Mountain Life Media

Name

Mountain Life Media

Legal name

Mountain Life Media

Website

https://mountainlifemedia.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Media & Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

akta.pro secondary industries

Sports & Recreation Magazines (MPAJAEAJ), Travel & Adventure Documentaries (MPADADAM)

Keywords

• Outdoor media publishing
• Mountain lifestyle magazines
• Adventure content production
• Outdoor gear reviews
• Regional travel guides

Headquarters

HQ city

Garibaldi

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Magazine Subscriptions: Print magazine subscriptions for regional editions including ML Coast Mountains, ML Rocky Mountains, ML Blue Mountains, and Vie En Montagne (Québec). Both print and digital subscription options available.
2. Merchandise Sales: Online store selling Mountain Life branded merchandise including apparel and accessories.
3. Advertising & Sponsorships: Sponsored content, gear reviews, and advertising opportunities for outdoor industry brands. Article partnerships with Tourism Golden and gear brand sponsorships.
4. Podcast Content: The Live It Up podcast featuring interviews with athletes, photographers, and outdoor adventurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Mountain Life Media is a Canadian outdoor recreation media company that publishes regional print magazines (ML Coast Mountains, ML Rocky Mountains, ML Blue Mountains, Vie En Montagne, and ML Annual), daily online editorial content, adventure videos, the Live It Up podcast, gear reviews, and travel guides. It also sells branded merchandise through an online store and offers advertising services to outdoor brands via its ML Agency division.

Product overview

Mountain Life Media is a Canadian outdoor adventure media company operating a multi-platform content portfolio centered on print magazines, digital content, video, and audio. The core offering consists of regional print magazines including ML Coast Mountains, ML Rocky Mountains, ML Blue Mountains, Vie En Montagne (Quebec), and ML Annual, supplemented by daily-updated online content, a video section featuring adventure films, the Live It Up Podcast with athlete interviews, travel planning services, gear reviews, and an e-commerce store. The company positions itself as 'Canada's outside voice' delivering editorial content across climbing, skiing, snowboarding, mountain biking, hiking, paddling, photography, and outdoor lifestyle categories.

Differentiator

Problem solved

Functional benefit

Brands

• ML Coast Mountains: Magazine covering the Coast Mountains region of British Columbia
• ML Rocky Mountains
• ML Blue Mountains
• ML Annual
• Vie En Montagne
• Live It Up with ML
• ML Agency
• ML Travel

Named customers9 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Tourism GoldenminorGTM or Marketing PartnerSponsored content partnership for Golden, BC trail guide coverage. Article sponsorship with Tourism Golden for fall hiking trail guide in Canadian mountain national parks.
• MEC (Mountain Equipment Company)minorChannel Partner/ Reseller/ DistributorPrint magazine distribution partnership at MEC retail locations in Calgary.
• Arc'teryxcoreGTM or Marketing PartnerAthlete sponsorship coverage and gear editorial content partnership. Arc'teryx athletes featured in editorial content and athlete team announcements published.
• Fairmont HotelsminorChannel Partner/ Reseller/ DistributorIn-room magazine distribution at Fairmont Banff Springs Hotel and Fairmont Jasper Park Lodge, and Fairmont Chateau Lake Louise.
• Yamnuska Mountain AdventuresminorStrategic or Co-development PartnerAdventure education partnership featuring sponsored editorial content about alpine climbing courses in the Bugaboos with Yamnuska Mountain Adventures.
• Inspired Planet ProductionsminorStrategic or Co-development PartnerDocumentary content partnership covering Great Lakes exploration. Mountain Life publishes editorial coverage of Inspired Planet Productions' Hidden Below documentary project.
• Salty Marie Trails FestminorStrategic or Co-development PartnerEvent coverage partnership for mountain bike festival in Sault Ste. Marie, Ontario. Editorial coverage of annual trail running and mountain biking event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Inertia: Surfing and outdoor adventure digital publication with editorial, video, and gear coverage — directly comparable to Mountain Life's surfing and coastal adventure verticals and competing for similar lifestyle brand sponsorships.
• Gear Patrol: Outdoor and lifestyle gear review publisher with digital-first content, reviews, and commerce — a comparable gear-content peer competing for the same outdoor brand sponsorship dollars as Mountain Life's ML Gear Reviews.
• Blister Review: Outdoor gear testing publication producing detailed reviews of skis, mountain bikes, climbing, and outdoor equipment — a direct competitor for Mountain Life's gear review advertising revenue and brand partnerships with Arc'teryx, Salomon, and similar brands.
• Canadian Geographic: Long-running Canadian magazine and digital media brand covering geography, exploration, and outdoor culture across Canada's regions — closely comparable in editorial voice, regional Canadian focus, and magazine-plus-digital distribution model.
• Climbing Magazine: US-focused climbing magazine and digital media brand covering climbing culture, routes, and gear — directly comparable to Mountain Life's climbing vertical (157 posts) and similar audience of climbing and outdoor enthusiasts.
• Snowboarder Magazine: Snowboarding-focused print and digital media publication covering riders, gear, and mountain culture — directly comparable to Mountain Life's snowboarding vertical (304 posts) and overlapping gear brand partnerships.
• Backcountry Magazine: Western Canada-focused backcountry skiing and outdoor magazine with similar regional coverage of BC and Alberta mountain communities, and a comparable print + digital content model targeting engaged outdoor recreationists.
• Explore Magazine: Canadian adventure and outdoor recreation magazine covering similar verticals (hiking, climbing, paddling, gear) with a national Canadian footprint — the most direct editorial and audience peer to Mountain Life.

Others

• Mountain Equipment Company (MEC): Canada's largest outdoor retailer and a Mountain Life distribution partner via MEC retail locations. MEC operates its own content/journalism arm (the MEC Blog) and is an adjacent ecosystem peer rather than a direct competitor.

Broad incumbents

• Outside Magazine: Largest US outdoor adventure media brand with print magazine, website, podcast, and gear reviews covering the same outdoor verticals as Mountain Life. Operates as a broader-incumbent peer given wider US/global scope and scale Mountain Life does not match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MountainLifeMedia
• Instagraminstagram.com/mountainlifemedia
• Xx.com/mtnlifemedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Life Media