Outside Magazine
- Company typePrivate
- Founded1977
- HeadquartersBoulder, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Outside Magazine does
Outside Magazine, operating under the corporate entity Outside Inc. (formerly Outside Interactive Inc.), is a Boulder, Colorado-based multi-platform outdoor and adventure media company founded in 1977. It operates a vertically integrated portfolio spanning print magazine (quarterly seasonal issues), a flagship digital publication at outsideonline.com, the Outside+ subscription membership that bundles access to 15+ outdoor brands, and wholly-owned utility products including Gaia GPS (off-grid navigation), Trailforks (mountain biking trail database), the Outside App (unified mobile reader), and Outside TV (a streaming service with 600+ hours of ad-free outdoor films and series). The company also produces a podcast network and the annual Outside Days community festival, which drew 35,000+ expected attendees at its 2026 edition in Denver.
Outside generates revenue through four primary streams: recurring Outside+ subscriptions, advertising and sponsorships across digital and print, event revenue (tickets and brand activations at Outside Days), and affiliate commerce commissions from gear retailers including REI, Backcountry, and Amazon. Distribution spans direct-to-consumer digital, mobile apps on iOS and Android, app-store marketplaces, retail print, and live events. The audience comprises outdoor recreation enthusiasts, fitness-focused consumers, gear buyers, and adventure travelers — horizontally segmented across activities such as hiking, cycling, climbing, snow sports, running, and travel.
Leadership disclosed is limited to Editorial Director Kevin Sintumuang. The company employs 51-100 people, is privately held with no disclosed funding rounds or revenue figures, and operates primarily in the U.S. with global content reach. Strategic partnerships include flagship event sponsors Capital One and REI Co-op, content partnerships with DarkSky International and West Virginia Tourism, and affiliate/retail ties to REI. Notable gaps include the absence of disclosed AI/ML capabilities, proprietary patents, named enterprise customers, or financial transparency.
Outside Magazine firmographics
Firmographics- Name
- Outside Magazine
- Legal name
- Outside Inc.
- Website
- https://outsideonline.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Outside Magazine industry classification
Industry- Product category
- Outdoor Recreation Media and Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Outside Magazine is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outside Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue (Outside+): Premium membership providing unlimited digital access to 15+ outdoor publications including Outside Magazine, with benefits across digital platforms and apps
- Advertising & Sponsorships: Display advertising, sponsored content, and brand partnerships within digital and print publications
- Event Revenue: Festival and event properties including Outside Days (outdoor community festival with 35,000+ expected attendees), ticket sales, and brand activations
- Affiliate & Commerce: E-commerce partnerships and affiliate commissions from gear reviews and product recommendations (disclosed affiliate links policy)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Outside+ Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Outside Magazine product offering
Product offeringCore offering
Outside Magazine is a multi-platform outdoor recreation media brand that publishes a flagship print magazine and daily digital editorial (Outside Online) covering gear, adventure travel, health, fitness, and outdoor culture. The company monetizes access through the Outside+ subscription membership spanning 15+ outdoor publication brands, supported by advertising, sponsored content, and affiliate commerce. It also operates Gaia GPS and Trailforks navigation apps, Outside TV streaming, the Outside Podcast Network, and the annual Outside Days community festival.
Product overview
Outside Magazine operates as a multi-platform outdoor media company offering both print and digital products. The core offerings include Outside Magazine (the flagship print publication), Outside Online (the digital content website), and Outside+ (a premium subscription membership). The company has expanded into mobile applications through the Outside App, and owns specialized navigation tools Gaia GPS and Trailforks for outdoor enthusiasts. Additional products include the Outside TV streaming service with 600+ hours of outdoor content, the Outside Podcast Network, and the annual Outside Days festival. The portfolio is unified under an Outside Network that spans 15+ outdoor publications accessible through the Outside+ subscription program.
Differentiator
Problem solved
Functional benefit
Products and services
- Outside Magazine The flagship print and digital publication covering outdoor adventure, gear, travel, health, and culture, published multiple times per year for outdoor recreation enthusiasts.
- Outside Online (outsideonline.com) Daily digital content website featuring articles, guides, gear reviews, travel destinations, and adventure culture coverage for outdoor enthusiasts.
- Outside+ Membership Premium annual subscription membership providing unlimited digital access to 15+ outdoor publication brands across racing, history, food, culture, travel, and tech categories.
- Outside Podcast Network Collection of outdoor-themed podcasts and audio storytelling content available for streaming on outdoor adventure, gear, and culture topics.
- Outside TV Video streaming platform offering 600+ hours of ad-free films and series covering outdoor adventure, sports, and culture for subscribers.
- Outside App Mobile application providing unified access to 15+ outdoor publications in a single app experience for Outside+ subscribers.
- Gaia GPS GPS navigation app for outdoor activities that enables users to discover trails, navigate remote terrain, and stay found off the beaten path.
- Trailforks Trail database and mapping application for mountain biking and hiking providing trail information and route planning capabilities.
- Outside Days Festival Annual outdoor community and culture festival featuring music performances, outdoor activities, industry conferences, and networking opportunities for the outdoor enthusiast community.
- Spring 2026 Issue Spring 2026 print and digital magazine issue featuring Charlize Theron and outdoor adventure content.
- Summer 2026 Issue Summer 2026 print and digital magazine issue featuring Tony Hawk, Ben Gibbard, and reporting on America's outdoor future.
Quantifiable outcome
- 35,000+ attendees at flagship festival event
- +1 more outcomes
Companies that use Outside Magazine
Customer profileSegments4 records
Ideal customer profiles4 records
Outside Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Outside Magazine partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Capital OneflagshipCapital One is the presenting sponsor of Outside Days 2026, an outdoor community and culture festival scheduled for May 28-31, 2026 in Denver, Colorado. The partnership positions Capital One as a key brand within the outdoor recreation community.
- REI Co-opflagshipREI Co-op is a presenting sponsor of Outside Days 2026 festival, reinforcing its positioning in the outdoor enthusiast community. The partnership aligns REI's retail brand with outdoor culture and community building.
- Gaia GPScoreGaia GPS is an app within the Outside network, providing GPS navigation for off-grid outdoor activities. Available for download and integrated into the broader Outside content ecosystem.
- TrailforkscoreTrailforks is a mountain biking trail database and navigation tool within the Outside network, offering trail maps and route planning for cyclists.
- DarkSky InternationalminorContent partnership covering dark sky preservation and astrotourism destinations. Outside publishes guides to Dark Sky certified locations and dark sky tourism experiences.
- REIcoreREI is a key retail affiliate partner for gear recommendations, with Outside earning affiliate commissions on qualifying purchases through REI links.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Outside Magazine competitors and assessment
Company assessmentOthers
- REI Co-op: Largest U.S. outdoor retailer and a key Outside sponsor, affiliate partner, and Outside Days co-presenter; while not a direct media competitor, its owned media channels (REI Co-op Journal, YouTube) increasingly compete for outdoor content audience.
Direct peers
- Bicycling Magazine: Hearst cycling publication with print, digital, and gear review operations; Outside's Velo Daily Tour newsletter and Trailforks acquisition indicate direct competition for cycling enthusiast mindshare and affiliate dollars.
- Gear Patrol: Digital-first outdoor and lifestyle gear publication with strong affiliate commerce monetization; competes directly with Outside for outdoor gear review traffic, affiliate commissions, and brand partnerships.
- Runner's World: Hearst-owned running and fitness magazine and digital platform, covering gear reviews, training content, and event coverage for a core outdoor enthusiast segment that overlaps heavily with Outside's running and health audience.
- Backpacker Magazine: Long-running hiking and backpacking publication covering trail content, gear reviews, and destination guides; competes with Outside for hiking-focused readers and outdoor brand sponsorship revenue.
- Adventure Journal: Independent outdoor adventure publication focused on long-form storytelling, gear, and travel content; positioned as a premium editorial alternative to Outside in the same niche outdoor enthusiast segment.
- Men's Journal: Men's adventure, fitness, gear, and travel publication covering outdoor recreation with a similar editorial mix to Outside, competing for the same male outdoor enthusiast demographic and advertising budgets.
Broad incumbents
- Men's Health: Large-scale Hearst men's lifestyle brand covering fitness, health, and gear; broader than Outside but with overlapping fitness, training, and nutrition editorial that competes for reader attention and fitness brand ad dollars.
- National Geographic: Globally recognized adventure, exploration, and conservation media brand at much larger scale; competes broadly with Outside for premium travel, conservation, and adventure storytelling audiences and sponsorships.
- Conde Nast Traveler: Established premium travel publication competing with Outside's adventure travel and destination content for affluent traveler attention and luxury travel/hospitality advertising budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Outside Magazine social profiles
Digital presenceOutside Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outside Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Outside Magazine subsidiaries and ownership
Company hierarchySubsidiaries4 records
Outside Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outside Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outside Magazine
What does Outside Magazine do?
Outside Magazine is a multi-platform outdoor recreation media brand that publishes a flagship print magazine and daily digital editorial (Outside Online) covering gear, adventure travel, health, fitness, and outdoor culture. The company monetizes access through the Outside+ subscription membership spanning 15+ outdoor publication brands, supported by advertising, sponsored content, and affiliate commerce. It also operates Gaia GPS and Trailforks navigation apps, Outside TV streaming, the Outside Podcast Network, and the annual Outside Days community festival.
Is Outside Magazine a public or private company?
Outside Magazine is a private company. It is classified as unknown and is currently operating.
When was Outside Magazine founded?
Outside Magazine was founded in 1977. It employs 51 to 100 people.
Where is Outside Magazine based?
Outside Magazine is headquartered in Boulder, United States, in the North America region.
How does Outside Magazine make money?
Four revenue lines are on record. Subscription Revenue (Outside+) is the primary driver. The others are advertising & Sponsorships, event Revenue and affiliate & Commerce.
Who are Outside Magazine's main competitors?
REI Co-op is listed as an others. Direct peers are Bicycling Magazine, Gear Patrol, Runner's World, Backpacker Magazine, Adventure Journal and Men's Journal. Broad incumbents are Men's Health, National Geographic and Conde Nast Traveler.
Does Outside Magazine have an API?
No public API is recorded for Outside Magazine.
What industry is Outside Magazine in?
Outside Magazine's product category is Outdoor Recreation Media and Publishing. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 513120 and its SIC code is 2721.