YEOUTH

What YEOUTH does

YEOUTH is a privately held, direct-to-consumer skincare brand founded in 2014 by cosmetic chemist Kevin Mallory and headquartered in Albuquerque, New Mexico. The company operates its own laboratory and manufacturing facility in New Mexico, handling ingredient sourcing, formulation, testing, production, and distribution end-to-end. Its product portfolio spans anti-aging serums, moisturizers, cleansers, toners, exfoliators, eye care, masks, self-tanning products, and multi-product bundles, with individual SKUs priced between $19.99 and $99.99 and bundle pricing up to $99.99.

The brand's formulations are built around proprietary ingredient complexes including the patented L22 lipid complex and the Tripeptide-31 peptide, alongside conventional active ingredients such as retinol, hyaluronic acid, vitamin C, niacinamide, glycolic acid, salicylic acid, and botanical extracts. Products are dermatologist-tested, free of parabens, sulfates, artificial fragrances and colors, and gluten, and are sold exclusively through yeouth.com with free U.S. shipping on orders over $59.95 and no disclosed international distribution. YEOUTH targets individual consumers across use-case segments including anti-aging, hydration, brightening, blemish control, and neck and décolletage care.

Revenue is generated purely through one-time e-commerce transactions, supported by a multi-channel acquisition strategy spanning Facebook, Instagram, TikTok, an email newsletter (with mystery discounts up to 30% off), an educational blog, a 25%-commission affiliate program, and earned media coverage in Forbes, InStyle, Elle, Vanity Fair, and CBS. The company is founder-owned and bootstrapped, with no external funding or parent company disclosed, and operates with 1-10 employees. Aggregate verified-customer ratings average 4.91 out of 5 stars, with hero products (Retinol Serum, Hyaluronic Acid Plus Serum, Retinol Moisturizer) scoring between 4.92 and 4.97.

Name

YEOUTH

Legal name

YEOUTH

Website

https://yeouth.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

YEOUTH is a privately held, direct-to-consumer anti-aging skincare brand founded in 2014 by cosmetic chemist Kevin Mallory. It manufactures dermatologist-tested serums, moisturizers, cleansers, and bundles in its own New Mexico facility and sells them exclusively through yeouth.com to U.S. consumers at $19.99–$99.99.

Ownership category

akta.pro rank

Product category

Anti-Aging Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eye & Lip Skincare (CRABAAAC)

Keywords

• Anti-aging skincare
• Skincare serums
• Facial moisturizers
• Direct-to-consumer cosmetics
• Skincare bundles

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: YEOUTH generates revenue through direct-to-consumer sales of skincare products including serums, moisturizers, cleansers, toners, masks, and sets. Products are sold at one-time purchase prices ranging from $19.99 to $99.99. The company also offers bundle discounts and periodic promotional sales (25% off fan favorites).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

YEOUTH is a direct-to-consumer skincare brand that develops, manufactures, and sells anti-aging skincare products including serums, moisturizers, cleansers, toners, masks, exfoliators, eye care products, self-tanning items, and curated multi-product bundles. The brand formulates products using cosmetic chemist expertise and proprietary ingredient complexes such as L22 lipid complex and Tripeptide-31, manufactured in its own New Mexico facility, and sold exclusively through its e-commerce website yeouth.com to U.S. consumers.

Product overview

YEOUTH is a science-driven skincare brand offering a comprehensive portfolio of topical skincare products centered on clinically-backed ingredients. The product line spans multiple categories including cleansers, toners, serums, moisturizers, eye care, exfoliators/peels, masks, and tanning products, as well as curated multi-product bundles and sets. Key hero products include the Day/Night Cream with Snail Extract, Retinol Serum, Vitamin C & E Serum, Hyaluronic Acid line, Anti-Aging Super Serum, and Neck Firming Cream. The brand was founded by cosmetic chemist Kevin Mallory and manufactures in its own New Mexico facility. YEOUTH emphasizes dermatologist-tested, Toxic-Twelve Free formulations without artificial fragrances, colors, parabens, sulfates, or gluten. Products target concerns including anti-aging, hydration, brightening, acne/blemish control, and skin texture improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Fountain of YEOUTH Face Oil Facial oil containing 17 nutrient-rich botanical oils including Rosehip, Baobab, Meadowfoam, and Jojoba, designed to nourish and hydrate skin with a luminous glow.
• Day/Night Cream with Snail Extract Versatile 2-in-1 moisturizer featuring Snail Extract, Hyaluronic Acid, Green Tea, and Peptides for dual-use hydration for both morning and evening routines.
• Neck Firming Cream Neck and décolletage cream formulated with Green Tea, Opeline peptides, and Vitamin C to enhance skin firmness, reduce appearance of wrinkles and vertical lines, and brighten skin tone.
• Retinol Moisturizer Night moisturizer with Retinol, Hyaluronic Acid, Ginseng, and Green Tea to reduce appearance of fine lines and wrinkles while providing intense hydration.
• Anti-Aging Moisturizer L22 Moisturizer with L22, a patented lipid complex that mimics the skin's natural lipid profile, supporting moisture barrier function and reducing visible effects of environmental stressors.
• Hyaluronic Acid Cream Night cream with Hyaluronic Acid, Vitamin C and E, Ferulic Acid, and Tripeptide-31 designed to provide intense hydration and reduce appearance of aging signs.
• Instant Face Lift Cream Temporary firming cream with light-diffusing pigments and firming minerals that instantly tightens and smooths appearance of fine lines and wrinkles across face, neck, and eye area.
• Retinol Serum Gentle retinol serum with Hyaluronic Acid and Vitamin E that gently exfoliates skin to improve clarity, reduce appearance of fine lines and wrinkles, and support skin elasticity.
• Vitamin C & E Serum Brightening serum with Vitamin C that revitalizes skin, hydrates, and promotes a more vibrant, glowing complexion.
• Pure Hyaluronic Acid Serum Hydrating serum with 99% Hyaluronic Acid that plumps skin and provides deep hydration for a bouncy, dewy glow.
• Hyaluronic Acid Plus Serum Hydrating serum with Hyaluronic Acid, Vitamin C, and Tripeptide-31 that brightens skin and improves appearance of elasticity and firmness.
• Niacinamide Serum Oil-balancing serum with Niacinamide (Vitamin B3), Hyaluronic Acid, and Aloe Vera that minimizes appearance of pores and brightens skin tone.
• Anti-Aging Super Serum Antioxidant serum with Hyaluronic Acid, Vitamin C, Vitamin E, Ferulic Acid, and Tripeptide-31 that plumps skin and helps improve skin elasticity while minimizing fine lines and wrinkles.
• Retinol Eye Cream Eye cream with Tripeptide Complex and Hyaluronic Acid designed to reduce appearance of puffiness and dark circles around the delicate eye area.
• Radiance Eye Gel Soothing eye gel that helps reduce appearance of puffiness and provides intense hydration for the under-eye area.
• Glycolic Acid Pads Pre-soaked exfoliating pads with 20% Glycolic Acid, Cucumber, and Chamomile extracts to improve skin texture, tone, and radiance with easy no-rinse application.
• 30% Glycolic Acid Face Peel Professional-grade at-home glycolic acid gel peel for exfoliation and skin resurfacing.
• Glycolic Facial Toner 8% Toner with 8% Glycolic Acid, Aloe Vera, Green Tea, and Witch Hazel for post-peel skin care and exfoliation support.
• 20% Salicylic Acid Face Peel BHA exfoliant peel for deep pore cleaning and acne-prone skin treatment.
• Balancing Facial Toner Refreshing mist toner that moistens, soothes, and preps skin prior to serum and moisturizer application.
• Dead Sea Mud Mask Purifying face mask with Dead Sea minerals for deep cleansing and skin detoxification.
• Vitamin C Facial Cleanser Gentle facial cleanser that thoroughly cleanses while promoting a bright, refreshed appearance.
• Hydrating Self Tanning Lotion Self-tanning product for face and body that provides sunless tanning with hydration.
• Hydrating Self Tanning Drops Customizable self-tanning drops that can be mixed with other skincare products for personalized sunless tanning.
• Complete Skincare Essentials Set Comprehensive 8-product skincare kit including cleanser, toner, multiple serums, and moisturizers for complete skincare regimen.
• Core Serum Set Essential trio of serums featuring Vitamin C, Retinol, and Hyaluronic Acid for day-to-night skin refinement.
• Blemish Defense Set 7-product acne-fighting kit including cleanser, toner, serums, and spot treatments for blemish-prone skin.
• Teen Skincare Set Starter skincare kit designed for teenage skin with gentle, effective ingredients.
• Regenotin Skin supplement (60 count tablets) for anti-aging support.

Quantifiable outcome

• Aggregate customer review rating of 4.91 out of 5 stars based on verified reviews
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ordinary: DECIEM-owned science-led skincare brand selling single-actives and complexes at $5-$25 price points via DTC and global retail. Closest direct competitor to YEOUTH on ingredient story, accessibility, and DTC positioning.
• The INKEY List: DTC and Sephora-distributed skincare brand built around transparent ingredient storytelling at accessible prices ($10-$30). Competes head-on with YEOUTH in retinol, hyaluronic acid, and vitamin C serums.
• Paula's Choice: Science-backed skincare brand with strong DTC, Amazon, and Sephora presence, focused on exfoliants (BHA/AHA), retinol, and vitamin C. Directly comparable actives and customer profile to YEOUTH.
• Good Molecules: Affordable ingredient-focused skincare brand sold primarily through Amazon and DTC at sub-$15 price points. Competes with YEOUTH on price and actives like niacinamide, hyaluronic acid, and retinol.
• Versed: DTC clean-beauty skincare brand at $12-$32 price points with retail distribution at Target. Direct comparable on clean formulation claims, ingredient-forward positioning, and accessible pricing.
• Naturium: Science-meets-nature skincare brand sold DTC and via Amazon at $18-$40. Comparable actives (vitamin C, retinol, glycolic acid) and prestige-inspired pricing strategy.
• Drunk Elephant: DTC-to-Sephora clean skincare brand built around biocompatible actives and proprietary blends (similar positioning to YEOUTH's L22 and Tripeptide-31). Comparable at higher price tier.
• Tula Skincare: DTC probiotic-focused skincare brand sold at Sephora, Ulta, and direct. Comparable on DTC-to-retail trajectory, clean formulation positioning, and customer demographic.

Broad incumbents

• CeraVe: L'Oréal-owned mass-market skincare brand developed with dermatologists, sold through mass retail, drugstores, and Amazon. Uses overlapping actives (retinol, hyaluronic acid, vitamin C) at comparable price points with vastly larger distribution.
• La Roche-Posay: L'Oréal-owned dermatologist-recommended skincare brand with broad retail and pharmacy distribution. Overlaps with YEOUTH on dermatologist-tested positioning and ingredient categories, but at much larger scale and higher price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yeouth
• Instagraminstagram.com/yeouthskincare
• TikToktiktok.com/@yeouthskin
• Xx.com/yeouth
• LinkedInlinkedin.com/company/yeouth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YEOUTH