Rhino Sports & Entertainment Services

What Rhino Sports & Entertainment Services does

Rhino Sports & Entertainment Services, LLC is a Winston-Salem, NC-based event staffing and venue services company established in 2012 as an outgrowth of the Winston-Salem Dash Minor League Baseball organization. The company provides comprehensive game-day and event-day staffing for sports and entertainment venues, with services spanning unarmed security, parking, ticket scanning and ushering, access control, capacity monitoring, 24-hour security, temporary staffing, payroll services, customer service training, and consulting/quality control. Its underlying deliverable is human labor — there is no proprietary technology platform; service quality is built on a recruiting, training, and team-building culture that originated in the hospitality-focused Winston-Salem Dash operation.

Rhino sells through a sales-led, relationship-based B2B model: dedicated on-site Account Managers at each of ten field offices (Blacksburg, Champaign, Chapel Hill, Clemson, Dallas, Durham, Lynchburg, Morgantown, Waco, Winston-Salem) develop customized service partnerships with clients. Pricing is quote-based rather than published; engagements are tailored to each venue's brand and operational needs rather than offered as commodity hourly labor. The customer base is concentrated in college athletics (11 university clients including Wake Forest, Virginia Tech, Duke, Clemson, Liberty, NC A&T, Baylor, WVU, UNC, Illinois, SMU, NCCU), with additional motorsports (Martinsville Speedway, Darlington Raceway) and entertainment/festival accounts (Dreamville Festival, Epicenter Festival, Winston-Salem Airshow).

The company operates as a subsidiary of REVELXP following an acquisition, while retaining its brand identity and local operations across six states (NC, VA, SC, TX, WV, IL). It holds a Virginia DCJS security license (#11-15023) and Texas TOPS license (#B07344101) to support multi-state security delivery. Revenue, headcount in billable FTE terms, and ownership economics are not disclosed in the public source material.

Name

Rhino Sports & Entertainment Services

Legal name

Rhino Sports and Entertainment Services, LLC

Website

https://rhinosportsandentertainment.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rhino Sports & Entertainment Services is a Winston-Salem, NC-based event staffing firm providing security, parking, ticket scanning, ushering, and access control services to college athletic programs, motorsports venues, and entertainment events across six states, operating as a subsidiary of REVELXP.

Ownership category

akta.pro rank

Product category

Event Staffing Services

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Event Presentation (Game Presentation, In-Venue Entertainment) (MPAKAKAD)

akta.pro secondary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

Keywords

• Event staffing services
• Sports venue security
• Parking management services
• College athletics staffing
• Game day operations

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Staffing Services: Providing event/stadium/arena management staffing including unarmed security, event staffing, parking staff, ticket scanners/ushers, and access control services to college athletics venues and entertainment locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rhino Sports & Entertainment Services provides event and venue staffing services for sports, entertainment, and special event clients. Its offerings cover unarmed security, parking attendants, ticket scanners/ushers, access control, capacity monitoring, temporary staffing, customer service training, payroll services, and consulting/quality control. Services are delivered through customized partnerships to university athletic programs and sports/entertainment venues rather than conventional hourly-rate staffing.

Product overview

Rhino Sports & Entertainment Services is an event staffing company that provides a comprehensive suite of services for sports venues, universities, arenas, and events across 6 states. Established in 2012 and based in Winston-Salem, North Carolina, the company offers tailored partnerships including event/stadium/arena management, unarmed security, event staffing, parking staff, ticket scanners/ushers, ticket sales, 24/hr security, temporary staffing, access control, capacity monitoring, team building training, customer service training, payroll services, and consulting/quality control. The company also offers a fundraising program for volunteer organizations. As a member of the REVELXP family, Rhino Sports delivers customized service solutions focused on unsurpassed customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Event/Stadium/Arena Management

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• REVELxpcoreStrategic or Co-development PartnerRhino Sports is the newest member of the REVELxp family, operating as part of the REVELxp organization. REVELxp is a company focused on enhancing fan experiences at collegiate sporting events through staffing and entertainment services. Rhino operates under the REVELxp umbrella while maintaining its brand identity and operations.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• REVELXP: Parent organization of Rhino Sports and a direct comparable. REVELXP focuses on fan-experience and staffing services at collegiate sporting events; Rhino operates as a member of the REVELXP family with the same core business model.
• Contemporary Services Corporation (CSC): The largest dedicated event-security and guest-services provider in the U.S., serving professional and collegiate sports venues nationwide. Direct overlap with Rhino's event staffing, security, and ticket-scanning offerings at stadiums and arenas.
• S.A.F.E. Management: Specialty provider of stadium, arena, and convention-center security and guest services with deep presence at NFL, NHL, and major-college venues. Closest like-for-like competitor to Rhino in the sports-venue staffing space.
• BEST Crowd Management: Event-services firm providing crowd management, ushering, ticket taking, and security at sports venues, concerts, and festivals. Comparable in scale and service mix to Rhino.

Broad incumbents

• Allied Universal: One of the largest security and staffing services companies in North America, serving venues and events as part of a broader physical-security portfolio. Competes with Rhino for stadium and arena contracts at greater scale.
• Securitas: Global security services provider with significant event and venue staffing operations in the U.S. Overlaps with Rhino's unarmed security, access control, and event-staffing offerings, but operates at much larger scale.
• GardaWorld (formerly G4S): International security and cash-services firm with a sizable U.S. event-staffing and venue-security practice following its acquisition of G4S. A broad-line incumbent competing for the same large venue contracts.
• Legends Hospitality: Hospitality, merchandise, and venue-services company co-owned by the New York Yankees and other sports franchises. Provides guest-services and event staffing at major sports venues, overlapping with Rhino's higher end of the market.
• Aramark Sports & Entertainment: Division of Aramark providing food, uniform, and guest-services at stadiums, arenas, and entertainment venues. Competes broadly with Rhino for venue-services contracts, though primarily through concessions rather than staffing.
• Delaware North Companies: Global hospitality and food-service company operating at sports and entertainment venues, including guest-services and event-staffing work. A broad-line venue-services incumbent that overlaps with Rhino's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rhinosportshome
• Facebookfacebook.com/RhinoSportsAndEntertainmentServices
• Instagraminstagram.com/rhinosportshome

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Sports & Entertainment Services