SureTrader
SureTrader (operating as SpeedTrader) is a private international online brokerage platform founded in 2008 that provides active day traders with direct market access, 25+ order routing options, integrated short-locate services, and extended trading hours, excluding U.S. and New Zealand residents.
- Company typePrivate
- Founded2008
- HeadquartersCity Of Nassau, Bahamas
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SureTrader does
SureTrader (operating brand SpeedTrader) is a private online brokerage platform founded in 2008 and headquartered in Nassau, Bahamas, with its operating entity Speedtrader International Limited registered in Saint Lucia (Registered Company Number 5687087). The company serves active day traders internationally — explicitly excluding U.S. and New Zealand residents — through a fully self-serve web platform at app.speedtrader.net. Its core product is a direct market access (DMA) trading platform with more than 25 routing options, Level 2 quotes, advanced charting, hot-key order entry, extended trading hours from 4 AM to 8 PM EST, and 6:1 intraday / 2:1 overnight leverage on marginable securities.
The technology stack is execution- and routing-centric rather than AI-centric: the platform integrates 4 third-party locate services for short-selling inventory and supports 7 stock borrow/loan short locate tools, differentiating it for short-selling active traders. The firm is registered as a FATCA Foreign Financial Institution (GIIN # Z9N3YD.99999.SL.554), enabling it to serve U.S.-taxable international clients while avoiding the U.S. retail brokerage regulatory perimeter.
Revenue is generated primarily through commissions on a per-share or per-trade basis, margin interest on leveraged balances, monthly market-data subscription fees, and a $60 flat withdrawal fee plus third-party charges. A $10,000 minimum deposit positions the firm toward higher-balance active traders rather than mass retail. Customer acquisition is product-led, driven by educational content (blog, tutorials, webinars) and a free $100K demo account, with no sales team or channel partners in the go-to-market motion. Headcount is stated at 51–100 employees, and no revenue figures, funding history, or ownership disclosures are available.
SureTrader firmographics
Firmographics- Name
- SureTrader
- Legal name
- Speedtrader International Limited
- Website
- https://suretrader.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SureTrader (operating as SpeedTrader) is a private international online brokerage platform founded in 2008 that provides active day traders with direct market access, 25+ order routing options, integrated short-locate services, and extended trading hours, excluding U.S. and New Zealand residents.
- Ownership category
- akta.pro rank
SureTrader industry classification
Industry- Product category
- Online Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Execution Management Systems (EMS) & Smart Order Routing (SOR) Platforms (FSAFANAM)
- akta.pro secondary industry
- Algorithmic Trading & Smart Order Routing (Equities) (FSACAFAH)
Keywords
Where SureTrader is headquartered
LocationHeadquarters
- HQ city
- City Of Nassau
- HQ country
- Bahamas
Markets served
SureTrader business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Commission-based Trading Fees: Revenue generated from competitive commissions for both per-share and per-trade pricing plans. This is the primary revenue stream from active trader volume.
- Margin Interest: Revenue from interest on margin loans extended to traders. Intraday leverage of 6:1 and overnight leverage of 2:1 on marginable securities generates interest income on borrowed funds.
- Market Data Fees: Market data subscription fees billed on the 1st of every month and at initial platform setup. Revenue from providing real-time market data services.
- Withdrawal Fees: $60 withdrawal fee plus third-party charges collected on fund withdrawals. Revenue from transaction processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-share pricing plan for active traders |
| Transaction based/ take rate | Pay-as-you-go | Per-trade flat fee pricing plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SureTrader product offering
Product offeringCore offering
SureTrader (operating as SpeedTrader) is an online brokerage platform designed for active day traders, offering direct market access with 25+ routing options, integrated third-party locate services for short selling, Level 2 quotes, advanced charting, hot key customization, extended trading hours from 4 AM to 8 PM EST, and competitive commission structures including per-share and per-trade pricing plans. The platform also provides 6:1 intraday and 2:1 overnight leverage on marginable securities.
Product overview
SpeedTrader is a single unified brokerage platform for active small-cap traders. The core offering is the SpeedTrader Trading Platform, which provides direct market access, competitive commissions, and integrated locate tools. Additional offerings include a $100K demo account for practice trading and 7 stock borrow/loan short locate tools that connect to 4 third-party locate services. Extended trading hours (4 AM to 8 PM EST) and features like Level 2 quotes, advanced charting, hot keys, and customization round out the platform's capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- SpeedTrader Trading Platform Professional online brokerage platform designed for active small-cap traders, offering direct market access with over 25 routing options, competitive commission structures (per-share and per-trade pricing plans), Level 2 quotes, advanced charting, hot keys for rapid order entry, 6:1 intraday and 2:1 overnight leverage on marginable securities, extended trading hours from 4 AM to 8 PM EST, and integrated access to 4 third-party locate services for short selling.
Companies that use SureTrader
Customer profileSegments1 record
Ideal customer profiles1 record
SureTrader technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SureTrader partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Third-Party Locate Services (4 providers)coreSpeedTrader integrates access to 4 third-party locate services, providing traders with access to stock borrow/loan and short locate tools. These integrations are central to the platform's value proposition for short sellers, enabling access to the best short lists at competitive pricing.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
SureTrader competitors and assessment
Company assessmentEmerging players
- Webull: Digital-first brokerage targeting active self-directed traders with commission-free US trading. Comparable on self-serve onboarding and active-trader UX, though commission model and product set differ.
Broad incumbents
- IG Group: Global online broker serving active traders across multiple geographies with multi-asset offerings. Comparable on cross-border active-trader positioning, though with a more diversified product mix including CFDs.
- DEGIRO: European-headquartered online broker serving international active and self-directed investors with low commissions. Overlaps on international active-trader customer base, though with a broader retail-investor mix.
- Charles Schwab (TD Ameritrade): Major US incumbent retail broker with a strong active-trader franchise (thinkorswim). Comparable on active-trader platform capabilities, but a broad incumbent rather than a niche specialist.
Direct peers
- TradeStation: Active-trader brokerage with advanced charting, order-routing, and platform customization. Closely comparable value proposition around active-trader tools, though primarily US-domiciled and now under Charles Schwab.
- Interactive Brokers: Global multi-asset broker with a strong active-trader focus and sophisticated order-routing/SOR capabilities. Highly comparable on DMA, routing options, and active-trader tooling; differs in scale and regulatory footprint (US-domiciled).
- CenterPoint Securities: Active-trader brokerage offering DMA, locate services, and high leverage. Comparable on small-cap day-trader niche, short-locate access, and platform-only distribution model.
- Lightspeed Financial Services: Brokerage purpose-built for active and professional equity traders offering DMA routing, locate services, and platform customization. Directly comparable on target customer, locate integrations, and active-trader focus.
- Cobra Trading: Day-trader-focused broker with locate services, DMA, and competitive commissions for active small-cap traders. Direct competitor for the same self-directed active-trader persona.
- Saxo Markets (Saxo Bank): International multi-asset broker serving active traders across multiple jurisdictions. Comparable on cross-border active-trader positioning, though broader in product scope (FX, futures, options).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SureTrader social profiles
Digital presenceSureTrader compliance and trust
Trust signalCompliance1 record
SureTrader financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureTrader leadership team
Management profileNumber of profiles
SureTrader funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureTrader M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureTrader
What does SureTrader do?
SureTrader (operating as SpeedTrader) is an online brokerage platform designed for active day traders, offering direct market access with 25+ routing options, integrated third-party locate services for short selling, Level 2 quotes, advanced charting, hot key customization, extended trading hours from 4 AM to 8 PM EST, and competitive commission structures including per-share and per-trade pricing plans. The platform also provides 6:1 intraday and 2:1 overnight leverage on marginable securities.
Is SureTrader a public or private company?
SureTrader is a private company. It is classified as unknown and is currently operating.
When was SureTrader founded?
SureTrader was founded in 2008. It employs 51 to 100 people.
Where is SureTrader based?
SureTrader is headquartered in City Of Nassau, Bahamas.
How does SureTrader make money?
Four revenue lines are on record. Commission-based Trading Fees are the primary driver. The others are margin Interest, market Data Fees and withdrawal Fees.
Who are SureTrader's main competitors?
Webull is listed as an emerging player. Broad incumbents are IG Group, DEGIRO and Charles Schwab (TD Ameritrade). Direct peers are TradeStation, Interactive Brokers, CenterPoint Securities, Lightspeed Financial Services, Cobra Trading and Saxo Markets (Saxo Bank).
Does SureTrader have an API?
No public API is recorded for SureTrader.
What industry is SureTrader in?
SureTrader's product category is Online Brokerage. Its primary akta.pro industry code is FSAFANAM, Execution Management Systems (EMS) & Smart Order Routing (SOR) Platforms, with a secondary code of FSACAFAH, Algorithmic Trading & Smart Order Routing (Equities). Its NAICS code is 5231 and its SIC code is 6200.