What Figure3 does

Figure3 is a Toronto-headquartered, privately held multidisciplinary interior design firm founded in 1995 by Allan Guinan, Caroline Hughes, and Chris Wright through the merger of Guinan and Wright's Figure3 with Hughes' Network Design. The firm operates across 12 practice areas, including Workplace, Hospitality, Senior Living, Multi-Family Residential, Retail, Wellness & Fitness, Purpose Built Rental, Landlord & Developer Services, Art Curation & Commission, Presentation/Sales Centres, Residential Model Suites/Homes, and Styling & Procurement, delivering integrated design-to-procurement solutions across more than 5 million square feet of interior space annually.

The business model is project-based professional services revenue, with design fees, project management, procurement, and styling billed against bespoke scopes developed for each client engagement. GTM is principal-led, direct B2B field sales targeting enterprise corporate occupiers and Canadian real estate developers; the firm has no intermediary channels or self-service pricing. Customer logos span large corporates (Telus, Manulife, Sony Interactive Entertainment, RioCan, Gay Lea Foods) and major residential and commercial developers (Menkes, QuadReal, First Gulf, Fitzrovia, CentreCourt, Empire, Minto, Mattamy). The firm is headquartered at 121 Bloor Street East in Toronto with US presence evidenced through the Keilhauer NYC Flagship Showroom and select US projects.

Technically, Figure3 employs industry-standard design software, BIM, and proprietary research-driven design processes rather than a proprietary platform. Recent years (2024-2026) have been marked by completed generational succession to a new partner group, VP promotions across the Workplace and Residential studios, the addition of a Director-level strategic hire, expanding award recognition (including seven Rising Giants appearances and a 2025 Sustainability Giants listing), and credentials such as LEED Certified and fitwel Certified project delivery. The firm employs 51-100 staff and reports a multilingual, gender- and minority-diverse team composition.

Name

Figure3

Legal name

Figure3

Website

https://figure3.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Figure3 is a Toronto-based, privately held multidisciplinary interior design firm founded in 1995, delivering workplace, hospitality, residential, retail, wellness, and developer services to enterprise corporates and Canadian real estate developers across 12 practice areas and 5M+ square feet annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Interior Design Services: Project-based interior design fees for corporate workplaces, hospitality venues, multi-family residential developments, retail spaces, and specialty environments. Revenue generated through design fees, project management, procurement services, and styling services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Figure3 is a multidisciplinary interior design firm that delivers comprehensive design services across workplace, hospitality, senior living, multi-family residential, retail, wellness & fitness, purpose-built rental, landlord/developer, art curation, presentation/sales centres, model suites, and styling/procurement projects. The firm combines strategic research, bespoke creative design, and end-to-end procurement to create spaces that connect people to place for corporate, real estate, hospitality, and retail clients.

Product overview

Figure3 is a multidisciplinary interior design firm offering a comprehensive portfolio of design services across 12 core practice areas. The firm provides end-to-end interior design solutions spanning Workplace, Hospitality, Senior Living, Multi-Family Residential, Retail, Wellness & Fitness, Purpose Built Rental, Landlord & Developer Services, Art Curation & Commission, Presentation/Sales Centres, Residential Model Suites/Homes, and Styling & Procurement. These services work together as an integrated design offering, with the firm leveraging multidisciplinary expertise to deliver cohesive projects that often span multiple service categories—from initial concept through procurement and final installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Design
• Hospitality Design
• Senior Living Design
• Multi-Family Residential Design
• Retail Design
• Wellness & Fitness Design
• Purpose Built Rental Design
• Landlord & Developer Services
• Art Curation & Commission
• Presentation/Sales Centres
• Residential Model Suites/Homes
• Styling & Procurement

Quantifiable outcome

• Triple staff engagement increase with tripling of daily steps reported at RioCan head office
• +1 more outcomes

Named customers14 records

Segments12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• ORCAminorOthersIndustry partnership and affiliation displayed on company website. ORCA (Ontario Association of Registered Designers affiliate).
• RDIminorOthersRetail Design Institute partnership. Figure3 has received RDI awards for projects like Grand Central Mimico.
• CHBAminorOthersCanadian Home Builders Association affiliation. Figure3 has received CHBA awards for various projects.
• NAIOPminorOthersNAIOP commercial real estate association affiliation.
• One Global DesignminorStrategic or Co-development PartnerGlobal design network partnership providing access to international design expertise and collaboration opportunities.
• IDC (Interior Designers of Canada)minorOthersNational interior design association affiliation representing Canadian interior designers.
• OHBA (Ontario Home Builders Association)minorOthersOntario home builders association affiliation. Figure3 has won multiple OHBA awards.
• BILD (Building Industry and Land Development Association)minorOthersGTA building industry association. Figure3 has won numerous BILD awards for residential and mixed-use projects.
• ARIDO (Association of Registered Interior Designers of Ontario)minorOthersProvincial interior design association. Figure3 principals and projects have received multiple ARIDO awards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IA Interior Architects: Global interior design firm focused on workplace, healthcare, and retail environments. Direct peer to Figure3's workplace design practice with similar enterprise-client go-to-market.
• Hirsch Bedner Associates (HBA): Global hospitality-focused interior design firm serving luxury hotels, resorts, and restaurants. Directly comparable to Figure3's hospitality design practice in scale and clientele.
• II BY IV Design: Toronto-based interior design firm with practices in luxury residential, hospitality, retail, and workplace. Directly comparable to Figure3 in Canadian luxury hospitality and multi-family residential design market.
• Cecconi Simone: Toronto-based interior design firm specializing in multi-family residential, hospitality, and corporate interiors. Comparable Canadian design peer competing for similar developer and corporate clients as Figure3.
• Quadrangle: Toronto-based architecture and interior design firm with workplace, residential, and developer clients. Comparable Canadian design peer with overlapping multi-family and corporate client roster.
• B+H Architects: Global design firm with strong Toronto presence offering interior design, architecture, and planning across workplace, healthcare, hospitality, and residential. Comparable multidisciplinary model and enterprise client roster to Figure3.
• DesignAgency: Toronto-based multidisciplinary design firm working across hospitality, retail, residential, and workplace. Comparable Canadian multidisciplinary interior design practice with overlapping luxury hospitality and developer clientele.
• Studio Munge: Toronto-based multidisciplinary interior design firm specializing in luxury hospitality, residential, and food & beverage projects. Directly comparable to Figure3's hospitality and multi-family practice in the Canadian market with similar client base and award profile.
• Burdifilek: Toronto-based interior design studio specializing in hospitality, residential, and retail projects. Comparable Canadian boutique interior design peer with overlapping luxury hospitality and developer client base.

Broad incumbents

• Gensler: Global design and architecture firm operating across workplace, hospitality, retail, and residential. Broad incumbent with overlapping service categories to Figure3 but at significantly larger scale and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/figure3_design
• YouTubeyoutube.com/@Figure3interiordesign/videos
• Facebookfacebook.com/figure3
• LinkedInlinkedin.com/company/figure3
• Instagraminstagram.com/figure3design

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figure3