Trail Two
Trail Two, LLC is a privately held, US-based boutique Salesforce consulting firm (founded 2018, 1-10 employees) that delivers implementations, integrations, migrations, staff augmentation, and CI/CD services to mid-market and enterprise clients via three founding partners.
- Company typePrivate
- Founded2018
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Trail Two does
Trail Two, LLC is a privately held, US-based boutique professional services firm founded in 2018 and headquartered in Plymouth, Minnesota. The company provides consulting services exclusively on the Salesforce platform, with three founding partners (Matt Koehler, Jeff Cook, and Josh Kukovec) delivering and selling the work. Its six service lines are: new Salesforce implementations, enhancement of existing implementations, systems integration, legacy-to-Salesforce migration, staff augmentation, and CI/CD pipeline development. Delivery follows a proprietary "Build it. Show it. Grow it." methodology that emphasizes immediate build activity, iterative client feedback on working software, and lightweight products that grow through subsequent enhancements, in contrast to the longer discovery phases typical of larger consulting firms.
The firm's go-to-market is sales-led and direct, with prospective clients engaging through a website contact form and personalized sales outreach. Pricing is quote-based and not publicly disclosed, and revenue mechanics are entirely professional services, billable on a project or augmented-staff basis. Marketing is limited to a company blog, the Trail Mail newsletter, and team presence in the Salesforce Trailblazer community, with no disclosed paid acquisition channels, partnerships beyond the core Salesforce relationship, or named enterprise customers. The firm does not develop proprietary software products, has no app or API, and lists no AI/ML capabilities in its offering.
Trail Two is structured as a Minnesota LLC with three partners, no disclosed institutional investors, no parent company, and no recorded funding rounds or M&A activity. Operating geographies are limited to the United States. Reported headcount is 1-10, with no observed hiring or expansion signals in the input data beyond the broadening of the service portfolio.
Trail Two firmographics
Firmographics- Name
- Trail Two
- Legal name
- Trail Two, LLC
- Website
- https://trailtwo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trail Two, LLC is a privately held, US-based boutique Salesforce consulting firm (founded 2018, 1-10 employees) that delivers implementations, integrations, migrations, staff augmentation, and CI/CD services to mid-market and enterprise clients via three founding partners.
- Ownership category
- akta.pro rank
Where Trail Two is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trail Two business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Salesforce Implementation Consulting: Project-based professional services for new Salesforce implementations including license selection, App Exchange selection, and custom development.
- Existing Implementation Enhancement: Services to elevate and enhance existing Salesforce implementations to the next level.
- Staff Augmentation: Adding certified Salesforce experts to client teams to boost delivery on existing projects.
- System Migration Services: Migration of processes and data from legacy systems to Salesforce platform.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Trail Two product offering
Product offeringCore offering
Trail Two is a Salesforce consulting firm that delivers professional services across six practice areas: New Salesforce Implementations (license selection, AppExchange and custom development), Existing Implementation Enhancements, Systems Integration, Legacy-to-Salesforce System Migration, Staff Augmentation of certified Salesforce experts, and CI/CD pipeline development for Salesforce deployments. All services are delivered through a "Build it. Show it. Grow it." iterative methodology targeting businesses of all sizes that use or want to adopt Salesforce.
Product overview
Trail Two is a Salesforce consulting firm offering a portfolio of professional services centered on the Salesforce platform. The company provides six core service offerings: New Implementations (for organizations starting with Salesforce), Existing Implementations (enhancing current Salesforce deployments), Systems Integration (connecting disparate technology infrastructure), System Migration (transitioning from legacy systems), Staff Augmentation (supplying certified Salesforce experts), and CI/CD Pipeline Development. Services are delivered through a "Build it. Show it. Grow it." iterative methodology, where discovery transitions directly to delivery with continuous feedback loops. The firm is led by three founding partners and operates from Plymouth, Minnesota.
Differentiator
Problem solved
Functional benefit
Products and services
- New Implementations Consulting service for organizations new to Salesforce, covering license selection, AppExchange app integration, and custom development to stand up a new Salesforce implementation.
- Existing Implementations Enhancement service for organizations that already have Salesforce, designed to take existing implementations to the next level of functionality and value.
- Systems Integration Integration service that connects a client's technology infrastructure so systems "talk to each other," eliminating manual data entry and enabling scaling.
- System Migration Migration service that transfers processes and data from legacy systems to the Salesforce platform for organizations moving to a new CRM.
- Staff Augmentation Service that supplies certified Salesforce experts to supplement a client's internal project teams and boost delivery on existing Salesforce initiatives.
- Continuous Integration / Continuous Deployment (CI/CD) Service that creates CI/CD pipelines for Salesforce deployments to maximize delivery capabilities and streamline release management.
Companies that use Trail Two
Customer profileSegments6 records
Ideal customer profiles1 record
Trail Two technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trail Two partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecoreTrail Two is a Salesforce consulting firm specializing in Salesforce implementations, custom development, and integrations. As a Salesforce partner, they provide certified expertise across the Salesforce platform, including Sales Cloud, Service Cloud, AppExchange tools, and custom development. The company prominently displays Salesforce branding and focuses exclusively on the Salesforce ecosystem.
Recent moves4 records
Expansion highlights3 records
Trail Two competitors and assessment
Company assessmentEmerging players
- Girikon: Salesforce consulting partner specializing in implementation, integration, and support for SMB and mid-market clients. Comparable as a smaller, Salesforce-focused services peer.
- CodeZero Technologies: Salesforce implementation and consulting boutique serving similar SMB-to-mid-market buyers. Comparable in scale, methodology emphasis, and single-platform specialization.
Broad incumbents
- Persistent Systems: Large IT services firm with a dedicated Salesforce and digital engineering practice. Comparable in providing Salesforce implementation, integration, and managed services at scale.
- Accenture (Salesforce Practice): Global systems integrator with one of the largest Salesforce practices. Represents the 'mega consulting' competitor that Trail Two explicitly positions against.
- Deloitte Digital: Big Four advisory arm with deep Salesforce implementation capabilities at enterprise scale. Competes for the same enterprise Salesforce integration work from a position of vastly greater resources.
- IBM Consulting: Global consulting practice with a Salesforce offering, typically serving large enterprise transformation programs. Comparable as an incumbent systems integrator competing in the same delivery space.
Direct peers
- Slalom: Mid-sized consulting firm with a large, well-known Salesforce practice covering implementation, strategy, and managed services. The most direct comparable in terms of Salesforce-specialized boutique-to-mid-market positioning.
- Silverline (Norstella): Pure-play Salesforce consulting and app development firm, recently acquired by Norstella. Directly comparable as a Salesforce-exclusive implementation and integration partner serving mid-market and enterprise.
- Simplus (Infosys): Salesforce-focused consulting and managed services firm, acquired by Infosys. Comparable in product scope (Salesforce implementation, integration, CPQ, Quote-to-Cash) and target mid-market segment.
- Coastal Cloud: Boutique-to-mid-size Salesforce consulting partner with implementation, integration, and staff augmentation services. Closely comparable in service portfolio and SMB-to-mid-market focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Trail Two social profiles
Digital presenceTrail Two financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trail Two leadership team
Management profileNumber of profiles
Profiles3 records
Trail Two funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trail Two M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trail Two
What does Trail Two do?
Trail Two is a Salesforce consulting firm that delivers professional services across six practice areas: New Salesforce Implementations (license selection, AppExchange and custom development), Existing Implementation Enhancements, Systems Integration, Legacy-to-Salesforce System Migration, Staff Augmentation of certified Salesforce experts, and CI/CD pipeline development for Salesforce deployments. All services are delivered through a "Build it. Show it. Grow it." iterative methodology targeting businesses of all sizes that use or want to adopt Salesforce.
Is Trail Two a public or private company?
Trail Two is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trail Two founded?
Trail Two was founded in 2018. It employs 1 to 10 people.
Where is Trail Two based?
Trail Two is headquartered in Minneapolis, United States, in the North America region.
How does Trail Two make money?
Four revenue lines are on record. Salesforce Implementation Consulting is the primary driver. The others are existing Implementation Enhancement, staff Augmentation and system Migration Services.
Who are Trail Two's main competitors?
Emerging players on record are Girikon and CodeZero Technologies. Broad incumbents are Persistent Systems, Accenture (Salesforce Practice), Deloitte Digital and IBM Consulting. Direct peers are Slalom, Silverline (Norstella), Simplus (Infosys) and Coastal Cloud.
Does Trail Two have an API?
No public API is recorded for Trail Two.