Major Indian textile machinery (spinning) manufacturer with domestic and global sales/service footprint. Broader incumbent that overlaps with MSBC's yarn and technical textile segments and competes for modernization mandates, but operating from an OEM rather than consulting/distribution base.
• Trützschler Group: Germany-headquartered global textile machinery manufacturer (spinning preparation, nonwovens). Comparable to MSBC's represented-partner brands and is one of the OEMs MSBC-aligned customers buy from; engages in consulting-style customer advisory but as an OEM rather than independent channel.
• Picanol Group: Belgium-based leading manufacturer of weaving machines and a major player in technical textiles. Comparable as a global OEM whose equipment MSBC-equivalent distributors sell and service; competes for the same modernization capex budgets at MSBC's target customers.
• Itema Group: Italy-based global weaving machinery manufacturer. Comparable as another large weaving/technical-textiles OEM whose products flow through channel partners similar to MSBC; addresses the same customer modernization mandates in home textiles and technical textiles.
• Karl Mayer Group: Germany-based leader in warp knitting, technical textiles, and composite machinery. Comparable to MSBC's represented partner set; targets the same technical-textile modernization buyers and competes indirectly via its own global sales/service network.

Others

• Groz-Beckert: Germany-based supplier of industrial machine needles, knitting and weaving components, and tufting systems. Indirectly comparable: supplies components that MSBC and its textile-manufacturer customers consume, and operates in the same tufting/carpet segments where MSBC has specialized partners (e.g., Tuftco, WeTuft).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/msbpvt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSB Consulting