Bold Design

Commercial Interior Design Servicesbold-design.ca

Bold Design is a privately held, boutique Edmonton-based interior design firm founded in 2007, serving healthcare, retail, hospitality, and corporate clients across Western and Central Canada with project-based design and millwork services led by Principal Troy Dashney.

Company typePrivate
Founded2007
HeadquartersEdmonton, Canada
Headcount1–10
GTM typeB2B
OfferingServices

What Bold Design does

Bold Interior Design Inc. (operating as Bold Design) is a privately held, boutique full-service interior design firm founded in 2007 by Principal Troy Dashney and headquartered in Edmonton, Alberta. The firm delivers project-based interior design services spanning seven verticals: Corporate, Retail, Medical/Dental/Wellness, Eat+Drink+Sleep (hospitality), Exteriors, Public Spaces, and Residential. Service scope includes space planning, millwork design, custom cabinetry, lighting design, material specification, and full project oversight from concept through construction, with particular specialization in healthcare environments requiring CSA medical HVAC code compliance and infection-control standards.

The firm operates as a two-person team (Principal Troy Dashney and Designer Sharon Mellott) with a delivery model that draws on a network of consultants, contractors, and suppliers across Western and Central Canada. Customers range from SMB healthcare clinics and restaurants to enterprise accounts such as Crumbl (international market entry into Canada, 13+ stores) and Melcor (multi-property portfolio). Go-to-market is sales-led, relying on direct consultations, referrals from existing clients, landlord and dental-supplier introductions, and industry award credibility (12 AWMAC, MASI, and National Lighting Bureau recognitions between 2016 and 2025).

Revenue is generated through professional services fees structured on a project-specific, quote-based pricing model with no publicly disclosed rates, recurring contracts, or subscription components. The firm is founder-owned and bootstrapped with no external investors, parent company, or institutional backing disclosed. Geographic reach spans Vancouver to Winnipeg, with recent material projects in Calgary.

Bold Design firmographics

Firmographics

Name: Bold Design
Legal name: Bold Interior Design Inc.
Website: https://bold-design.ca
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 1–10 employees
Short description: Bold Design is a privately held, boutique Edmonton-based interior design firm founded in 2007, serving healthcare, retail, hospitality, and corporate clients across Western and Central Canada with project-based design and millwork services led by Principal Troy Dashney.
Ownership category
akta.pro rank

Bold Design industry classification

Industry

Product category: Commercial Interior Design Services
NAICS: Interior Design Services (541410), Interior Design Services (54141)
SIC: Services-Engineering, Accounting, Research, Management (8700)
akta.pro primary industry: Interior Design Services (BPAHAKAB)
akta.pro secondary industry: Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

Commercial interior design
Retail space design
Healthcare interior design
Millwork design services
Hospitality interior design

Where Bold Design is headquartered

Location

Headquarters

HQ city: Edmonton
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Bold Design business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

Interior Design Services: Professional interior design services for commercial projects including design consultation, space planning, millwork design, and project oversight. Revenue is generated through project-based fees for design and consulting services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Bold Design product offering

Product offering

Core offering

Bold Design is a boutique full-service interior design firm that provides space planning, millwork design, material specification, lighting design, and full project management for commercial, retail, healthcare, hospitality, exterior, public space, and residential projects. The firm specializes in healthcare-compliant design (CSA medical HVAC codes, infection control) and AWMAC-certified architectural millwork. Services are delivered through direct client engagement, referral networks, and project-based contracts across Western and Central Canada.

Product overview

Bold Design is an Edmonton-based boutique full-service interior design firm founded in 2007 by Principal Troy Dashney. The company offers a unified portfolio of interior design services rather than a software product, spanning seven core service areas: Corporate interiors, Retail environments, Medical/Dental/Wellness facilities, Eat+Drink+Sleep (hospitality), Exteriors, Public Spaces, and Residential. Services include space planning, millwork design, custom cabinetry (AWMAC-certified), lighting design, material specification, and full project management. The firm specializes in healthcare design with expertise in CSA medical HVAC codes and infection control, and has received multiple industry awards for millwork innovation and design excellence.

Differentiator

Problem solved

Functional benefit

Products and services

Corporate Interior Design Services Comprehensive interior design services for corporate office spaces, including office layouts, finishes, furniture selection, and brand integration for workplace environments. Designed for corporate clients seeking professional environments that reflect company brand and culture.
Retail Interior Design Services Specialized retail space design for stores, boutiques, and shopping environments focused on creating memorable customer experiences and brand storytelling through spatial design. Targeted at local, national, and international retail brands.
Medical, Dental & Wellness Design Services Healthcare facility interior design including dental offices, optometry clinics, dermatology practices, physiotherapy centers, and general medical spaces compliant with healthcare regulations, CSA medical HVAC codes, and infection control standards.
Eat + Drink + Sleep Design Services Hospitality design services for restaurants, cafes, coffee shops, and food service establishments, including concept development, spatial planning, and brand-aligned interior aesthetics. Targeted at food service and hospitality operators.
Exterior Design Services Building exterior and facade design services including storefront design, signage integration, and exterior aesthetic improvements for commercial properties. Addresses curb appeal and exterior branding needs.
Public Spaces Design Services Design services for common area spaces including elevator cab interiors, lobby design, washroom renovations, and shared building amenities. Targeted at enhancing public experience in shared spaces.
Residential Interior Design Services Private residential interior design services including basement lounges, outdoor decks, and full-home design consultations. Targeted at homeowners seeking personalized living spaces.

Companies that use Bold Design

Customer profile

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Bold Design technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Bold Design partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered minor and core.

Northern Alberta YMCAminorOthersCommunity support through charitable donations as part of Bold Design's commitment to giving back to the Edmonton community.
Kids With Cancer SocietyminorOthersCommunity support through charitable donations to support children with cancer and their families.
Horsepower 4 HopeminorOthersCommunity support through charitable donations to support equestrian therapy and cancer awareness.
Boyle McKinneyminorOthersCommunity support through charitable donations to support their hard endeavoring work in the community.
University of Alberta - School of RetailingcoreStrategic or Co-development PartnerTroy Dashney has been lecturing on retail design since 2004 and established the Bold Design Award in Retailing in 2012 for the top group project in Retailing 488 class.
Concordia University of EdmontoncoreStrategic or Co-development PartnerTroy Dashney established the Bold Design Award at Concordia University of Edmonton in 2015 to inspire business students.
Interior Designers of AlbertaminorOthersTroy holds volunteer positions with IDA, supporting the interior design profession in Alberta.
Alberta Association of ArchitectsminorOthersTroy holds volunteer positions with AAA, supporting the architectural profession in Alberta.
Interior Designers of CanadaminorOthersTroy is a member of IDC and was selected to represent Canadian interior designers at HOST Milano 2019.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Bold Design competitors and assessment

Company assessment

Direct peers

Burdifilek: Toronto-based boutique interior design firm working in retail, hospitality, and luxury brand environments — directly comparable clientele and creative positioning to Bold Design.
Figure3: Canadian boutique design firm with comparable retail, hospitality, and commercial interior design practice and similar award-winning credentials.

Broad incumbents

Gensler: The largest global interior design and architecture firm, competing for the same enterprise retail, healthcare, and workplace clients Bold serves, but with vastly broader resources.
Yabu Pushelberg: Higher-end Canadian design studio with a hospitality, retail, and brand-space practice that intersects Bold Design's retail and Eat+Drink+Sleep segments at a larger scale.
Perkins&Will: Global architecture practice with interior design services spanning healthcare, workplace, and commercial — a broader incumbent competing for similar institutional clients.
IA Interior Architects: Global interior architecture firm with strong healthcare, retail, and workplace practices — the scaled, multi-region counterpart to Bold's healthcare and retail specialism.
CannonDesign: Integrated global design firm with a substantial healthcare interior design practice that overlaps Bold's medical/dental/wellness vertical at larger project scales.
B+H Architects: Canadian-headquartered international design firm offering interior design across healthcare, commercial, and hospitality sectors with similar vertical breadth but global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Bold Design financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bold Design leadership team

Management profile

Number of profiles

Profiles2 records

Bold Design funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bold Design M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bold Design

What does Bold Design do?

Is Bold Design a public or private company?

Bold Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Bold Design founded?

Bold Design was founded in 2007. It employs 1 to 10 people.

Where is Bold Design based?

Bold Design is headquartered in Edmonton, Canada, in the North America region.

How does Bold Design make money?

One revenue line is on record: interior Design Services.

Who are Bold Design's main competitors?

Direct peers on record are Burdifilek and Figure3. Broad incumbents are Gensler, Yabu Pushelberg, Perkins&Will, IA Interior Architects, CannonDesign and B+H Architects.

Does Bold Design have an API?

No public API is recorded for Bold Design.

What industry is Bold Design in?

Bold Design's product category is Commercial Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541410 and its SIC code is 8700.